CHAPTER -1

INTRODUCTION
MEANING OF SOCIAL MEDIA
Social media is an internet-based form of communication. Social media platforms allow users
to have conversations, share information and create web content. There are many forms of
social media, including blogs, micro-blogs, wikis, social networking sites, photo-sharing sites,
instant messaging, video-sharing sites, podcasts, widgets, virtual worlds, and more. Social
media refers to all applications and websites or blogs that enable people around the globe to
interconnect via the internet, chat, and share content, video call among many other
functionalities it offers to its users. For a person to be a member of any social media, he or she
has to first signup and then sign in to access content and be able to share and chat with other
users of that social media platform. Some of the common and widely used social media
platforms include Facebook, Twitter, WhatsApp, Snapchat many among others.
Over the past two decades, social media have gained so much growth and fame worldwide to
an extent that many researchers are now interested in learning more about these social
platforms and their effects on the community. Despite the fact that almost everyone in the
community is connected to at least one social media platform, the youth and teenagers are the
leading and most fanatic of these social platforms to the point that they even social network
while in class or even church. It is to this light that researchers have found that these social
sites impact the lives of our youth in a society a great deal in terms of morals, behavior and
even education-wise.The use of social media has both negative and positive impacts on our
youths today. In this paper, I aim to bring to light the impacts of social media specifically to
the youth of this generation. These impacts are both positive and negative.
The positive impacts of social media on the youth today include making them up date on the
events happening around the globe and also enables them network and stay connected with
their fellow youths and friends without physical meetings. It bridges the gap between friends
since a person say in Africa can network and interact with his or her friend in the United States.
This in turn helps in strengthening relationships say amongst classmates in high school or
college, who after finishing school, moved to different locations around the world.
Additionally, youths can create pages and groups in the social media platforms based on their
professions, faith among other dimensions of their lives and this leads to more connections
being built and more opportunities being opened for their respective disciplines. This can even
lead to more employment opportunities being created for the unemployed youths. From the
many interviews carried daily, youths say that social media platforms make their lives
enjoyable, efficient and easier and has also become their lifestyle.
Even though social media sites seem to connect more people and make them stay up to date,
it leads to isolation socially according to a BBC News report. It reduces the number of face-
to-face interactions amongst the youths because they normally spend most of their time on
these online social platforms. An evaluation from a number of studies done by various
scientists show that social isolation can cause a number of effects such as physical, emotional,
mental and psychological issues in these youths. This can in turn lead to depression, anxiety
and many other problems. It also leads to misspelling of words and misuse of words and tenses
through the use of short forms and abbreviations. This has a high negative impact more so on
students because it affects their language capabilities directly and this lead to poor grades in
languages.
Also, it exposes young teens say below eighteen years to online predators who get to woo
them into sexual acts such as lesbianism and other general sexual misconducts. It also exposes
these teens to pornographic content being spread in some the social groups online. This in turn
leads to early pregnancies amongst young girls causing them to drop out of school. It also can
lead to contraction of sexually transmitted diseases such as HIV and this can lead to early
deaths of our young generation. The morals of these teens is also tampered with as they now
get access to immoral literature and videos.
Spending long hours chatting in social media sites also decreases productivity amongst the
youths. This in turn causes the youths not to be self-dependent and instead depend on their
parents and families for upkeep. The long hours wasted online on social media can be
channeled to productive activities that can enable one earn a living or even acquire an
education for instance through online tutorials and make good use of online research materials.
Social media also provides a good platform where cyber theft and bullying is done and this
increases the chances and incidences of identity theft. This has a number of risks to the youths
as their personal information can get stolen since it is stored in some locations they do not
know about or whose security is in not known or is questionable.
Social platforms also encourage the spread of wrong information and news majorly aimed at
tainting other peoples’ names or other groups of interest such as political or religious groups.
This in turn leads to fights and enmity between the concerned parties and this can lead to
divisions amongst tribes or people from different ethnicities and tribes.

IMPORTANCE OF SOCIAL MEDIA ON YOUTH IN SOCIETY

Today the world is totally dependent on social media. It’s very difficult to find out someone
who doesn’t use social media. In today’s world, social media is the best medium of
communication for people through social media people can easily communicate with other
peoples.Social media become a very important part of people nowadays. The usage of social
media is grown much faster day by day.Every second person uses social media in this world.
Social media provide a lot of great opportunities for people.Social media brought a lot of
benefits for the people,
• It speeds up the communication system between people belonging to other places.
• Social media works very efficiently.
• It creates changes in the lifestyle of the people,
• It enhances life bitterness etc.
Mostly the people use social media to grasp these benefits.Looking at social media brand
applications like Facebook, Twitter, Instagram, LinkedIn. Provide services or selling products
online to reach a large audience.Social media has very important for today’s people.

BENEFITS OF SOCIAL MEDIA ON YOUTH

Billions of people around the world use social media to share information and make
connections. On a personal level, social media allows you to communicate with friends and
family, learn new things, develop your interests, and be entertained. On a professional level,
you can use social media to broaden your knowledge in a particular field and build your
professional network by connecting with other professionals in your industry. At the company
level, social media allows you to have a conversation with your audience, gain customer
feedback, and elevate your brand.Social media plays a very important role in helping
peoples.There is a lot of communities available on social media for social work. People can
join those communities and can discuss their issues with the community.The people in the
communities can help and give in terms of the best ever advice and can also help in terms of
money.There are also different kind of communities from government sides which do social
works and help people and solve the issues related to society.There is a lot of other
communities on social media that do social welfare activities. They can do donations for needy
people. Social media is a quick way to help people.Most of the people join social media to
help the people and does social works they can help people to solve their problems and make
their life better and happy.
Social Media Used for promotion and Advertising
Social media helps a lot in promotion and advertisements.People can share their business
products and services to the whole world because the whole world is connected and using
social media.Online and also the non-online businesses need promotions and advertisements
to promote their business to the people.Social media is the less expensive and profitable
medium for promoting and advertising the business, products, and services to the peopleOn
social media, people can connect with the right audience to promote their products and
services to them.social media provides the best ever opportunities to the people to promote
their business.On social media, you can freely promote your product with the people in the
groups or there is an option –of running the paid advertisements.Social media provide the best
opportunity for the people to promote their product and to reach the people who’re looking
for your product.People can expand their business easily with the help of social media.
Social Media Helps in Connectivity Between the People
Connectivity is the actual beauty of social media.In the world anywhere you can make
connectivity with the people you want with the help of social media. Social media websites
provide you the possibility of connectivity with the people in the world.On social media, you
can make friends from anywhere or follow someone else. Others also can follow and contact
you with the help of social media.Social media is the best media for sharing thoughts with
other peoples with your interest.Mostly the people used social media like Facebook Instagram,
WhatsApp to stay connected with their friends, colleagues and family members easily.Some
people used social media to stay connected with their friends and share thoughts with them
with the help of social media. They cannot meet face to face due to time constraints.Nowadays
the famous social media platform like Instagram, Facebook, Twitter, LinkedIn, etc. are the
most popular source of connectivity with the other peoples.
Social Media is a Source of the Latest Information and Update
Social media is also the best source for getting the latest information and updates.Before the
social media, the peoples wait for the daily newspapers for getting the latest information and
updates happening around the world.Or the people wait for news broadcasts on television for
the latest updates.But after the development of social media platforms, people can update
themselves on the spot.People have not to wait for the television newscast or wait for a daily
newspaper. They can easily know the latest information and updates from the latest
happenings around the world. by opening social media.Social media can create and exchange
information with each other.People can know the latest and true information about what is
going on in the world on that day by using social media.
Social Media Helps in Educations
Social media also helps a lot in education. It provides the possibilities you can learn from
others on social media.There is a lot of professors and lecturers available on social media to
help you. People can follow and contact them and can get help in their field without paying to
them.Mostly the students using social media to contact their friends and classmates and
discussed their educational topics with each other on social media.70% of students talk about
their school quizzes and assignments with their friends and mates on social media.Social
media is the best medium for the students and also for the teachers to share their thoughts and
their educational knowledge with others and help them.Half of the students say that they
increase their grades by discussing their educational topics with other people and on social
media.
Social Media Drive Traffic To Your Website
Social media is the best of driving traffic to your websites.It allows you to post on your
timeline or post in a group with a link to your websites by directing traffics to your
websites.Mostly the online business and bloggers used social media to drive the traffics to
their websites.The visitors can read and learn about your products and services you provide to
them on your websites.You can drive relevant and organic traffic to your website. You can
make advertisements and promote to the large audience your business with a link to your
website.
Social Media Help in Building Communities of the People
Social media plays a very important role in building communities.Mostly the people joint
social media. To make the communities with the dame interest people.People also join the
communities with the same interest, religions and same believes.You can discuss all the things
related to your interest with the other people with the same interest in the community.You can
fully participate with them in discussions. By this, you can learn more and more about your
interests, believes and religions.You can also discuss the topics of your interest with the people
belonging to other communities.So social media help a lot in building the communities.
Social Media Reach Large Audiences
The best ever and great opportunity of social media is to reach a large audience quickly.Social
media opens the doors for your business and promote it to the large people quickly and
easily.There are millions of people using social media that are interested in your business and
product. You can easily reach them with the help of social media.There is an option on social
media by which you can create social media advertisements for boosting your business and
product to reach the people.On social media, you can target your audience in a certain location
and radius.This helps a lot to bring the people to your business shops.Mostly the popular and
successful businesses use social media to promote their business, product, and services to the
large audience easily.Social media is a cheap way of advertisements then traditional
advertisements to promote a business to a large audience.
Social Media Direct Connection To Audiences/Customer Interaction
The best advantage of social media is that social media give you the possibility to direct
contact with your audience.This is because of the interactive nature of social media.Due to the
direct connection with your audience you can know them in a better way, that who is interested
in your business and what they are expecting from your business.In this way, you can provide
them the better service.It helps a lot to know the audience and their views about your business,
and what they are expecting from your business and what they didn’t want. You can fix those
elements.Due to social media, you can build good relationships with the customers easily.
Most of the successful companies manage their customer services through social media.
Social Media Helps Government
Social media has a lot of advantages for the government also.it is not only the communication
and entertainment medium it can be a powerful way for the government to interact with the
public.Social media save money on government spaying on crimes. they can easily watch on
people that what they are doing by using social media.The government can also use social
media for awareness to the public because social media platforms are mostly used by the
public audience.So, it becomes very easy for the government to spread awareness to the public
through social media.On social media, the government can engage the public audience to
inform them about the policies and issues easily.The government builds the trust of the public
by connected to them directly through social media.On social media, the government can
easily know the mind and interests of its public. That what their public expecting from the
government and what are the issues for the public to be solved.
Social Media Improves Business Reputation
Social media helps a lot in improving the business’s reputation.On social media, you are free
to share your business and products with the people and improve your reputation.Also, the
other people are free to share about your business and product they can feedback and positive
comments about your product and business to improve your business reputation.You can also
communicate with your customers on social media and solve their problems and issues and
improve your business reputation.Social media is the best ever communication platform by
which you can easily and directly communicate with your customers for their satisfaction, and
improve your business reputation.Understanding customers is key to your business’s
reputation. when you understand your customers and make the policies according to your
customer interest. it will accordingly increase the reputation of your business.
Social Media Used for Entertainment
In my complete research about the Advantages and Disadvantages of Social Media on Youth
in Society show that social media is also a new form of entertainment.Mostly the people joint
social media to entertain herself.People are social creatures. they want to communicate with
other people and start a discussion on different topics with the other people belong to other
places.Mostly the people spend 40 to 60 min on using different social media platforms. They
can share photos, comments, posts, and videos, etc. to the other people.And also, they can
watch the other post pictures comments and videos for entertainment. They feel happy and
satisfied having the likes and comments on her post on social media.On social media, people
can create a friendly conversation with other people. And share their thoughts, pictures, and
videos,Research shows that 88% of people social media platforms like Facebook, Twitter,
Instagram as a new form of entertainment.Mostly the people use social media too plays
different applications like poker games, 8 ball pool with friends online for entertainment.
Social Media Use for Awareness
Internet and social media become an important part of our lives. Every person uses social
media and the internet for their purpose.It seems very difficult to find someone who’s not
using social media.Social media is the best and cheaper way of communication and contact
with other people. By using social media, it becomes very easy to contact and deliver messages
to someone.In spreading awareness of something social media plays a very important role.By
using social media, we can create awareness and share it with the other peoples in a group or
individual easily.Research shows that social media increase 80% brand awareness.Tagging or
mentioning is a brilliant way of brand awareness.For example, someone tag or mention you
in a post or comment of awareness you will get a notification on the spot to about that thing.
Social Media Increase in Human Interaction
Social media is the most popular communication media in today’s world. It changes the way
of communication.Social media changes the way we live in this world and changes the way
of interaction with other peoples.The best ever advantage of social media is that we can find
someone detail and contacts easily by using social media.By using social media we can contact
with an old school friend whom we lost contact for a long time. We can contact them very
easily by using social media.Before the development of social media platforms for contacting
someone, we faced a lot of struggles and problems.It was very difficult to find someone’s
detail and contact information without social media.But by using social media we can find it
very easily simply by opening the social media and search for the desired person or business
also.Social media increase a lot the human interaction.
Using Social Media for Job Search
Social media is the best way of searching for a job.Most of the successful companies are using
social media for finding candidates. They can contact and offer to the people by using social
media.The best opportunity for social media is that people using social media to discussing
topics with other people and searching for the desired thing.People can use social media to
learn about companies and to find the desired job.One of the social media platform LinkedIn
is mostly used by job seekers. You can make your profile on LinkedIn and the companies can
contact and offer you by looking at your profile.If you are looking for opportunities keep your
LinkedIn profile up to date.Facebook and Twitter also can be used by job seekers. You can
buildup your profile here with your skills and experiences the companies can hire you.
Social Media Spread Information Fast
Social media is a very fast medium for spreading information nowadays.Before social media,
the people wait for the newspaper or they wait for telecasts on television for the in the sack of
getting the latest information local, national or international.but after social media, it becomes
very easy to get the latest information.The people have simply opened the newsfeed of the
social media platforms they use. And they get the latest information about what’s happing
around the world.Social media keep people up to date.There is an option of social media
advertisements, The information can be spread through social media
advertisements.Nowadays the feature of social media live streaming is very famous and used
for information spreading.Through these features of social media, the information can be
spread very fast and reach the maximum audience easily.
Social Media Cost-Effective
Social media is cost-effective in many ways for the people.The people can easily make
connectivity and can communicate with other people free of the cast through social
media.Social media is also very cost-effective for small businesses. A small business whose
budget is not enough for promotions and advertisements.they can easily promote their
business through social media and reach a large audience in a small amount of money.Brand
awareness can also be done on social media easily in free of cost or a small amount of
money.For student’s social media is very cost-effective. They can learn easily through social
media by contacting the professional teachers and join the educational groups and can learn
easily and free of cost.Different kinds of books students can find on social media at free of
cost.So social media is very cost-effective in many ways for the people.
Social Media Used for Communication
Research on the advantages and disadvantages of social media on youth in society shows that
Social media change the way of communication.30 billion people are using social media in
this world for communication. Social media platforms are the place of communication for
people nowadays.Facebook is the top priority of the people used for communication with other
people all over the world.Social media is a new way of connecting to other people in the world
and communicate with them.Social media creates opportunities for people to contact and
communicate with other people in an easy way.people used different social media platforms
for communication in the world.Facebook, Twitter, Instagram, snap chat, google+, WhatsApp,
etc. are the social media platforms mostly used by the people for communication.
Social Media Brand Loyalty
Social media increase brand loyalty. Through social media, people can connect to the business
and can contact them easily.On social media, you listen to your customers receive feeds about
your product and manages your product as the customer expects it.Also, you can see the
customer review about your product. By this, you insight your product directly from customer
reviews, and improve your product and respond to the criticism.Improving the product or
services and responding to criticism especially on the social media platforms improve brand
loyalty.Connecting to your customers on social media and providing them the opportunity to
take part in improving your product and services improve brand loyalty.
Social Media Used for Professional Growth
On Social media platforms, you can make your professional image to the people.You can
make your professional profile on social media platforms through people who can contact you
and know who you are.On social media you share your story with the people and share your
interest with the people and make conversation with them, so they professionally know
you.One of the social media platform LinkedIn is a strictly professional platform where
different big companies looking for the candidates suitable for their company.You can make
your professional profile on LinkedIn through which companies can contact you and hire you
for their company and business.Social media growth your professional profile to the public.
LIMITATIONS OF SOCIAL MEDIA OF YOUTH
All people using social media for their purpose and get the benefits of it.Mostly the people
didn’t know about the disadvantages of social media they use social media for their purpose
but didn’t know how social media affect their life.Like other things, social media also has
negative side effects.As I am a blogger. SEO expert and Social media Expert, I used social
media a lot to get more and more views and visitors from different social media
platforms.There is a lot of bad things about social media to be considered.Actually, I am trying
to target a very serious issue. Nowadays the usage of social media is increasing day by day.
Every second person used different kinds of social media platforms.Social media badly affect
our new generation.There is a lot of bad things and criminal activities which can be done on
social media but our young youth even didn’t know about it.Now I am going to discuss all the
disadvantages of social media which effect a lot our youth in society,
Social Media Bullying or Cyberbullying
Cyberbullying is one of the worst things of social media.Cyberbullying is the bullying that is
done through social media platforms. Most people make fake accounts on social media for
teasing other people.They can do anything without being traced. They bully other people by
sending bad things images and videos and teasing them.Bullying becomes quite easy by using
social media. They create discomfort for the other peoples by negative comments and teasing
by another kind of thing.Mostly the teens and kids are affected by cyberbullying.
Cyberbullying leads the people to depression, anxiety and a high level of stress like
symptoms.Mostly the people attempt suicide or harm themselves by another kind of thing. A
maximum of 5000 cases found that people commit suicide due to cyberbullying on social
media.
Social Media Used for Hacking
Hacking is the worst disadvantage of social media mostly happened with the people.Hacking
is an illegal activity. It is the activity of getting access to the personal and restricted
information of other people.In my research about the Advantages and Disadvantages of Social
Media on Youth in Society, I found that mostly the young youth and children are victimized
by hackers.In January 2019 several people’s personal Facebook, WhatsApp, and twitter
accounts have been a hack.Mostly the hackers hack the accounts of people and then they
blackmail the people by posting their personal detail on social media.That can lead people to
lives in danger. Sometimes they send spam messages to the peoples and committing
fraud.Your social media account can be hacked and this is not a simple problem that can be
solved easily.The hackers can steal your business important data which not only harms you
but can also harm your customer.This mostly disturbed the life of people.
Social Media Cause Security Issues
By using social media, privacy almost compromised.Mostly the people used social media and
daily updating their details like phone number, address, work location and the other
information of their personal life.There is no privacy in using social media for them.One of
the most common and security issues found on using social media platforms is stolen the
account’s password.If someone stole the company account password and change the company
name and all the detail then it will be a big loss for the company.
Decreases Face-to-Face Communication Skills
Social media is the most popular communication media nowadays. Most of the people used
social media for communication to other people.One of the worst things about social media is
that it decreases the face to face communication skills.Every person referred to social media
to communicate with the other people, and by this, they slowly lost their face to face
communication skills.Communication through social media is only done by using keyboard
or voice messages.The people who used social media for communication they didn’t learn the
face to face communication. It became very difficult for them to communicate with people
face to face.
Social Media Spread Fake News Very Fast
Social media increase spreading fake news.People post fake posts on social media timeline
and share it with other people around the world and spread it to the groups.In spreading fake
news social media plays a very big role. Anyone can create fake news and post it on social
media platforms without any verification.Also, other people can share and pass it to the other
peoples and groups and spread the fake news to the all-world.It puts someone’s life in danger.
Social Media Ruin Reputation
Social media is the best platform to make good relationships with the customer and promote
your brand products and services.As social media plays a very important role in improving
the reputation of a business or an individual person. Also, it can ruin the reputation.Social
media has the power to shape the online reputation of a business or an individual.Sometimes
it happened with the businesses, the competitor business creates a false story and post it on
social media and spread it to the people.And by this, the businesses suffer a lot from the false
stories it ruins all the reputation of the business.It can ruin the reputation of an individual
person. Recently it happened with the people commit suicide because their reputation is ruin
by the public by social media.
Addiction of the People to Social Media
One of the worst things about social media is an addiction to social media.Most people use
social media a lot they get addicted to the usage of social media they always busy scrolling
the social media newsfeed and posting to it.The excessive use of social media leads people to
severe addiction to social media.Mostly the teenagers are getting affected by the addiction to
social media.The addition of the social media cut of the people form the society and from the
real world. They didn’t want to see the real world that what is happened around them.The
addition of social media is a very bad thing. It affects a lot of the life of people. They didn’t
want to do something else which is very important for their professional life.It wastes a lot of
precious time of the people.
Cheating and Relationship Issues on Social Media
Relationship issues and cheating are common things found on social media platforms.Most of
the people find their life partner on social media platforms. They propose and marry each
other.But most of the people got cheated on social media. Most of the people used social media
for only time pass. They make their profile on social media with incorrect information.They
used to start connecting and communicating with other people without revealing who they are
and cheat each other.It’s very difficult to find a true-life partner on social media.Most of the
people show the wrong information and wrong feeling to each other and cheat each other.
Social Media Cause Health Issues
Social media also hurts the health of people.The excessive use of social media platforms
brings the disorder to the health of the people. They become lazy by the excessive use of social
media platforms day and night.The social media addictive users get lazy and become fatty by
the users of social media. They didn’t like to go outside for a walk or do some activities and
fitness games.They always busy using social media.This brings a lot of disorders in their
health daily routine and leads them to different kinds of dangerous diseases.
Time wasting on Using Social Media
Mostly the people use social media platforms for relaxing and time pass.In my complete
research on the Advantages and Disadvantages of Social Media on Youth in Society, I found
that social media is the biggest time-waster for the people.social media is at the top of the list
in wasting precious time for the people.Actually, it depends on the user how they used social
media platforms. They used social media for work or used social media for relaxing.Mostly
the teenagers and students are suffered from this. They used social media only for scrolling
the newsfeed and sharing the pictures and videos to each other.They waste their precious time
on using social media. And didn’t take a step for their future and professional career.Social
media platforms are considered the topmost time waster for teenagers and students.
Social Media Causes Sleep Problems
Most of the social media users faced sleep problems by the excessive used of social media
platforms.The addictive social media people used social media a lot at day and night. The
excessive used of social media damage the sleeping cells in the human body by which the
people faced sleeping problems.Mostly the students and teenagers are affected by sleeping
problems by the excessive used of social media.Social media emphasis the people staying
active in using social media and didn’t want to go to sleep.less sleep leads the people to
different kinds of dangerous diseases.
Social Media Negative Impact on Children
Social media has a lot of negative impacts on children.The excessive used of social media by
the children creates addictive habits in them. They always want to use social media and like
to scroll the newsfeed of social media platforms they used to.Sometimes the children used
social media in their study time and even in school time which causes poor grades.The
excessive used of social media leads the children to different kinds of diseases and mental
health problems. It disturbed all the routine and daily activities of the children.
Social Media Reduces Family Interaction and Spend Less Time with Beloved one
Social media reduce family interaction and spend less time with our beloved ones.Nowadays
every second person is busy using social media platforms. They are always attached to social
media and give less time to their family and beloved ones.They didn’t know what actually
they lose, the best ever happiness.Due to the excessive use of social media, we lost the moral
values of our family.Social media is one of the biggest reasons for clashes between the
relationships of people because most people are busy using social media and didn’t spend their
quality time with their family and beloved ones.
Social Media Causes Depression and Loneliness
The excessive use of social media leads people to depression and loneliness.Social media
become the most important part of our lives. Now a day’s Social media is the most popular
medium of communication used by the people.Most people get addicted to the use of social
media. They always busy with the users of social media which leads them to
depression.Always setting in Infront of screens affects a lot our brain. Sometimes we people
a headache and a kind depression and anxiety due to the excessive use of social media.
Social Media Causes Distraction
Social media distract people from their life goals and targets they want to achieve.The usage
of social media is increasing day by day. More and more people are going to used social media.
But they didn’t know that social media is distracting them from their goals and targets.Mostly
the students suffer from the distraction of social media.They used social media for enjoyment
and entertainment and always busy scrolling the newsfeed and waste their precious time.The
distraction of social media affects a lot the future and professional careers of the people.

