Wai Fong Chua
Wai Fong Chua
Wai Fong Chua
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THE ACCOUNTING REVIEW
Vol. LXI, No. 4
October 1986
Radical Developments in
Accounting Thought
Wal Fong Chua
The history of thought and culture is, as Hegel showed with great brilliance, a changing
pattern of great liberating ideas which inevitably turn into suffocating straightjackets,
and so stimulate their own destruction by new emancipatory, and at the same time,
enslaving conceptions. The first step to understanding of men is the bringing to con-
sciousness of the model or models that dominate and penetrate their thought and action.
Like all attempts to make men aware of the categories in which they think, it is a difficult
and sometimes painful activity, likely to produce deeply disquieting results. The second
task is to analyse the model itself, and this commits the analyst to accepting or modifying
or rejecting it and in the last case, to providing a more adequate one in its stead.
SINCE the late 1970s there have been The author would like to acknowledge the continual
signs of unease among academics support of Tony Lowe and the helpful comments of Ray
Chambers, David Cooper, Anthony Hopwood, Richard
about the state and development of Laughlin, Ken Peasnell, Tony Tinker, Murray Wells,
accounting research. In 1977 the Ameri- David Williams, participants at a Sydney University
can Accounting Association's (AAA) Research Seminar, and the anonymous reviewers of this
journal.
Statement on Accounting Theory and
Theory Acceptance concluded that there
was no generally accepted theory of ex- Wai Fong Chua is a Senior Lecturer
ternal reporting. Instead, there was a at the University of New South Wales,
proliferation of paradigms that offeredAustralia.
only limited guidance to policy makers.
Manuscript received September 1984.
In addition, the Committee was pessi- Revisions received August 1985 and February 1986.
mistic that a dominant consensus could Accepted March 1986.
601
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602 The Accounting Review, October 1986
be realized since, through their reading The accounting domain is thus (a)
of Kuhn [1970], paradigm choice was characterized by apparently irreconcilable
ultimately a value-based decision cross-paradigmatic discussions and (b)
between incompatible modes of scien- hampered by some theories about
tific life. This view of accounting as a practice that, in the main, are neither of
''multi-paradigm science" is shared by nor informed by practice. Given the state
writers such as Belkaoui [1981]. of the discipline, this paper has a three-
Wells [1976], on the other hand, argues fold purpose.
that at present accounting lacks a defini- Contrary to the conclusion of the AAA
tive paradigm or disciplinary matrix Statement on Accounting Theory and
[Kuhn, 1970, p. 182]. According to the Wells [19761, this paper argues that
argument, an identifiable disciplinary accounting research has been guided
matrix emerged in the 1940s and provided by a dominant, not divergent, set of
the basis for "normal science" activity. assumptions. There has been one general
However, research in the 1960s and 1970s scientific world-view, one primary disci-
brought about criticisms of this matrix plinary matrix. And accounting research-
and led to the emergence of several ers, as a community of scientists, have
"schools" of accounting that start from shared and continue to share a constella-
different axiomatic positions. As yet, tion of beliefs, values, and techniques.
none of these schools has formed the These beliefs circumscribe definitions of
foundation of a new disciplinary matrix. "worthwhile problems" and "accept-
Accounting, it appears, remains in the able scientific evidence." To the extent
throes of a "scientific revolution." that they are continually affirmed by fel-
While academics debate whether low accounting researchers, they are
accounting is a "multi-paradigm" or often taken for granted and subcon-
"multi-school" discipline, they agree that sciously applied. In this way, a common
world-view may be obscured by appar-
dissension is rife. In addition to this lack
of consensus in the academic arena, there ently conflicting theories.
are problems with the relationship The first aim of this paper is to enable
between accounting theorizing and accounting researchers to self-reflect on
organizational practice. The 1977-78 the dominant assumptions that they
"Schism" Committee of the AAA share and, more importantly, the conse-
indicated that academics neither spoke quences of adopting this position. The
the language nor saw the problems of mainstream world-view has produced
practitioners. Similarly, Hopwood benefits for the conduct of accounting
[1984a] and Burchell et al. [1980] argue research with its insistence on public,
that particular rationales have been im- intersubjective tests and reliable empiri-
puted to accounting procedures, and cal evidence. However, it has limited the
these may be divorced from the actual type of problems studied, the use of
roles that these procedures play in prac- research methods, and the possible
tice. More recently, Kaplan [1984] has research insights that could be obtained.
chided academics for their preoccupation Such limitations only become clear when
with esoteric economics and management they are exposed to the challenge of alter-
science journals and their reluctance to native world-views.
