6/4/2019

WHAT IS E-COMMERCE? 1. Defining E-commerce

2. E-commerce Timeline
3. The Changing Landscape
Trainer: Ho Sai Eng

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Defining E-Commerce Defining E-Commerce Defining E-Commerce

E-commerce • It also involves many other activities and Business Processes
• Refers to all forms of businesstransactions procedures that are necessary to facilitate, • Create online store with automated systems
conducted electronically over computer validate or consummate a given transaction. for accepting payment, shipping the product,
networks, the Internet in particular • This includes the efficient interaction among and providing customer service
• While e-commerce typically means buying and producers, consumers and their • Implement an effective marketing strategy
selling online, it is not limited to the basic intermediaries, and the swift flow ofbusiness-
exchange of goods and services related data across networks.

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Defining E-Commerce Defining E-Commerce Defining E-Commerce

Business Models Business Models
Business Models 2. Business to Consumer(B2C)
1. Business to Business (B2B)
All business activities in e-commerce can be • simplest and most recognizable form of e-commerce
• refers toelectronic trade that takes place between
• online businesses sell goods and services to the general
categorized into four major models, basedon companies
public
which parties are engaged in the transaction • consumers are not involved • refers to the direct trade between companies and
• Ex. : producers buying components from suppliers and consumers
and based on the direction of thetrade manufacturers selling finished goods to distributors • B2Cis what the average person thinks of when “e-
• primarily responsible for keeping the supply chainintact commerce” is mentioned
• constitutes the bulk ofbusiness transactions in e- • It is characterized by a line of shops whichcustomers can
commerce visit to purchase goods, just like in the traditional sense.
• Eg: Tmall
• Eg: Alibaba
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Business Models
3. Consumer to Business (C2B)
Defining E-Commerce Defining E-Commerce
• Business Models
•
C2Bis a rapidly growing trend in e-commerce.
Consumers are now empowered to demandspecific 4. Consumer to Consumer(C2C) Business Models
goods and services from online businesses. • C2Cshowcases the egalitarian side of e-commerce.
• Rather than passively choose a product from a given • consumers are given a venue to trade among themselves
catalog, customers can directly tellmarketers their exact • It is not required to set up a proper business to sell. It’s
requirements. not even necessary to put up an online store. Anybody
• Using this model, clients may even bid out a projected can sell anything.
sale to different sellers—the seller which can bestsatisfy • All the seller has to do is post whatever it is that he or she
the given requirements gets the sale. Through C2B,e- has for sale. People can negotiate and haggle, but in most
commerce has become a two-way street. instances the buyer with the best bid gets to purchase
• Eg: Food blogger, Youtube review, Amazon Affiliates the product. Otherwise, prices are fixed and products are
sold on a first-come, first-served basis.
• Eg: Taobao
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Defining E-Commerce Defining E-Commerce E-Commerce Timeline

Business Models Business Applications Electronic Data Interchange(EDI)
Peer to Peer (P2P)
• the most preferred mode of sharing information because it ONLINE SHOPPING • facilitated the exchange of data—invoices,
allows computer terminals in a network to hook up without
having to go through a central webserver ELECTRONIC PAYMENTS
purchase orders, shipping confirmations—
• not popular among online entrepreneurs because it is not from one computer to another
suitable for income generation.
Electronic Funds Transfer(EFT)
ONLINEAUCTIONS
• Because P2Pwas intended to be a means for the free
exchange of data, it lacks the necessary safeguards to
prevent piracy. As a result, a lot of people use P2Pto share
INTERNET BANKING • used by banks to move huge amounts of
music files and movies illegally. money digitally
• Eg: Skype
ONLINE BOOKING & TICKETING
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E-Commerce Timeline
What is E-commerce? Word Bank
 E-commerce
 short for electronic commerce; refers to all forms of
business transactions conducted electronically over
computer networks
E-Commerce Timeline  P2P
 Peer to Peer; an e-commerce business model where
data is exchanged freely between computer terminals
in a network without having to go through a central
web server programming language
 M-commerce
 Mobile commerce; electronic business transactions which
are carried out
 using a portable device, like a cellular phone
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Word Bank Summary

EDI

Thank you
Electronic Data Interchange; a networking technology predating the E-commerce refers to all forms of business
Internet that facilitated the exchange of data from one computer to transactions conducted electronically over
another
Browser computer networks, the Internet in particular. It
a computer interface used to accessthe Internet has many different applications, the most
World Wide Web
a system of linked hypertext documents common of which include online shopping,online
Group buying auction and Internet banking. It continuously
also known as collective buying; a new business model where prices
are reduced when a minimum number of buyers make the purchase evolves as technological advances are made and
new business trends emerge.

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