Corporate Communication Notes Unit 4
Corporate Communication Notes Unit 4
Picking out the brief, acquainted and also effortless words and phrases.
Picking out conversational words and phrases rather then poetic types.
Constructing successful paragraphs and also grammatical construction.
Supplying illustrations, cases along with visual supports while appealing.
Staying away from techie words and phrases and also jargon’s.
2. COMPLETENESS
The sender needs to post extensive communication. An extensive
communication. An extensive communication consists of all of the required
information that the reader’s requirements regarding knowing. Completeness
involving communication is extremely essential to create communication
effectively. Unfinished massage irritates this reader.
3. CONCISENESS
A message should be while brief as possible. Conciseness signifies declaring
exactly what this sender has to declare in the fewest achievable words. This
helps you to save moment regarding both equally sender as well as a receiver.
Nevertheless, conciseness must not be attained on the expense of this process
involving completeness. The next suggestions should be taken into mind to
obtain conciseness:
4. CONCRETENESS
Concreteness signifies become distinct, particular and vivid rather than vague
and normal. The next guidelines will help write concrete floor information:
Employing distinct information and stats.
Employing verbs that indicate steps.
Picking out vivid, image-building words.
5. COURTESY
Sender must retain wanted a higher level courtesy for the receiver. Mannerly
communications assistance to strengthen current company happen to be
together with produce brand new close friends. There’s a favorite stating that
courtesy charges only results much more. Sender will most likely always hold
this kind of as the primary goal. Being well-mannered, the actual communicator
has to stick to this guidelines:
6. CORRECTNESS
The process of correctness includes greater than proper grammar, punctuation
and spelling. The idea of correctness signifies the particular article author must
evaluate this:
7. THING TO CONSIDER
Thing to consider means that the particular sender prepares each meaning
preserving the particular receiver at heart. The following particular sender must
evaluate the particular desires, difficulties, instances, sensations and most likely
allergic reactions on the recipient. The next guidelines may make certain
thought:
Step 1: Identify the goals: Communication for the sake of communication will
achieve little.
It is essential to establish specific goals for an internal communications program.
It’s important to then link these goals closely to your business objectives to
reflect the company’s vision and mission statements.
Within the goals, address known problems such as internal rumors or lack of
departmental communication.
By knowing your audience, you can plan your strategy more effectively. And it
may include more than employees. Corporate communication may involve
stakeholders and even government agencies.
The geographic location of the audience also could affect how you distribute
information. Are there cultural issues to be considered? Certain societies are less
willing to express themselves openly than others. A particular social media
platform may be popular in some locations but not others.
Sharing information digitally is often subject to legal constraints, particularly
across borders. Consider logistical issues related to time differences or possible
challenges posed by regional infrastructure.
The direct or the deductive approach is used when we know the receiver, the
reaction of the receiver and the matter is of routine. Or when there is good news
2. Indirect (inductive) approach
Indirect or inductive approach is used when we don’t know the receiver, the
reaction of the receiver and when the matter is not of routine or when the there
is any bad news.
The purpose of communication is to have the sender’s idea in mind reach the
receiver’s mind with identical understanding.
Perhaps you are surprised to realize there is more than one audience for a
message. There is the primary audience or receiver of the communication: this is
the direct audience, who we’ll focus on in this module. In Module 6: Reports, we’ll
also discuss indirect or remote audiences; these others include those who may
see the communication even if they are not intended as a target of the
communication. In this module, the direct audience is the focus. A good
communicator is mindful of the other potential audiences when they start writing
since doing so can help advance the company and advance a career.
The direct audience is the receiver of the business communication. This person
or group of people might be internal or external to the sender’s organization. The
relationship to the organization may impact the formality of the wording and the
candor of the message. When new to business writing, be sure to check the tone
with appropriate staff.
Effective Communication
Improving my skills – Self assessment – Strengths – Weaknesses
Communication skills, tops the list of fundamental skills needed to succeed in the
workplace. A decade-and-a-half later, with the rise of social media networking
and texting, communication is becoming more casual, even in situations where
more formal ways of communicating are required. What this means is that
people from the younger generation, may not know or even understand
the importance of effective communication skills in the workplace. When you
take a look at the greatest leaders, one of the traits they possess, is the ability to
communicate effectively, which underscores the importance of communication
skills.
There are specific things to do that can improve your communication skills:
1. Listen, listen, and listen. People want to know that they are being heard.
Really listen to what the other person is saying, instead of formulating your
response. Ask for clarification to avoid misunderstandings. At that moment, the
person speaking to you should be the most important person in your life. Another
important point is to have one conversation at a time. This means that if you are
speaking to someone on the phone, do not respond to an email, or send a text at
the same time. The other person will know that she doesn’t have your undivided
attention.
2. Who you are talking to matters. It is okay to use acronyms and informal
language when you are communicating with a buddy, but if you are emailing or
texting your boss, “Hey,” “TTYL” or any informal language, has no place in your
message. You cannot assume that the other person knows what the acronym
means. Some acronyms have different meanings to different people, do you
want to be misunderstood? Effective communicators target their message based
on who they are speaking to, so try to keep the other person in mind, when you
are trying to get your message across.
3. Body language matters. This is important for face-to-face meetings and
video conferencing. Make sure that you appear accessible, so have open body
language. This means that you should not cross your arms. And keep eye contact
so that the other person knows that you are paying attention.
4. Check your message before you hit send. Spell and grammar checkers
are lifesavers, but they are not foolproof. Double check what you have written, to
make sure that your words are communicating the intended message.
5. Be brief, yet specific. For written and verbal communication, practice being
brief yet specific enough, that you provide enough information for the other
person to understand what you are trying to say. And if you are responding to an
email, make sure that you read the entire email before crafting your response.