"get involved in actual organizations and The second purpose of this paper is to
to muck around with messy data and rela- introduce such alternative sets of assump-
tionships" [p. 415]. tions, illustrate how they change both
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Chua 603
problem definition and solution, and classified using these four paradigms.
offer research which is fundamentally (Hopper and Powell [1985] actually
different from that currently prevailing. combine the two radical paradigms.)
Finally, this paper argues that not only The Burrell and Morgan framework,
are these alternative world-views dif- however, is not without its problems. A
ferent, they can potentially enrich and detailed discussion of these difficulties is
extend our understanding of accounting found in Appendix 1. Briefly, these
in practice, thus answering the recent problems stem from: (a) their use of
calls for studying accounting numbers in mutually exclusive dichotomies (deter-
the contexts in which they operate. minism v. voluntarism); (b) their mis-
reading of Kuhn as advocating irrational
RECENT CLASSIFICATIONS
paradigm choice; (c) the latent relativism
OF ACCOUNTING PERSPECTIVES
of truth and reason which their frame-
To perceive commonality amidst theo- work encourages; and (d) the dubious
retical diversity, one has to examine the nature of the differences between the
philosophical (meta-theoretical) assump- radical structuralist and humanist para-
tions that theories share. In accounting, digms. In addition, transplanting an
there have been several attempts to delin- unmodified framework from sociology
eate these assumptions [Jensen, 1976; implies some equivalence between the
Watts and Zimmerman, 1978, 1979]. two disciplines. In the absence of a
However, these efforts concentrate on detailed exposition of such commonali-
only a few dimensions and have been ties and the problems cited above, it was
ably and powerfully criticized [Christen- decided not to adopt the Burrell and
son, 1983; Lowe, Puxty, and Laughlin, Morgan framework. Instead, accounting
1983]. perspectives are differentiated with ref-
Recently, more comprehensive dimen- erence to underlying assumptions about
sions have been proposed. For instance, knowledge, the empirical phenomena
Cooper [1983] and Hopper and Powell under study, and the relationship
[1985] rely on the sociological work of between theory and the practical world
Burrell and Morgan [1979] and classify of human affairs.
accounting literature according to two
A CLASSIFICATION OF ASSUMPTIONS
main sets of assumptions: those about
social science and about society. Social All human knowledge is a social arti-
science assumptions include assumptions fact-it is a product of the constituting
about the ontology of the social world labor of people as they seek to produce
(realism v. nominalism), epistemology and reproduce their existence and wel-
(positivism v. anti-positivism), human fare [Habermas, 1978]. Knowledge is
nature (determinism v. voluntarism), produced by people, for people, and
and methodology (nomothetic v. ideo- is about people and their social and
graphic). The assumption about society physical environment. Accounting is no
characterizes it as either orderly or sub- different. Like other empirically-based
ject to fundamental conflict. According discourses, it seeks to mediate the rela-
to Burrell and Morgan [1979], these two tionship between people, their needs,
sets of assumptions yield four paradigms and their environment [Tinker, 1975;
-functionalist, interpretive, radical Lowe and Tinker, 1977]. And in a feed-
humanist, and radical structuralist. Par- back relationship, accounting thought is
ticular accounting theories may then be itself changed as human beings, their
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604 The Accounting Review, October 1986
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Chua 605
TABLE I
A CLASSIFICATION OF ASSUMPTIONS
Epistemological
Methodological
Ontological
Human Intention and Rationality
Societal Order/Conflict
stable and orderly? Are there irreconcil- debated in the social sciences. In addi-
able tensions between different classes, tion, they discriminate well between the
or are such differences always effectively alternative disciplinary matrices now sur-
contained through a pluralistic distribu- facing in accounting research. Using
tion of resources? other dimensions such as different con-
Third, assumptions are made about cepts of income, measurement, or value
the relationship between knowledge and would not have highlighted the funda-
the empirical world. What is the purpose mental philosophical differences
of knowledge in the world of practice? between these accounting perspectives.
