SWOT Analysis: Shazab Ali (-020)

Assignment # 01
“SWOT Analysis”
Submitted By
Shazab ali (-020)
Submitted to Mam komal
Subject. Marketing
Course
BBA
Date. 26-02-2020
SWOT Analysis
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT
Analysis is a technique for assessing these four aspects of your business.
You can use SWOT Analysis to make the most of what you've got, to your
organization's best advantage. And you can reduce the chances of failure, by
understanding what you're lacking, and eliminating hazards that would otherwise catch
you unawares.
Better still, you can start to craft a strategy that distinguishes you from your competitors,
and so compete successfully in your market.
How to Do a SWOT Analysis

First, draw up a SWOT Analysis matrix, or use our free downloadable template. This
is a 2x2 grid, with one square for each of the four aspects of SWOT
You can approach a SWOT Analysis in two ways: to get people together to "kick off"
strategy formulation informally, or as a more sophisticated and formal tool.In either
case, gather a team from a range of functions and levels in your organization.
Use Brainstorming techniques to build a list of ideas about where your organization
currently stands. Every time you identify a Strength, Weakness, Opportunity, or Threat,
write it down in the relevant part of the grid.
To clarify which section an idea belongs to, it may be useful to think of Strengths and
Weaknesses as internal factors – that is, to do with the organization, its assets,
processes, and people. Think of Opportunities and Threats as external factors, arising
from your market, your competition, and the wider economy.
Strengths
Strengths are things that your organization does particularly well, or in a way that
distinguishes you from your competitors. Think about the advantages your organization
has over other organizations. These might be the motivation of your staff, access to
certain materials, or a strong set of manufacturing processes.
Your strengths are an integral part of your organization, so think about what makes it
"tick." What do you do better than anyone else? What values drive your business? What
unique or lowest-cost resources can you draw upon that others can't? Identify and
analyze your organization's Unique Selling Proposition (USP), and add this to
the Strengths section.
Then turn your perspective around and ask yourself what your competitors might see as
your strengths. What factors mean that you get the sale ahead of them?
Weaknesses
Now it's time to consider your organization's weaknesses. Be honest! A SWOT Analysis
will only be valuable if you gather all the information you need. So, it's best to be
realistic now, and face any unpleasant truths as soon as possible.
Weaknesses, like strengths, are inherent features of your organization, so focus on your
people, resources, systems, and procedures. Think about what you could improve, and
the sorts of practices you should avoid.
Opportunities
Opportunities are openings or chances for something positive to happen, but you'll need
to claim them for yourself!
They usually arise from situations outside your organization, and require an eye to what
might happen in the future. They might arise as developments in the market you serve,
or in the technology you use. Being able to spot and exploit opportunities can make a
huge difference to your organization's ability to compete and take the lead in your
market.
Think about good opportunities you can spot immediately. These don't need to be
game-changers: even small advantages can increase your organization's
competitiveness. What interesting market trends are you aware of, large or small, which
could have an impact?
You should also watch out for changes in government policy related to your field. And
changes in social patterns, population profiles, and lifestyles can all throw up interesting
opportunities.
Threats
Threats include anything that can negatively affect your business from the outside, such
as supply chain problems, shifts in market requirements, or a shortage of recruits. It's
vital to anticipate threats and to take action against them before you become a victim of
them and your growth stalls.
Think about the obstacles you face in getting your product to market and selling. You
may notice that quality standards or specifications for your products are changing, and
that you'll need to change those products if you're to stay in the lead. Evolving
technology is an ever-present threat, as well as an opportunity!
Always consider what your competitors are doing, and whether you should be changing
your organization's emphasis to meet the challenge. But remember that what they're
doing might not be the right thing for you to do, and avoid copying them without knowing
how it will improve your position.
SWOT Analysis of PepsiCo

This PepsiCo SWOT analysis reveals how the second largest food company in the world uses its
competitive advantages to dominate snack and beverage industries.
It identifies all the key strengths, weaknesses, opportunities and threats that affect the
company the most. If you want to find out more about the SWOT of PepsiCo, you’re in the right
place.
Company Background
Key Facts
Name PepsiCo Inc.
Founded August 28, 1898
Logo
Beverage (Pepsi, Mountain Dew, Gatorade, Sierra Mist)

Industries
Food (Quaker Oats, WBD, Rold Gold)
served
Snack (Lay’s, Doritos, Cheetos)
Geographic
Worldwide (more than 200 countries)
areas served
Headquarters Purchase, New York, U.S.
Current CEO Indra Nooyi
Revenue (US$) 63.525 billion (2017) 1.2% increase over 62.799 billion (2016)
Profit (US$) 4.857 billion (2017) 30.3% decrease over 6.329 billion (2016
Employees 263,000 (2017)
The Coca-Cola Company, DPSG, Mondelēz International, Monster Beverage

Main Corporation, Hansen Natural Corporation, National Beverage Corp., Kraft
Competitors Foods Group, The Kellogg Company, ConAgra Foods., Nestlé S.A., Snyder’s-
Lance and other beverage, food and snack companies.
PepsiCo SWOT analysis
Strengths
1. Comprehensive product portfolio with 100 brands serving nearly every niche in the
beverage, food and snack industries.
Commencing operations in 1965, PepsiCo has become the second largest food and beverage
company in the world today.
The company earned US$63.525 billion in 2017, second only to Nestlé S.A. PepsiCo was able to
achieve this via strengthening its product portfolio and offering as many different beverages
and foods as possible.
The company sells nearly 100 different brands, of which 22 have each generated more than
US$1 billion dollars in 2017.[1] In addition, more than 10 brands have generated between
US$500 million and US$1 billion in revenue.

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Assignment # 01

Shazab ali (-020)

Submitted to Mam komal

How to Do a SWOT Analysis

SWOT Analysis of PepsiCo

Name PepsiCo Inc.

Founded August 28, 1898

Beverage (Pepsi, Mountain Dew, Gatorade, Sierra Mist)

Current CEO Indra Nooyi

Employees 263,000 (2017)

The Coca-Cola Company, DPSG, Mondelēz International, Monster Beverage

PepsiCo SWOT analysis

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