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The document summarizes several passages from a reading comprehension test. It includes the following key points: 1) McDonald's public opinion is low due to urban legends about its meat processing being frozen and cheap. Reducing costs and using fresh meat could boost profits. 2) Aggressive franchising can compromise quality controls and bad social media experiences can damage a brand. 3) The document stresses the problems McDonald's brand faces and reasons it lost its lead, and highlights steps that could improve quality and growth.

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13 views

Homework

The document summarizes several passages from a reading comprehension test. It includes the following key points: 1) McDonald's public opinion is low due to urban legends about its meat processing being frozen and cheap. Reducing costs and using fresh meat could boost profits. 2) Aggressive franchising can compromise quality controls and bad social media experiences can damage a brand. 3) The document stresses the problems McDonald's brand faces and reasons it lost its lead, and highlights steps that could improve quality and growth.

Uploaded by

hellcat
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Test 3 page 16

READING COMPREHENSHION

No 1

1.Public opinion of McDonad’s is so low because of urban legends regarding its meat processing
facilities, frozen and cheap meat.

2.Reducing overhead costs, franchising locations and using fresh meat would boost the profitability of
McDonald’s.

3.Aggressive franchising strategies can cause quality controls issues, social media nightmarish dining
experiences can go viral and tarnish restaurant’s brand.

No 2

a)McDonald’s failed to rank among the top seven burger chains because :

OF IT’S VILIFICATION IN OBESITY LAWSUIT AND DOCUMENTARIES;

b)The word “pinpoint” in the text is closest meaning to :

TO IDENTIFY WITH PRECISION;

No 3:

a)FALSE, because McDonald’s started testing out fresh meat only in Dallas, because that it’s serious
about challenging others chains.

b)TRUE,because McDonald’s is a much larger company than Wendy’s and Sonic , so it should have less
upside growth potential.

No 4

a)Cause(n.)---reason

b)To increase (v.)----to boost

No 5 Another title

1.How does McDonal’s position their brand?

2.Why did McDonald’s lose their lead?

No 5 Message of the text

The author stresses about the problems which McDonald’s brand is fighting with. Due to different
reasons, they lost their lead.Furthemore author highlights about some steps that may improve brand’s
quality and bring growth of customers.
No 6 Civilization test 2020
“If you were a manufacturer, what a famous person/celebrity from an English-speaking country would
you choose to advertise your products? Justify your choice and describe their role in this
advertisement.”

Having a good business means not only be a good businessman, it also means working with
good people.

To start with, I would like to involve Bill Gates in my business, the owner of Microsoft
Company. I’d like him to advertise my products because the way he is speaking in, gives people hope
and faith.Furthermore after his speech you can be sure about taking a good decision.

In fact, I’m sure that Bill Gates is one of the best people I can work with.

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