Summer Training Report

On

“A study of consumer mindset towards tech driven

transformation in personal mobility using pooling
service with emphasis to Quick Ride, Mumbai”
At

Quick Ride, Mumbai

Submitted to in partial fulfillment of the requirement for
The award of
“POST GRADUATE DIPLOMA IN MANAGEMENT ”
(Batch 18-20)
Awarded By

SUBMITTED TO
Mrs. Lavanya Girish
Assistant professor
SUBMITTED BY
Suraj Chauhan (Marketing)
PRN No. 20180210060078
Batch 18-20
LEXICON MANAGEMENT INSTITUTE OF LEADERSHIP
EXCELLENCE, PUNE
 DECLARATION

I, Suraj Chauhan, studying in the second year of POST GRADUATE DIPLOMA IN

MANAGEMENT (PGDM) at Lexicon Management Institute of Leadership and Excellence,
MILE Tower, Wagholi, Pune, hereby declare that I have completed the Summer Internship
Project titled “A study of consumer mindset towards tech driven transformation in
personal mobility using pooling service with emphasis on Quick Ride, Mumbai” as a part
of the course requirements for POST GRADUATE DIPLOMA IN MANAGEMENT (PGDM)
Program.

I also declare that the work undertaken by me is original and has not been copied from
any sources. I further declare that the information presented in this project is true and original
knowledge and has not been submitted to Lexicon or any other Institute for any other
examination, before this. it is based on the original research work and will be used only for the
academic purpose. It will not be produced in any condition as a source of information to an
industry.

Date:
Place: Pune, Maharashtra Suraj Chauhan
 ACKNOWLEDGEMENT

It is privilege to express my gratitude & sincere thanks to Lexicon Management Institute Of

Leadership Excellence, Pune for given us the opportunity to do Summer training report on
the topic “A study of consumer mindset towards tech driven transformation in personal
mobility using pooling service to Quick Ride, Mumbai”. I express my sincere thanks to my
project guide, Mr. Amit Kourav, (Area Sales Manager) Sales & Marketing, for guiding me
right from the inception till the successful completion of the project.

I sincerely acknowledge him/her for extending his/her valuable guidance, support for literature,
critical reviews of Projects & Researches and above all the moral support he/she had provided
to me at all stages of this project.

I would also like to thank the supporting staff Marketing Department, (Quick Ride) for their
help and cooperation throughout this project.

Suraj Chauhan

PGDM,
(Batch 18-20)
CERTIFICATE OF FACULTY GUIDE
CERTIFICATE OF COMPANY
 EXECUTIVE SUMMARY

This is an attempt to know the theories can be applied to practical situation by student of
PGDM, it is a part of study for everyone to undergo summer project at institute or organization.
So, for this purpose, I got the opportunity of summer internship at iDishaQuickride (car and
bike pooling app).
In the first part of the project report, the general information of the company collected.
Information is gathered through the primary source.
the second part of the report, contains the specialized subject study. Objective of project is to
work on the various marketing and sales promotion activities of the Quick ride app.
Marketing and sales promotion strategies are a process that can allow an organization to
communicate the product and its advantages. After deciding the way next step was to select the
strategy use to reach the maximum possible target audience by utilizing minimum resources.
I used to do promotional activities like doing the campaign, interviewing the customer,
approaches for the app download, doing roadshows on different location, and managing the
team of 9 people apart from this I am also responsible to each member to team meet their targets
as my role is that of a team leader.
In later decades, rapid industrialization growth was observed in India. the growth was in
sectors like automobile, telecom, steel, land, IT which has encountered many problems too.
one of them is air pollution through usage of fossil fuel
Quick ride created a bolder solution to this problem through the app to get carpooling and bike
pooling incorporated into people’s day to day habits and in reach of their hand. It is a great
initiative and has opened up many career options for aspiring people. the report includes and
provides in depth information people perceive their view about the app, which are the important
factors that one would like to see in Summer internship project.
 TABLE OF CONTENTS
PARTICULARS PAGE NO

Chapter 1 Introduction of The Company 1

1.1 History of the organization & its objectives 3
1.2 Organization Structure 4
1.3 Financial Performance 5
1.4 Marketing 5
1.5 Strength and Weakness 7
1.6 Product and Operations 8
1.7 Layout and Quality Control 8
1.8 Personnel Policies 9

Chapter 2. Introduction of Topic 10

Chapter 3 Review of Literature 13

Chapter 4 Research Methodology 17

4.1 Study and Its Objectives 18
4.2 Research Design 18
4.3 Sample Design 18
4.4 Tools Used for Data Collection 19
4.5 Tools used for Data Analysis 20

