District Communication Monitoring Tool for Routine Immunization (RI) &

Intensified Mission Indradhanush (IMI)

Name of the state……………………………..Name of the district…………………… Date of visit………………………….

Type of monitoring: Routine Immunization / Intensified Mission Indradhanush/ Others

Name of the Monitor…………………………………………Designation…..…………………………………

Agency: Government/WHO/UNICEF/ CORE/ AIH/ ITSU/ IPE Global/ JSI/NIPI/UNDP/Others…………………..SM Net district: Yes/ No

District health office (Monitor will visit District health office and meet with District Immunization officer and District IEC incharge
and fill following observations)

Q1.1 Does district has approved communication plan (DCP) for Routine Immunization (Please see hard/soft copy) –Yes/ No

Q1.2RI District Communication Plan components: a) Mid-media plan- Yes/No; b) Social Mobilization/ IPC plan- Yes/ No c) Advocacy Plan-
Yes/No d) Social Media Plan- Yes/No e) Capacity Building Plan for IPC – Yes/ No

Q2.1 Does district has approved communication plan (DCP) for IMI (Please see hard/soft copy) –Yes/ No/NA

Q2.2 IMI District Communication Plan components: a) Mid-media plan- Yes/No/NA; b) Social Mobilization/ IPC plan- Yes/ No/NA c)
Advocacy Plan- Yes/No/NA d) Social Media Plan- Yes/No/NA e) Capacity Building Plan for IPC – Yes/ No/NA

Q2.3 Is IMI communication plan as per IMI guideline template (17B): Yes/No/NA

Q3Is there any designated IEC Nodal Officer: Yes full time position/ Yes person with additional charge/ Position Vacant/ No such position

Q4. District level IEC activities done for RI / IntensifiedMission Indradhanush (Cumulative data as on visit date)
Fill only for IMI plan, if monitoring for IMI session.
S Activities/ Materials If, activity planned then check the status of activity:
No Please tick, whichever activity is planned
Hoardings
Poster 4.1.1 Printing of IEC material is done at: State level/District level
Banner 4.1.2 If at state level, whether district has received IEC material:
4.1 Leaflets Yes/No, Date of receiving:
Mid Media Plan
Wall Paintings/ writing 4.1.3 If at district level, whether IEC material printed: Yes/No
Miking/ Drum beating 4.1.4 whether it has been distributed to all the blocks (check the
records): Yes/No, Date of distribution:

Others (specify)
4.2.1 Rallies (District rallies, School rallies etc.) Number of Rallies planned:
4.2.2 Local Announcements (Mosque/temple
announcements)
Social
4.2.3 District planned launch/Innaugration of the IMI Any media briefing done on IMI
Mobilization
campaign If planned, inauguration launch/inauguration day:
4.2 Plan/ IPC
done: yes/No Yes/No/NA

Date :
4.3.1 District communication core group formed Members are: District communication core
group meeting held: Yes/No
DIO: Y/N
Number of Meetings
Advocacy Plan held_________
ICDS: Y/N

4.3 District IEC officer: Y/N

District media officer: Y/N

CSO representatives: Y/N

Development Partners: Y/N

NYK, NCC representative:

Y/N

IMA/ IAP: Y/N

IMA/IAP Sensitization Number of IMA/IAP members
4.3.2 IMA/IAP Sensitization Workshop planned Workshop held: Yes/No who attended the meeting:
Orientation of Religious No. of Religious leaders or
4.3.3 Orientation of Religious leaders or influencers Planned leaders or influencers held: influencers attended the
 Yes/No meeting:

4.3.4 Any communication activity using state local celbrity ? How local celebrities are
involved (multiple
response):
(1) IEC of celebrity
(2) Video/Audio
messaging
(3) Inauguration
(4) Social media
(Twitter, FB,
What’s App)
(5) Others
Specify…….
4.4.1 Media briefing workshop at distirct level
4.4.5 Media workshop held at district level: Yes/No
4.4.2 News paper articles
Q4.4.6 Media spoke person identified for the RI/IMI campaign:
Media Plan 4.4.3 Local TV cables Yes/No

