Essential Information for Victory at War

THE WAR
MEASURES
MANUAL

A Robin Sharma Resource for Public Service

When life seems
tough and you
wonder why.
Remember, the
teacher is always
quiet during a test.”
HERMAN SIU
Table of Contents

IMMEDIATE RESPONSE STRATEGIES 5

PREPAREDNESS FOR FEARLESSNESS 7

PERSONAL BULLETPROOFING TACTICS 8

METHODS OF GREAT WARTIME LEADERS 11

WAR MEASURES RESOURCES 16

A Message From
Robin Sharma
Dear Citizen,

We are facing enormously stormy times as the pandemic

ravages the world and global economies collapse.

First, please know and trust that volatility always gives

way to tranquility. And—as Friedrich Nietzsche taught
us: “chaos gives birth to dancing stars.”

We human beings are braver than we think. And stronger

than we know.

We will overcome this. And the messiness will eventually

lead to a world with even more pure leaders, greater
creativity and a decency that knows fewer limits.

I’ve handcrafted this manual to help you insulate your

positivity, protect your productivity, fireproof your
business and rise out of the imminent danger with rich
confidence. And glorious peace.

Stand Strong. And Be of Good Courage.

Robin Sharma
Humanitarian + Leadership Missionary

THE WAR MEASURES MANUAL 4

What you should do to thrive while
we are on wartime footing:

IMMEDIATE RESPONSE STRATEGIES

1 Stay at home and self-isolate. Do this to guard your fine health and
that of your family. And to honor your responsibility to not infect
your community.

2 View this time as an opportunity to read valuable books that will

reshape your thinking, produce work that will represent your magic
and strengthen yourself, so you rise in self-mastery. You will see
more of what you are looking for, so less news and more growth is
an intelligent move.

3 Protect your good health by exercising in a room, stay hydrated by

drinking more water, get sun if you can to boost vitamin D, remain
nicely rested and do all in your power to battleproof your immunity.

4 Reach out to other family members, friends and neighbors digitally

to offer them support, share how you’re doing and remain connected
amid the unusual isolation.

5 Leverage the enforced quietude of this time to rework any insecurity

into bold and beautiful creativity. The best artists exploited their
suffering to produce their masterpieces. Write the book you’ve
wanted to write or paint the art you’ve always wished for the world.

THE WAR MEASURES MANUAL 5

PRO TIP

Heroes are born—not

during times of ease but
in periods of dangerous
discomfort.
Mandela became Mandela
on Robben Island.
Rosa Parks became a hero
while facing mistreatment.
And Churchill became
Churchill amidst the
violence of war.

THE WAR MEASURES MANUAL 6

During this dark period we must
navigate, many of our fellow

PREPAREDNESS FOR FEARLESSNESS

citizens are facing great anxiety
and outright fear for their lives.
Here are 6 philosophical tips
to help you stay hopeful, grateful
and strong:

1 Know that this too shall pass. Winters always yield to Spring. It’s
just the way the world works.

2 Trust that the mess will remake us into wiser, more creative, braver
and more noble people. Life will become even better than before.
Have little doubt that what’s coming for the planet will be amazing.

3 That which makes us scared has simply activated pre-existing fear.

If it wasn’t there before, it wouldn’t be triggered now. And where
the response is hysterical you can know the wound was historical.
This is a good time to heal the cuts that have limited you as a leader
and release the chains that have bound you as a human. Once you
improve your inner world, you’ll see your power to manage the outer
world rise exponentially. Leadership begins within.

4 The job of a leader without a title is to represent courage to scared

people. And to stand for undefeatability while others are in panic.
Be a force of steadiness for all around you.

5 Maintain perspective. History shows that tragic events happen.

Human beings unite. Innovation and invention increase. Solutions
are found. And society advances.

6 Heroism isn’t a natural gift. It’s a trained result. By protecting your

family, mentoring your teammates [digitally], practicing your mastery
and serving the world in your own way through this, you will come
out on the other side transformed. Nearer to your finest self.

THE WAR MEASURES MANUAL 7

In The 5AM Club I explained the
precise morning routine used by

PERSONAL BULLETPROOFING TACTICS

great leaders and creative legends.
It is currently helping my followers
stay strongly focused and
immensely productive.
Here’s why: The way you begin your
day through this challenging season
will profoundly shape how the rest
of your day unfolds. As the Spartan
warriors would say: “Sweat more in
training and you’ll bleed less in war.”

The opportunity in front of you–in

this crisis–is to leverage the time
at dawn for personal strengthening
and deep self-care. And as you
bulletproof your inner life you
will also be battleproofing your
outer world.