IMPACTS OF SOCIAL MEDIA

Positive Impacts Of Social Media
Social media is increasingly becoming a critical element of human society by changing our
social norms, values, and culture. Information sharing and the distribution of content are
becoming important social desires. Social media has changed how people, including
university students and mainly female students communicate, interact, and socialize over the
course of their learning processes at educational institutions. This new form of media is
playing a vital role in content sharing among universities students and the rest of society.
Students now have the opportunity to participate in social discussion by sharing images and
pictures, posting their comments, disseminating ideas, and so on. Today, social media
generally impacts youths’ daily lives and universities students in particular. Digital media and
social networking are revolutionizing methods of everyday communication, collaboration,
information sharing, and information consumption. Hansen et al defined social media as a set
of online applications and tools that provide ways of social interaction and communication
between digital media users by facilitating and creating knowledge sharing and ultimately
transforming a monologue into a dialog, for instance, by an organization to customers.
According to various prior studies, social media includes diversified internet-based tools and
applications based on a particular philosophical ideology and technological foundations and
functionality.Social media has changed the way its users communicate and utilize internet-
based sites as a means of dispersing content among digital media and internet users.It has
created opportunities for more affordable and highly viable internet promotions of goods and
services,and it has spurred the creation of business opportunities and system correspondence.
Consistently, a large number of social media users distribute their articles, photographs,
videos, and recordings with the help of social media platforms, such as Facebook, WhatsApp,
Viber, YouTube, Flickr, and WordPress, and they share such information with others.Social
media provides platforms that enable university students and the rest of the population to trade
their ideas, thoughts, information, and conclusions; talk with each other about the substance
of information; and create contacts via social networking . Hence, via social media, individuals
may plan content, have a sound idea involving information sharing, videos, pictures,
correspondence, or coordination based on joint efforts, and create social connections with
others. Social media incorporates websites, wikis, video- or photo-sharing sites, and other
diverse platforms. At present, participating in digital media sharing and social networking is
not only beneficial, but it also facilitates individual social interactions, as well as
communication, by allowing users to building brands and create professional opportunities .
The emerging and evolving concepts of social media tools, usage, applications, and
gratification encourage us to examine the relationship between social media users and such
technologies.
Negative Impacts Of Social Media
Recently, there has arisen a debate on the adverse impact of social media usage on people,
particularly adolescents and student communities across the world. The popularity of social
media applications and social networking sites have increased precipitously during the last
decade. Typically, the reason for this rapid increase is that teenagers and college and university
students are using social media applications to gain global access. These social media sites,
such as Facebook and Twitter, are becoming the craze in our society for everyone these days.
Today, students are relying increasingly on information and data that is easily accessible on
social networking sites and the internet. This is the reason why students’ learning skills and
research capabilities are decreasing in certain situations, as their engagement with these sites
reduces their focus, which causes them to dedicate less time to their studies and results in a
decline in their academic performance. Typically, as students spend more time on social
media, they spend less time socializing face to face or in person with other people, and these
habits reduce their communication skills. The wasting of students’ time on social media may
also cause them to miss deadlines on occasion. As a result, students might not be able to
communicate and socialize effectively in person, and it is well known that strong
communication skills are a key to success. Moreover, excessive social media use affects
students’ mental and physical health . Students delay their meals and fail to rest properly;
instead, they consume excessive amounts of tea or coffee to remain alert and active. This
lifestyle has adverse effects on students’ mental and physical health. Additionally, the daily
overuse of social media is unhealthy, because it enables students to avoid creating face-to-
face bonds with people. Parents are responsible for monitoring their children’s use of social
media, and they should be vigilant about whether their children use the internet for an
appropriate amount of time. Ultimately, educators and peers are also responsible for helping
students understand the adverse effects of social media on health, and they should make
students aware of what they can lose in the real world when they spend excessive amounts of
time on social media sites.The adverse effects of these social networking sites outweigh the
positive ones. Thus, these sites have caused potential harm to society. Students become
victims of social networks more often than anyone else. This may be because social media is
an attractive way for students to avoid boredom while they are studying or searching their
course material online, diverting their attention from their work. Social media platforms have
also been criticized for revealing and fueling negativity, which has a net-negative effect on
students. For instance, the following social media platforms have been ranked from the most
to the least negative based on user evaluations: Twitter, Facebook, Snapchat, and Instagram.
Users have described Instagram, in particular, as having a negative effect on people by causing
stress and tension on individuals’ bodies. According to Steven Strogatz of Cornell University,
online networking can make it more difficult for people to identify meaningful communication
from other diverse interactions or connections created via web-based social networks. Such a
reduction in the number of significant connections may intimidate individuals, making them
fear the development of important interactions and communication. Online networks also
affect adolescents’ and individuals’ health when they excessive use of social media.