How may it be employed to better Also, these assumptions are not posed as
people's welfare? Is it intended to eman- mutually exclusive dichotomies. This is
cipate people from suppression or to to encompass attempts to relate opposite
provide technical answers to pre-given ends of a spectrum of positions.
goals? As Fay [1975] shows, theory may Finally, unlike the work of Burrell and
be related to practice in several ways, Morgan,3 this set of assumptions is used
each representing a particular value posi- to assess the strengths and weaknesses of
tion on the part of the scientist.
Table 1 summarizes these assump- I This is a major difference between the use of the
classification in this paper and the non-evaluative stance
tions. The three general categories of
of Burrell and Morgan. In addition, the present classifi-
beliefs about knowledge, the empirical cation does not use mutually exclusive dichotomies and
world, and the relationship between the does not claim to comprehensively categorize all social
and accounting perspectives in a permanent classifica-
two are argued to comprehensively char-
tion. Because the assumptions about, for instance, soci-
acterize a disciplinary matrix. However, etal order and human rationality are seen as context-
the list of particular expressions of these dependent and changeable through time, the classifica-
tion only attempts to identify current perspectives which
general conditions is not exhaustive.
are emerging. These differences have the following
That is, other important assumptions result: although the individual assumptions used for the
under the category "beliefs about the classification appear similar to those of Burrell and
Morgan (ontological, epistemological, methodological),
physical and social world" may emerge.
the classification as a whole and its use differ in impor-
These assumptions are not immutable, tant respects. The apparent similarity arises because both
but historically specific. The assump- frameworks attempt to summarize and assemble sepa-
rate discussions in the social and philosophical disciplines
tions above were chosen because they
such that the distinctive nature of a disciplinary matrix
reflect dominant themes currently being may be identified.
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606 The Accounting Review, October 1986
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Chua 607
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608 The Accounting Review, October 1986
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Chua 609
bounded rationality [Simon, 1976], they tions, and divisional performance cri-
are always capable of rational goal-set- teria [Hopwood, 1974; Zimmerman,
ting [Chambers, 1966; Fama and Jensen, 1979; Demski and Feltham, 1978]. Orga-
1982], whereby goals are set prior to the nizational conflict is not seen as reflec-
choice and implementation of strategic tive of deeper social conflict between
action. Also, human beings are charac- classes of people with unequal access to
terized as possessing a single superordi- social and economic resources. Con-
nate goal: "utility-maximization." structs such as sustained domination, ex-
Within this abstract notion of utility, ploitation, and structural contradictions
theories differ as to what may provide do not appear in mainstream accounting
utility. Principal-agent theory assumes literature. And conflicting interest
that an agent will always prefer less work groups are classified as possessing
to more [Baiman, 1982], while finance different legal rights within a given
theory assumes that a shareholder/bond- system of property rights-for example,
holder will desire the maximization of creditors versus shareholders. They are
the expected, risk-adjusted return from not categorized using antagonistic
an investment. Moreover, although only dimensions such as class or ownership of
individuals have goals [Cyert and March, wealth.