THE WAR MEASURES MANUAL 8

Here are 8 tactics to start your
mornings strong and make the

PERSONAL BULLETPROOFING TACTICS

hours that follow as excellent
as possible:

1 Rise with the sun to ensure you have some

time for yourself.
The hours before dawn bring splendid gifts. It’s the best time of the
day to work on growing the warrior and everyday hero within you.
[Yes, this means you should sleep earlier as well; as I wrote in the
book: “Rest is not a luxury—it’s a necessity”].

2 Do some sweaty exercise.

This could mean you run on the spot, skip like a boxer in training
or do jumping jacks as they do in military boot camp. Doing so—
shortly after you rise—releases BDNF so that brain cells damaged
by stress are repaired. And you process information more quickly
[an essential skill of a wartime leader]. An early morning workout
also releases dopamine, serotonin and norepinephrine, which
makes you feel happier, calmer and more focused in the face of
the massive distractions of this time.

3 Read a truth-filled book.

Reading is having a conversation with the author. And conversations
shape and inspire us [if they are wise conversations]. Biographies
of the great women and men of the world will insulate your hope.
And build a moat around your enthusiasm for a brighter future [it’s
coming]. I have provided a list of books that have helped me during
hard times at the end of this manual.

4 Write in a journal.
Record lists of what you are grateful for so you stay focused
on what’s good in your life. Process through any fear, guilt and
disappointment so you release it versus repress it. Note your
creative ambitions and next-level goals to keep you excited about
all you’ll experience ahead.
THE WAR MEASURES MANUAL 9
5 Cultivate positivity.

PERSONAL BULLETPROOFING TACTICS

In uncertain times you have been granted the chance of being able
to watch your weakest beliefs. Pay attention to how you are thinking.
Then use this time of isolation to build a better mentality. Meditate.
Pray. Affirm. Visualize. Grow.

6 Commune with nature, as much as possible.

If you live near a forest or by a mountain, physical distance yet walk
where it’s safe. Or order seeds and grow flowers or a garden within
your home. Nature is life’s wonderful restorer. Get closer to it.

7 Avoid toxic people where you can.

Through the scientific phenomenon of emotional contagion, we
adopt the feelings of those around us. And via our mirror neurons,
we mimic the behavior of those we associate with. So use the news
as a tool not a drug. Unfollow social influencers who deplete your
joy. And spend less time with energy vampires.

8 Structure your days.

The quality of your days reflects the wisdom of your schedule. Have
a written game plan for each day. Include your morning routine, your
creative work, your family hours and your recreation time.

THE WAR MEASURES MANUAL 10

Much of my work over the past

METHODS OF GREAT WARTIME LEADERS

24 years involves helping industry
titans, professional athletes and
world-builders fully express their
gifts and talents.
In this stormy season of our
civilization, it is essential to shift
from victimhood to leadership.
To lead is to free yourself from
excuses, protect your positive
focus and raise the spirits of all
around you.
If you are in a position of leadership
please remember: anyone can lead
when times are great. The great
ones lead when things fall apart.

THE WAR MEASURES MANUAL 11

Below are 6 proven principles
to show brave leadership amid

METHODS OF GREAT WARTIME LEADERS

deep crises:

1 Prioritize Versus Become Paralyzed.

During WW2, Winston Churchill used labels that read “Action This
Day” for files that required immediate execution. His team clearly
knew that these involved matters that were not to be ignored.

Great leadership during times of crisis is more about subtraction

rather than addition. Do less to achieve more. Stay monomaniacally
focused on the few projects that will help your business flourish.
And make our world a brighter place.

2 Overcommunicate and Never Spin.

Don’t spin the truth when everything is falling apart. Be brutally
candid yet always remain inspiring. Like the best wartime generals,
deliver sober reporting yet protect the hope of your followers at all
costs. And be even more visible than usual. Reassure your team
that the rough seas will give way to calm waters. And that if the
right moves are made now, your business will grow even better
than before.

THE WAR MEASURES MANUAL 12

3 Move Fast and Be Decisive.

METHODS OF GREAT WARTIME LEADERS

Gather the facts. And then pull the trigger.

LVMH is France’s largest company. Bernard Arnault, the 71-year-old

tycoon who built the firm into a luxury powerhouse, was asked by
the French government to assist in the production of hand sanitizers
for hospitals. His near-instant reply to the request was via a text that
simply said, “Excellent!”