Chapter 5. Findings & Interpretation 21

Chapter 6 Implications & Suggestions 38

Chapter 7 Conclusion 39

References 40

Annexure 41
 Chapter 1 –
Introduction of the Company

1
Introduction: -
Quick Ride offers you the most technologically advanced platform to find that real-time
options for ridesharing, carpooling, bike sharing and taxi sharing. Traditional carpooling has
its limitations where participants are constrained by fixed times of travel, fixed start and end
points, and fixed set of people to pool with. These constraints are unrealistic for the modern
day working professional.
Quick Ride introduces dynamic ride sharing – where you can see available options, browse
profiles and route details, initiate connections, and get confirmation as soon as the other party
responds – all of it in real-time. The app even has an option to chat with potential ride-
partners through the app. Quick Ride even allows you to opt for bike sharing, or taxi sharing
through the app, seamlessly!
Here are the key features that put Quick Ride in a league of its own – and a few generations
ahead of any other ride sharing app:
Security: 4 layered security framework
- phone number is instantly confirmed,
- company where user is working gets verified,
- ability to restrict sharing and visibility to only within the user’s company colleagues, or with
same gender
- aggregated rating from previous ride partners is available (based on completed rides), and
- social media profiles (LinkedIn, Facebook, Twitter) can be linked – for added information
about users’ credentials.
Flexibility of timings: Quick Ride helps to connect with ride matches instantly and completes
the transaction at each ride. It is possible to share ride with one user in the morning onward
journey and with another user during the return journey in the evening. There are no
obligations to start and leave at the same time

Mission and Vision of the company:

Mission:

• Remove the vehicles from road and make environment clean.

• At quick ride, they always put customers at the heart of what they do. They strive to
enhance customer’s experience with them and build a lasting relationship with
customers by delivering better results every time. And this, reflects in our mission too.

2
 • Mission is to make available service to corporates

Vision:

• Their vision is to enrich the lives of their customers. Their obsession is to win customers
for life through an exceptional experience.
• Their vision is to provide hassle-free, reliable and technology-efficient car service to
all corporate & other people.

Values:

• We aim to work towards our vision, driven by our values of AIR - Alive, Inclusive &
Respectful.

1.1History of the organization & its objectives: -

Started in 2015, bootstrapped by KNM Rao

The inspiration came from severe parking crunch we faced at our offices. While at the
same a number of people would wait at the reception to get the company cab home. A
number of employees were also travelling to and fro the same route or destination, but
were hesitant to offer rides. It was then, that the idea struck us, to develop a fully
automated way for employees to carpool.
Objectives:
a) To identify the market standing of the QUICK RIDE with its competitive IT
companies.
b) To study and analyze the perception status and the movement of the quick ride
services along with its competitors.
c) To find out the potential market & customers with the aim of creating awareness
about Company’s services & tell them the different benefits that can be acquired.
d) To motivate the customer towards company’s services & to collect the meaningful
suggestion for company’s betterment.
e) To study the present & past response of customers towards the services of quick
ride.

3
1.2 Organization Structure: -

A Multi-Disciplinary Team

Shobhana
(Co-Founder& CTO)

Naveen
(Co-founder & Head-
Design)

Vishal Lavti
(Co-Founder, VP -
Engineering &
Customer Success)

KNM Rao Vikash Singh

(Founder & CEO) (VP - Marketing)

Asha
(Director)

Shaik Aboubakar
(Head – HR)

City Heads
(Sales & Marketing )

4
1.3 Financial Performance: -
Bengaluru: Car and bike pooling platform Quick Ride is in talks to raise $4 million in a round
led by Sequoia Capital, according to three people familiar with the matter. Bootstrapped since
its inception in 2015, this will be the first round of external funding for the Bengaluru-
headquartered company. Founded by KNM Rao and Shobhana BN, Quick Ride is a car and
bike ride pooling platform that connects commuters travelling in the same direction in real-
time and schedules the rides instantly for an immediate ride.
While Quick Ride cofounder Rao denied any funding discussions, Sequoia did not respond to
queries sent by ET as of press time. The company is currently operational in Bengaluru,
Chennai, Hyderabad, Pune and Kochi with 50,000 daily shared rides. Rao said Quick Ride will
launch operations in Delhi and Mumbai this month
“This year, the growth had been phenomenal and about 65% of our new users come through
referrals,” said Rao, adding that the company’s aim is to remove one million cars from the road
every day in the next two years.