1963; Jensen and Meckling, 1976], col- Further, conflict is usually perceived
lectivities may exhibit purposive behav- as being "dysfunctional" in relation to
ior that implies consensual goals or the greater corporate goal (whatever it
common means which are accepted by may be). Examples of "dysfunctional"
all members-for example, the maximi- conflict include "budget biasing,"
zation of discounted cash flows or the "opportunistic behavior," "self-interest
minimization of transaction costs. These with guile," and "rigid, bureaucratic
assumptions about purposive behavior behavior." Dysfunctional behavior
are necessary because accounting infor- occurs when individual or group inter-
mation has long been ascribed a techni- ests override what is best for the organi-
cal rationale for its existence and pros- zation in some reified sense [Tiessen and
perity: the provision of "useful" and Waterhouse, 1983; Williamson, Wach-
"relevant" financial information for the ter, and Harris, 1975; Hopwood, 19741.
making of economic decisions [Paton The accounting researcher then seeks to
and Littleton, 1940; AICPA, 1973; specify procedures whereby such dys-
FASB, 1978]. And usefulness presumes functions may be corrected.
some prior need or objective. Finally, some mainstream researchers
Second, given a belief in individual imply that organizations and "free"
and organizational purpose, there is an markets have an inherent tendency to
implicit assumption of a controllable achieve social order. Left to themselves,
social order. While conflicts of objec- organizations appear to "naturally"
tives, for instance, between principals evolve administrative and accounting
and agents and between functional systems that minimize transaction costs
departments are recognized, they are in changing environmental conditions
conceptualized as manageable. Indeed, it [Fama and Jensen, 1982; Chandler and
is the effective manager's duty to remove Daems, 1979]. Also, the desirable
or avoid such conflict through the appro- amount of financial disclosure may be
priate design of accounting controls such determined by the "free" play of market
as budgets, cost standards, cost alloca- forces with a minimum of state interven-
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610 The Accounting Review, October 1986
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Chua 611
TABLE
DOMINANT ASSUMPTIONS OF MAINSTREAM ACCOUNTING
Theory is separate from observations that may be used to verify or falsify a theory. Hypothetico-deductive account of
scientific explanation accepted.
Quantitative methods of data analysis and collection which allow generalization favored.
Empirical reality is objective and external to the subject. Human beings are also characterized as passive objects; not
seen as makers of social reality.
Single goal of utility-maximization assumed for individuals and firms. Means-end rationality assumed.
Societies and organizations are essentially stable; "dysfunctional" conflict may be managed through the design of
appropriate accounting control.
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612 The Accounting Review, October 1986
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Chua 613
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614 The Accounting Review, October 1986
ings and norms become objectively actor. Finally, there is the postulate of
(intersubjectively) real. They form a adequacy. As there is no neutral, objec-
comprehensive and given social reality tive world of facts which acts as the final
which confronts the individual in a man- arbitrator, the adequacy of a theory (or
ner analogous to the natural world. In explanation of intention) is assessed via
addition, despite continual refinement the extent to which the actors agree with
and modification of this social stock of the explanation of their intentions.4
knowledge, there are some temporarily How does one carry on this task of
stable constructs which become institu- interpretive understanding? Initially, it
tionalized, taken for granted, and used was mistakenly thought that the observer
to typify (structure) experiences. These had to "jump into the shoes/skins" of
typifications are an essential part of the the observed. Such a notion has been
social frameworks within which actions rightly discarded. However, it remains
are made intelligible. difficult to specify precise procedures for
the conduct of interpretive research,
Beliefs about Knowledge
such methods being similar to those of
Given this view of a subjectively- the anthropologist. They emphasize
created, emergent social reality, the observation, awareness of linguistic
research questions that are pertinent are: cues, and a careful attention to detail.
how is a common sense of social order Each item of information has to be inter-
produced and reproduced in everyday preted in the light of other items drawn
life; what are the deeply-embedded rules from the language and ideology of the
that structure the social world; how do "tribe" under investigation [Feyera-
these typifications arise, and how are bend, 1975, p. 251] rather than through
they sustained and modified; what are
the typical motives that explain action? I Schutz writes, "Each term in a scientific model of
In essence, the interpretive scientist seeks human action must be constructed in such a way that a
human act performed within the life-world by an individ-
to make sense of human actions by fit- ual actor in the way indicated by the typical construct
ting them into a purposeful set of indi- would be understandable for the actor himself as well as
vidual aims and a social structure of for his fellow-men in terms of common sense interpreta-
tions of everyday life. Compliance with this postulate
meanings. warrants the consistency of the constructs of the social
These explanations or models of the scientist with the constructs of common-sense experience
life-world must conform to certain cri- of the social reality" [Schutz, 1962, p. 44].