The general-secretary of LVHM said this of Arnault: “He bombards

you with questions and then goes off to think. It’s a family owned
company with a guy at the top who makes decisions quickly.”

Only 72 hours after being asked for help to fight the battle against
the Coronavirus, the first bottle of hand sanitizing gel came off the
factory line. A hospital worker in Paris who used the gel posted a
photo on social media saying: “Thank you. The product is magnificent
in every sense of the word.”

Part of the reason the pandemic is killing so many is that so many

people hesitated. They waited to watch what the virus would do
before they took swift action. In a war, hesitation costs lives. And
overdeliberation destroys nations.

4 Hope for BCS Yet Plan for WCS.

Keep your focus on the Best Case Scenario [BCS] for your business.
Yet, like any brilliant leader, plan for the Worst Case Scenario [WCS].

During the current turbulence, many human beings fell into

Normalcy Bias, a psychological phenomenon that traps people into
thinking that just because a “Black Swan Event” like a pandemic or
economic depression has never happened in their lives means that
history won’t repeat itself.

History always repeats itself which is why it’s wise to study history].
And so it’s important to hope for the best and prepare for the worst.
Never panic. Always anticipate so you’re not blindsided. [It’s better
to be ready for tragedy and wrong than underprepared—and dead].

THE WAR MEASURES MANUAL 13

 5 Go ELO + Obsess with ABDOV.

METHODS OF GREAT WARTIME LEADERS

Lockdown cash. Cut costs. Batten the hatches of the boat to ride
out the storm. And yet, “never waste a good crisis.” [credit: Winston
Churchill].

Become an Extremely Lean Organization [ELO]. Small ships can

navigate dangerous seas with agility, quickness and precision. Bloated
firms will fail now.

Yet definitely use the crises to grow. Ask yourself: “What’s the
opportunity to add more value to my customers here?” And,
“How can we produce magic for the world in the face of all this?”

ABDOV stands for Always Be Delivering Outrageous Value. The

marketplace rewards mastery, in good times—and bad. Now is when
you and your team get to rise to your best.

6 Amplify Education and Reduce Entertainment.

In hard times human beings seek comfort.

More processed food. More digital distraction. More trivial entertainment.

And yet, doubling down on your dedication to learning and improving.

And your knowledge is mission-critical to ensuring your business
thrives and your people are protected.

Information excellently executed on is extremely powerful. Read the

robust information that allows you to form thoughtful opinions that
drive intelligent actions—avoiding fake news and pseudo-experts.
Setting aside a two hour learning period at the end of each work day
at home is a smart habit. That will maximize your impact. Because as
you know more you can do better. And education is inoculation against
disruption.

Investing in your growth grows every other area of your life. Always.

I’m giving free access to The Everyday Hero Formula, a

GO TO
valuable 4-part online video program for people who wish
TheEveryDayHeroFormula
to stand strong amid all challenges, perform at elite levels
for your complete access
and have a giant impact on society. THE WAR MEASURES MANUAL 14
PRO TIPS

Remember that the job

of a leader is to create
more leaders:
1 Coach your teammates.
2 Send them articles.
3 Teach them tactics.
4 Fuel their growth.
5 Encourage their
strength.

THE WAR MEASURES MANUAL 15

The Wartime Measures Checklist

WAR MEASURES RESOURCES

Install a morning routine that fortifies my good health
and makes me a stronger [and better] human.

Build a 12 week “Wartime Reading Curriculum” of 12

books that will transform my leadership and mastery.

Write a daily schedule to ensure I exercise, do my

Mindset/Heartset/Healthset/Soulset work each
morning as well as stay productive as I do my craft.

Handcraft a clear plan for my family

in case of emergency.

Have enough food and water in storage.

Write essential/emergency phone numbers

in a “Crisis Readiness” notebook.

Ensure I have a full tank of fuel.

THE WAR MEASURES MANUAL 16

Recommended Reading for
Wartime Leadership

WAR MEASURES RESOURCES

The Meditations
by Marcus Aurelius

Long Walk to Freedom

by Nelson Mandela

The Last Lion: Winston Spencer Churchill

by William Manchester

The Power of Positive Thinking

by Norman Vincent Peale

On The Shortness of Life

by Seneca

The Prophet
by Kahlil Gibran

Titan
by Ron Chernow

A New Earth
by Eckhart Tolle

The 5AM Club

by Robin Sharma

THE WAR MEASURES MANUAL 17

 Watch
THE EVERYDAY
HERO FORMULA
Video Program

SHARE THIS MANUAL WITH A FRIEND

THE WAR MEASURES MANUAL 18