1.4 Marketing: -

• Identify marketing strategy and plan of action to increase market visibility and its execution
• B2B Sales. Target large enterprises, demonstrate Quick Ride and get campaign approvals.
• Promote the product through participation in BTL activities and campaigns
• Reach B2C through B2B platforms. Talk to employees and help them to ride share on Quick
Ride at B2B Platforms.
• Lead the Green commuting campaign of Quick Ride at various Enterprises like Tech Mahindra,

WIPRO, IBM, COGNIZANT and Tech parks like DLF, RMZ, Embassy, Ascends, etc.,
• Collaborate and develop creative marketing content. Execute acquisition campaigns on Social
Media / Digital platforms
• Customer interaction and engagement program (Email marketing)
• Lead team of sales executives to execute the campaigns and sales activities.

5
Techniques of marketing: -
1. B2C Sales:
B2C sales can refer to any sales process that sells directly to consumers though it tends to refer
specifically to retail sales. Quick ride take approvals from the various companies across
Bangalore, Chennai, Hyderabad, Pune and Kochi. So that we as a team need to go companies
and arranging stalls to do sales directly to the company employees.
2. Cold Calling:
Cold calling is defined as the solicitation of business from a potential customers who have had
no prior contact with the salesperson conducting the call. Cold calling is used to attempt to
convince potential customers to purchase either the salesperson’s product or service. Cold
calling is generally referred to as an over-the-phone process, making it a source of
telemarketing, but can also be done in-person by door-to-door salespeople. Though cold calling
can be used as a legitimate business tool, scammers can use cold calling as well.
I’ve got data of people from different companies who aren’t using Quick ride from longer time
and I’ve contacted, asked for queries and also reasons for not using.
3. Customer support:
Customer support is a range of customer services to assist customers in making using app
effective and correct use of a product. It includes assistance in planning, installation, training,
troubleshooting, maintenance, upgrading, and disposal of a product. In my case product is
quick ride application.
4. Campaigns in the corporate companies’ premises:
For the marketing campaign, firstly we try for permission by contacting the HR or Admin of
the companies. Then, we follow some official process and once the permissions are acquired,
we get dates for number of day’s campaign to be conducted. We carry on the further process
which involves in arranging the standees within the office area as a marketing strategy to attract
customers and explain them the needful information
· Conducting award ceremony event in the companies:
This is one more strategy to retain customer. Quick ride decided to give a token of appreciation
that is a photo frame which show user as a “Green Champion”. This opportunity is only for the
users who taken more than 100 rides.

6
5. Road shows
A marketing roadshow spreads brand awareness throughout various locations via experiential
events and demonstrations with different looks. A company brings their brand's experience to
a wider audience than they would by just hosting an event in one location. Another great benefit
of marketing roadshow is that they are very hard to ignore. As all areas of media become
increasingly saturated with advertising, this point becomes ever more relevant.
6. Placing Tent Cards on Tables:

Tent cards were kept on every table in the cafeteria so that employee gets to know about the
application. We gave flyers to the employees who are in the cafeteria and explained them about
the application.
Picture showing ten cards placed on every table in cafeteria PGDM1719 Corporate Internship
Report SNV Prabhakar FPB1719/055
45 Indus Business Academy, Bangalore Only for internal circulation

1.5 Strength & Weakness: -

Strength
1. First mover advantage as a carpool servicer:
Quick Ride called first mover because when it was started there was not any
competition on the city

2. Rapid expansion and online application:

when Quick Ride was started, they pick rapid expansion on their idea and the reason
behind they were first mover and also there was no competition be any other
organization.
3. No peak costs (there will not any change in the price):
On the Quick Ride mobile app, they are charging money as per kilometer so there are
not change in price and also, they are not charging according to time travel so the cost
is fixed while booking the ride.
4. Decreases traffic:
As every cities are facing the issue of traffic and the major problem are maximum
people are using car to go there office and they are going office on their car alone and

7
 the still 3 seats are vacant so if we help to full fill their 3 seats by other people then the
other 3 cars of people are already reduce from road.
Weakness:
1. Depending on others:
There major weakness are they are depending on others because they don’t have their
owned car. They are depending on the rider (car owner) to give the carpooling
services to their passenger
2. Having to be punctual:
Quick Ride are working for the office people who are daily travel on their fixed time
i.e. home -office-home, so some time passenger is reach their pickup point but the car
owner is not as they are working in office.
3. Could be an unpleasant experience.
Quick Ride are lacking on their optimum customer experience as, while booking the
car, passenger faces many problems such as, booking not confirmed, lack of ride
available on their area etc.
1.6 Products and operations:
Quick Ride is an application which allows users to share rides, share commuting costs,
reduce traffic and pollution, all at the same time. A ride giver reduces his/her
commuting costs by sharing fuel expenses with other passengers.
And their main product are Services which they are offering to their customer they are
providing the mobile app and online portal for booking the car / bike pooling car and
bikes as on shared basis. Post ride, the system allows you to transact
through points with fixed per kilometer charges, managing payments between Quick
Ride accounts, thus removing the need for cash exchanges.
1.7 Layout and Quality control:
1. Using the quick ride, the user can invite people to join ride or accept invitation from
other member. After completing the ride, the system allows users to transact through
points with fixed per kilometer charges.
2. Here is a centralize data base that funnels in feedback to better track responses this is
one of the quality controls measures to enhance customer services.
3. Interpretations of data received and checked weather the result align with the company
goals. Implementation of quality control measures to use data received to streamline
customer feedback.