This postulate is similar to the positivist notion of veri-
teria. The first is logical consistency. fication and reflects Schutz's agreement with Nagel and
Schutz [1962, p. 43] writes that the "sys-Hempel on a number of important issues. These are: (a)
tem of typical constructs designed by the all empirical knowledge involves discovery through pro-
cesses of controlled inference, must be statable in propo-
scientist has to be established with the sitional form, and must be capable of being verified
highest degree of clarity and distinctness through observation; (b) theory means the explicit for-
of the conceptual framework implied mulation of determinate relations between a set of vari-
ables that explains a fairly extensive class of empirical
and must be fully compatible with the regularities; and (c) a social scientist should seek to be
principles of formal logic." This pos- completely disinterested in the construction of objective
tulate is required to ensure the "objec- explanations.
Schutz's position, however, is not necessarily accepted
tive validity of the thought objects con- by other interpretive philosophers. Gadamer [1975], for
structed by the social scientist." The instance, rejects the feasibility of a "disinterested
second is "subjective interpretation" observer" and implies that competing theories can only
be judged by (unspecified) historically-bound criteria
which means that the scientist seeks the that are temporarily agreed upon by a community of
meaning which an action had for the scientists.
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Chua 615
TABLE
Scientific explanations of human intention sought. Their adequacy is assessed via the criteria of logical consistency,
subjective interpretation, and agreement with actors' common-sense interpretation.
Ethnographic work, case studies, and participant observation encouraged. Actors studied in their everyday world.
Social reality is emergent, subjectively created, and objectified through human interaction.
All actions have meaning and intention that are retrospectively endowed and that are grounded in social and historical
practices.
Social order assumed. Conflict mediated through common schemes of social meanings.
Theory seeks only to explain action and to understand how social order is produced and reproduced.
a priori definitions. Meanings are them- for-granted themes which pattern the
selves built on other meanings and social world in distinct ways. Interpretive
practices. As such, "thick" case studies science does not seek to control empir-
conducted in the life-world of actors are ical phenomena; it has no technical ap-
preferred to distant large-scale sampling plication. Instead, the aim of the inter-
or mathematical modeling of human pretive scientist is to enrich people's
intention. understanding of the meanings of their
actions, thus increasing the possibility of
Beliefs about the Social World
mutual communication and influence.
The main beliefs about people are (a) By showing what people are doing, it
the ascription of purpose to human makes it possible for us to apprehend a
action, and (b) the assumption of an new language and form of life. Table 3
orderly, pre-given world of meanings summarizes these assumptions.
that structures action. However, Schutz
argues that purposes always have an ele- THE INTERPRETIVE ALTERNATIVE
-CONSEQUENCES
ment of pastness, for only the already
experienced may be endowed with mean- Some researchers have attempted to
ing in a backward, reflective glance. study accounting in action and to in-
Further, purposes are grounded in vestigate its role as a symbolic medi-
changing social contexts and are not pre-
ator [Hopwood, 1983, 1985, forthcom-
given. ing; Tomkins and Grove, 1983; Colville,
1981; Gambling, 1977]. The consequences
Theory and Practice
of adopting an interpretive perspective,
As Fay [1975] points out, interpretive with its emphasis on understanding, may
knowledge reveals to people what they be highlighted by comparing two pieces
and others are doing when they act and of work on budgetary control systems:
speak as they do. It does so by highlight- Demski and Feltham [1978] and Boland
ing the symbolic structures and taken- and Pondy [1983]. The first is conducted
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616 The Accounting Review, October 1986
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Chua 617
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618 The Accounting Review, October 1986
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Chua 619
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620 The Accounting Review, October 1986
and transform, but which would not cal practices. There are no theory-inde-
exist unless they did so. As Bhaskar pendent facts that can conclusively prove
[1979, pp. 45-46] puts it, societyey does or disprove a theory. In addition, the
not exist independently of human activ- interpretive standard (degree of consen-
ity (the error of reification). But it is not sus between researcher and actors) is
[solely] the product of it (the error of considered insufficient. Beyond this
voluntarism)." Rather, society provides weak consensus, critical philosophers
the necessary, material conditions for disagree as to the precise criteria that
the creative subject to act. At the same may be used to assess truth claims.
