Website Brief Form

Understanding Your Business

1. Will the website be a completely new site or will it be a redesign of an existing site? ? (In case of
website revamp, elaborate in a descriptive manner the changes that you would like to be
implemented)

New.

2. Your business overview, products & services?

UK
[1] Cost analysis, valuation, and investment appraisal of renewable energy installations,
including:
 Energy Companies Obligation [ECO]
 Renewable Heat Incentive [RHI]
 Green Deal
 Feed In Tariffs
 Government grants
 Debt finance
 Equity finance
 Green investment funding
 Low Carbon Networks [LCN] Fund

[2] Technical and economic feasibility of renewable energy projects.

[3] Design and installation of renewable energy systems and remote power supply.

AFRICA
All the UK services, including:
[1] Design and installation of advanced perimeter and surveillance systems.

[2] Robust, high-performance, yet cost-effective solar PV system sizing and layout:
3Matter is engineering a solution to cut down the country’s average panel-size by almost
50% and, at the same time, exceed the country’s average solar PV generation capacity by
almost 400%.
[3] Reduction of energy costs and maximisation of energy use: by analysing energy supply,
energy consumption, and energy systems within buildings, organisations, and/or networks.
 RANGE OF RENEWABLE ENERGY ENGINEERING COMPETENCE
[1] Photovoltaic Systems
[2] Solar Thermal Systems
[3] Grid Systems
[4] Electrical Generation
[5] Electric Vehicles
[6] Mechanical Power Transmission
[7] Hydro Energy Technology
[8] Geothermal Energy
[9] Refrigeration
[10] Heat Storage
[11] Heat Pumps
[12] Biomass & Waste Technology
[13] Marine & Offshore Devices / Structures / Systems
[14] Nuclear Energy
[15] Energy Management
[16] Wind Energy Technology
[17] Hydrogen Technology
[18] Fuel Cell Technology

3. What is your USP (Unique Sales Proposition or what makes you special)?

[1] Provision of bespoke electrical engineering and renewable energy services.

[2] Highly qualified electrical engineer, specialised in renewable energy systems design.
[3] Thorough execution of each project to its completion and to the very last detail.

Understanding Your Customers

Please describe your target customers or the audience you intend to reach via your website
(For example: are they primarily other businesses, special interest groups, consumers, their interests,
age, sex, social status, wealth bracket)?

[1] Businesses
[2] Investors
[3] Energy companies
[4] Single property owners
[5] Multiple property owners [such as carehome owners and estate agents]
[6] Farmers, land owners, and agricultural institutions
[7] Housing groups and associations
[8] Government departments and officials
[9] Inventors and engineers
 How do they buy or have knowledge of your products or services at the moment?

Through:
 Previous business
 Individual recommendations
 Personal search

Does your target audience have any visual impairment or disability which we should be aware of?

Understanding Your Competitors

Please list some of your direct competitors’ websites or other sites which you think we should be aware
of and why

Although competitors of 3Matter, I’m unimpressed by most of these websites (with the exception
of Opus Green, Sgurrenergy, Naturalpower [to some extent]):
http://www.opus-green.co.uk/
http://www.sgurrenergy.com/
https://www.naturalpower.com/
https://www.easy-greendeal.com/about-us.html
http://www.mortentechnical.co.uk
http://www.absolutesolarandwind.co.uk/
http://www.cleanenergyconsultancy.co.uk
http://www.cenergist.com
http://www.greensolarfootprint.co.uk/
http://www.proeon.co.uk/

You should be aware of them because:

 they provide aspects of my services
 they target a similar customer profile
How you will outflank the competition. What makes your product or service unique?

Through 3Matter’s low cost, high value for money, and connection to the African market.
 They’re, all-in-all, too expensive and most of them do not specialise in renewable energy
engineering.
 3Matter’s small size and flexibility enables it to be committed to the execution of each
project to its completion and to the very last detail. It is not easy for the average company to
fulfil this promise.
 None of them have effective access to the African market.

Understanding Your Website Requirements

1. Do you have premises you trade from or is this a purely online business?

Yes, in future.

2. Do you have a logo, please provide source files? (Leave blank if the logo is designed by us)

3. Do you already have a domain name? If so, please state:

3matter.uk
4. Do you already have hosting and email accounts? (If so, please state the service provider and
hosting package)

Namesco
[email protected]
5. Do you have images that you would like to be used on your website? (If so, please provide in
high resolution size)

This will be provided as soon as possible.

6. Do you have content for your website? (If so, please provide in editable word document)

This will be provided as soon as possible.