8
1.8 Personnel policies:

• There is an open culture, where in there is direct interaction with the Upper level
Management
• There is equal opportunities and equal treatment for Male as well as Female
employees
• The upper level management is open to listening and acting upon the ideas and
suggestions for every employee

9
 Chapter 2
Introduction of topic

10
 Introduction
1. Car sharing services may be offered in two basic forms: static and dynamic car sharing.
2. Static Car Sharing: In static car sharing, users can request to offer or demand a ride. Successful
matches between users occur when users find each other based on the request which was
published. The application gathers a lot of data, helping users to narrow their search based on
their preferences. However, it must be noted that it doesn’t work in real time and users can
only communicate through emails which can cause gaps in exchange of information.
3. Dynamic Sharing: Dynamic car sharing is a form of car sharing which is heavily reliant on
technology and smartphones. It allows users access to the application in real time and the
GPS tracker helps pinpoint the exact location of the fleet of vehicles. The application finds
overlapping routes based on the inputs of the users. The users can choose to operate the
application either as a driver or a passenger. The driver is the one responsible for deciding
which routes are to be taken. He will enter the origin and destination, time of departure, car
model, color and license plate numbers of the car. The driver will ultimately accept or reject
the request of passengers to access the car. The passenger provides relevant data which
includes his or her existing location, destination location and desired departure time. The
passenger will ride. The passenger then meets the driver at a predetermined meeting point
and time after the driver accepts his or her ride request (Haddad, et al,2013).
A sophisticated car sharing scheme will typically go through the following steps:
a. \Users register in the system and go through a form of pre-qualification process to
be a part of the service in which they will go through a verification of their
identity and driver’s license so that they can be able to use the service in the future
without needing to interact with any member of the staff.
b. The users go to the employer.
c. The user may be billed on the basis of minutes or hours driven or based on the
distance covered.
Problems arises in car pooling
1. You won’t have much freedom or flexibility with your schedule and activities.
Because there are several people traveling together, you usually have to leave at the same
time. So if you want to do errands, go out for lunch, or have other plans after work, it will
be more difficult to do these since you have a whole bunch of people to consider. Aside
from that, if one person is running late, everyone’s schedule will be affected, so being time
conscious is very important.

11
2. You won’t have much privacy:
If you like to spend your travel time meditating or just being alone with your thoughts, that
will be pretty impossible when you’re in a car with a handful of other people. Aside from
that, when someone is sick, there is a high chance you might become ill too.
3. The designated driver is responsible for his passengers.
In case you get into an accident, the responsibility lies most heavily on the driver. There is
also additional pressure on the driver because that person has to make sure everyone gets
to their destination on time and safely.
If you are someone who doesn’t have a fixed work schedule or prefers to have flexibility
when traveling from and to your house, then a carpool may not be for you. However, if
you want to avoid public transportation and not having to drive to work every day, then
carpooling is the perfect solution

12
 Chapter 3
Review of Literature

13
Literature review: -
1. J. D. Hunt &J. D. P. McMillan (1997), Says that the availability of a
guaranteed ride home has a value roughly equivalent to the basic transit fare in
Calgary; and each additional household member in a carpool adds further benefit
in a reasonably linear manner but does not alter the effect of parking costs for the
respondent, whereas each additional non-household member does not add further
benefit but does tend to reduce in a nonlinear manner the effect of parking
costs for the respondent.
2. Kearney, A. R. & R. De Young (1995-1996), Commuter travel has certain
features that make it potentially more responsive to interventions than other types
of travel. However, from the perspective of the employer attempting to
implement a trip reduction program, it is often difficult to determine what type of
intervention (or combination of interventions) would be most effective. This
article reviews the literature on strategies for changing commuter behavior, with
a focus on techniques that an employer might use (i.e., rather than a focus on
physical or regulatory barriers to non-conserving behavior). Behavior change
strategies are organized into three categories: informational approaches, positive
motivational approaches, and coercive approaches. In general, research in
commuter behavior change has focused on the application of external, tangible
motivation (e.g., financial incentives or disincentives) to the exclusion of self-
initiated, less tangible factors (e.g., commitment and self-monitoring
techniques). The implications of this bias are discussed along with suggestions
for future research.
3. Sharon Biermann & Susan standing (2017-2018), Says this paper analyses the
literature on sharing in transport and includes government and consultant reports,
websites and academic journals. The drivers of ride-sharing, car-sharing, car-
pooling and freight-sharing are largely economic and convenience related for
participants. Trust, technology platforms and the trend to avoid ownership of
assets are facilitating factors in its growth. Over-regulation, inconsistent quality
of service and the need for recommendation are potential barriers
4. Malodia and Singla, 2016; Brownstone and Golob, 2010). It was subsequently
identified that the following features were the main attributes affecting mode
choice behavior for carpool and car-sharing. They found that when compared to