time, intentional action is a necessary Foucault, for example, eschews a
condition for social structures. Society is transcendent criterion for the establish-
only present in human action, and ment of truth. He writes [1977, p. 131],
human action always expresses and uses "truth is a thing of this world: it is pro-
some or other social form. Neither can, duced only by virtue of multiple forms
however, be identified with or reduced to of constraint. And it induces regular
the other. Social reality is, thus, both effects of power. . . ." The scientist
subjectively created and objectively real. cannot emancipate truth from every sys-
Further, because of the belief in human tem of power; he/she can only detatch
potentiality, there is an emphasis on the power of truth from the forms of
studying the historical development of domination within which it operates at a
entities that are conceptualized as com- particular time. By contrast, Habermas
ing to be. Reality as a whole, as well as [1976] seeks to establish a quasi-tran-
each particular part, is understood as scendental process for rational theory
developing out of an earlier stage of its choice, that simultaneously recognizes
existence and evolving into something the historically-grounded nature of all
else. Indeed, every state of existence is norms and yet seeks to transcend it. In
apprehended only through movement the face of such substantive diversity, it
and change, and the identity of a partic- is not feasible to set out a common
ular phenomenon can only be uncovered standard for the evaluation of theories
by reconstructing the process whereby within the critical perspective.
the entity transforms itself. "To know Finally, the methods of research
what a thing really is, we have to go favored by critical researchers tend to
beyond its immediately given state. . . exclude mathematical or statistical
and follow out the process in which it modeling of situations. Research is sited
turns into something other than itself. in organizations and their societal envi-
. . . Its reality is the entire dynamic of its ronments. In addition, quantitative
turning into something else and unifying methods of data collection and analy-
itself with its 'other' " [Marcuse, 1941, sis are used to a lesser extent. There is
p. 49]. greater emphasis on detailed historical
explanations (Foucault emphasizes the
Beliefs about Knowledge "genealogical approach") and "thick,"
Critical philosophers accept that the ethnographic studies of organizational
standards by which a scientific explana- structures and processes which show
tion is judged adequate are temporal, their societal linkages. The emphasis on
context-bound notions. Truth is very long-term historical studies is especially
much in the process of being hammered important given the prior belief that the
out and is grounded in social and histori- identity of an object/event can only be
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Chua 621
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622 The Accounting Review, October 1986
TABLE 4
Criteria for judging theories are temporal and context-bound. Historical, ethnographic research and case studies
more commonly used.
Empirical reality is characterized by objective, real relations which are transformed and reproduced through subjec-
tive interpretation.
Human intention, rationality, and agency are accepted, but this is critically analyzed given a belief in false conscious-
ness and ideology.
Fundamental conflict is endemic to society. Conflict arises because of injustice and ideology in the social, economic,
and political domains which obscure the creative dimension in people.
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Chua 623
with the activities of owners and mana- cation of the concept of value, the
gers. However, people as reality-construc- merchants, it is argued, were able to
tors do not feature in the discussion, and strengthen their bargaining position
there is little mention of intra- and inter- relative to the producers and to legiti-
organizational conflict. In addition, the mize their gains as just.
concepts of allocation, monitoring, hier- Similarly, the neo-marginalist assump-
archy, and efficiency are seen as non- tions that underlie much mainstream
problematic. They are not seen as per- accounting are argued to be interested
petuating an ideological, managerial bias (grounded in the interests of dominant
and as bolstering unequal economic rela- classes) as opposed to being theoretically
tions. neutral. In addition, these assumptions
By comparison, Tinker, Merino, and are ideological because they obscure
Neimark [1982] see accounting discourse other realities such as "market imperfec-
as being actively involved in social con- tions," unequal distributions of income,
trol and in conflicts between different and injustices embedded in extant sys-
classes of people. Accounting theories tems of property rights [p. 191]. Finally,
do not state an unambiguous truth that Tinker, Merino, and Neimark [1982]
is value-free and independent of social attempt to set out a new role for account-
and historical conflict. The authors ing and the accountant that is considered
focus on the development of the concept more just and less mystifying.