 7. What is the purpose of your website:
o Increase footfall to your premises? YES.
o Increase business by introducing online sales? Not now, but maybe in future.
o Sell products online Not now, but maybe in future.
o Promote a new product or service? YES.

o Collect information electronically (eg online surveys)? Not now, but maybe in future.
o Increase membership/loyalty/support? Not now, but maybe in future.
o Show a portfolio of work/products? YES.
o Increase visitor numbers? YES.
o Other
Any further information?

Understanding Your Website Functionality

Do you want to be able to update some or all of the pages within the site yourself (a CMS or Content
Managed System)?

YES.
Will there be any online forms for visitors to complete on your website?

YES.
Do you require any online booking or reservation system?

YES [e.g., newsletter sign-up].

Does the site need to link with an existing back office system, eg database or EPOS? If yes, please state:

There would be downloadable files.

Will users need to search sections of the site?

YES.
Will any areas of the site need to be password protected?

YES.
Will all or part of the site be in any language other than English? If so, please state:
Navigation

Please list the different pages or menu categories that are likely to be required within the site.

As a matter of good practice we will usually include a site map, privacy statement, your conditions or
terms of use along with a statistics package like Google Analytics or similar.

Menu Tabs(example: Home | About | Servies | Contact Us)

Home | About | Services | 3Matter Energy and Renewables | 3Matter Perimeter Systems | 3Matter
Research | Case Studies | Media and Events | Contact Us
Would there be a blog integrated to your website?

Yes, under Media and Events.

Identities you like or dislike? (Share 3 references at least)

I don’t understand what you mean.

Do’s and Don’ts

Not sure what you mean.

Online Selling (Leave Blank if not applicable)

If you intend to make sales over the web:

How many products/categories and products within each category do you want to sell?

At present, no sales online.

Will your clients buy your products/services online using a credit or debit card or contact you by phone?

If you are selling online, do you already have a merchant account or will you be using PayPal?

Do you have a ‘real world’ shop or shops and if yes how many?
Do you use stock control software, if so which?

Is there a need to link into your accounts software, if so which package?

Do you have any special issues concerning foreign currencies, sales tax, shipping etc.?

If so please state:

Animations & Video Clips(Leave Blank if not applicable)

Do you require any animation, moving images or video clips?

Please describe what you require and, if appropriate, the addresses of other sites which use similar
techniques.

Possibly, in future.

Social Media Integration (Leave Blank if not applicable)

Please specify social media platforms to be linked to your website

Twitter, Facebook, LinkedIn, YouTube, Weibo, etc.

Provide links to existing social media profiles (If any)

@3MatterResearch
https://www.facebook.com/3Matter/

Web Portal (Leave Blank if not applicable)

What would be the purpose & features of your web portal? (Social, Professional, jobs & dating)
What will be your user type?

What will your visitors be able to see & do through the user interface?

Do you have a structure in mind for your web portal? (Any references that you would like to share)

Will there be any third party integration or specific back end development that we should know of?

SEO Services (Leave Blank if not applicable)

How will people find your website – is it important that you are highly ranked in search engines?

Internet search, personal recommendations, social media, etc.

If searching for your site within a search engine, what keywords and phrases might be used?

Energy conservation, efficiency, management [etc.] consultant, specialist, engineer [etc.]

Renewable, green, sustainable, solar, wind, biomass [etc.] consultant, specialist, engineer [etc.]
Renewable, green, sustainable, solar, wind, biomass [etc.] feasibility, cost, Feed In Tariff [etc.]
Energy Companies Obligation
Renewable Heat Incentive
Green Deal
Renewable, green, sustainable, solar, wind, biomass [etc.] grants, finance, investment, fund [etc.]
Electric fence, CCTV, camera, surveillance, security, alarm, [etc.]
Technical, technology, market [etc.] research, intelligence, design, [etc.]

Do you require Search Engine Optimization services?

 Possibly.
Do you require a pay per click package?

Possibly.

Deadlines & Budget

Please indicate deadline for site to go live?

As soon as possible, within 2 weeks, starting from today.

Please indicate any budget constraints

Please provide any information which you think we might need to know, which hasn’t been covered in
your answers?

Once completed, please email this document to your Account Manager or upload it on your account
area.

Disclaimer: The following information will be used strictly for the purpose of order fulfillment and to
have a clear understanding of your business; it will not at all be distributed to any third party service
vendors.

Your input is valuable to us and we strongly encourage you to brief as much as you can. However, we
will be corresponding with you at every step of the process even after receiving this document as
website varies enormously in content&functionality. Any future alterations to the following
specifications will subject to additional charges.Carefully submit your details as it would be the building
blocks for our design work.

Feel free to leave certain fields blank if not applicable. In case of any concerns that you would like to
discuss over the phone related to this form, call us on +44 800 820 3010.