14
 non-carpoolers, carpoolers are more likely to be women, to have children, and to
have more environmental concerns. Another recent study conducted by Malodia
and Singla (2016) reveals the influence of cognitive, attitudinal factors on the
choice of carpooling from a developing country perspective. Results showed that
negative influences of carpooling were attributed to extra travel time/walking
time to meeting points, along with meeting point waiting times.
5. Chan and Shaheen (2012) elucidate that carpoolers are afforded various
benefits such as travel-time and cost savings by employing high-occupancy
vehicle (HOV) lanes and by sharing costs amongst other occupants, and reduced
commute stress, particularly for those with longer commute distances.
6. Eriksson et al., (2010) & Watters et al (2006), the literature concerning policy
intervention as a means of tackling car use is focused on dis-incentivizing private
car travel through fees and charges such as: parking fees, tolls and fuel price
increase. The alternative specific attributes for carpooling and car-sharing in this
model were considered, in reference to the literature on carpooling and
carsharing ( Malodia and Singla, 2016;Brownstone and Golob, 2010). It was
subsequently identified that the following features were the main attributes
affecting mode choice behavior for carpool and car-sharing.
7. Taylor and Ampt (2003), The existing studies of carpooling proposed some
factors influencing passenger behavior; however, a methodology to analyze the
influencing factors is not clear, but should include the data collection and a data
analysis stage. Besides, many scholars pointed out that the travel time and travel
cost play the most important roles in mode choice.
8. Chowdhury and Ceder, (2016), In terms of social-psychological determinants,
a number of factors are likely to work together to determine users' willingness to
engage in car and ride-sharing schemes, ideally, in favour of utilizing their own
vehicle. These include the nature of the trip itself, such as its purpose, the length
of the journey, time of day.
9. Waerden et al. (2015), Presented a dynamic taxi carpooling model based on a
genetic algorithm. Other related studies have focused on matching carpooling
routes using a heuristic algorithm or an intelligent algorithm. The present study
aims to establish a selection optimization model for a taxi carpooling scheme
using multi-objective decision from the perspective of passengers and to provide
a basis for carpoolers to choose an optimum scheme.
15
10. Robert Houghton (2006), They found that when compared to non-car poolers,
car poolers are more likely to be women, to have children, and to have more
environmental concerns. Reveals the influence of cognitive, attitudinal factors
on the choice of carpooling from a developing country perspective. Results
showed that negative influences of carpooling were attributed to extra travel
time/walking time to meeting points, along with meeting point waiting times

16
 Chapter 4
Research Methodology

17
 4.1 Background of the study: -
This paper analyses how people perceive the idea of carpooling and evaluate preferences
while making a decision to join a carpool. Analyzing data from a web-based stated
preference survey in India reveals that cognitive attitudes play a significant role in
evaluating the perceived advantages and disadvantages of carpooling whereas intentions
to carpool are associated with perceived negative evaluations. A factor analysis identifies
two latent attitudinal factors: a ‘time–convenience’ factor that discourages carpooling and
a ‘private–public cost’ factor that encourages carpooling. The study analyses the influential
attributes – extra travel time, walking time to reach meeting point, waiting time at pickup
point and cost savings – as explanatory variables for the utility of carpooling. Cost savings
prove to be the most significant attribute when combined with other attributes, followed
by extra travel time. The study provides the implications to policy-makers of designing
promotional tools to improve the propensity of carpooling among single occupant vehicle
drivers.
1.1 Socio-Demographic Factors: -
Socio-demographic factors, such as age, gender, and income, do not typically influence
mode choice or a specific environmental behavior [19], and, as expected, Neoh et al. [4]
found no major effects of demographic factors on carpooling. Nevertheless, the analysis
showed that women were slightly more likely to carpool than men were. Age appeared to
have no effect on carpooling, whereas income, marital status, and number of household
members were found to have small effect sizes, indicating that other variables were more
important for making a decision to carpool.
4.2 Objectives of study: -
1. To identify the market standing of the QUICK RIDE with its competitive IT
companies.
2. To study and analyze the perception status and the movement of the quick ride services
along with its competitors.
3. To study the present & past response of customers towards the services of quick ride.
4. To motivate the customer towards company’s services & to collect the meaningful
suggestion for company’s betterment
4.3 Research Design: -
Research will follow with primary research through Google form and then followed by
secondary research through various research papers. Research design is defined as a

