MB185288 PDF

EVOLVING GREEN HRM PRACTICES: AN INNOVATIVE
APPROACH TO ECOLOGICAL SUSTAINABILITY AT MC

DONALD’S CORPORATION
Dissertation synopsis submitted

To
BANGALORE CENTRAL UNIVERSITY
By
Triveni C.V
Register Number: MB185288
Under the guidance of

Prof. Nandhini M
Professor
RJS INSTITUTE OF MANAGEMENT STUDIES
Mahayogi Vaemana Road, 17th Main, 5th Cross, Koramangala 3 Block, Koramangala,
Bengaluru, Karnataka 560034
2020
TITLE
EVOLVING GREEN HRM PRACTICES: AN INNOVATIVE APPROACH TO

ECOLOGICAL SUSTAINABILITY AT MC DONALD’S CORPORATION
NEED OF THE STUDY
During the last 2 decades of this century have seen a consistent consensus for the need of a
practical natural management everywhere throughout the world. This effort was accepted since
the destroying impacts of various toxins among which the modern wastes being significant that
has been breaking down and exhausting our regular resources remarkably quick has been
noticeable. The "Magna Carta" on Human Environment was announced in the principal United
Nation's (International) Conference on Human Environment held in June 1972 in Stockholm
proclaimed that to guard and improve the human condition for present and group of people yet
to come have become a basic objective for humankind. The Green HRM literature is to a great
extent and, given the significance advancement for ecological administration, this is a
substantial hole for future examinations to diminish. Researchers of the panel are currently
breaking down different administrative practices that can encourage the accomplishments of
the objectives of GHRM and moreover significantly affect the natural intensity of the
organizations.
The study provides an opportunity and helps to create awareness about how Green HRM is an
innovative approach to environmental sustainability. It also enables them to focus to those
aspects which the sustainability practices are more interested in and by creating relevant and
appropriate challenge in order to make the audience interesting and engaging to drive them into
the brand, product or services. The study also helps in understanding the present situation of
the environment sustainability strategies adopted my McDonald’s. It helps McDonald’s in
providing a better opportunity to increase sales by implementing creative and effective practice
of Green HRM on environmental sustainability activities. Green HR is the utilization of HRM
approaches such an approach to advance reasonable utilization of assets in business
associations to make eco well-disposed and advance natural practical sustainability practices
to keep more beneficial condition by expanding representative mindfulness and responsibilities
on the issues of maintainability.
STATEMENT OF THE PROBLEM
In today’s era, Green HRM plays a major role in success of any business by making a proper
attempt on environmental sustainability. It is a strategic instrument for the business’s activities
and enhance growth of existing and new firms. As Green HRM practices is an innovative
approach to ecological sustainability. Many suggestions have been taken to demonstrate how
organizations innovatively manage sustainable development by initiating social ethics and
green sense of accountability as a part of a company operation. Still, the area of green human
resource management (GHRM) is less investigated in MC Donald’s in India.
The objective of the paper is to explain the need of GHRM initiatives as an innovative approach
in MC Donald’s.
OBJECTIVES OF THE STUDY
❖ To study the Green HRM practices of Mc Donald’s.
❖ To understand how they contribute to the social cause (CSR) by adopting Green HRM
practices.
❖ To study how the Green HRM practices are utilized in both internal and external
environment.
SAMPLING
• SAMPLING TECHNIQUE – In this study purposive sampling technique under

nonprobability sampling to focus on characteristics of a population that are of interest,
which will best enable to answer my research questions.
• SAMPLE SIZE - In this study 50 members will be considered as sample size who are
operating at middle and top level of outlets of Mc Donald’s in Bangalore city.
• SAMPLE UNIT - As there are only 34 outlets of Mc Donald’s in Bangalore, and for
every 5-6 outlets 1 Deputy manager is appointed are considered as the middle level
management and the rest 10 respondents are from top level which include the HR
manager and operational managers.
SOURCES OF DATA
• PRIMARY – The data will be collected through structured questionnaire, which will
be distributed personally via e-mail among the middle-level and top-level management
in McDonald’s.
• SECONDARY DATA - Secondary data was being collected from previous studies and
other form of resources like internet and catalogue of the group and from the business
records and organizations website.
TOOLS FOR DATA COLLECTION
The tools used for data analysis
• DATA COLLECTION - A structured questionnaire will be distributed among all the

members selected for the study; the questionnaire will be circulated personally via
email.
Structured Questionnaire - is a document that consists of a set of standardized
questions with a fixed scheme, which specifies the exact wording and order of the
questions, for gathering information from respondents.
PLAN OF ANALYSIS
The plan of analysis will be based on the data collected will first check for reliability using
reliability test, mean and standard deviation will be calculated for the purpose of analysing the
data. Once the data are presented in the form of table Chi-Square, Regression and correlation
analysis will be performed.
• CHI-SQUARE - The term "chi-squared test," additionally composed as χ2 test, refers

to kinds of scientific theory tests that are substantial to perform when the test
measurement is chi-squared circulated under the null theory. Frequently, be that as it
may, the term is utilized to refer to Pearson's chi-squared test and variations thereof.
Pearson's chi-squared test is utilized to decide if there is a measurably critical distinction
between the normal frequencies and the examined frequencies in at least one
classifications of a planned possibility table.
Formula
• REGRESSION ANALYSIS - The word regression means the tendency of the data to
come back to normal. The regression analysis helps to find:
1. A relationship between the variables
2. Helps us to test the significance
3. We can estimate the value of unknown variable of the knowledge of known

variable.
Formula
• CORRELATION ANALYSIS - Correlation analysis is a statistical method used to

evaluate the strength of relationship between two quantitative variables. A
high correlation means that two or more variables have a strong relationship with each
other, while a weak correlation means that the variables are hardly related.
Formula

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EVOLVING GREEN HRM PRACTICES: AN INNOVATIVE

APPROACH TO ECOLOGICAL SUSTAINABILITY AT MC

Dissertation synopsis submitted

Under the guidance of

RJS INSTITUTE OF MANAGEMENT STUDIES

EVOLVING GREEN HRM PRACTICES: AN INNOVATIVE APPROACH TO

NEED OF THE STUDY

OBJECTIVES OF THE STUDY

❖ To study the Green HRM practices of Mc Donald’s.

• SAMPLING TECHNIQUE – In this study purposive sampling technique under

TOOLS FOR DATA COLLECTION

The tools used for data analysis

• DATA COLLECTION - A structured questionnaire will be distributed among all the

• CHI-SQUARE - The term "chi-squared test," additionally composed as χ2 test, refers

1. A relationship between the variables

2. Helps us to test the significance

3. We can estimate the value of unknown variable of the knowledge of known

• CORRELATION ANALYSIS - Correlation analysis is a statistical method used to

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