OBJECTIVES OF THE STUDY

• To determine how the youngsters use social media in their daily lives.
• To identify the risks that arises due to usage of social media on youngsters.
• To study the influence of social media on the social and economic life of youngsters.
• To identify the negative effects due to over utilization of social media on physical and
mental health of youngsters.
 CHAPTER -2
REVIEW OF LITERATURE
REVIEW OF LITERATURE:
Bargh and McKenna (2004) writes on “ The internet and social life” in annual review of
pyschology.The Internet is the latest in a series of technological breakthroughs in
interpersonal communication, following the telegraph, telephone, radio, and television. It
combines innovative features of its predecessors, such as bridging great distances and
reaching a mass audience. However, the Internet has novel features as well, most
critically the relative anonymity afforded to users and the provision of group venues in which
to meet others with similar interests and values. We place the Internet in its historical context
and then examine the effects of internet use on user’s pyschological well-being, the formation
and maintenance of personal relationships, group memberships and social identity, the
workplace, and community involvement. The evidence suggests that while these effects
are largely dependent on the particular goals that users bring to the interaction such as
self-expression, affiliation, or competition they also interact in important ways with the unique
qualities of the Internet communication situation.
Kaveri Subrahmanyam and Gloria Lin (2007) published a paper entitled “Adolescents”
in ‘Adolescence’. With the growing popularity of Internet communication applications
among adolescents, the Internet has become an important social context for their development.
This paper examined the relationship between adolescent online activity and well-being.
Participants included 156 adolescents between 15 to 18.4 years of age who were surveyed
about their access to and use of the Internet. Participants also completed measures of
loneliness and perceived social support. An anova suggested that loneliness was not
related to the total time spent online, nor to the time spent on
Berkman (2007:32) analyzed the relationship between social media and youth and reported
that social media had attracted the youth in a remarkable way. The study revealed that social
norms and rules only provided the collectively imagined boundaries. The scholar emphasized
that learning through impression management was key to developing a social identity. The
scholar suggested that youth should be enabled to determine where they want to be situated
within the social world they see.
Boyd (2007:37) assessed the role of social media in the lives of youth and observed that social
media had attracted the youth and increased their social mobility. The study revealed that
social media had created commendable awareness about current affairs among youth. The
scholar suggested that social media habits of youth should be monitored by the policy makers
and administrators in order to prevent harmful effects.
Liccardi et. al (2007:155) carried out a study on the role of social networks in computer
science education and observed that social media had enriched the learning experience of the
students. The scholars found significant association between the learning practices and social
networks. The scholars suggested that students should be enabled to enrich their learning
experience through healthy social media habits and use patterns.
Dwyer et al. (2007:68) examined the privacy concern and trust influence social interactions
within social networking sites. The scholars noted that Facebook and MySpace were rated as
the trustworthy channels of communication by the users. The study emphasized that in online
interaction, trust is not as necessary in the building of new relationships as it is in face to face
encounters. The scholars suggested that online relationships could develop in sites where
perceived trust and privacy safeguards are weak.
So and Brush (2008:221) explored the social media habits, students’ perceived levels of
collaborative learning, social presence and overall satisfaction in a blended learning
environment. The scholars pointed out that student perception of collaborative learning had
statistically positive relationships with perceptions of social presence and satisfaction. The
scholars found that students who perceived high levels of collaborative learning tended to be
more satisfied with their distance course than those who perceived low levels of collaborative
learning.
Griffith and Liyanage (2008:93) evaluated the use of social networking sites in educational
institutions and opined that the sites had become accessible via the Internet in the light of
usability for teaching and learning. The study revealed that the credibility and reliability of
the social media were not evaluated by the stakeholders of education. The scholars suggested
that social media should be used carefully and responsibly in order to prevent cyber crimes by
the young generation.
Lockyer and Patterson (2008:156) investigated the need for integrating social networking
technologies in education and stated that the emergence of social networking sites had
expanded accessibility and use beyond levels in modern times. The study revealed that there
were limited investigations on the potential or outcomes of such initiatives. The scholars also
presented a case study that examines the technology and experience in a formal education
context.
Oradini and Saunders (2008:180) studied the use of social media by the students in higher
education and found that social media were used by the students in order to create their own
profiles, upload photographs and documents, create and join discussion groups, send messages
and publish blogs and presentations. The study revealed that social media were not used with
care and discipline by the students in higher educational institutions. The scholars suggested
that social media should be used properly for integrating social networking technologies in
higher education.
Subrahmanyam et.al (2008:232) conducted an investigation on the use of social networking
sites by the adults and noted that social networking sites like MySpace and Facebook were
popular online communication forms among adolescents and emerging adults. The study
revealed that participants often used the Internet, especially social networking sites, to connect
and reconnect with friends and family members. The scholars noted that there was overlap
between participants' online and offline networks. The scholars suggested that emerging adults
should use different online contexts to strengthen different aspects of their offline connections.
Karpinski (2009:130) analyzed the use of Facebook by the undergraduate and graduate
students and reported that Facebook users had gained more knowledge than the non-users.
The scholar observed that university administrators should consider using Facebook as a
learning tool to enhance academic performance of the students. The scholar suggested that
Facebook should be used actively to promote better timemanagement skills.
Lenhart (2009:153) carried out a study on the role of social media in the lives of teenagers
and pointed out that broadband access was not a significant a factor with regard to online teen
content creation. The study revealed that a great majority of teen content creators reported
having a broadband internet connection at home. The teenagers had better connectivity with
the Internet on the basis of high-speed connection.
Neelamalar and Chitra (2009:171) assessed the impact of social networking sites on Indian
youth and observed that social media were accessible to the majority of current college
students in modern society. The study revealed that these digital media were a logical
extension of traditional communication methods and facilitated better connectivity between
the producers and users of intellectual resources. The scholars emphasized that Indian youth
were not only techno-savvy and socially active through social networking sites but they also
possess social consciousness.
Al-Rahmi and Othman (2009:14) conducted an investigation on the impact of social media
on academic performance of university students and noted that social media had gained wider
acceptability and usability among the students. The study revealed that social media was the
most important communication tools among students especially at the higher level of
educational pursuit. The scholars noted that social media had the potentials of influencing
decision-making in a very short time regardless of the distance. The scholars suggested that
interaction with peers, parents and teachers would improve the students’ academic
performance.
Hamid et.al (2009:101) carried out an investigation on the use of online social networking in
higher education and pointed out that these sites were currently popular mostly for non-
educational purposes among young generations categorized as digital natives. The study
revealed that online social networking could be appropriated and repurposed to support
teaching and learning delivery. The scholars suggested that OSN activities are relevant in the
education context and utilized in the education context for content generating, sharing,
interacting and collaboratively socializing purposes.
Ndaku (2009:170) examined the impact of social media on the academic performance of the
students and opined that social media were useful to the students for the expansion of
intellectual contacts and generation of intellectual resources. The scholar noted that social
networking sites should be created for educational purposes as well. The scholar suggested
that the stakeholders of social media and education should create a balance between social
networking and academic activities of students to avoid setbacks in the academic performance
of the students.
Valenzuela et.al (2009:240) explored the use of Facebook by the college students and stated
that Facebook was the most popular social network site among college students in the U.S.
The study revealed positive relationships between intensity of Facebook use and students' life
satisfaction, social trust, civic engagement, and political participation. The scholars suggested
that online social networks should not be abused by the college students since they bring about
youth disengagement from civic duty and democracy.
Pasek et. al (2009:185) evaluated the impact of Facebook on the academic achievement of
students in college and graduate school and found that Facebook use was more common
among individuals with higher grades. The scholars also noted that Facebook users were no
different from non-users. The scholars suggested that students should be enabled to make use
of social media for academic endeavors.
Pempek et. al (2009:186) investigated the use of social media by the college students and
reported that social networking site like Facebook was used by the students as part of their
daily routine. The study revealed that Facebook was used most often for social interaction,
primarily with friends with whom the students had a pre-established relationship offline. The
scholars suggested that the implications of social networking site use for the development of
identity and peer relationships should be addressed by the future researchers.
Krischner and Karpinski (2010:141) studied the use of Facebook and academic
performance of students and observed that the users had gained academically. The study
revealed that Facebook had also adversely affected the academic performance of the students.
The scholars suggested that students should be motivated by the teachers and parents to use
social media mainly for academic progress rather than entertainment.
Silius et.al (2010:217) analyzed the use of social media in educational institutions and noted
that social media had enhanced learning among the students. The study revealed that social
media were used to improve the capacity of students in engineering and mathematics fields.
The scholars suggested that application of social media for education should be undertaken on
the basis of proper evaluation of the merits and demerits.
Junco et al. (2010:122) assessed the effects of twitter on college student engagement and
grades. The scholars pointed out that social media exposure had significant impact on the
engagement than the control group. The study revealed that students and faculty were both
highly engaged in the learning process in ways that transcended traditional classroom
activities. This study provides experimental evidence that Twitter can be used as an
educational tool to help engage students and to mobilize faculty into a more active and
participatory role.
Kang (2010:128) conducted an investigation on the credibility of social media and opined
that blogs were most pertinent social medium used in the field of communication management.
The study revealed that an effective way to measure blog credibility is hard to achieve without
a valid, reliable method to insure that measurement. This study has developed and validated a
14-item measure of blog credibility and by the usage of focus groups and a survey. This study
also discusses the implications practical aspects of measuring blog credibility.
Agosto and Abbas (2010:05) carried out a study on the social media association of high
school students and stated that the students were actively involved in the social media
consumption activities since they were effective tools of quick and easy communication and
for relationship building and maintenance. The scholars suggested that social media should be
used mainly for connectivity development and academic development by the students.
Hargittai and Hsieh (2010:103) examined the social media association of the users and found
that social media had widened the social contacts and enabled the users to participate actively
in the social activities. The study revealed that women pursued more stronger-tie activities
than men, such as interacting with existing friends. The scholars noted that neither SNS usage
intensity nor social practices performed on these sites was systematically related to students'
academic performance.
Flannery (2010:81) examined the use of social media by youth and reported that about 93%
of teenagers were active users of the Internet. The study revealed that about 70% of the users
had used the Internet resources daily. The scholar noted that text messaging had increased
most dramatically, along with media multi‐tasking. The scholar suggested that youth should
be educated about the positive and negative effects of social media.
Choi (2010:53) explored the influence of social media on youth and opined that social media
had caused aggression, egoism, inflated self-assurance, and skewed perceptions among the
youth. The study revealed that a transitioning from personal use to educational use would
unlock many wonderful prospects for contemporary youth. The scholar suggested that social
media should be used as an effective instrument of social change and development in modern
times.
Ahmed and Qazi (2011:07) explored the academic impact of social networking sites and
reported that students gained several benefits on account of social media exposure. The study
revealed that students managed their time efficiently and fulfilled their study requirements
effectively. The scholars suggested that students should be properly motivated and guided on
the social media habits and usage in view of the illeffects of social media on the students and
young generation of users.
Ahn (2011:09) investigated the participation of students in social media and noted that social
network sites like Myspace and Facebook had become popular online communities with large
teenage user populations. The study revealed that social media facilitated better understanding
of the social and cultural factors related to participation of youth in the mainstream. The
scholar suggested that social media effects on youth should be evaluated properly by the
stakeholders of youth welfare in order to ensure active mobilization of youth in nation building
activities.
Hamid et.al (2011:102) studied the Online Social Networking activities for higher education
and pointed out that these sites were appropriated for teaching and learning purposes in
modern educational institutions. The study revealed that a wide range of approaches were used
because of the benefits and challenges faced by the lecturers in appropriating social
technologies for teaching and learning. The scholars suggested that their finding could be used
as a guide for other lecturers and educational designers to improve the use of OSN activities
in higher education.
Ractham and Firpo (2011:196) analyzed the use of social networking technology for higher
education and opined that Facebook was an effective learning tool and resources for the
students. The study revealed that Facebook also provided an easy-to-use and familiar
technology for learners to leverage social networking to share and generate tacit knowledge
amongst each other within the small group environment. The scholars suggested that students
and teachers should be encouraged to use Facebook in a judicious way to facilitate active
participation of members in a learning environment.
Wang and Liang (2011:243) assessed the effects of social media on college students and
stated that social media were widely used by the students. The study revealed that social media
were used by the students for more than three hours per day for various purposes. The scholars
noted that social media were used predominantly for non-academic purposes by the students
and distracted them from academic obligations and responsibilities.
Stollak et.al (2011:229) conducted an investigation on the use of social networking sites by
the college students and found that social networking sites were useful to the students to
develop connectivity outside the campus. The study revealed that the academic performance
of the students was adversely affected by the social media interaction. The scholars suggested
that the use of smart phones with social networking applications should be monitored in order
to prevent harmful effects on students.
Ahn (2011:09) evaluated the effect of social media on adolescents’ social and academic
development and observed that youth spent a considerable portion of their daily life interacting
through social media. The study revealed that social media had affected the social capital,
privacy, youth safety, psychological well-being, and educational achievement. The scholar
dealt with high-profile concerns and controversies that surround youth participation in these
online communities, and offer ripe areas for future research.
Jensen (2011:121) evaluated the role of social media in the empowerment of adolescent girls
and stated that girls faced tremendous risks at this critical juncture. The study revealed that
social media were not used for the purpose of human development across the world actively.
The scholar suggested that adolescents’ specific social media sites should be developed in
order to educate and enlist active participation of adolescents in the academic, social and
economic development activities.
Sachdev (2011:208) investigated the impact of social networking sites on the youth of India
and found that social networking sites were useful to the users in many ways. The study
revealed that social networking sites were also useful to Indian society. The scholar suggested
that social media should be managed on the basis of ethical considerations and responsibilities.
Chen and Vromen (2012:52) studied the influence of social media on youth and reported
that social media had motivated the youth for active political mobilization and participation.
The study revealed that social media were highly influential media of political communication
and participation in modern times. The scholars suggested that social media should be used as
means of political education, organization and empowerment of the people.
Rhanem (2012:203) analyzed the relationship between social media and youth participation
and observed that social media had provided a place to connect with friends and acquaintances
and promote causes and campaigns. The study revealed that social networking sites also
contained useful information about participatory governance and development processes. The
scholar suggested that youth should be enabled to overcome the harmful effects of social
media in modern times.
Khan (2012:132) carried out a study on the impact of social networking sites on students in
Pakistan and reported that students whose age ranged from 15 to 25 mostly used social
networking websites for entertainment. The study revealed that a majority of the students also
used social networking websites for knowledge. The scholar suggested that students should
be encouraged to use social media for education and development purposes.
Sponcil and Gitimu (2012:224) examined the use of social media by college students and
observed that social media had affected the college students' selfconcept. The study revealed
that college students had used at least one form of social networking website. The findings
provide implications for future research on why these social networking sites have gained
popularity.
Tariq et al. (2012:233) explored the impact of social websites on the students in Pakistan and
noted that social websites were increasingly used by the students since they had provided
electronic connection between users. The study revealed that the students, teenagers and adults
were addicted to social media which were auditory and dangerous for the young generation of
users.
Grube (2012:95) conducted an investigation on the influence of social media on youth and
pointed out that social media did not make teens deny or ignore values and information they
have absorbed from families, school, religious teachings, and other respected adults. The study
revealed that the importance of parental involvement in adolescents' use of the media, the
degree of adolescents' understanding of the unreal nature of the media, teens' possible
identification with fictional characters or highly visible media personalities, the norms
modeled by parents and peers, and adolescents' own understanding of the consequences of
health risk behaviors were not seriously examined by the past researchers.
Jain and Gupta (2012:117) carried out a study on the impact of social networking sites in
the changing mindset of youth on social issues and opined that social media provided platform
for discussion of vital issues like violation of human rights, girl’s education, adverse effects
of global warming, wrong deeds of political leaders, crime against women, corruption etc. The
study revealed that the impact of social networking sites on youth was not systematically
examined by the researchers in India. The scholars suggested that youth should be trained in
the art of using social media for constructive social and political mobilization which facilitate
the development of the nation.
Ahn (2012:11) examined the impact of social network sites on teenagers in Australia and
stated that the teenagers used Facebook, MySpace, or both SNSs which showed distinct
differences. The study revealed that teenagers were affected by the social media both
positively and negatively. The study offered two main contributions by providing an analysis
of teenage SNS users and the relationship between their off– line characteristics and online
social networks. The scholar suggested that the relationship between teenager’s off–line
characteristics and online social networks should be scientifically evaluated to minimize the
harmful effects.
Rey (2013:202) evaluated the role of social media in higher education and pointed out that
teacher, researchers and students had used social media for various purposes. The study
revealed that the social media facilitated active participation of the knowledge seekers in the
process of learning through various sources. The scholar suggested that social media should
be used judiciously for achieving the goal of academic excellence.
Kordkheili et al. (2013:137) investigated the impact of social media on medical professionals
and opined that social media presented opportunities as well as challenges for medical
professionals. The study revealed that social media had academic value and fostered inter-
professional and intergenerational dialogue on both challenges and opportunities of social
media in modern health care.
Adaja and Ayodele (2013:03) studied the role of social media in the lives of Nigerian
students and stated that social media were seamless and boundless in terms of interactions,
interrelationships, and information sharing and exchanges. The study revealed that students
used popular social media platform Facebook for academic purposes. The scholars suggested
that the youths should be encouraged to harness the potentials of the platform for scholarship
development.
Megan and Priscilla (2013:162) analyzed the use of social media by college students and
found that social media affected the students in a positive way. The study revealed that college
students used social networking websites regularly and facilitated communication with family
and friends. The scholars also provided implications for future research on why these social
networking sites have gained popularity among the college students.
Khedo (2013:133) assessed the impact of online social network on computer science students
in Mauritius and reported that social media were highly accessible to young adults and
teenagers. The study revealed that social media had a great impact on the lives of young people
who changed their behavior and lifestyle. The scholar suggested that the negative experiences
of social media should be studied in order to initiate suitable protection measures.
Rithika and Selvaraj (2013:204) conducted an investigation on the impact of social media
on the academic performance of students in India and observed that social networking sites
like Facebook, Twitter, Orkut, etc had diverted students from their studies. The study revealed
that students spent more time on social media use than on academic activities. The scholars
suggested that students should be guided adequately about their social media habits and use
patterns.
Washburn et al. (2013:245) carried out a study on the role of social media as instruments of
archival research and noted that researchers were able to effectively gauge the credibility and
expertise of the source. The study revealed that e-mail played an important role in facilitating
the collection of data from various sources. The scholars explored how archivists and
librarians might provide information on topical relations across collections.
Devadoss and Anand (2013:64) evaluated the impact of social media on youth activism and
nation building and reported that social media had brought about remarkable awareness among
the youth. The scholars noted that social media had also facilitated commendable social
mobilization in the country. The scholars suggested that social media should be actively
utilized by the youth for better connectivity, personality development and social welfare
purposes.
Balousha (2013:25) investigated the impact of social media on Palestine Youth and observed
that the presence of leaders and officials on social media forums had some positive aspects.
The study revealed that people had gained more opportunities and capacity to express their
opinion directly, without having to rely on other media outlets to convey their views. The
scholar suggested that social media habits of youth should be reformed on the basis of suitable
checks and balances.
Bassem and Maamari (2013:29) studied the impact of social media on the political interest
of youth in Lebanon and noted that the youth of Lebanon were adept users of web-based
communication tools. The study revealed that youth had used the social media to have
connectivity with the political leaders. The scholars noted that this interest may not be
translated into material voting at the polls.
Fields (2013:79) analyzed the impact of social media on youth and pointed out that social
media had a big impact on our world especially with today’s youth. The study revealed that
the first generation of kids and teens had grown up with social media as an integral part of
their life. The scholar suggested that social media habits of youth should be reformed on the
basis of proper guidance and counseling.
Elaheebocus (2013:72) assessed the impact of online social networking on youth in Mauritius
and opined that online social websites had become prominent means of social mobilization.
The study revealed that Online Social Networks had great impact on the lives of young people.
The scholar suggested that young people should be guided properly on social media uses and
effects by their parents and teachers in order to avoid the harmful effects.
Fields (2013:79) conducted an investigation on the impact of social media on youth in
America and stated that social media had great impact on modern youth. The study revealed
that social media had become an integral part of their life and changed the way of interaction
with peers, parents and fellow citizens. The scholar suggested that social media use patterns
of youth should be reformed in order to facilitate the cultivation of healthy habits and life
styles.
Khedo (2013:133) carried out a study on the impact of online social networking on youth in
Mauritius and found that young adults and teenagers were the most avid users of such sites.
The study revealed that the Online Social Networks had a great impact on the lives of young
people. The study also provided an insight on the influence of OSNs on the behavior and
lifestyle of youngsters in the country. The scholar suggested that the harmful effects of OSNs
should be examined by the scholars in order to protect the interest of youth in modern society.
Alzahrani and Bach (2014:16) examined the impact of social media on personality
development of adolescents and reported that use of social media was extreme in adolescents
as they used not only for socializing, but also for communication, entertainment, and other
purposes. The scholars identified the four personality factors and offered certain interventions
to minimize the negative impact of social media on adolescents.
Omekwu et.al (2014:177) examined the use of social networking sites among the
undergraduate students of university of Nigeria and pointed out that mostly all the student had
used the social networking sites in interaction with friends, connecting to their class mates for
online study and for discussing serious national issues and watching movies. The study
revealed that students had gained certain benefits from using social networking sites. The
scholars suggested that university authorities should organize seminars to enlighten students
on the not-so good aspects of social networking sites in modern times.
Bartlett et al. (2014:28) explored the role of twitter as a social media platform in modern
times and opined that communication context was extremely important in determining the
underlying significance and meaning of language, especially in contentious areas. The study
revealed that the relationship of a speaker to the group concerned is vital, but not always clear
in the short text form tweets. The scholars suggested that purely automated techniques should
be adopted by the source of social media communication.
Kuppuswamy and Narayan (2014:143) evaluated the impact of social networking sites on
the education of youth and stated that social media distracted students from their studies. The
study revealed that these websites could be useful for education based on sound pedagogical
principles and proper supervision by the teachers. The research concluded that social
networking websites have both positive as well as negative impact on the education of youth,
depending on one’s interest to use it in a positive manner for his or her education and vice
versa.
Department for Work and Pensions (2014:62) investigated the role of social media in
research and found that social media data could be useful for social research purposes. The
study revealed that social media provided indications of information seeking behavior and
public opinion of specific policies. The study emphasized that social media data be
benchmarked against other data sources.
Gustafson and Woodworth (2014:97) studied the methodological and ethical issues in
research using social media and reported that most researchers did not sufficiently engage
virtual users in the research process or consider the risk of privacy incursion. The study
revealed that most studies did not seek ethical approval from an institutional research board
or permission from host websites or web service providers. The scholars emphasized the need
for more self-conscious and ethical research practices when using social media as a data
source.
Lupton (2014:157) analyzed the role of social media in modern times and observed that social
media had benefitted the academicians by connecting and establishing networks not only with
other academics but also people or groups outside universities, promoting openness and
sharing of information, publicizing and development of research and giving and receiving
support. The study concluded by contextualizing the findings within the broader social and
political environment and outlining areas for future research.
Kamuh (2014:127) assessed the impact of social media on the academic performance of
students and noted that social media had impacted time spending and social lifestyle of
students and reduced the time for academic endeavors. The scholar suggested that students
should be guided by the parents and teachers to maintain a balance between using the social
media and academic activities.
Mahat and Mundhe (2014:158) explored the impact of social media on youth in India and
observed that social media had enabled the youth to gain awareness about the society and
current issues like abuse of human rights, education, unfavorable effects of global warming,
wrong performance of political leaders, crime against women, corruption etc. The study
revealed that social media had provided a platform for discussion on such issues. The scholars
suggested that youth should be protected against the unhealthy contents and effects of social
media in modern society.
Shabir et.al (2014:213) evaluated the impact of social media on youth in Pakistan and noted
that social media had notable influence on the youth. The study revealed that social media
were beneficial for youth in the field of education field since they provided certain useful
resources to the youth. The scholars also noted that social media had promoted unethical
pictures, video clips and images among youth, anti-religious post and links create hatred
among peoples of different communities. The scholars suggested that social media should be
used judiciously and responsibly in order to avoid deterioration of the relationship among the
countries.
Reshma (2014:201) investigated the impact of social networking sites on youth in India and
pointed out that the social media had great impact on youth of India. The study revealed that
social media facilitated sharing of information and ideas in modern times and acted as great
medium for public opinion formation on important issues. The scholar noted that social
networking sites impacted positively on youth in raising their voice against social acts like
violation of human rights, corruption etc.
Miyagamwala (2014:166) studied the impact of social networking sites on the youth and
opined that social networking websites like Orkut, Facebook, MySpace and YouTube had
become part of daily life for an increasing number of people across the globe. The study
revealed that social media had great impact on the Indian youth and enabled them to gain
awareness about current affairs and play an important role in modern society.
Dr.Pooja Deshmukh, Prof. Sayali Deshmukh, Prof. Chandrashekhar Tathe(2014) studies
impact of social networking sites on youngsters. Their objectives were To understand the
awareness level of usage of different social networking sites, To study the type of social issues
discussed over social networking sites, To find out the relevance of information received from
social networking sites, To know the impact of social networking sites on youngsters. For the
study purpose they use questioner. Their conclusion was Social Networking sites are very
popular among the youths with the majority of them stating that They are active members of
social networks.
Annapoorna Shetty, Reshma Rosario, Sawad Hyder (2015) studies the impact of social
media on youth. Their objectives were to understand the awareness level of usage of different
social networking sites, to search level of trust over information received from social media,
to understand various problem of it and to check behaviour of youth towards social media.
For the study they were asked 100 respondents to fill up the questioner. By asking various
questions like necessity, positivity, helpful in education, helpful to get knowledge etc they
derive to conclusion that if social media use in positive manner then it can develop youth’s
career, skill, life style and so on.
Haddon (2015:100) analyzed the impact of social media on youth and stated that social media
had achieved far greater popularity among youth than earlier home pages ever did. The study
revealed that social media had changed the behavior patterns of youth in modern times. The
study emphasized that social media habits and use patterns of youth should be disciplined by
the experts, teachers and parents.
Chowdhury and Saha (2015:54) assessed the impact of Facebook on youth in India and
found that Facebook had become more popular among the young generation in Kolkata. The
study revealed that Facebook had a lot of interesting features through which users were
attracted more. The scholars emphasized that Facebook enabled the youth to expand their
social contacts and knowledge in modern times.
Adaugo et. al (2015:04) conducted an investigation on the influence of the social media on
the Nigeria Youths and reported that female youths' pregnancies occurred due to exposure to
social media pornography. The study revealed that Nigerian youth spent more time on social
media network than other sites. The scholars suggested that social media contents which
portray crime, sex and other unhealthy tendencies should be monitored in order to protect the
interest of youth in modern times.
Hutton and Henderson (2015:113) conducted an investigation on the ethical challenges of
social network research and pointed out that collection and analysis of data from social
network sites had created myriad ethical issues and challenges for researchers both in
networked systems and other fields. The study revealed that the social network sites related
research revolved around themes of reproducibility, consent, incentives, and creating ethical
aspects. The scholars suggested that the users of social media should improve the state of the
art in ethics and responsible networked systems research.
Paladin et al. (2015:182) carried out a study on the usefulness of twitter during typhoon from
students’ point of view and opined that students had used twitter during typhoon to
communicate with their family and friends. The study revealed that students considered twitter
as the first source of information regarding typhoons and the top information seek by students
on Twitter is the announcement of class suspension.
Kabbur and Savitri (2015:125) examined the impact of social media on students and stated
that social media had facilitated people to communicate to any part of the world irrespective
of the distance. The study revealed that social media had caused distraction from academic
preoccupation and negatively impacted the students. The scholars suggested that the impact
of social media on students should be examined by the stakeholders in order to enable the
students to use the social networking technologies sites wisely and constructively.
Rashid (2015:199) explored the social media and identity issue with reference to students of
universities in Assam and found that the users were glued to the social networking website
because it allowed them an opportunity to create an identity for themselves. The study
revealed that social media have become increasingly visual in nature and the photograph was
the center of a large proportion of social media engagement.
Shabnoor Siddiqui and Tajinder Singh from Raipur, India(2016) had done the study on
“Social Media it’s Impact with Positive and Negative Aspects” the paper was presented in
International Journal of Computer Applications Technology and Research in the year. For
their study they analyzed the impact of social media on various fields like education, business,
society, youngsters etc. In the conclusion area they had added some statements like, As the
technology is growing the social media has become the routine for each and every person,
peoples are seen addicted with these technology every day, Business uses social media to
enhance an organization’s performance in various ways such as to accomplish business
objectives, Youngsters are seen in contact with these media daily. Social media has various
merits but it also has some demerits which affect people negatively, false information can lead
the education system to failure, in an organization wrong advertisement will affect the
productivity, social media can abuse the society by invading on people’s privacy, some useless
blogs can influence youth that can become violent and can take some inappropriate actions.
At last their key conclusion is Use of social media is beneficial but should be used in a limited
way without getting addicted.
Vidyashri C. Halakerimath and Shivagangamma B. Danappagoudra(2017) studies on “A
study on impact of social media on youth. They presented paper in “International Journal of
Current Research”. The study was conducted in and around Dharwad district of Karnataka.
Random sampling method was used for the study. The total sample size was 50 including both
boys and girls. The collected data were tabulated, analyzed by using frequency, percentage,
index and correlation. Most of the respondent were belongs to 18 to 20 year age group.
Majority (64.00%) of the respondents were male fallowed by 36.00 percent were female. Most
(64.00%) of the respondents were studying graduation fallowed by PUC and diploma
(36.00%).90 percent of respondents use internet for doing assignment and searching class
notes. Next most of 74 percent of respondents are used to download lot of music, videos and
movies from the internet. Majority 70 percent of respondent love watching videos whenever
connected to internet fallowed by 68 percent of respondents is addicted to online games. Large
majority 60 percent of respondents opined that they use social media like Facebook, Twitter,
Instagram and WhatsApp to upload videos and photographs.
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 CHAPTER-3
RESEARCH METHODOLOGY
METHODOLOGY OF THE STUDY

