Korean Wave Hallyu

A subculture is a group of people within a culture that differentiates itself from the parent culture to
which it belongs, often maintaining some of its founding principles. Subcultures develop their own
norms and values regarding cultural, political and sexual matters. Subcultures are part of society while
keeping their specific characteristics intact. Examples of subcultures include hippies, goths and bikers.
The concept of subcultures was developed in sociology and cultural studies.[1] Subcultures differ from
countercultures.
The Korean Wave (Hallyu) refers to the global popularity of South Korea’s cultural economy exporting
pop culture, entertainment, music, TV dramas and movies.
Hallyu is a Chinese term which, when translated, literally means “Korean Wave”. It is a collective term
used to refer to the phenomenal growth of Korean culture and popular culture encompassing
everything from music, movies, drama to online games and Korean cuisine just to name a few. During
former president Barack Obama’s state visit to Korea in March 2012, he made reference to the Korean
Wave, which was made the country’s top priority by the government.
History
A term now widely used to refer to the popularity of Korean entertainment and culture across Asia and
other parts of the world, Hallyu or the “Korean Wave” first appeared during the mid-1990s after Korea
entered into diplomatic relations with China in 1992 and Korean TV dramas and pop music gained great
popularity in Chinese-speaking communities. When one of the first successful TV dramas, What Is Love?,
was aired by CCTV in 1997, it had an audience rating of 4.2%, meaning that over 150 million Chinese
viewers watched it.
Korean pop music, especially dance music, began to gain popularity among Chinese teenagers after it
was introduced in earnest in 1997 by a radio program called Seoul Music Room broadcast from Beijing.
The decisive moment in igniting Korean pop culture fever in China was the concert of Korean boy band
H.O.T., held at the Beijing Workers' Gymnasium in February 2000. Korean news reports used the term
Hallyu, or the Korean Wave, in describing this concert. The Korean Wave, acknowledged in an article
published by Beijing Youth Daily as early as November 1999, began to finally be recognized by Koreans
themselves from this point.
The Korean Wave landed in Japan in 2003 when the KBS TV drama series Winter Sonata was aired via
NHK. The drama became an instant mega hit, making its male hero, Yon Sama, a household name,
compelling his enthusiastic Japanese fans to visit various film locations, including Namiseom Island, in
Korea.
The ‘Korean Wave’ craze has expanded to Korean traditional culture, food, literature and language,
creating more and more enthusiasts. A great majority of Hallyu-related organizations are K-Pop fan
clubs, but there are also various communities of people who are interested in Korean dramas, food,
tourism, and more. As of December 2017, a total of 73.12 million people in 92 countries joined these
organizations across Asia, Oceania, the Americas, Europe, Africa, and the Middle East.
Develoment
<B>BTS</b> In 2018, boy band BTS won the Top Social Artist Award at the Billboard Music Awards for
two years in a row, becoming the first K-Pop act to do so. With their album, “Love Yourself: Tear,”
topping the Billboard 200 albums chart and its track, “Fake Love,” landing in the 10th place on the Hot
100 singles chart, BTS has become the most successful Hallyu act since Psy.
BTS In 2018, boy band BTS won the Top Social Artist Award at the Billboard Music Awards for two years
in a row, becoming the first K-Pop act to do so. With their album, “Love Yourself: Tear,” topping the
Billboard 200 albums chart and its track, “Fake Love,” landing in the 10th place on the Hot 100 singles
chart, BTS has become the most successful Hallyu act since Psy.
The worldwide success of “Gangnam Style” was preceded by a surge of K-Pop idol groups in South Korea
such as Big Bang, Girls’ Generation, 2PM, EXO, Wanna One, and BTS. TVXQ, who has countless loyal fans
in Japan and Hong Kong, finally reunited in 2017, after the members completed their mandatory military
service. In 2009, the five-member girl group, Wonder Girls, made inroads into the US market and
became the first Korean idols ever to crack the Billboard Hot 100 chart with the song “Nobody”;
unfortunately, the group disbanded in 2017.”
Over the recent years, K-Pop acts have experienced a change of generations, from second-generation
idols, namely Girls’ Generation and Big Bang, to third-generation idols, like BTS and TWICE, who actively
utilize social media. The K-Pop genre has also diversified with the emergence of the indie scene.
Tv Dramas
The drama was particularly popular in the Middle East, most notably in Iran, where it received an
average viewership rating of 57% and a peak of 90%. Dae Jang Geum was exported to countries around
the world, including Asia, North America, Europe, and the Middle East—from Japan and Egypt to Mexico
and Poland—earning around KRW 13 billion.
Food
The Korean Wave now seems to be expanding to other cultural areas such as food and culinary
traditions. Restaurants serving traditional Korean dishes began to open in the world’s leading
metropolises such as New York, London and Paris, attracting praise even from the choosiest gourmets.
Kimchi, Bulgogi, Bibimbap and other dishes loved by Korean people through many generations are now
beginning to appear in homes around the world. Chefs in some restaurants in the United States began
to combine traditional Korean dishes with Western traditions, creating the bibimbap burger, kimchi
hotdog and gochujang steak for New Yorkers who are always ready to accept whatever’s new and
exotic.
the Korean wave brought not only drama and K pop but also Korean standards of beauty and fashion.
Koreans are very fond of natural beauty and thanks to this they came up with their own make up
technique. it includes snow white skin with a porcelain effect and Nude shadows . they prefer straight
eyebrows and bags under the eyes to make the face younger and cuter as well as Korean make up
Korean ten step facial skincare has become a trend. Makeup artists and cosmetologists advise this care
for the sake of clean and healthy skin.
They love voluminous and light waves of hair hairstyles. They prefer sparse bangs. As for clothing, they
wear loose clothing and stylish bows. Among girls, it is fashionable to dress in short skirts and delicate
blouses that emphasize thin legs. and among the guys fashionable jeans with a high rise and a thick belt.
Conclusion: Korea needs to tap on the massive potential of the Korean Wave
All in all, there is no doubt that Hallyu has catapulted Korea on to the global stage. With so much
international attention on Korea and its pop culture scene and its creative economy, it is imperative for
the Korean government to leverage on all its entertainment and cultural products to further drive the
brand equity of Korea as a country.

Korean Wave Hallyu

Uploaded by

Copyright:

Available Formats

Korean Wave Hallyu

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Korean Wave Hallyu

Uploaded by

Copyright:

Available Formats

A subculture is a group of people within a culture that differentiates itself from the parent culture to

You might also like