of value from the Middle Ages to the This brief comparison indicates that
20th century and argue that this cannot accounting research as social critique has
be explained as a rational evolution several important characteristics. First,
during which more wisdom was gradu- accounting is no longer seen as a tech-
ally accumulated. Instead, concepts of nically rational, service activity which is
value constitute and are constituted by divorced from wider societal relation-
social struggles, particularly in the ships. Instead, accounting as a discourse
economic domain. Specifically, particu- with a particular mode of calculative
lar concepts of value became dominant rationality is argued to constitute and be
because they benefited the interests of constituted by macro conflict between
dominant groups in society during a different classes (for example, capitalist/
particular period. manager v. worker, the State v. multi-
Thus, in the pre-mercantile period, national corporations) [Knights and Col-
value was defined in terms of the socially linson, 1985; Tinker, 1984; Tinker,
necessary labor expended on a product Merino, and Neimark, 1982]. At the
[p. 176]. Such a concept of value was micro-organizational level, the account-
acceptable because trade at that time ing calculus paints a picture of the
took place between small independent "cake" that is available for distribution
producers. However, as trade and com- and reports on how such distributions
merce expanded, the concept of value have been made. At the macro-societal
was modified to include the utility and level, these numbers influence taxation
subjective expectations of owners and policy-making, wage bargaining, and
consumers [p. 177]. This was because the economic restructuring. In all these situ-
merchants' gains came from the consu- ations, wealth transfers are involved and
mer, specifically from the difference in the accounting calculus is seen as playing
price charged and that paid to the pri- (or potentially playing) a vital role in
mary producer. Through such a modifi- effecting such transfers.
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624 The Accounting Review, October 1986
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Chua 625
seen as reflected and effected through fied (alienated) view of human beings.
organizations [Habermas, 1978; Fou- Labor is seen as a number, a cost to be
cault, 1977]. Foucault writes that social minimized while profit that accrues to
control is insidiously widespread in insti- others is regarded as desirable. As
tutions such as the school, family, prison, Cherns [1978] points out, within account-
and hospital and is vested in so-called ing, instead of an organization being
experts whose possession of knowledge seen as a resource for people, people are
has power effects. encouraged to think of themselves as a
His argument is taken up by Crawford resource for the greater organizational
[1984] and Miller and O'Leary [1984] goal of more profit and cash flows.
who argue that the accounting-expert Finally, as discussed earlier, notions of
exercises power in the factory throughstructural
a conflict and of inequitable
procedure like standard cost accounting. domination do not enter into mainstream
Such an accounting technique forms a accounting models of organizational
powerful, managerial tool for the disci- goals. Through the maintenance of these
plining and control of workers. It sets ideas, extant accounting theory and
norms for "proper" behavior and practice is seen as a form of ideology
"desirable" outcomes, thereby restrict- which isolates people from their "true"
ing (normalizing) individual variety and essence.
creativity. It also socializes workers into Indeed, Lehman and Tinker [1985]
constantly being watched, monitored, argue that the accounting discourse con-
and governed. Through such social con- stitutes part of the "ideological appara-
trol the worker becomes a more govern- tus" of the State. Using the work of Alt-
able unit within the firm and in society husser, they argue that ideology is more
more generally. than false ideas perpetuated by, for
Finally, critical theorists claim that the example, the mass media. Ideology is a
view of accounting information as social "representation of the imaginary rela-
control and as a mediator of conflict has tionship of individuals with the real
often been obscured (mystified) by conditions of their existence" [Lehman
powerful, ideological ideas embedded and Tinker, 1985, p. 9]. It inheres in the
in mainstream accounting thought. taken-for-granted social practices and
Accounting is claimed to be a service symbols that people use to interpret and
activity which is "neutral as between organize their world. The accounting
ends," when in fact the goals of the literature, by subtly promoting particu-
owners of capital are implicitly given lar views of the State, "free markets,"
priority. Also, accountants are pictured and the importance of business, is said to
as professionals who are independent of institutionalize a biased version of struc-
biases and who offer universal service to tural conflicts.