RESEARCH DESIGN
The research design undertaken for the study is descriptive one. A study, which wants to
portray the characteristics of a group of individuals or situation, is known as Descriptive study.
It is mostly qualitative in nature. Decision regarding what, where, when, how much, by what
means concerning an inquiry or a research study constitute a research design. “A research
design is the arrangement of conditions for collection and analysis of data in a manner that
aims to combine relevance to the research purpose with economy in procedure.” In fact, the
research design is the conceptual structure within which research is conducted; it constitutes
the blueprint for the collection, measurement and analysis of data.The descriptive method was
used to carry this study and survey type research was conducted, through the questionnaire
public opinion and perception was discriminate about the impact of social media on youth and
statements was developed related to the various aspect of youth’s life and society.Survey was
conducted among randomly selected social media users in India with a sample size of 103
between age group of 17-26 yrs who were under graduate students,post graduate students and
some professionals. The age group of youth (17-26yrs) was chosen since they are the heavy
users of social media and also early adopters of advanced technological applications. Another
reason for choosing this age group is that:
• Youth of the age group (17-26 yrs)
• View world idealistically
• Become involved with world outside college/home
• Seeks to firmly establish independence

SAMPLE SIZE
Large sample give reliable result than small sample. However, it is not feasible to target entire
population or even a substantial portion to achieve a reliable result. So in this aspect selecting
the sample to study is known as sample size. So the sample size of this study is 103 repondents
to find out the impact of social media among youngsters.The youngsters will be asked to fill
the questionnaire based on their knowledge.