18
 framework of methods and techniques chosen by a researcher to combine various
components of research in a reasonably logical manner so that the research problem is
efficiently handled. It provides insights about “how” to conduct research using a
particular methodology.
Qualitative research:
Qualitative research is a type of social science research that collects and works with
non-numerical data and that seeks to interpret meaning from these data that help
understand social life through the study of targeted populations or places.
Quantitative Research:
Quantitative research is defined as a systematic investigation of phenomena by gathering
quantifiable data and performing statistical, mathematical, or computational techniques.
Quantitative research collects information from existing and potential customers
using sampling methods and sending out online surveys, online polls, questionnaires,
etc., the results of which can be depicted in the form of numerical. After careful
understanding of these numbers to predict the future of a product or service and make
changes accordingly.
Examples:
• A jug of milk holds one gallon.
• The painting is 14 inches wide and 12 inches long.
• The new baby weighs six pounds and five ounces.
• A bag of broccoli crowns weighs four pounds.
• A coffee mug holds 10 ounces.

4.4 Tools used for data collection:

Google form:
Google Forms is a survey administration app that is included in the Google Drive office
suite along with Google Docs, Google Sheets, and Google Slides. Forms features all of
the collaboration and sharing features found in Docs, Sheets, and Slides.
Excel:
Microsoft Excel is a spreadsheet program included in the Microsoft Office suite of
applications. Spreadsheets present tables of values arranged in rows and columns that can
be manipulated mathematically using both basic and complex arithmetic operations and
functions.

19
4.5 Tools used for data analysis:
Google form and Excel are used for the data analysis
A tool used to display and analyze multiple sets of variation data on a single graph. Check
sheet: A generic tool that can be adapted for a wide variety of purposes, the check sheet is
a structured, prepared form for collecting and analyzing data.

4.6 Research technique:

• Survey method technique was used

• Contact method
• Interviews with respondents
Sampling plan:
a) Sample size: The overall sample size was 150.
b) Sample extent: Mumbai city.
c) Sampling procedure: Random sampling.

20
 Chapter 5

Finding & Interpretation

21
 Data Analysis:
1) Table showing the age ratio of respondent?

Age No. of Respondents % of Respondents

18 – 23 51 34 %

23 – 27 78 52 %

28 – 33 13 8.7 %

34+ 8 5.3 %

• The above pie chart represents that the different age ratio of respondent that 34% of
people are from the age group of 18 – 23, i.e. 51 people
• 52% of consumer are from the age group of 23 – 27, i.e. 78 peoples
• 8.7% of the consumer are from the age group of 28 – 23, i.e. 13 peoples
And
• 5.3% of the consumer are from the age group of 34+ i.e. 8 peoples

22
 Gender No. of Respondents % of Respondents

Male 79 52.7%

Female 71 47.3%

Other 0 0

2) Table showing the gender ratio of respondent

The above pie chart shows that the the gender ratio of consumer of using the carpooling
where 52.7% are the consumer are male and 47.3% are female responded by the consumer

23
3) Table shows the occupations of the respondent
Occupation’s No. of Respondent % of respondent

Student 75 50 %

Government Employee 35 23.3 %

Non-government employee 36 24 %

Others 4 2.7 %

The above pie chart shows that the occupations of the interviewing the consumer where
• 50% of the respondent are student,
• 23.3% of the respondent are government employees
• 24% of respondent are non- government employees
• And the 2.7% of people are from other occupation

24
4) Table shows the usage of car / bike pooling app
Responses No. of respondents % of respondents
Yes 89 59.3 %

No 36 24 %

May be 25 16.7 %

The above pie chart the data is showing the usage of car / bike pooling app as per the
consumer where,
• 59.3% of the people are using the car / bike pooling app to book their ride,
• 24% of the people are not using the app to book their ride and
• 16.7% of people are not sure that they will use app or not their response are may be.

25
5) Table shows the frequency of car / bike pooling usage in a week
Frequency No. of Respondents % of Respondents
0–2 53 36.6 %
3–5 61 42.1 %
6–9 24 16.6 %
More than 9 7 4.8 %

The above pie chart shows that the frequency of car / bike pooling usage in a week as per the
consumer where,
• 36.6% of people are using 0 – 2 times in a week,
• 42.1% of the people are using 3 – 5 times in a week,
• 16.6% of the people are using 6 – 9 times in a week
And
• 4.8% of the people are using more than 9 times in a week.