the community. Such claims are, how- The research that a critical perspec-
ever, seen as highly dubious. Due to the tive initiates clearly differs from that
difficulty of policing compliance to the offered by a mainstream or interpretive
professional ideals of independence and approach. It poses a particular chal-
competence at the level of the individual lenge for the accounting researcher
practitioner, peer supervision is often and accounting as a discipline to adopt a
only rhetorical rather than real [Larson, radically different value position that
1977]. may not be easily accepted by main-
Mainstream accounting research is stream accountants. There is also much
also criticized as perpetuating an objecti- intra-disciplinary criticism and debate.
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626 The Accounting Review, October 1986
As pointed out earlier, critical theorists cussed: the interpretive and the critical.
do not share common philosophical It is hoped that the challenges posed by
standards for the evaluation of theories. these alternatives will stimulate consider-
What is an acceptable theory or explana- ation and debate.
tion is still debatable. In addition, pro-
ponents of one form of critical theory APPENDIX 1
may be bitterly criticized by other writers
DIFFICULTIES WITH THE BURRELL
also working in the Marxist tradition (for
AND MORGAN [1979] FRAMEWORK
example, see the discussion of Haber-
mas's work by Anderson [1976] and First, all the assumptions are presented
Slater [1977]). However, this last charac- as strict dichotomies; for example, one
teristic of major disagreements among either assumes that human beings are
academics is also present in mainstream determined by their societal environment
and interpretive perspectives. or they are completely autonomous and
In summary, this perspective offers free-willed. This does not encompass
new insights that are worthy of consider-positions such as those of Bhaskar [1979,
ation. As the State plays an ever-increas- pp. 31-91], which argue that although
ing role in the economic domain, as the societies are prior to and different from
use of accounting information expands individuals, they are continually repro-
in the private and public economic sec- duced and transformed by intentional
tors, and as accountants become more human action. Neither does it lead
involved with policy-making at the to a full appreciation of Habermas's
macro-level, it may no longer be useful [1978] argument that while individuals do
to distinguish the political/social from act and shape meanings, they may still
the economic effects of accounting num- live within structures of domination in
bers. Nor may it be helpful to separate society. The use of mutually exclusive
the organization from its wider struc- dichotomies and the derivation of para-
tural relationships. Critique may then digms that cannot be "synthesized"
offer a way of understanding the role of [Burrell and Morgan, 1979, p. 25] fails to
accounting in these complex contexts. locate philosophical attempts to over-
come such unsatisfactory dichotomies.
CONCLUSION
Second, the framework embraces a
This paper has sought to move ac- strongly relativistic notion of scientific
counting debate beyond the stalematetruth
of and reason. Influenced by Kuhn's
"incommensurable" paradigms which [1970] idea of a conversion experience,
cannot be rationally evaluated. It has Burrell and Morgan [1979, pp. 24-25]
argued that mainstream accounting imply that the choice and evaluation of
thought is grounded in a set of common paradigms cannot be justified on rational
assumptions about knowledge and the scientific grounds. This interpretation of
empirical world which both enlighten Kuhn as encouraging irrationalism (there
and yet enslave. These assumptions offer are no good reasons for preferring one
certain insights but obscure others. By theory to another) as the basis for theory
changing them, new insights may be choice misreads his rational intent [see
gained which can potentially extend our Bernstein, 1983; Gutting, 1980]. On the
knowledge of accounting in action contrary, Kuhn [1970, pp. 199-200]
within organizational and societal con- explicitly writes that accepting a thesis
texts. Two main alternatives were dis- that states that theory-choice is not
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Chua 627
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