SAMPLE DESIGN
A part of the population is known as a sample. The process of drawing a sample from a larger
population is called sampling. Sample design is a plan for drawing a sample from a population.
This is an important part of a research design or plan. This sampling technique gives each
element an equal and independent change of being selected. An equal change mean equal
probability of selection. A sample design is a definite plan for obtaining a sample from a given
population. It refers to the technique or the procedure the researcher would adopt in selecting
items for the sample. Sample design may as well lay down the number of items to be included
in the sample i.e., the size of the sample. Sample design is determined before data are
collected. There are many sample design from which a research can choose. Some designs are
relatively more precise and easier to apply than others. Researcher must select/prepare a
sample design which should be reliable and appropriate for his research study. Random
sampling method will be adopted. In this method researcher selected only the youth employees
from the total population..

ANALYTICAL PHASE
Analytical part of this research employed factors or information available ,and analysed them
to make a critical evaluation of the subject. Basically, the analytical part utilised the statistical
inputs and verified the research hypothesis put forward in the study.

STATISTICAL ANALYSIS
Statistical Package for the Social Sciences (SPSS) was used for the data analysis and
interpreted. All collected data was entered at SPSS sheet to analyze the data, to separation the
findings and representation the data in appropriate form, to draw the diagrams and tables.

DATA COLLECTION
Since the research is of inferential descriptive and analytical in nature, the data has been
collected from both primary and secondary sources to serve the aforesaid purposes. While
resorting to these two sources of information, major emphasis is laid on primary sources since
it gives the first-hand information.

PRIMARY DATA
Data that has been collected from first hand experience is known as primary data. Primary
data is the data that has not been previously published. Stratified random sample technique is
planned to collect the data. To collect the primary data,a questionnaire was prepared and
primary data was collected through questionnaire method.The questionnaire was distributed
to youngsters to obtain information.This helped in the direct interaction with the
respondents.The questionnaire consists of close handed questions and open ended question.
Most of the questions consist of multiple choices.

SECONDARY DATA
Secondary data are those which have been already collected by someone else and which have
been passed through the statistical processes.When the researcher utilizes secondary data, then
he has to look into various sources from where he can obtain them. In this case he is certainly
not confronted with the problems that are usually associated with the collection of original
data. Secondary data may either be published data or unpublished data. Usually published data
are available in:
(a)Various publication of the central, state are local government
(b)Various publication of foreign government or of international bodies and their subsidiary
organization
(c) Technical and trade journals
(d) Books, magazines and newspaper
(e)Reports and publications of various associations connected with business and industry,
banks, stock exchange, etc
(f) Reports prepared by research scholars, universities, economists, etc. in different fields.
(g)Public records and statistics, historical documents, and other sources of published
informations.

LIMITATION OF THE STUDY

Although sincere efforts have been made to collect the maximum information from the
respondents, this research is subject to the following limitations:
• This study is restricted to only those respondents who is using social media
• Due to time constraint only a reasonable sample size of 103 respondents were taken
and analyzed, who are in the age group of 17 and above only,Still a larger sample size
could increase the accuracy in the result.
• The area of study is limited to chennai only. Hence the result may not be true for other
geographical area.
• Quality of information highly dependent on the knowledge of respondents.
• The period of study is limited to a month.
• Under this study researcher have concentrate only the people are belongs to young age
group,at same time the study fails to concentrate on other people in the society.

STATEMENT OF THE PROBLEMS

The study was design to analyzed the impact of social media on youth, how social media is
influencing on youth in different aspects of social life,economic awarness,personal life and
academic performance.

SIGNIFICANCE OF THE STUDY

This study is expedient to apply social media in right direction for youth and create cognizance
among youth that proper use of social media become a solid tool to educate, inform and
groomed the mentality level of youth. social media refine their living style of public especially
for youth,it is also create an responsiveness that how it is effecting the social life the deteriorate
social norm, society standards and ethics of society and create awareness among youth the
aspect of social media.

NEED AND PURPOSE OF THE STUDY

This study has been conducted to understand about impact of social media among youngsters
,how far the social media have been influencing the people,how much people do use social
media in their day to day life ,what are the advantages do people get from using social
media.The need of the study is to know the impact faced by the youngsters for using social
media, how the usage of social media could be increased in the coming days .

STATISTICAL TOOLS FOR DATA ANALYSIS

• Chi square test
• Independent T-test
• ANOVA
• Correlation
• Regression
 CHAPTER-4
DATA ANALYSIS AND INTERPRETATIONS
GENDER WISE CLASSIFICATION
The following table provides information about the gender wise classification of the
respondents.

TABLE NO: 4.1

Gender wise classification of respondents

GENDER NO OF RESPONDENTS PERCENTAGE

Male 35 34%
Female 68 66%
TOTAL 103 100%
Source:Primary Data

INTERPRETATION
From the above table, it can be concluded that out of 103 respondents, 34% of the respondents
are male, 66% of the respondents are female. It can be understood that majority of the respondents are
Female in this project.
GENDER WISE CLASSIFICATION

FIGURE NO: 4.1

Gender wise classification of respondents

male
34%

female male
66% female
CLASSIFICATION OF RESPONDENTS ON AGE BASIS
Age may be defined as the period of time,someone has been alive or something has existed.
The following table provides information about the age group of respondents.

TABLE NO: 4.2

Classification of respondents on age basis
AGE NO OF RESPONDENTS PERCENTAGE

Below 18 3 3%
18-20 28 27%
21-23 65 63%
24-26 7 7%
TOTAL 103 100%

INTERPRETATION
From the above table, out of 103 respondents, 3% of the respondents are from below 18, 27%
of the respondents are from 18-20, 63% of the respondents are from 21-23, 7% of the respondents are
from 24-26. It is inferred that majority of the respondents are in the age group of 21-23 in this study.
CLASSIFICATION OF RESPONDENTS ON AGE BASIS

FIGURE NO: 4.2

Classification of respondents on age basis

24-26 7%

21-23 63%

18-20 27%

BELOW 18 3%

0 10 20 30 40 50 60 70
EDUCATIONAL QUALIFICATION BASIS
The following table provides information about the gender wise classification of the
respondents.

TABLE NO: 4.3

Classification of respondents on educational qualification basis
EDUCATIONAL QUALIFICATION NO OF RESPONDENTS PERCENTAGE
UG course 49 47%
PG course 50 49%
Professional 4 4%
TOTAL 103 100%
Source:Primary Data

INTERPRETATION
From the above table, out of 103 respondents, 47% of the respondents are UG course, 49% of
the respondents are PG course,4% of the respondents are any Professional course. It is inferred that
majority of the respondents are from Post Graduation in the selected area of study.
EDUCATIONAL QUALIFICATION BASIS

FIGURE NO: 4.3

Classification of respondents on educational qualification basis

4%

UG course
47% PG course
49%
Professional
CLASSIFICATION OF SOCIAL MEDIA PLATFORM PREFERRED BY
RESPONDENTS
The following table provides information about the classification of social media platform
preferred by respondents.

TABLE NO: 4.4

Social media platform preferred by respondents
SOCIAL MEDIA NO OF RESPONDENTS PERCENTAGE
PLATFORMS
Facebook 1 1%
Whatsapp 63 61%
Instagram 36 35%
Twitter 3 3%
Linkedin 0 0%
TOTAL 103 100%
Source:Primary Data

INTERPRETATION
From the above table, it can be concluded that out of 103 respondents,1% of the respondent are
using facebook,61% of the respondents are using Whatsapp,35% of the respondents are using
instagram,3% of the respondents are using twitter,no respondents is using linkedin It can be understood
that majority of the respondents are using whatsapp in this project.
CLASSIFICATION OF SOCIAL MEDIA PLATFORM PREFERRED BY
RESPONDENTS

FIGURE NO: 4.4

Social media platform preferred by respondents

61%

35%

3%
1% 0%

Facebook Whatsapp Instagram Twitter Linkedin

CLASSIFICATION OF SOCIAL MEDIA PLATFORM ACTIVELY USED BY
RESPONDENTS
The following table provides information about the classification of social media platform
actively used by respondents.

TABLE NO: 4.5

Social media platform actively used by respondents
NUMBER OF SOCIAL NO OF RESPONDENTS PERCENTAGE
MEDIA PLATFORMS
One 11 11%
Two 41 40%
Three 29 28%
Four 17 16%
Five and above 5 5%
TOTAL 103 100%
Source:Primary Data

INTERPRETATION
From the above table, it can be concluded that out of 103 respondents,11% of the respondent
are using only one social media, 40% of the respondents are using two social media,28% of the
respondents are using three social media,16% of the respondents are using four social media,5%
respondents are using five and more than five social media .It can be understood that majority of the
respondents are using two social media platforms in this project.
CLASSIFICATION OF SOCIAL MEDIA PLATFORM ACTIVELY USED BY
RESPONDENTS

FIGURE NO: 4.5

Social media platform actively used by respondents

40%

28%

16%

11%

5%

One Two Three Four Five and

above
CLASSIFICATION OF RESPONDENTS BASED ON THE DURATION OF
USING SOCIAL MEDIA
The following table provides information about the classification of respondents based on the
duration of using social media.

TABLE NO: 4.6

Duration of using social media
DURATION OF USING NO OF RESPONDENTS PERCENTAGE
SOCIAL MEDIA
1-6 months 1 1%
6months-1year 2 2%
1-2years 5 5%
2-3years 13 12%
More than 3 years 82 80%
TOTAL 103 100%
Source:Primary Data

INTERPRETATION
From the above table, it can be concluded that out of 103 respondents,1% of the respondent is
using social media for 1-6 months, 2% of the respondents are using social media for 6months-1year,5%
of the respondents are using social media for 1-2years,12% of the respondents are using social media
for 2-3years,80% respondents are using social media for more than 3 years.It can be understood that
majority of the respondents are using social media for more than 3 years.
CLASSIFICATION OF RESPONDENTS BASED ON THE DURATION OF
USING SOCIAL MEDIA

FIGURE NO: 4.6

Duration of using social media

80%

12%
1% 2% 5%

1-6 MONTHS 6MONTHS-1YEAR 1-2YEARS 2-3YEARS MORE THAN 3

YEARS
CLASSIFICATION OF RESPONDENTS BASED ON THE USAGE OF SOCIAL
MEDIA(PER DAY)
The following table provides information about the classification of respondents based on the
usage of social media(per day).

TABLE NO: 4.7

Usage of social media(per day)
USAGE OF SOCIAL NO OF RESPONDENTS PERCENTAGE
MEDIA (PER DAY)
Less than 1 hour 11 10%
1-3 hours 37 37%
4-7 hours 36 36%
8-12 hours 11 10%
More than 12 hours 8 7%
TOTAL 103 100%
Source:Primary Data

INTERPRETATION
From the above table, it can be concluded that out of 103 respondents,10% of the respondent is
using social media less than 1 hour/day, 37% of the respondents are using social media for 1-
3hours/day,36% of the respondents are using social media for 4-7hours/day,10% of the respondents are
using social media for 8-12hours/day,7% respondents are using social media for more than 12
hours/day.It can be understood that majority of the respondents are using social media 1-3hours per
day.
CLASSIFICATION OF RESPONDENTS BASED ON THE USAGE OF SOCIAL
MEDIA(PER DAY)

FIGURE NO: 4.7

Usage of social media(per day)

7% 10%
10%
Less than 1 hour
1-3 hours
37%
4-7 hours
36%
8-12 hours
More than 12 hours
CLASSIFICATION OF RESPONDENTS FOR PURPOSE OF USING SOCIAL
MEDIA
The following tables provides information about the classification of respondents for purpose
of using social media

TABLE NO: 4.8.1

Keeping in touch with family
PURPOSE OF USING SOCIAL NO OF RESPONDENTS PERCENTAGE
MEDIA
Strongly agree 26 25%
Agree 38 37%
Neutral 31 30%
Disagree 7 7%
Strongly disagree 1 1%
TOTAL 103 100%
Source:Primary Data

INTERPRETATION
From the above table, it can be concluded that out of 103 respondents,25% of respondents are
strongly agree with this purpose of using social media, 37% of respondents are agree with this purpose
of using social media, 30% of respondents are neutral with this purpose of using social media,7% of
respondents are disagree with this purpose of using social media, 1% of respondents are strongly
disagree with this purpose of using social media, It can be understood that majority of the respondents
are agree with this purpose of using social media.
CLASSIFICATION OF RESPONDENTS FOR PURPOSE OF USING SOCIAL
MEDIA
FIGURE NO: 4.8.1
Keeping in touch with family

7% 1%
25%
Strongly agree
Agree
30%
Neutral
Disagree
Strongly disagree

37%
CLASSIFICATION OF RESPONDENTS FOR PURPOSE OF USING SOCIAL
MEDIA
The following tables provides information about the classification of respondents for purpose
of using social media

TABLE NO: 4.8.2

Keeping in touch with friends
PURPOSE OF USING SOCIAL NO OF RESPONDENTS PERCENTAGE
MEDIA
Strongly agree 46 45%
Agree 47 45%
Neutral 8 8%
Disagree 2 2%
Strongly disagree 0 0%
TOTAL 103 100%
Source:Primary Data

INTERPRETATION
From the above table, it can be concluded that out of 103 respondents,45% of respondents are
strongly agree with this purpose of using social media, 45% of respondents are agree with this purpose
of using social media, 8% of respondents are neutral with this purpose of using social media,2% of
respondents are disagree with this purpose of using social media, 0% of respondents are strongly
disagree with this purpose of using social media, It can be understood that majority of the respondents
are both in strongly agree and agree with this purpose of using social media.
CLASSIFICATION OF RESPONDENTS FOR PURPOSE OF USING SOCIAL
MEDIA

