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    E Ar e An of Se Esent e o Va Co. V An: Insuranc Ting

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    Rozy Singh
    This document provides an outline of the contents of a research paper on insurance marketing in India. It includes 10 chapters that cover: 1. Introduction to the history and development of insurance marketing in India. 2. The research methodology used in the paper. 3. An overview of market research in the Indian insurance sector. 4. Customer relationship management strategies for insurance companies. 5. A general analysis of the Indian insurance market. 6. Principles of insurance marketing in India. 7. An introduction to Bajaj Allianz including its history, products, and operations. 8. An analytical analysis of Bajaj Allianz's marketing strategies.

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    E Ar e An of Se Esent e o Va Co. V An: Insuranc Ting

    Uploaded by

    Rozy Singh
    20 views3 pages
    This document provides an outline of the contents of a research paper on insurance marketing in India. It includes 10 chapters that cover: 1. Introduction to the history and development of insurance marketing in India. 2. The research methodology used in the paper. 3. An overview of market research in the Indian insurance sector. 4. Customer relationship management strategies for insurance companies. 5. A general analysis of the Indian insurance market. 6. Principles of insurance marketing in India. 7. An introduction to Bajaj Allianz including its history, products, and operations. 8. An analytical analysis of Bajaj Allianz's marketing strategies.

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    This document provides an outline of the contents of a research paper on insurance marketing in India. It includes 10 chapters that cover: 1. Introduction to the history and development of insurance marketing in India. 2. The research methodology used in the paper. 3. An overview of market research in the Indian insurance sector. 4. Customer relationship management strategies for insurance companies. 5. A general analysis of the Indian insurance market. 6. Principles of insurance marketing in India. 7. An introduction to Bajaj Allianz including its history, products, and operations. 8. An analytical analysis of Bajaj Allianz's marketing strategies.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    20 views3 pages

    E Ar e An of Se Esent e o Va Co. V An: Insuranc Ting

    Uploaded by

    Rozy Singh
    This document provides an outline of the contents of a research paper on insurance marketing in India. It includes 10 chapters that cover: 1. Introduction to the history and development of insurance marketing in India. 2. The research methodology used in the paper. 3. An overview of market research in the Indian insurance sector. 4. Customer relationship management strategies for insurance companies. 5. A general analysis of the Indian insurance market. 6. Principles of insurance marketing in India. 7. An introduction to Bajaj Allianz including its history, products, and operations. 8. An analytical analysis of Bajaj Allianz's marketing strategies.

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    of 3

    CONTENTS

    CHAPTER-I INTRODUCTION 1-48


    Insurance Mark eting: Historical
    (i) Background and General
    Introduction
    Marketing of Service-Present
    (ii)
    Scenario
    Emergence of Private Sector
    (iii)
    Insurance Co.
    Various Services Provided in Indian
    (iv)
    market
    International Scen ario and India
    (v)
    formation and Structure
    General and Life Insurance of Private
    (vi)
    Insu rance Companies
    Liberalization process and
    (vii) Government Policy of Insurance
    Companies
    Formation and Organizational
    (viii) Structure of Bajaj Allianz Insurance
    Company
    CHAPTER- II RESEARCH METHODOLOGY 49-73
    Purpose and Objects of Research
    (i)
    Work
    (ii) Hypothesis
    (iii) Statistical Tools
    Area and Sc~pe of the Present
    (iv)
    Research
    (v) Limitation s of the Study
    CHAPTER-III MARKET RESEARCH IN INDIA 74-80
    (i) Introduction-Present Scenario
    (ii) What is and Wh y Market Research
    (iii) When and Where Market Research
    (iv) How to do Marke t Research
    Growth a nd Strategies for Private
    (v) Insurance Companies and Market
    Research
    CHAPTER-IV CUSTOMER RELATIONSHIP MANAGEMENT 81 -93
    (i) Introduction
    Customer Relationship Management-
    (ii)
    An Overview
    (iii) Key Issu e for marketer in the Making
    (iv) Ch aracteristics to differ Services from
    Goods
    (v) From Product to Services
    (vi) To Increase Service Quality
    Managing Relationship to Meet
    (vii)
    Various Challe nges
    MARKETING OF INSURANCE- A GENERAL
    CHAPTER-V 94-126
    VIEW OF INDIAN MARKET
    (i) Introduction
    (ii) Insurance Services-An Ana ly sis
    (iii) Trends in Insurance Services
    (iv) Insurance Consultancy
    Future Prospects in insurance and
    (v)
    Service Sector
    A Brief Overview of prominent Players
    (vi)
    in thio Sector in Tndio
    CHAPTER-VI I NSURANCE MARKETING 127-154
    (i) Insurance Marketing : An India
    (ii) Users of Services
    (iii) Behavioural Profile of Users
    (iv) Market Segmentation
    (v) Market Information Sector
    (vi) Insurance Product
    (vii) Product Planning
    (viii) Marketing Mix
    (ix) Promotion, Price, Place Mix
    CHAPTER-VII BAJAJ ALLIANZ: AN INTRODUCTION 155-199
    (i) Historical Background
    (ii) Financial Overview
    (iii) Organizational Structure
    (iv) Insurance Products of Bajaj Allianz
    (v) Operation Analysis
    (vi) Product Planning in Bajaj Allianz
    Analysis of Promotional Plans , Price
    (vii)
    and Place Mix
    (viii) Marketing Mix in Bajaj Allianz
    Marke t Information and
    (ix)
    Segmentation
    Users Services and Their Behavioural
    (x)
    Profile
    Promotional strategy for Various
    (xi)
    Products of Ins urance
    Evaluation of Service Strategy of the
    (xii)
    Company
    (xiii) Concluding Observations
    ANALYTICAL ANALYSIS OF MARKETING
    CHAPTER-VIII 200-229
    STRATEGY OF BAJ AJ ALLIANZ
    (i) Introduction
    Branch Expansion Location and
    (ii)
    Pattern of Branches
    Coverage and acces sibility of Services
    (iii)
    in Various Branches
    Facilities and Physical Evidence in
    (iv)
    Selected Branches
    (v) Motivational Policies
    (vi) Grievance Settlement of Customers
    Product Mix and Product
    (vii)
    Development
    (viii) Product Range and Pricing Policy
    Performance Evaluation of Various
    (ix)
    Plans
    (x) Con cluding Observations
    CHAPTER-IX PROBLEMS AND CRITICAL STUDY 230-239
    CHAPTER-X CONCLUSION AND SUGGESTIONS 240-274
    BIBLIOGRAPHY 275-28 8
    APPENDICES i-xlvii

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