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Principle of Design

This document discusses the basic principles of design and visual arts for a Bachelor of Technology program at Amity University in Raipur, India. It outlines seven key principles: proportion, contrast, hierarchy, emphasis, pattern, balance, and white space. For each principle, it provides examples to illustrate how they are applied and why they are important for creating well-designed graphics and maintaining visual consistency.

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Akash Sharma
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173 views12 pages

Principle of Design

This document discusses the basic principles of design and visual arts for a Bachelor of Technology program at Amity University in Raipur, India. It outlines seven key principles: proportion, contrast, hierarchy, emphasis, pattern, balance, and white space. For each principle, it provides examples to illustrate how they are applied and why they are important for creating well-designed graphics and maintaining visual consistency.

Uploaded by

Akash Sharma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Amity

universi
BASIC DESIGN
AND VISUAL
b.techty
ARTS
nd
cse 2
Raipur
2019-20

Name
Akash no
Enrollment
A80105219080
Design

A design should be easy to understand complex things.


A designer should be open, logical thing, good in
reasoning to design her/his art so that the concept
should be clear to everyone. And there should be a
quality of design that catches the attention of viewers.

Using the proper size, the pattern of contents and


images, and the color balance is a difficult task for every
designer and especially graphic designers. Yes, it takes
lots of time to design a graphic from scratch.
Principles of Design

They are seven type of principles of


design

 Proportion
 Contrast
 Hierarchy
 Emphasis
 Pattern
 Balance
 White space
1. Proportion

The important principle that needs in the design is


Proportion. It is the visual size and weight of the objects
or elements composition which helps the designers to
approach the design. It is used to select the section
rather than selecting the whole page. Proportion is the
combination of all the parts (size, amount, or number)
which always related to each other to make the proper
design.
2. Contrast

Contrast is the difference between the two design or elements


separates from each other. Increasing contrast will improve the
experience of the user’s ability to visualize the difference and
the different elements.

There are three elements of contrast:


 Color: Example white text color on a cream-colored
background vs white text on a dark background, which is
more visible to you. The second one, as it is important to
work and maintain the balance (Contrast) between the text
and background colors. It is not only for text but also
implements in images that used in webpages and blogs.
 Depth: For visible or sharpness, it is important to contain
each depth of the images or text color to make elements
more interactive.
 Size: The text and image sizes should be according to the
page. Extreme large images and improper font of text
often do not look good in the webpage. Image and
text should be responsive.
3. Hierarchy

This is another principle of design, it is basically used for


websites, where all the things should be in order and in a
symmetric way. It is the most important element in the design.
Hierarchy is used for titles and headings and formatting the
layout.

Design elements can consist of anything including Typography,


Graphics, Colors, Contrast, Weight, Position, Size, and Space.
This series will provide insight into various principles explaining
their importance and why they are required in order to produce
quality, well-crafted design. Visual hierarchy refers to the
design or presentation of elements in a way that implies
importance.
4. Emphasis

It is one more principle that catches the viewer’s attention.


Usually, the designer will make one area stand out by
contrasting it with other areas. Emphasis can also be used to
reduce the impact of certain information. The areas that can be
different in size, color, texture, shape, etc.

Emphasis in design is defined as an area or object within the


art-work that draws attention and becomes a focal point.
Subjection is defined as reducing or toning down other
compositional parts in order to bring notice to the focal object.
Therefore, the red circle (above) is the focal point of the design.
5. Pattern

In design, the pattern is important as it is the repeating of an


object or symbol all over the work of art. In user interface
design, the pattern is a simple means to maintain consistency
through repetition, either visually or conceptually.

A geometric design is a kind of pattern which is formed by


geometric shapes and typically repeated like a wallpaper
design. In computer science, a software design pattern is
a known clarification to a class of problems in
programming. Repetition centers on the same object being
repeated, patterns are made up of different elements which are
then repeated in the same way during the design.
6. Balance

Balance consist of the distribution of visual weight, space,


colors, or texture. There some elements that have heavy and
other elements are lighter which is an imbalance or sometimes
there are some pages carry such a kind of things. But there
should be a balance in the design which looks attractive to the
audience.

There are two types of balance:


 Symmetrical: The designs that are well-formed and the
layout of the elements had equal texture and color from all
the sides of the page.
 Asymmetrical: These designs are that uses elements of
different shape or weight and create attractive webpages.
7. White space

All other elements are dealing with what you add in your design
whereas white space like negative space which can’t be added.
it is exactly that the empty page around the elements of the
composition. It also creates the Hierarchy and helps to organize
the objects in the design.

White paper communicates a completely different image or


idea from your main design that will reward your audience for
engaging with it. The logo of “codersera” above uses active
negative space to communicate multiple ideas in one fun,
creative design.

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