With enough practice, you will learn not to ramble, or give way too much
information.
6. Write things down. Take notes while you are talking to another person or
when you are in a meeting, and do not rely on your memory. Send a follow-up
email to make sure that you understand what was being said during the
conversation.
7. Sometimes it’s better to pick up the phone. If you find that you have a
lot to say, instead of sending an email, call the person instead. Email is great,
but sometimes it is easier to communicate what you have to say verbally.
8. Think before you speak. Always pause before you speak, not saying the
first thing that comes to mind. Take a moment and pay close attention to what
you say and how you say it. This one habit will allow you to avoid
embarrassments.
9. Treat everyone equally. Do not talk down to anyone, treating everyone
with respect. Treat others as your equal.
10. Maintain a positive attitude and smile. Even when you are speaking on
the phone, smile because your positive attitude will shine through and the other
person will know it. When you smile often and exude a positive attitude, people
will respond positively to you.
Communication Strengths
A student with communication strengths is able to live in the world using
language as a tool. These children can often tell you what they want and
need, share ideas, use appropriate inflection, understand humor, and
recall a story or situation correctly.
They understand the unspoken rules of conversation. This includes knowing
when to talk and when to wait (turn-taking). They will make eye contact when
speaking to you. And, these children know how to contribute ideas to a topic,
even when it’s not one that they’ve chosen. They use appropriate grammar and
an ever-growing vocabulary. They know how to answer who, what, where, when
questions appropriately. They will be able to speak clearly and concisely to a
variety of communication partners and advocate for themselves in the
classroom.
Communication Weaknesses
A student with communication weaknesses will often show frustration
when they have difficulty pronouncing certain sounds or understanding the
meaning of what is being said to them. These students may have difficulty
finding the right words to use, use only short phrases, or speak in sentences with
jumbled or unnatural word order. They may struggle to use words that are
appropriate to the social context. These are examples of contextual
communication weaknesses that your child may experience.
There are also physical or auditory manifestations of communication
weaknesses. If the student is exhibiting symptoms of stuttering, they may repeat
words or parts of words (st-st-st-st-stop), lengthen words (stooooooop), stretch
sounds out (sssssssstop), or pause frequently during speech. Students with voice
disorders may sound hoarse, breathy, or excessively nasal when they speak.
Let's take a look at the seven stages of the process in more detail:
1. Source
The "source" is the sender of the message – in other words, you! And the
"message" refers to the information and ideas that you want to deliver.
You need to be clear about what message you want to communicate,
and why it's important – what's its main purpose? And, moreover, why should
anyone care? You also need to be confident that the information that you impart
is useful and accurate.
2. Encoding
This stage involves putting your message into a format that you can send, and
that the receiver will be able to easily understand or "decode." Your success will
depend on your ability to convey information clearly and simply, and to eliminate
areas of confusion.
For example, be aware of any cultural mismatch between you and your recipient.
Also, avoid making assumptions about the receiver's existing knowledge of the
subject. You might know the "ins and outs" of what you're talking about, but he
or she probably won't. Lastly, steer clear of gaps in the information that require a
"mental leap."
A key part of being a successful encoder is knowing your audience. Failure to
understand and respect who it includes will likely result in your message "falling
flat," and being misunderstood, dismissed or even ignored.
3. Channel
There are countless different channels that you can use to send your message.
Verbal communications channels include face-to-face meetings, telephone and
videoconferencing. While written communications include letters, reports,
emails, instant messaging (IM), and social media posts. You might also want to
include videos, photos, illustrations, or charts and graphs in your message to
emphasize your main points.
Different channels have different strengths and weaknesses. For example, it's
not particularly effective to give a long list of directions verbally, and you'll be
better off delivering sensitive feedback in person, rather than via email.
4. Decoding
Successfully decoding a message is as much a skill as encoding it is. To
accurately decode a message, you need to take the time to read through it
carefully, or to listen actively to it.
Confusion will most likely occur at this stage of the Communications Process,
though that doesn't mean it will always be the decoders fault. He might lack
sufficient background knowledge to understand the message, or he might not
understand the specific jargon or technical language that you are using. It's
therefore essential that you tackle issues like these at the encoding stage.
5. Receiver
No doubt, you'll want your audience members to react in a certain way or take a
specific action in response to your message. Remember, though, that each
person is different, and will interpret it subjectively.
Every receiver who enters into the Communication Process brings with them
their own ideas and feelings that influence their understanding of your message,
and their response to it.
That means it's your job, as the sender, to take these ideas and feelings into
consideration when drawing up your message. To do this effectively, brush up on
your emotional intelligence and empathy skills.
6. Feedback
Your audience will likely give you feedback as soon as it's seen or heard your
message. This might include verbal or nonverbal reactions. Pay close attention
to these, as they will reveal whether your audience truly understood your
message.
If you find that there has been a misunderstanding, try to adapt the message.
For instance, if you're talking about a complex subject, find a simpler way to
communicate it. Could you break it down into steps, or remove technical jargon?
This will make it easier for everyone in your audience to grasp the subject
matter, no matter their background knowledge.
7. Context
The "context" is the situation in which you deliver your message. This may
include the current political and social environment, or the broader culture (for
instance, the corporate culture or the national culture.)
Message Delivery
Communication refers in its widest sense to the interaction that involves the
exchange of ideas, feelings, information… at different levels. It is the process
through which ideas, emotions or knowledge are exchanged and transmitted
through different media.
The elements that take part in the process of communication are the sender,
encoding, the channel, decoding, the receiver, feedback and the context source,
the message and the receiver. A good communicator will carefully choose the
elements of his/her message and deliver them in a manner that is
understandable and compelling.