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ASSIGNMENT 1 Markiting

The document discusses a promotion mix and its components. The promotion mix is a blend of promotional tools including advertising, sales promotion, public relations, personal selling, and direct marketing. It then provides examples for each component and discusses integrated marketing communications strategy and its first step of identifying the target audience.

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Shahzaib Ali
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143 views2 pages

ASSIGNMENT 1 Markiting

The document discusses a promotion mix and its components. The promotion mix is a blend of promotional tools including advertising, sales promotion, public relations, personal selling, and direct marketing. It then provides examples for each component and discusses integrated marketing communications strategy and its first step of identifying the target audience.

Uploaded by

Shahzaib Ali
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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ASSIGNMENT 1

PROMOTION MIX:
It is a specific blend of different promotional tools which are used by the
business to create, maintain, and increment the demand for goods and
services.
The Promotion Mix is the combination of Advertising, Sales Promotion, Public
Relations, Personal Selling, and Direct Marketing.

1.Advertising: It is a form of non-personal presentation and promotion of


goods by the identified sponsor in the exchange of a fee.
For example, Coca Cola uses this tool by broadcasting their ads on television,
internet, in-app ads and through billboards.

2.Sales Promotion: It is the incentives given to the customers to have an


increased sale. This tool increases the profit for short term.
For example, KFC gives discounts on purchasing a deal rather than solo items.

3.Public Relations: It is the relationship between marketers and company’s


public to create a good corporate image. Several campaigns are carried out
with the objective to have the support of general public.
For example, Coca Cola organizes different events and they carry out many
campaigns like donations, etc.

4.Personal Selling: It is the oldest form of promotion where salesman directly


interacts with the customer for the purpose of increase in sales.
For example, Stalls are set up in different places and people are asked to try
the product for free.

5.Direct Marketing: It is the direct connection between the marketer and the
consumer with the intent of technology. Relationships becomes stronger by
obtaining an immediate response by consumer through mail, email, telephone
and other internet facilities.
For example, Daraz is an online store which interacts with its customers
through internet and provides them what they need.

INTEGRATED MARKETING COMMUNICATIONS STRATEGY:


It refers to methods of brand promotion by the company to deliver a message
about the organization and particular brand.

:STEPS
:Identifying the Target Audience.1

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