FIGURE NO: 4.8.2

Keeping in touch with friends

2%
3%
Strongly agree
25%
40% Agree
Neutral
Disagree
Strongly disagree
31%
CLASSIFICATION OF RESPONDENTS FOR PURPOSE OF USING SOCIAL
MEDIA
The following tables provides information about the classification of respondents for purpose
of using social media

TABLE NO: 4.8.3

To meet new people
PURPOSE OF USING SOCIAL NO OF RESPONDENTS PERCENTAGE
MEDIA
Strongly agree 13 13%
Agree 22 21%
Neutral 33 32%
Disagree 19 18%
Strongly disagree 16 16%
TOTAL 103 100%
Source:Primary Data

INTERPRETATION
From the above table, it can be concluded that out of 103 respondents,13% of respondents are
strongly agree with this purpose of using social media, 21% of respondents are agree with this purpose
of using social media, 32% of respondents are neutral with this purpose of using social media,18% of
respondents are disagree with this purpose of using social media, 16% of respondents are strongly
disagree with this purpose of using social media, It can be understood that majority of the respondents
are in neutral with this purpose of using social media.
CLASSIFICATION OF RESPONDENTS FOR PURPOSE OF USING SOCIAL
MEDIA

FIGURE NO: 4.8.3

To meet new people

3%
1%
25% Strongly agree
40%
Agree
Neutral
Disagree
31%
Strongly disagree
CLASSIFICATION OF RESPONDENTS FOR PURPOSE OF USING SOCIAL
MEDIA
The following tables provides information about the classification of respondents for purpose
of using social media

TABLE NO: 4.8.4

Just for fun and entertainment
PURPOSE OF USING SOCIAL NO OF RESPONDENTS PERCENTAGE
MEDIA
Strongly agree 41 40%
Agree 32 31%
Neutral 26 25%
Disagree 3 3%
Strongly disagree 1 1%
TOTAL 103 100%
Source:Primary Data

INTERPRETATION
From the above table, it can be concluded that out of 103 respondents,40% of respondents are
strongly agree with this purpose of using social media, 31% of respondents are agree with this purpose
of using social media, 25% of respondents are neutral with this purpose of using social media,3% of
respondents are disagree with this purpose of using social media, 1% of respondents are strongly
disagree with this purpose of using social media, It can be understood that majority of the respondents
are strongly agree with this purpose of using social media.
CLASSIFICATION OF RESPONDENTS FOR PURPOSE OF USING SOCIAL
MEDIA

FIGURE NO: 4.8.4

Just for fun and entertainment

1%
3%

25% Strongly agree

40% Agree
Neutral
Disagree
Strongly disagree
31%
CLASSIFICATION OF RESPONDENTS FOR PURPOSE OF USING SOCIAL
MEDIA
The following tables provides information about the classification of respondents for purpose
of using social media

TABLE NO: 4.8.5

To be ‘in’ because its popular nowadays
PURPOSE OF USING SOCIAL NO OF RESPONDENTS PERCENTAGE
MEDIA
Strongly agree 14 14%
Agree 22 21%
Neutral 38 37%
Disagree 21 20%
Strongly disagree 8 8%
TOTAL 103 100%
Source:Primary Data

INTERPRETATION
From the above table, it can be concluded that out of 103 respondents,14% of respondents are
strongly agree with this purpose of using social media, 21% of respondents are agree with this purpose
of using social media, 37% of respondents are neutral with this purpose of using social media,20% of
respondents are disagree with this purpose of using social media, 8% of respondents are strongly
disagree with this purpose of using social media, It can be understood that majority of the respondents
are in neutral with this purpose of using social media.
CLASSIFICATION OF RESPONDENTS FOR PURPOSE OF USING SOCIAL
MEDIA

FIGURE NO: 4.8.5

To be ‘in’ because its popular nowadays

8% 14%
20% Strongly agree
21% Agree
Neutral
Disagree
37%
Strongly disagree
CLASSIFICATION OF SOCIAL AND ECONOMIC ISSUES ACTIVELY
SUPPORTED BY RESPONDENTS THROUGH SOCIAL MEDIA
The following tables provides information about the classification of social and economic issues
actively supported by respondents through social media

TABLE NO: 4.9.1

Social issues
SOCIAL ISSUES NO OF RESPONDENTS PERCENTAGE

Very active 30 29%

Moderately active 45 44%
Less active 13 12%
Only on some issues 10 10%
Not active at all 5 5%
TOTAL 103 100%
Source:Primary Data

INTERPRETATION
From the above table, it can be concluded that out of 103 respondents,29% of respondents are
very active in social issues, 44% of respondents are moderately active in social issues,12% of
respondents are less active in social issues,10% of respondents are active only on some social issues,
5% of respondents are not at all active in social issues, It can be understood that majority of the
respondents are moderately active on supporting social issues in social media.
CLASSIFICATION OF SOCIAL AND ECONOMIC ISSUES ACTIVELY
SUPPORTED BY RESPONDENTS THROUGH SOCIAL MEDIA

FIGURE NO: 4.9.1

Social issues

NOT ACTIVE AT ALL 5%

ONLY ON SOME ISSUES 10%

LESS ACTIVE 12%

MODERATELY ACTIVE 44%

VERY ACTIVE 29%

0 10 20 30 40 50
CLASSIFICATION OF SOCIAL AND ECONOMIC ISSUES ACTIVELY
SUPPORTED BY RESPONDENTS THROUGH SOCIAL MEDIA
The following tables provides information about the classification of social and economic issues
actively supported by respondents through social media

TABLE NO: 4.9.2

Economic issues
ECONOMIC ISSUES NO OF RESPONDENTS PERCENTAGE

Very active 10 10%

Moderately active 46 44%
Less active 27 26%
Only on some issues 11 11%
Not active at all 9 9%
TOTAL 103 100%
Source:Primary Data

INTERPRETATION
From the above table, it can be concluded that out of 103 respondents,10% of respondents are
very active in social issues, 44% of respondents are moderately active in social issues,26% of
respondents are less active in social issues,11% of respondents are active only on some social issues,
9% of respondents are not at all active in social issues, It can be understood that majority of the
respondents are moderately active on supporting social issues in social media.
CLASSIFICATION OF SOCIAL AND ECONOMIC ISSUES ACTIVELY
SUPPORTED BY RESPONDENTS THROUGH SOCIAL MEDIA

FIGURE NO: 4.9.2

Economic issues

9% 10%
11% Very active
Moderately active
Less active
Only on some issues
26% 44%
Not active at all
CLASSIFICATION OF PERSONAL,SOCIAL,ECONOMIC ASPECTS SHARED
BY RESPONDENTS THROUGH SOCIAL MEDIA
The following tables provides information about the classification of personal,social and
economic aspects shared by respondents through social media.

TABLE NO: 4.10.1

Personal aspects
PERSONAL ASPECTS NO OF RESPONDENTS PERCENTAGE

Share more 16 15%

Moderately more 36 35%
Neutral 23 22%
Share less 15 15%
Don’t share 13 13%
TOTAL 103 100%
Source:Primary Data

INTERPRETATION
From the above table, it can be concluded that out of 103 respondents,15% of respondents are
will share more personal aspects, 35% of respondents are will moderately share personal aspects, 22%
of respondents are will neutrally share personal aspects,15% of respondents are will share less personal
aspects , 13% of respondents are wont share personal aspects It can be understood that majority of the
respondents are moderately sharing personal aspects in social media.
.
CLASSIFICATION OF PERSONAL,SOCIAL,ECONOMIC ASPECTS SHARED
BY RESPONDENTS THROUGH SOCIAL MEDIA

FIGURE NO: 4.10.1

Personal aspects

13% 15%
Share more
15% Moderately more
Neutral
Share less
35% Don’t share
22%
CLASSIFICATION OF PERSONAL,SOCIAL,ECONOMIC ASPECTS SHARED
BY RESPONDENTS THROUGH SOCIAL MEDIA
The following tables provides information about the classification of personal,social and
economic aspects shared by respondents through social media

TABLE NO: 4.10.2

Social aspects
SOCIAL ASPECTS NO OF RESPONDENTS PERCENTAGE

Share more 15 14%

Moderately more 40 39%
Neutral 31 30%
Share less 11 11%
Don’t share 6 6%
TOTAL 103 100%
Source:Primary Data

INTERPRETATION
From the above table, it can be concluded that out of 103 respondents,14% of respondents are
will share more social aspects, 39% of respondents are will moderately share social aspects, 30% of
respondents are will neutrally share social aspects , 11% of respondents are will share less social aspects
, 6% of respondents are wont share social aspects It can be understood that majority of the respondents
are moderately sharing social aspects in social media.
.
CLASSIFICATION OF PERSONAL,SOCIAL,ECONOMIC ASPECTS SHARED
BY RESPONDENTS THROUGH SOCIAL MEDIA

FIGURE NO: 4.10.2

Social aspects

DON’T SHARE 6%

SHARE LESS 11%

NEUTRAL 30%

MODERATELY MORE 39%

SHARE MORE 14%

0 5 10 15 20 25 30 35 40 45
CLASSIFICATION OF PERSONAL,SOCIAL,ECONOMIC ASPECTS SHARED
BY RESPONDENTS THROUGH SOCIAL MEDIA
The following tables provides information about the classification of personal,social and
economic aspects shared by respondents through social media

TABLE NO: 4.10.3

Economic aspects
ECONOMIC ASPECTS NO OF RESPONDENTS PERCENTAGE

Share more 13 12%

Moderately more 30 29%
Neutral 36 35%
Share less 13 13%
Don’t share 11 11%
TOTAL 103 100%
Source:Primary Data

INTERPRETATION
From the above table, it can be concluded that out of 103 respondents,12% of respondents are
will share more economic aspects, 29% of respondents are will moderately share economic aspects,
35% of respondents are will neutrally share economic aspects , 13% of respondents are will share less
economic aspects , 11% of respondents are wont share economic aspects It can be understood that
majority of the respondents are neutrally sharing economic aspects in social media.
CLASSIFICATION OF PERSONAL,SOCIAL,ECONOMIC ASPECTS SHARED
BY RESPONDENTS THROUGH SOCIAL MEDIA

FIGURE NO: 4.10.3

Economic aspects

11% 12%
Share more
13%
Moderately more
Neutral
29%
Share less
Don’t share
35%
CLASSIFICATION OF RESPONDENTS GRADING ONLINE FRIENDSHIP TO
REAL WORLD FRIENDSHIP
The following table provides information about the classification of respondents grading online
friendship to real world friendship

TABLE NO: 4.11

Grading online friendship to real world friendship
GRADE NO OF RESPONDENTS PERCENTAGE
Good 29 28%
Best 8 8%
Better 38 37%
Bad 21 20%
Worst 7 7%
TOTAL 103 100%
Source:Primary Data

INTERPRETATION
From the above table, it can be concluded that out of 103 respondents,28% of the respondents are
grading good,8% of the respondents are grading best, 37% of the respondents are grading better,20%
of the respondents are grading bad, 7% of the respondents are grading worst .It can be understood that
majority of the respondents are grading better between online friendship to real world friendship.
CLASSIFICATION OF RESPONDENTS GRADING ONLINE FRIENDSHIP TO
REAL WORLD FRIENDSHIP

FIGURE NO: 4.11

Grading online friendship to real world friendship

7%
28%
20% Good
Best
8% Better
Bad
37%
Worst
CLASSIFICATION OF RESPONDENTS TRUSTWORTHINESS OF THE
PEOPLE MEET ON SOCIAL MEDIA
The following table provides information about the classification of respondents trustworthiness
of the people meet on social media

TABLE NO: 4.12

Trustworthiness of the people meet on social media
TRUSTWORTHINESS NO OF RESPONDENTS PERCENTAGE
Very trustworthy 6 6%
Moderately trustworthy 18 17%
Slightly trustworthy 29 28%
Trustworthy 17 17%
Not at all trustworthy 33 32%
TOTAL 103 100%
Source:Primary Data

INTERPRETATION
From the above table, it can be concluded that out of 103 respondents,6% of the respondents are have
so much trust,17% of the respondents are moderately trusting the people,28% of the respondents are
slightly trusting,17% of the respondents are trusting, 32% of the respondents are not at all trusting .It
can be understood that majority of the respondents are not at all trusting the people meet in social media.
CLASSIFICATION OF RESPONDENTS TRUSTWORTHINESS OF THE
PEOPLE MEET ON SOCIAL MEDIA

FIGURE NO: 4.12

Trustworthiness of the people meet on social media

6%
Very trustworthy
32% 17%
Moderately trustworthy
Slightly trustworthy
Trustworthy

28% Not at all trustworthy

17%
CLASSIFICATION OF RESPONDENTS ABOUT THE DURATION OF
SHARING PERSONAL DETAILS IN SOCIAL MEDIA
The following table provides information about the classification of respondents duration of
sharing personal details in social media

TABLE NO: 4.13

Duration of sharing personal details in social media
DURATION OF SHARING NO OF PERCENTAGE
RESPONDENTS
Immediately 3 3%
After a few days 17 17%
After a few weeks 6 6%
After a month 19 18%
Not at all 58 56%
TOTAL 103 100%
Source:Primary Data

INTERPRETATION
From the above table, it can be concluded that out of 103 respondents,3% of the respondents will share
immediately,17% of the respondents will share after a few days,6% of the respondents will share after
a few weeks ,18% of the respondents will share after a month, 56% of the respondents wont share.It
can be understood that majority of the respondents are not sharing any meet in social media.
CLASSIFICATION OF RESPONDENTS ABOUT THE DURATION OF
SHARING PERSONAL DETAILS IN SOCIAL MEDIA

FIGURE NO: 4.13

Duration of sharing personal details in social media

NOT AT ALL 56%

AFTER A MONTH 18%

AFTER A FEW WEEKS 6%

AFTER A FEW DAYS 17%

IMMEDIATELY 3%

0 10 20 30 40 50 60 70
CLASSIFICATION OF RESPONDENTS ABOUT SOCIAL MEDIA PLAYS A
ROLE IN HARMING RELATIONSHIPS
The following table provides information about the classification of respondents about social
media role in harming relationships.

