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Assignment March - Article Review: Name: Shreeya D Salunke Roll No: 2k181-162 MBA-Finance Subject - MFS

The article explores how senior managers can address environmental sustainability as a strategic issue rather than just a moral one. It suggests six strategic options for companies to choose the right path towards better environmental performance. Making links between business and the environment is crucial for medium and long term viability. Framing sustainability strategically is more likely to convince senior management.

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67 views1 page

Assignment March - Article Review: Name: Shreeya D Salunke Roll No: 2k181-162 MBA-Finance Subject - MFS

The article explores how senior managers can address environmental sustainability as a strategic issue rather than just a moral one. It suggests six strategic options for companies to choose the right path towards better environmental performance. Making links between business and the environment is crucial for medium and long term viability. Framing sustainability strategically is more likely to convince senior management.

Uploaded by

shreeya salunke
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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ASSIGNMENT

MARCH - ARTICLE REVIEW

Name: Shreeya D Salunke


Roll no: 2k181-162
MBA- Finance
Subject- MFS

A Strategic Approach to Sustainability

Review :-

This article explores how senior managers might choose to address the challenge of
environmental sustainability, not just for the sake of it being a moral imperative, but to perform their
fiduciary responsibilities and to prepare their companies for the disruptive changes that the future holds.
Given the gulf between how senior managers perceive the world and how activists, journalists and
legislators see it, the path toward better environmental performance is likely to be an arduous one for
many companies. While there are no easy solutions, the author suggests six strategic options and an equal
number of steps to bolster the chances of choosing the right path.
Making links between business and the environment is crucial – not just for day-to-day
operational issues but for strategic issues that have a material impact on the medium- and long-term
viability of the firm.

Strategic Challenges for Business

1) The medium- and long-term viability of the firm.


2) The financial performance of the business and shareholder returns.
3) The size and scope of the business in terms of geographies and market segments.

Once the strategy is clear at the top, the success or failure of many strategic environmental
initiatives depends on the training and support that managers, employees and other stakeholders receive
As important as it is to get everyone in the organization behind environmental sustainability, this is not to
say that all firms should do all they can all the time. We can say that all firms should at the very least
meet minimum standards and aspire to be good corporate citizens. Beyond that, they can endeavor to do
more when it is right for their business, their customers, their shareholders and their other stakeholders to
do so. Framing environmental sustainability in these strategic terms is, I believe, much more likely to
convince senior management to buy into the issue.
Environmental regulations vary enormously depending on the business you are in. There are
also huge differences between environmental regulations and enforcement practices in different parts of
the world. Companies that have to comply with tough environmental laws and regulations will logically
have a higher degree of sensibility than those that do not.

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