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Strategic Management Syllabus

This document contains the topics covered in Strategic Management Subject allotted by University of Madras for MBA Second semester based on CBCS system

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1K views2 pages

Strategic Management Syllabus

This document contains the topics covered in Strategic Management Subject allotted by University of Madras for MBA Second semester based on CBCS system

Uploaded by

pearlinwhite
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Madras University MBA Syllabus

Second semester
BUSC212 STRATEGIC MANAGEMENT
UNIT I
Introduction: Strategy – Strategic Management Process – Developing a Strategic
Vision –Mission- Setting Objectives– Strategies and Tactics – Importance of
Corporate Strategy – the 7-S Framework- Corporate Goverence – Board of
Directors: Role and Functions – Board Functioning – Top Management: Role and
Skills
UNIT II
Corporate Policy and Planning in India: Importance – Characteristics – Objectives -
Policy Formulation and Development – Types of Business Policies - Implementation
of Policies.
Society and Business: Social Responsibility of Business – Corporate Governance
and Ethical Responsibility
UNIT III
Environmental Analysis: Environmental Scanning – Industry Analysis - The
Synthesis of External Factors - Internal Scanning – Value Chain Analysis – SWOT
Audit –Scenario planning- Creating an Industry Matrix.
UNIT IV
Strategy Formulation and Analysis: Strategy Formulation – Strategic Factors
Analysis Summary Matrix (SFAS) Portfolio Analysis – Business Strategy- TOWS
Matrix– Corporate Strategy – Functional Strategy – Strategic Choice – Generic,
Competitive Strategies
UNIT V
Strategy Implementation: Strategy Implementation - Corporate Culture – Matching
Organisation Structure to Strategy – Mergers and Acquisitions and Diversifications
– Strategic Leadership
Strategic Control: Measurement in Performance- Problems in Measurement of
Performance- Strategy Audit-Strategic Control Process – Du Pont’s Control Model –
Balanced Score Card – Michael Porter’s Framework for Strategic Management –
Future of Strategic Management – Strategic Information System
Reference Books
1. Dess, G., Lumpkin, G.T. and Eisner, A., Strategic Management, 3 rd Edition, Tata
McGraw-Hill, 2009.
2. Hill, C.W.L. and Jones, G.R., Strategic Management: An Integrated Approach,
9th Edition, Cengage Learning, 2012.
3. Hitt, Ireland, Hoskisson and Manikutty, Strategic Management, 9 th Edition,
Cengage Learning, 2012.
4. Kazmi, A., Strategic Management and Business Policy, 3rd Edition, Tata
McGraw-Hill Education, 2008.
5. Pearce II, J., Robinson, R.B. and Mittal, A., Strategic Management: Formulation,
Implementation and Control, 12th Edition, McGraw-Hill, 2012. 27
6. Wheelen, T.L. and Hunger, D., Strategic Management and Business Policy, 12 th
Edition, Pearson, 2010.

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