Dealing With Difficult Customers
Dealing With Difficult Customers
Dealing With Difficult Customers
DIFFICULT
CUSTOMERS
We get it: not every customer is going to be a delight to deal with. Maybe a
transaction started which was way out of line with their expectations; they might
feel like you’ve done wrong by them; or they could just be giving up coffee and
going through withdrawals. In any case, the most important factor in dealing
with difficult customers is to realise:
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Thought Starters
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DEALING WITH
DIFFICULT
CUSTOMERS
When you let an angry customer vent their feelings, here’s the essential part:
give them your full attention. For one, you’ll deplete their energy like some sort
of jiu-jitsu master. Ideally they need to vent all their anger in one burst, after
which you can focus on the solution.
The main thing is: if you want to raise an issue, leave it until they’ve finished. We
recommend making notes as they speak. When they have finished speaking,
leave a second or two of silence and make your initial response an empathetic
one. Let them know:
No matter what your role is within your organisation, an apology will almost
certainly be within your capacity. A well delivered, sincere apology will always
go some way towards appeasing an upset customer. The way you phrase your
apology will determine how successful it is.
The idea is to involve the customer; phrase your apology to give the customer
the power to forgive you and so that it requires them to respond. It will help to
calm the customer and allow them to feel like they have a level of control. If they
accept this request, you can move on to a solution. If they don’t, you will need
to patiently continue to let them vent their anger until they are calmer. Here’s
another example of a terrible apology:
DEALING WITH
DIFFICULT
CUSTOMERS
Handling difficult customers can be stressful, particularly for new or junior staff.
After you’ve finished with a particularly difficult customer, and they have left your
workplace or hung up, it might be wise to take a quick time-out.
Perhaps go for a short walk, splash some water on your face or have a chat to
a fellow team member about the situation. It’s likely that your co-workers have
had to handle similar situations and can empathise with you. It’s important to
remember that the difficult customer wasn’t angry with you personally, they
were just upset by the situation.
If you keep this thought in the front of your mind it will help you control your
own reactions to the encounter. On the flipside, if you overhear a teammate in a
difficult situation, be sure to congratulate them afterwards on their handling of it
and offer them some supportive words.
DEALING WITH
DIFFICULT
CUSTOMERS
Your focus when dealing with a difficult customer is to resolve their issue and
ensure their return patronage.
Now, you may not have made the error, your organisation may not even be at
fault, but if you’re handling the complaint you need to focus on the customer’s
desired outcome. Even if the customer wants to keep talking about the problem,
don’t let them, refocus them on the solution.
If you don’t know what they want, you can’t give it to them, right? Often difficult
customers haven’t clearly outlined their expectations, and because they aren’t
getting what they want, they become frustrated.
This also applies to customers who think that using their anger, like the Hulk,
will get them what they want. Rather than guess what will appease your difficult
customer, come straight out and ask them. Try something like this:
From time to time, you’re going to come across a customer you simply cannot
please. They might be totally irrational or highly demanding, and probably a
drain on your- and your colleagues’ time. In those instances you may need to
turn them away. Give them the phone number of a competitor, perhaps one
you’re not that fond of.
No one should have to put up with foul language or abuse from a customer. If
you find yourself in this situation, you’re totally within your rights to interrupt.
Swearing really isn’t helping resolve the situation. You’re not being paid to be a
verbal punching bag; putting your foot down is the only way to keep your dignity
and prevent customers from embarrassing themselves further. Just make sure
you’ve put it in the nicest possible way. If this doesn’t work, you could simply
state: “John, you’ve left me no alternative but to terminate this conversation,”
and walk away, or if you’re on the phone, hang up.