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6) Table shows the usage of apps for using to car / bike pooling
Apps No. of Respondents % of Respondents

Shuttl 32 21.5 %

S ride 24 16.1 %

Quick Ride 80 53.7 %

others 17 9.8 %

The above pie chart shows that the usage of the app for car / bike pooling where,
• 21.5% of the people are using the shuttl app for travelling its means 32 people are like
to travel with shuttle app.
• 16.1% of the people are like to using the S ride app for travelling.
• 53.7% of the peoples are like to car / bike polling with the quick ride
And
• 9.8% of the people are like to travel with other car / bike pooling app.

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 7) Table shows the reason to using the app
Region No. of respondents % of respondents

Availability 46 30.7 %

Affordability 57 38 5

Trustworthy 47 31.3 %

The above pie chart shows that the reasons behind using the car / bike pooling app where,
• 30.7% of peoples are think that the car / bike pooling good for their availability.
• 38% of the consumer are think that it is affordable that’s why they are using.
And
• 31.3% of consumers are think car / bike pooling app are trustworthy.

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8) Table shows the problem face during the car / bike pooling

Problem faces No. of respondent % of respondent

Yes 92 38.3 %
No 57 61.7 %

The above pie charts show that the numbers of people facing the problem in car / bike
pooling where,
• 38.3% of the people are facing the problem while using the car / bike pooling and
• 61.7% of people are not facing any problem in using car / bike pooling services.

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9) Table shows that the problem faces by the customer

Problems No. of respondents % of respondents

Attitude of driver 23 19.5%
Maintenance of car 38 32.2 %
Responsiveness 57 48.3 %

The above pie chart it shows the different problem faces by the customer in car / bike pooling
services which are:
• 19.5% of the people are facing the problem related to attitude of drivers.
• 32.2% of the people are facing the problem related the maintenance of the car,
hygienic and cleanness of the car.
• And 48.3% of the people are facing the problem related to the driver responsiveness
that they are responding of the call while booking the ride.

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10) Table shows that the car / bike pooling is better than public transport according to
consumer

Options No. of respondents % of respondents

Yes 56 37.6 %
No 45 30.2 %
May be 48 32.2 %

The above pie chart shows that the opinion of the customers between the car / bike pooling
and public transport which are:

• 37.6% of the people are think that that car /bike pooling is better than public transport
services, it means 37.6% of the people are like to travel in sharing cab
• 30.2% of the people are think public transport is better than the car / bike pooling
• And 32.2% people are neutral about the decision they think may be the car / bike
pooling services are better then the public transport.

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11) Table shows that the mentality of consumer to saving money is encourage to use car / bike
pooling

Options No. of respondents % of respondents

Yes 48 32.2 %
No 32 21.5%
May be 69 46.3 %

The above pie chart and table shows that the mentality of consumer that mostly money is the
factor which encourage to use car / bike pooling which are:

• 32.2% of the respondent are think that they are using car / bike pooling because of
saving of money.
• 21.5% of respondent are think that saving of money will not encourage to use car /
bike pooling.
• And 46.3% people are not sure that they are using car / bike pooling to save money.

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12) Table shows that the mentality of consumer to saving environment is encourage to use car
/ bike pooling

Options No. of respondents % of respondents

Yes 66 44.3 %
No 32 21.5 %
May be 51 34.2 %

The above pie chart and table shows that the mentality of consumer that mostly environment
is the factor which encourage to use car / bike pooling which are:

• 44.3% of the respondent are think that they are using car / bike pooling because of
saving of environment.
• 21.5% of respondent are think that saving of environment will not encourage to use
car / bike pooling.
• And 34.2% people are not sure that they are using car / bike pooling to save
environment.

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13) Table shows that the following consider to be most suitable pricing system for a shared
journey

Consideration No. of respondent % of respondent

A fixed cost 65 43.6 %

Cost per kilometer 84 56.4 %

The above table and pie chart shows that the most sutable pricing factor for shared journey
which are:

• 43.6% of the people are agree to fixed cost or fixed price will be good to charge as
shared journey or shared ride / car bike pooling.
• 56.4% of the people are agree to cost per kilometer will be most suitable pricing
system as shared journey.