TABLE NO: 4.14

Social media plays a role in harming relationships
HARMING RELATIONSHIPS NO OF RESPONDENTS PERCENTAGE
Yes 40 39%
No 18 17%
Maybe 45 44%
TOTAL 103 100%
Source:Primary Data

INTERPRETATION
From the above table, it can be concluded that out of 103 respondents,39% of the respondents
is saying social media plays a harming relationships,17% of the respondents is saying social media is
not playing a harming relationships,44% of the respondents indicates social media may be plays a
harming relationships.It can be understood that majority of the respondents are indicating that social
media may be plays a harming relationships role.
CLASSIFICATION OF RESPONDENTS ABOUT SOCIAL MEDIA PLAYS A
ROLE IN HARMING RELATIONSHIPS

FIGURE NO: 4.14

Social media plays a role in harming relationships

39%
44%
Yes
No
Maybe
17%
CLASSIFICATION OF RESPONDENTS ABOUT THE USAGE OF SOCIAL
MEDIA LEADS TO LESS EMOTIONAL BONDING IN RELATIONS
The following table provides information about the classification of respondents about the
emotional bonding in relations

TABLE NO: 4.15

Less emotional bonding in relations
LESS EMOTIONAL BONDING NO OF RESPONDENTS PERCENTAGE
Strongly agree 23 22%
Agree 35 34%
Neutral 39 38%
Disagree 5 5%

Strongly disagree 1 1%

TOTAL 103 100%

Source:Primary Data

INTERPRETATION
From the above table, it can be concluded that out of 103 respondents,22% of the respondents
are strongly agreeing ,34% of the respondents are moderately agreeing,38% of the respondents are in
neutral,5% of the respondents are moderately disagreeing, 1% of the respondents are strongly
disagreeing .It can be understood that majority of the respondents are in neutral about the usage of
social media leads to less emotional bonding in relations.
CLASSIFICATION OF RESPONDENTS ABOUT THE USAGE OF SOCIAL
MEDIA LEADS TO LESS EMOTIONAL BONDING IN RELATIONS

FIGURE NO: 4.15

Less emotional bonding in relations

Strongly disagree 1%

Disagree 5%

Neutral 38%

Agree 34%

Strongly agree 22%

CLASSIFICATION OF RESPONDENTS IMPACT ON PERSONAL LIFE
The following table provides information about the classification of respondents impact on
personal life

TABLE NO: 4.16

Impact on personal life
IMPACT ON PERSONAL LIFE NO OF RESPONDENTS PERCENTAGE
Positive impact 73 71%
Negative impact 30 29%
TOTAL 103 100%
Source:Primary Data

INTERPRETATION
From the above table, it can be concluded that out of 103 respondents,71% of the respondents
is saying that social media impact is positive on personal life,29% of the respondents is saying that
social media impact is negative on personal life.It can be understood that majority of the respondents
are indicating that social media plays a positive impact on personal life.
CLASSIFICATION OF RESPONDENTS IMPACT ON PERSONAL LIFE

FIGURE NO: 4.16

Impact on personal life

NEGATIVE IMPACT 29%

POSITIVE IMPACT 71%

0 10 20 30 40 50 60 70 80
CLASSIFICATION OF RESPONDENTS IMPACT ON PERSONAL LIFE
The following tables provides information about the classification of respondents impact on
personal life.

TABLE NO: 4.17.1

Before using social media
BEFORE USING SOCIAL MEDIA NO OF RESPONDENTS PERCENTAGE

Good 95 92%
Bad 8 8%
TOTAL 103 100%
Source:Primary Data

INTERPRETATION
From the above table, it can be concluded that out of 103 respondents, 92% of respondents are
agreeing with good before using social media, 8% of respondents are agreeing with bad before using
social media, It can be understood that majority of the respondents are feels good before using social
media.
CLASSIFICATION OF RESPONDENTS IMPACT ON PERSONAL LIFE
FIGURE NO: 4.17.1
Before using social media

8%

Good
Bad

92%
CLASSIFICATION OF RESPONDENTS IMPACT ON PERSONAL LIFE
The following tables provides information about the classification of respondents impact on
personal life.

TABLE NO: 4.17.2

After using social media
AFTER USING SOCIAL MEDIA NO OF RESPONDENTS PERCENTAGE

Good 72 70%
Bad 31 30%
TOTAL 103 100%
Source:Primary Data

INTERPRETATION
From the above table, it can be concluded that out of 103 respondents, 70% of respondents are
agreeing with good after using social media, 30% of respondents are agreeing with bad after using
social media, It can be understood that majority of the respondents are feels good after using social
media.
CLASSIFICATION OF RESPONDENTS IMPACT ON PERSONAL LIFE
FIGURE NO: 4.17.2
After using social media

30%

Good
Bad

70%
CLASSIFICATION FOR USAGE OF RESPONDENTS BENEFITED AS A USER
The following tables provides information about the classification for usage of respondents
benefited as a user

TABLE NO: 4.18.1

Have more friends
HAVE MORE NO OF RESPONDENTS PERCENTAGE
FRIENDS
Always 30 29%
Often 18 17%
Sometimes 34 33%
Rare 16 16%
Never 5 5%
TOTAL 103 100%

INTERPRETATION
From the above table, out of 103 respondents, 29% of the respondents always agrees with this
benefit, 17% of the respondents often agrees with this benefit, 33% of the respondents sometimes agrees
with this benefit, 16% of the respondents rarely agrees with this benefit, 5% of the respondents never
agrees with this benefit.It is inferred that majority of the respondents are sometimes agrees with the
benefit of having more friend
CLASSIFICATION FOR USAGE OF RESPONDENTS BENEFITED AS A USER

FIGURE NO: 4.18.1

Have more friends

5%
16% 29%
Always
Often
Sometimes
Rare
33% 17% Never
CLASSIFICATION FOR USAGE OF RESPONDENTS BENEFITED AS A USER
The following tables provides information about the classification for usage of respondents
benefited as a user.

TABLE NO: 4.18.2

Able to connect easily with friends
ABLE TO CONNECT NO OF RESPONDENTS PERCENTAGE
EASILY WITH FRIENDS

Always 57 55%
Often 24 23%
Sometimes 20 20%
Rare 1 1%
Never 1 1%
TOTAL 103 100%

INTERPRETATION
From the above table, out of 103 respondents, 55% of the respondents always agrees with this
benefit, 23% of the respondents often agrees with this benefit, 20% of the respondents sometimes agrees
with this benefit, 1% of the respondents rarely agrees with this benefit, 1% of the respondents never
agrees with this benefit.It is inferred that majority of the respondents are always agrees with the benefit
of able to connect easily with friends.
CLASSIFICATION FOR USAGE OF RESPONDENTS BENEFITED AS A USER

FIGURE NO: 4.18.2

Able to connect easily with friends

1%
1%
20%
Always
Often
55%
23% Sometimes
Rare
Never
CLASSIFICATION FOR USAGE OF RESPONDENTS BENEFITED AS A USER
The following tables provides information about the classification for usage of respondents
benefited as a user

TABLE NO: 4.18.3

Source of recreation
SOURCE OF NO OF RESPONDENTS PERCENTAGE
RECREATION
Always 20 19%
Often 36 35%
Sometimes 36 35%
Rare 8 8%
Never 3 3%
TOTAL 103 100%

INTERPRETATION
From the above table, out of 103 respondents, 19% of the respondents always agrees with this
benefit, 35% of the respondents often agrees with this benefit, 35% of the respondents sometimes agrees
with this benefit, 8% of the respondents rarely agrees with this benefit, 3% of the respondents never
agrees with this benefit.It is inferred that majority of the respondents are sometimes and often agrees
with the benefit of Source of recreation.
CLASSIFICATION FOR USAGE OF RESPONDENTS BENEFITED AS A USER

FIGURE NO: 4.18.3

Source of recreation

8% 3% 19%
Always
Often
35%
Sometimes
35%
Rare
Never
CLASSIFICATION FOR USAGE OF RESPONDENTS BENEFITED AS A USER
The following tables provides information about the classification for usage of respondents
benefited as a user

TABLE NO: 4.18.4

Find it a great way to enjoy my leisure
FIND IT A GREAT WAY NO OF RESPONDENTS PERCENTAGE
TO ENJOY MY LEISURE
Always 32 31%
Often 33 32%
Sometimes 27 26%
Rare 6 6%
Never 5 5%
TOTAL 103 100%

INTERPRETATION
From the above table, out of 103 respondents, 3% of the respondents always agrees with this
benefit, 27% of the respondents often agrees with this benefit, 63% of the respondents sometimes agrees
with this benefit, 7% of the respondents rarely agrees with this benefit, 5% of the respondents never
agrees with this benefit.It is inferred that majority of the respondents are sometimes agrees with the
benefit of find it a great way to enjoy my leisure.
CLASSIFICATION FOR USAGE OF RESPONDENTS BENEFITED AS A USER
FIGURE NO: 4.18.4
Find it a great way to enjoy my leisure

6% 5%
31%
Always
26% Often
Sometimes
Rare
32%
Never
CLASSIFICATION OF RESPONDENTS USAGE OF SOME FACTORS
The following tables provides information about the classification of respondents usage of some
factors.

TABLE NO: 4.19.1

Status update
STATUS UPDATE NO OF RESPONDENTS PERCENTAGE

During free time 44 43%

Daily 16 15%
Weekly 12 12%
Monthly 5 5%
Rarely 26 25%
TOTAL 103 100%

INTERPRETATION
From the above table, out of 103 respondents, 43% of the respondents will update their status
during free time, 15% of the respondents will update their status daily, 12% of the respondents will
update their status weekly, 5% of the respondents will update their status monthly, 25% of the
respondents will update their status rarely.It is inferred that majority of the respondents will update their
status during free time.
CLASSIFICATION OF RESPONDENTS USAGE OF SOME FACTORS

TABLE NO: 4.19.1

Status update

25%
During free time
Daily
43%
Weekly
5% Monthly
Rarely
12%

15%
CLASSIFICATION OF RESPONDENTS USAGE OF SOME FACTORS
The following tables provides information about the classification of respondents usage of some
factors.

TABLE NO: 4.19.2

Video sharing
VIDEO SHARING NO OF RESPONDENTS PERCENTAGE

During free time 31 30%

Daily 15 14%
Weekly 12 12%
Monthly 5 5%
Rarely 40 39%
TOTAL 103 100%

INTERPRETATION
From the above table, out of 103 respondents, 30% of the respondents will share their video
during free time, 14% of the respondents will share their video daily, 12% of the respondents will share
their video weekly, 5% of the respondents will share their video monthly,39% of the respondents will
share their video rarely.It is inferred that majority of the respondents will share their video rarely.
CLASSIFICATION OF RESPONDENTS USAGE OF SOME FACTORS

TABLE NO: 4.19.2

Video sharing

29% 30%
During free time
Daily
5% Weekly
16% Monthly
20%
Rarely
CLASSIFICATION OF RESPONDENTS USAGE OF SOME FACTORS
The following tables provides information about the classification of respondents usage of some
factors

TABLE NO: 4.19.3

Picture sharing
PICTURE SHARING NO OF RESPONDENTS PERCENTAGE

During free time 31 30%

Daily 16 16%
Weekly 21 20%
Monthly 5 5%
Rarely 30 29%
TOTAL 103 100%

INTERPRETATION
From the above table, out of 103 respondents, 30% of the respondents will share their picture
during free time, 16% of the respondents will share their picture daily,20% of the respondents will
share their pictures weekly, 5% of the respondents will share their picture monthly,29% of the
respondents will share their picture rarely.It is inferred that majority of the respondents will share
their pictures during free time.
CLASSIFICATION OF RESPONDENTS USAGE OF SOME FACTORS

TABLE NO: 4.19.3

Picture sharing

During free time

29% 30%
Daily
Weekly

5% Monthly

16% Rarely
20%
CLASSIFICATION OF RESPONDENTS USAGE OF SOME FACTORS
The following tables provides information about the classification of respondents usage of some
factors

TABLE NO: 4.19.4

Chats
CHATS NO OF RESPONDENTS PERCENTAGE

During free time 33 32%

Daily 58 56%
Weekly 4 4%
Monthly 3 3%
Rarely 5 5%
TOTAL 103 100%

INTERPRETATION
From the above table, out of 103 respondents, 32% of the respondents will chat during free time,
56% of the respondents will chat daily, 4% of the respondents will chat weekly, 3% of the respondents
will chat monthly, 5% of the respondents will chat rarely.It is inferred that majority of the respondents
will chat daily.
CLASSIFICATION OF RESPONDENTS USAGE OF SOME FACTORS

TABLE NO: 4.19.4

Chat

3% 5%
4%
32% During free time
Daily
Weekly
Monthly
Rarely

56%
CLASSIFICATION OF RESPONDENTS USAGE OF SOME FACTORS
The following tables provides information about the classification of respondents usage of some
factors,

TABLE NO: 4.19.5

Comments/wall post
COMMENTS/WALL NO OF RESPONDENTS PERCENTAGE
POST
During free time 29 28%
Daily 9 9%
Weekly 16 15%
Monthly 5 5%
Rarely 44 43%
TOTAL 103 100%

INTERPRETATION
From the above table, out of 103 respondents, 28% of the respondents will comments/wall post
during free time, 9% of the respondents will comments/wall post daily, 15% of the respondents will
comments/wall post weekly, 5% of the respondents will comments/wall post monthly, 43% of the
respondents will comments/wall post rarely.It is inferred that majority of the respondents will
comments/wall post rarely.
CLASSIFICATION OF RESPONDENTS USAGE OF SOME FACTORS

TABLE NO: 4.19.5

Comments/wall post

During free time

28%
Rarely
43%

Daily
9%

Monthly Weekly
5% 15%
CLASSIFICATION OF RESPONDENTS PARENTS AWARENESS OF
USING SOCIAL MEDIA
The following table provides information about the classification of respondents
parents awareness of using social media

TABLE NO: 4.20

Parents awareness of using social media
PARENTS AWARENESS NO OF RESPONDENTS PERCENTAGE
Yes 97 94%
No 6 6%
TOTAL 103 100%
Source:Primary Data

INTERPRETATION
From the above table, it can be concluded that out of 103 respondents,94% of the
respondents parents were aware of using social media,6% of the respondents parents were not
aware of using social media.It can be understood that majority of the respondents parents were
aware of using social media.
CLASSIFICATION OF RESPONDENTS PARENTS AWARENESS OF
USING SOCIAL MEDIA

FIGURE NO: 4.20

Parents awareness of using social media

94%

6%

Yes No
CLASSIFICATION OF RESPONDENTS ABOUT THE PARENTS
OPINION FOR USING SOCIAL MEDIA
The following table provides information about the classification of respondents about the
parents opinion for using social media

TABLE NO: 4.21

Parents opinion for using social media
PARENTS OPINION NO OF RESPONDENTS PERCENTAGE
Interested 15 14%
Not interested 13 13%
Neutral 67 65%
Worried 7 7%
Anxiety 1 1%
TOTAL 103 100%
Source:Primary Data

INTERPRETATION
From the above table, it can be concluded that out of 103 respondents,14% of the
respondents indicates that parents opinion is interested for using social media,13% of the
respondents indicates that parents opinion are not interested for using social media,65% of the
respondents indicates that parents opinion is in neutral for using social media,7% of the
respondents indicates that parents opinion is worried for using social media, 1% of the
respondents indicates that parents opinion is anxiety for using social media.It can be understood
that majority of the respondents indicates that parents opinion towards using of social media is
neutral.
CLASSIFICATION OF RESPONDENTS ABOUT THE PARENTS
OPINION FOR USING SOCIAL MEDIA