4.4 4.4.5 Others Q4.4.7 Media spoke person trained on media handling:
Yes/No/NA
Whats App group formed: Any Social media materials
4.5 Social media 4.5.1 Whats app 4.5.2 Facebook for RI : Yes/No developed by the state/ district: :
Plan Yes/ No
4.5.3 Twitter 4.5.4 SMSs Whats App group formed:
for IMI : Yes/No

Q5 IPC skills training for ASHA and ANM for this Intensified Mission Indhardhanush drive or BRIDGE (Cumulative data as on
visit date)
S No Trainings Training load Persons trained
5.1 BRIDGE TOT held for district- Yes/No
5.2 ASHA/ mobilizers training on IPC & mobilization for Intensified Mission Indradhanush or
BRIDGE
5.3 ANM training on IPC & mobilization for Intensified Mission Indradhanush or BRIDGE

Q6.1Did district had task force meeting for this IMI round or in last month -Yes/ No

Q 6.2If yes, please checks the presence of representative from following departments in initial planning meeting (check minutes of meeting):

DM Chaired: Yes/No,

CMO: Yes/No, DIO: Yes/No, DPO (ICDS): Yes /No,Panchayat: Yes /No, Urban Planning Nodal Officer: Yes/ No, District IEC/Media Officer: Yes/ No,
DPMU member: Yes/No, IMA/IAP: Yes /No, Religious leaders: Yes/ No, UNICEF: Yes/No, WHO; Yes/No, Rotary member: Yes/No, Nehru Yuva Kendra/
Yourh organization representative: Yes/No, All Block MOs: Yes/No,

Q 6.3 Was there any discussion on communication in last DTFI (check minutes of meeting): Yes /No

Q7.1 Did DIO receive any Communication guidelines, including financial guideline for IEC (Immunization) from state: Yes/ No
Q 7.2 Did district use IEC funding for this Intensified Mission Indradhanush: Yes/ No/NA
Q 8.1 How many blocks have submitted Communication plans for RI/IMI to district? __________out of ___________ blocks
Q8.2 How many urban planning units have submitted communication plans for RI/IMI to district? ______out of _______Urban planning
units
Q8.3 Is anyone in district using android app or NCCVMRC website for communication monitoring: Yes/No
Q 9 Observations at District Hospital
Q 9.1 Have you seen any IEC material related to Routine Immunization or Mission Indradhanush at District Hospital- Yes/ No/Not visited;
Q 9.2 If Yes, What all (multiple options)- Poster/ Banner/ Hoarding/ Wall paintings/ others (specify) …………………………………..
Q 9.3 Is any of these materials with IMI/RI tagline(“Paanch Saal Saat Baar”)- Yes/ No

Q 10Observations at Transit points (Bus stand or railway station)

Q 10.1 Have you seen any IEC material related to Routine Immunization or Mission Indradhanush at Transit site- Yes/ No/Not visited;
Q 10.2 If Yes; What all (multiple options)- Poster/ Banner/ Hoarding/ Wall paintings/ others (specify) …………………………………..
Q 10.3 Is any of these materials with IMI/RI tagline(“Paanch Saal Saat Baar”)- Yes/ No

Q 11Other prominent places in district like major religious place, tourist spots, market area etc. (visit only one of them)
Q 11.1 Have you seen any IEC material related to Routine Immunization or Mission Indradhanush at prominent places- Yes/ No/Not
visited;
Q 11.2 If Yes; What all (multiple options)- Poster/ Banner/ Hoarding/ Wall paintings/ others (specify) ………………………………….
Q 11.3 Is any of these materials with IMI/RItagline(“Paanch Saal Saat Baar”)- Yes/ No

Q 12.1 Does any of the district officials do regular media tracking for immunization (collect/review the news articles related to
immunization): Yes / No, ;Total articles in last one month-Positive articles……….., Negative articles…………, Neutral articles………….
Q.12.2 Has district heard or seen or noticed any negative messaging for Immunization in last one month: Yes/No
Q1 2.3 If Yes, from where (multiple responses): News paper/ TV / Social media (What’s app, FB etc.)/Others (specify)

Any other relevant comments: ___________________________________________________________________________________