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 14) Table shows that the primary reason for opting car / bike pooling

Reasons No. of Respondents % of Respondents

To save fuel cost 40 26.8 %

To make the journey to and 53 35.6 %
from work quicker
To save car ownership cost 21 14.1 %
For the benefits of the 35 23.5 %
environment

The above table and chart show that the reasons that the primary reason are to opting for car
sharing which are:

• 26.8% of the people are thinks that they give their preference to car / bike pooling
because they want to save their fuel cost.
• 35.6% of the people are think that they choose the car / bike pooling because to make
the journey to and from work quicker.
• 14.1% of the people are think that they use car / bike pooling to save their car
ownership cost.
• And 23.5% of the people are think that they choose the car / bike pooling because
they want to do something better for the environment.

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15) Graphs shows that the rank of the apps according to the consumers

The above graph shows that the ranking of price, safety & Security, punctuality and service
according to respondent of different users which are

1. Quick Ride
• 70 respondents are thinking that they are using quick ride because of their
pricing system.
• 46 respondents are thinking that they are using quick ride because of their
safety & security system.
• 57 respondents are thinking that they are using the quick ride app because
their cab is punctual. And
• Respondent think that their services are better than the other car / bike pooling
app.
2. Uber Sharing
• 49 respondents are thinking that they are using quick ride because of their
pricing system.
• 74 respondents are thinking that they are using quick ride because of their
safety & security system.
• 52 respondents are thinking that they are using the quick ride app because
their cab is punctual.
And
• 56 Respondent think that their services are better than the other car / bike
pooling app.

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 3. S Ride
• 24 respondents are thinking that they are using quick ride because of their
pricing system.
• 26 respondents are thinking that they are using quick ride because of their
safety & security system.
• 20 respondents are thinking that they are using the quick ride app because
their cab is punctual.
And
• 25 Respondent think that their services are better than the other car / bike
pooling app

Findings:

• During my survey I found that most of the people are using the car / bike
pooling
• Peoples are happily use the car / bike pooling 3 – 5 times in a week.
• It was found that 53.7% of respondent use the Quick Ride app in comparison
to another car / bike pooling app.
• Most of the people use Quick Ride according to their affordability.
• It was found that 61.7% of the people are not facing any problem while using
Quick Ride app.
• Whereas some of the people faced the problem because of the lack of
responsiveness of drivers.
• It was found that car / bike pooling is better option than the public transport.
• It was found that the some of the people are using car / bike pooling for saving
their money.
• It was found that the some of the people are using car / bike pooling for saving
the environment.
• It was found that the 56.4% of the people are agree on the per kilometer
charges on their journey.
• It was found that the saving fuel is the primary reason to opting car / bike
pooling.

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 Chapter 6

Implication and suggestion

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Suggestion & Implication

• Quick ride is a carpool and bike pool mobile application which is used to commute
with other employees easily and save time and money. It is developed by IDisha Labs
Private Limited in Bangalore on September 2015. It is mainly targeted for employees
and it can also be used by general public. In our internship we have conducted
campaigns in IT companies and tech parks and got many numbers of users in
Mumbai.
• From my survey and research on this project the suggestion to Quick Ride would be
they have to target students as well, as they are now targeting only office employee.
• They have to start their operations on 2nd and 3rd tier cities too.

Conclusion:

Quick ride is 3 years old start up, so as a start-up finance is always major challenge to
follow aggressive marketing strategies.The only segmented target is corporate
employee .marketing campaigns in the company cafeterias and premises are undertaken
with the help of interns for prospective customers. By means of the work done and the
research and data availed with primary sources through registered customers, it was
known that they are facing difficulties with route matching. Hence based on busy routes
with a greater demand , the marketing team needs to do more promotional activities like
campaigns, poster pasting, roadshows, etc. continuously and aggressively.
Digital marketing benefits businesses of all sizes by giving access to the mass market
at an affordable price. Unlike TV or print advertising, it allows truly personalised
marketing. The main advantage of digital marketing is that a targeted audience can be
reached in a cost-effective and measurable way. Quick ride is only doing the digital
promotions through the Facebook page . It is suggested to enter in to the other social
media platforms and other modes of advertising promotions to promote quick ride
application and enhance the go green campaign results.

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References:

https://quickride.in

https://quickride.in/index.php

http://sride.co/

https://www.olacabs.com/

https://zify.co/

http://www.go-aya.com/

https://yourstory.com/2015/05/carpooling/

http://bwdisrupt.businessworld.in/article/Carpooling-Set-to-Hit-the-Growth-Highway/31-
http://www.iamwire.com/2015/04/travel-group-ibibo-launches-carpooling-app-named-
ryde/115430

https://en.wikipedia.org/w/index.php?search=uber+india&title=Special%3ASearch&go=Go

https://www.blablacar.co.uk/blablalife/whats-new/blablacar-opens-in-india

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Annexure:

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42
43
Plagiarism:

Plagiarism percent = 10.1 %

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