FIGURE NO: 4.21

Parents opinion for using social media

65%

14%
13%
7%
1%

Interested Not interested Neutral Worried Anxiety

CLASSIFICATION OF RESPONDENTS CHANGES IN BEHAVIOUR
The following table provides information about the classification of respondents
changes in behaviour

TABLE NO: 4.22

Changes in behaviour
CHANGES IN BEHAVIOR NO OF RESPONDENTS PERCENTAGE
Yes 44 43%
No 59 57%
TOTAL 103 100%
Source:Primary Data

INTERPRETATION
From the above table, it can be concluded that out of 103 respondents,43% of the
respondents feels that there is changes in behaviour for using social media,57% of the
respondents feels that there is no changes in behaviour for using social media.It can be
understood that majority of the respondents feels that there is no changes in behaviour for using
social media.
CLASSIFICATION OF RESPONDENTS CHANGES IN BEHAVIOUR

FIGURE NO: 4.22

Changes in behaviour

43%
57% Yes
No
CLASSIFICATION OF RESPONDENTS FEELINGS WITHOUT
SOCIAL MEDIA
The following table provides information about the classification of respondents
feelings without social media

TABLE NO: 4.23

Feelings without social media
Feelings without social media NO OF RESPONDENTS PERCENTAGE

Anxious 7 7%
Lonely 15 15%
Upset 5 5%
Relieved 18 17%
Happy 19 18%
Irritated 3 3%
None of the above 36 35%
TOTAL 103 100%
Source:Primary Data

INTERPRETATION
From the above table, it can be concluded that out of 103 respondents,7% of the
respondents feels anxious without social media,15% of the respondents feels lonely without
social media, 5% of the respondents feels upset without social media, 17% of the respondents
feels relieved without social media, 18% of the respondents feels happy without social media,
3% of the respondents feels irritated without social media, 35% of the respondents doesn’t feel
anything without social media. It can be understood that majority of the respondents feels no
changes in behaviour without using social media.
CLASSIFICATION OF RESPONDENTS FEELINGS WITHOUT
SOCIAL MEDIA

FIGURE NO: 4.23

Feelings without social media

7%
Anxious
15%
35% Lonely
5% Upset
Relieved
3% 17%
Happy
18%
Irritated
None of the above
HYPOTHESIS I
To find the significant difference between trustworthiness of the people meet only on
social media among male and female.

Null Hypothesis(H0): There is no significant difference between trustworthiness of the people

meet only on social media among male and female.
Alternative Hypothesis(H1): There is significant difference between trustworthiness of the
people meet only on social media among male and female.

INDEPENDENT SAMPLE TEST

Gender Mean SD F Sig(2-tailed)

Trustworthiness of the Male

3.11 1.078
people meet on social 6.002 0.016
media Female
3.75 1.307

INTERPRETATION
From the above table, it is inferred that the frequency of trustworthiness of the people
mean value 3.75 rated higher by the female respondent than the male respondent
However ,the F value is 6.002 and P value is 0.016 in the table are less than significance
value(0.05).therefore ,the Null Hypothesis(H0) is rejected and it is inferred that there is
significant difference between trustworthiness of the people meet only on social media among
male and female.
HYPOTHESIS II
To find the significant difference between the age of respondents and duration of sharing
personal details in social media

Null Hypothesis(H0): There is no significant difference between the age of respondents and
duration of sharing personal details in social media
Alternative Hypothesis(H1): There is significant difference between the age of respondents and
duration of sharing personal details in social media

CHI-SQUARE TESTS
Value df Asymp.Sig.
(2-sided)

Pearson Chi-Square 27.656a 12 .006

Likelihood Ratio 14.798 12 .253
Linear-by-Linear Association .294 1 .588
N of Valid Cases 102

INTERPRETATION
From the above table it can be inferred that F value is 27.656 and P value is 0.006.Since P
value is less than significance value(0.05).Hence null hypothesis(H0) is rejected, which implies
that there is significant difference between the age of respondents and duration of sharing
personal details in social media.
HYPOTHESIS III
To find the significant difference between the educational qualification and the impact of
social media on academic performance

Null Hypothesis(H0): There is no significant difference between the educational qualification

and the impact of social media on academic performance
Alternative Hypothesis(H1): There is significant differencebetween the educational
qualification and the impact of social media on academic performance

ONE WAY ANNOVA

Sum of df Mean F Sig.
Squares Square

Between Groups .233 2 .116 .174 .840

Before using social
Within Groups 66.120 99 .668
media
Total 66.353 101
Between Groups 6.736 2 3.368 1.779 .174
After using social
Within Groups 187.470 99 1.894
media
Total 194.206 101

INTERPRETATION
The impact on academic performance before using social media has its F value as 0.174
and its P value as 0.840 which is greater than significant value(0.05),hence the null hypothesis
is accepted.
The impact on academic performance after using social media has its F value as 1.779
and its P value as 0.174 which is greater than significant value(0.05),hence the null hypothesis
is accepted.
Since the P value is greater than 0.05, the null hypothesis is accepted at 5% level of
significance in respect of the impact on academic performance both before and after using
social media with the various educational qualification. hence,it is concluded that there is no
significant difference between the educational qualification and the impact of social media on
academic performance.
HYPOTHESIS IV
To find the significant difference between the purpose of using social media among male
and female.

Null Hypothesis(H0): There is no significant difference between the purpose of using social
media among male and female.
Alternative Hypothesis(H1): There is significant difference between the purpose of using social
media among male and female.

INDEPENDENT SAMPLES TEST

Levene's Test for t-test for Equality of Means
Equality of Variances

F Sig. (2-tailed)

Keeping in touch with family .554 .749

Keeping in touch with friends .176 .282
To meet new people .602 .001
Just for fun and entertainment .211 .814
To be in because its popular
.092 .476
nowadays

INTERPRETATION
From the above table it can be inferred that the purpose of using social media among male and
female is keeping in touch with family F value is 0.554 and P value is 0.749 greater than
Significance value(0.05),keeping in touch with friends F value is 0.176 and P value is 0.282 is
greater than significance value(0.05),to meet new people F value is 0.602 and P value is 0.001
is less than significance level(0.05),just for fun and entertainment F value is 0.211and P value
is 0.814 is greater than significance level(0.05)and to be in because its popular nowadays F
value is 0.092 and P value is 0.476 is greater than significance level(0.05), Hence null
hypothesis(H0) is accepted at 5% level of significance and there is no significant difference
between the purpose of using social media among male and female.
 CHAPTER-5
FINDINGS, SUGGESTIONS
AND CONCLUSION
FINDINGS
• It can be understood that majority of the respondentswere female in this project.
• It is inferred that majority of the respondents were from the Age Group 21-23 years in
this study.
• It is inferred that majority of the respondents were post graduate in this study.
• It can be understood that majority of the respondents are using whatsapp as a most
preferable social media platforms.
• It can be understood that majority of the respondents are actively using three social
media platforms.
• It can be understood that majority of the respondents are using social media more than
three years.
• It is infered that majority of the respondents are using social media for 1-3hours per
day.
• It can be understood that majority of the respondents are agreeing with the purpose of
keeping in touch with family and friends,neutral with the purpose of to meet new
people,to be in because its popular nowadays,strongly agreeing with the purpose of
just fun and enitertainment.

• It is inferred that majority of the respondents are moderately active to support social
and economic issues.
• It can be understood that majority of the respondents are moderately sharing
personal,social issues and neutrally sharing economic issues.
• It is inferred that majority of the respondents are grading better for differentiating
online friendship to real friendship.
• It can be understood that majority of the respondents are not at all trusting the people
meet on social media.
• It is inferred that majority of the respondents are neutrally indicating that social
media plays a harmful relationship.
• It can be understood that majority of the respondents are neutrally agreeing with the
usage of social media lead to less emotional bonding in relations.
• It is inferred that majority of the respondents are indicating that there is positive
impact on personal life.
• It can be understood that majority of the respondents are grading good on academic
performance both before and after using social media.
• It is inferred that majority of the respondents are using social media sometimes for
having more friends,source of recreation,always using to connect easily with friends
and oftern using to find it a great way to enjoy leisure.
• It can be understood that majority of the respondents are updating status and picture
sharing are doing during free time,rarely using the factor videos sharing and
comments/post and chatting daily.
• It is inferred that majority of the respondents parents are awatre of using social media.
• It can be understood that majority of the respondents parents opinion is neutral for
using social media.
• It is inferred that majority of the respondents didn’t feel any changes in behaviour
because of using social medis.
• It can be understood that majority of the respondents didn’t feel anything when they
are without using social media.
• It is inferred that,there is significant difference between trustworthiness of the people
meet only on social media among male and female.
• It can be understood that, there is significant difference between the age of
respondents and duration of sharing personal details in social media.It is inferred that,
there is no significant difference between the educational qualification and the impact
of social media on academic performance.
• It can be understood that,there is no significant difference between the purpose of
using social media among male and female.
SUGGESTIONS
• Young people should not provide their personal information in social media as it will
be misused by third parties.
• To safe guard the future generation, teachers and parents should make sure what the
children are doing in social media
• When posting information in social media cultural and religious values must be kept in
mind and should not affect anyone.
• This study recommend some measures to use of social media in right direction and
utilize social media favorable and appropriate manner to its users.
• Through this study,the usres should keep in mind that basic purpose to usage and
always remember that they are going to share the information or links are not only for
their gratification and interest but also for all their contacts and friends community, so
be carefully utilize with social responsibility,ethically, religiously and politically
appropriate links should be share.
• There should extra-curriculum and awareness forum in the educational institution
regarding the instruction about the positive usage of social media networking portals.
• The use of social has significantly increased to make perception regarding the socio-
political images. The users should be aware about the right to information which is
provided to them from their respective states and societies. They should avoid from
defamation and hate speech on the social media forums.
• The youth should avoid from excessive use of social media. They should be balanced
in their life and give proper time to the co-curricular activities in their daily life routine.
CONCLUSION
The study was mainly conducted to check the impact of the social media among
youngsters on changing behaviour.The survey was being conduct by this researcher to 102
young people. All the participated people actively respond to this questionnaire. The average
participation of the male is lesser than the female. The average age groups which are being
contacted by this researcher were between 21-23 years.After getting all findings and discussed
the conclusion of collected data recommend some measures to use of social media in right
direction and utilize social media favourable and appropriate manner to its users. The usage of
social media does not significantly impact on the students’ real social life and grades as well.
Positive use of social media can develop the youth’s academic career, their skills, better living
style, to adopt new trends, fashion, and anthropology so on.
APPENDIX

1.NAME
____________________
2. Gender
• Female
• Male
3. Age
• Below 18
• 18-20
• 21-23
• 24-26
4 .Educational level of the respondent
• UG course
• PG course
• Professional
5.Which social media platforms do you prefer to use?
• Facebook
• Whatsapp
• Instagram
• Twitter
• Linkedin
6. How many social media platforms do you actively use?
• One
• Two
• Three
• Four
• Five and above
7 How long have you been using social media?
• 1-6 months
• 6 months – 1 year
• 1-2 years
• 2-3 years
• More than 3 years
8.How frequently do you use social media (per day)?
• Less than 1 hour
• 1-3 hours
• 4-7 hours
• 8-12 hours
• More than 12 hours
9.What is/are your purpose of using Social media (Choose as many options as you wish)?
Strongly Agree Neutral Disagree Strongly
agree disagree
Keeping in touch with family
Keeping in touch with friends
To meet new people
Just for fun and entertainment
To be ‘in’ because it’s popular nowadays

10. How actively do you support social and economic issues through social media?
Social Economic
Very active
Moderately active
Less active
only on some issues
Not active at all
11.How often do you share personal, social and economic aspects on social media?
Personal Social Economic
Share more
Moderately share
Neutral
Share less
Don’t share
12.How do you grade the online friendship to real world friendship? Choose from the following
scale.
• Good
• Best
• Better
• Bad
• Worst
13. What according to you is the degree of trustworthiness of the people you meet only on
social media?
• Very trustworthy
• Moderately trustworthy
• Slightly trustworthy
• Trustworthy
• Not at all trustworthy
14. How quickly after meeting people on social media do you start sharing your personal details
with them?
• Immediately
• After a few days
• After a few weeks
• After a month
• Not at all
15. Do you think social media play a role in harming relationships?
• Yes
• Not
• Maybe
16.Do you agree that the usage of social media leads to less emotional bonding in relations?
• Yes
• No
17.How has the usage of social media impacted on your personal life?
• Positively impact
• Negatively impact
18. How do you grade the impact of social media on your academic performance?
Before using social media Good
Bad
After using social media Good
Bad
19. How the usage of social media benefited you as a user?
Always Often Sometimes Rare Never

Have more friends

Able to connect easily with friends
Source of recreation
Find it a great way to enjoy my
leisure
20. How often do you use these factors?
During free time Daily Weekly Monthly Rarely
Status Update
Video sharing
Picture sharing
Chats
Comments/Wall post
21. Are your parents aware of your usage of social media?
• Yes
• No
22. What is your parent’s opinion of you using social media?
• Interested
• Not interested
• Neutral
• Worried
• Anxiety
23. Do you feel any changes in your behaviour because of using social media?
• Yes
• No
24. How do you feel when you are without your social media ?
• Anxious
• Lonely
• Upset
• Relieved
• Happy
• Irritated
• None of the above
BIBLOGRAPHY

BOOKS
1.Computer-Mediated Communication, Volume 13, Issue 1, pages 210-230, October 2007
2. Sunitha Kuppuswamy and P. B. Shankar Narayan, “The Impact of Social Networking
Websites on the Education of Youth, Volume 2, Issue 1, page 13, 2010
3. A case study of Salford University, United Kingdom”, IOSR Journal of Research &
Method in Education (IOSR-JRME),Volume 3, Issue 6, pages 39-43, 2013.
4. Waqas Tariq, Madiha Mehboob, M. Asfandyar Khan , FaseeUllah, The Impact of Social
Media and Social Networks on Education and Students of Pakistan, IJCSI International
Journal of Computer Science Issues, Vol. 9, Issue 4, No 3, July 2012

JOURNALS
1.Statistics Canada. Characteristics of Users using the Internet [Internet]. 2009 [cited 2010
Aug 13]. Statistics Canada, CANSIM, tables 358-0123, 358-0124, 358- 0125 and 358- 0126.
Available from: http://www40.statcan.gc.ca/l01/cst01/comm35a-eng.htm.
2.The Allanah & Madeline Foundation (2009) Young People & Technology: A review of the
current literature (2nd edition), The Alanah & Madeline Foundation
3.10303_Abdulwahaab_Saif_S_Alsaif_Investigate_The_Impact_of_Social_Media_on_Stude
nts_108005_1416924025.pdf.

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