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Test 6

The document discusses various legal, ethical, and operational issues related to the use of information in businesses. It notes that personal information must be kept confidential and used lawfully and ethically according to acts like the Data Protection Act. Businesses also must properly store and manage large amounts of information needed to function effectively.

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46 views3 pages

Test 6

The document discusses various legal, ethical, and operational issues related to the use of information in businesses. It notes that personal information must be kept confidential and used lawfully and ethically according to acts like the Data Protection Act. Businesses also must properly store and manage large amounts of information needed to function effectively.

Uploaded by

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Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Business 15

References

Cornelissen, J. (2014). Corporate communication: A guide to theory and practice. Sage.

Fassin, Y., & Buelens, M. (2011). The hypocrisy-sincerity continuum in corporate

communication and decision making: A model of corporate social responsibility and

business ethics practices. Management Decision, 49(4), 586-600.

Gershon, G. A. (2011). Intelligent networks and international business communication: A

systems theory interpretation.

Guffey, M. E., & Loewy, D. (2012). Essentials of business communication. Cengage

Learning.

Hu, D. (2011). Case study of NDK, the first IFRS-adopting Japanese company: Using the

concept of business communication. The Economic Science, 59(1), 27-42.

Kernbach, S., Eppler, M. J., & Bresciani, S. (2014). The Use of Visualization in the

Communication of Business Strategies An Experimental Evaluation.International

Journal of Business Communication, 2329488414525444.

Lauring, J. (2011). Intercultural organizational communication: The social organizing of

interaction in international encounters. Journal of Business Communication,

0021943611406500.

Meredith, M. J. (2012). Strategic Communication and Social Media An MBA Course From a

Business Communication Perspective. Business Communication Quarterly, 75(1), 89-

95.

Newman, A., & Ober, S. (2012). Business communication: In person, in print, online.

Cengage Learning.
Business 11

Task 4.3

Legal issues in relation to the use of information

All personal information regarding the business is highly confidential. Thus, misuse

of this information is strictly prohibited. Businesses hold information differently from one

another when people are working for them. It is essential that the business follows various

acts such as Data Protection Act 1998, which states that all the employees must obtain the

information related to the business fairly and lawfully. The information can only be used for a

specific purpose that is stated at the time of permission. Another important Act is the

Computer Misuse Act 1990, which prohibits the activities such as misuse of computer

software, or having illegal access to the company protected files.

Ethical issues in relation to the use of information

It is immensely important to deal with ethical issues using organizational codes of

practice and policies in the areas of e-mail, internet, and whistle blowing. The business

should tell its people the rules and limit them doing something that is not healthy for the

business. An essential ethical issue within most of the organizations today is whistle blowing,

practice in which an employee raises concern in front of the management regarding an un-

ethical practice that is being carried out in the company.

Operational issues in relation to the use of information

Every organization needs to store a huge amount of information which is essential for

the effective management and functioning of the organization. Thus, it is immensely


Business 9

(f)

The corporate communication strategy for improving the profits generated through the

new product would be to establish a common ground on which the employees, community,

along with various healthcare agencies work together for delivering a message of benefits

associated with healthy food. Those employees, who have some sort of misperception

regarding the strategy, must be communicated and educated regarding the strategy

(Cornelissen, 2014). This would create a sense of empowerment among the employees and

they could design and deliver services that would prove to be beneficial for the business.

Finally the business will ensure that joined up and accessible services are provided by its

employees that offer value for money and focus on the customer.

(g)

Thus, after critically analysing the overall performance of the product from

introduction, marketing, and selling. It could rightfully be said that the product has been

successfully accepted by the market. As the results of the survey revealed that the people

were fascinated with the product, as they previously did not have a product like this in the

market. The product fulfilled the requirements of the consumers, which proves that the

surveys conducted by the company were quite accurate and the idea of introducing such a

product was justified. Along, with that the product also proved to be very good financially for

the company as the total investment in the development and marketing of the market was

somewhat 30 million pounds, whereas, the product sales generated a revenue of over 50

million pounds resulting in some huge profits for the business (Fassin, & Buelens, 2011).

Further investment in health products will prove to be immensely beneficial both for the

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