INTRODUCTION

A market is defined by demand, which creates the supply. In fact consumer

demand determines characteristics at supply. A market is a place where buyer and

seller meet togeter for exchange of goods and services. A market is a center about

which the forces ending to exchange of title to particular product and towards.

Which the actual goods trend to travel.

The field survey is nothing but just and analysis of consumer attitude about a

product, his extra needs, some other expectation regarding product specification,

the result will give a proper format regarding the above question. Because of this a

young graduate can come to know the market situation and ultimate consumer

needs.

With that he can enable to sell his product in future with the specified requirement.

So this market or filed is survey useful to the young graduate.

Market surveys help businesses market better decisions about the types of products

and service they offer, prices how to deal with competitors and whether to enter

or exit markets, analysis of market surveys can prevent a business from making a

costly mistake such as launching a new product or service that doesn’t fulfill a

need in the market, getting into a market that is saturated with competitors and
setting prices too high or low. Surveys can help entrepreneurs assess the viability

of new ideas.
 COMPANY PROFILE

Welcome to GRB Dairy Foods

GRB Dairy Foods Pvt, Ltd. was established in 1984 with a vision to present Rich

Indian to the form of packaged food.

We manufacture and market high quality products that constantly delight the

customers with a promise of consistent taste and purity.

The flagship product of the company is Ghee and it is marketed under the brand

names “GRB” and “Udhayam”, in Tamil Nadu, Karnataka, Andhra Pradesh and

Kerala respectively. From a humble beginning, GRB has today blossomed into a

private limited company with a multi-crore turnover, and strives to make its.

presence felt across the nation at the cusp of the next decade.

GRB DAIRY FOODS PRIVATE LIMITED takes great pride in announcing the

launch of its new range mixes, ready to cook mixes, spices, spice blends, sweets

mix ,pickles and pastes in the consumer market of south india under its flagship

brand name “GRB”.

The new products launch is a result of Mr.G.R.Balasubramaniam’s, vision to bring

best-in-class food products to the consumers. After three decades in the business of

Ghee manufactured and marketing and enjoying immense consumer faith and
patronage, the company is now diversifying into other food products business with

this launch.

The company is well known in the industry and trade for its very high quality

standards and clean business practices. As a result the brand GRB holds very good

equity among the business fraternity and consumer alike. In keeping with this

track record, the company is all set to launch a wide range of food products that

carry the legacy of GRB hallmark quality of fresh homemade taste.

GRB new rang of food products will be manufactured in its own facilities and the

company’s existing network will be used to sell the products in the retail.

Mr.G.R.Balasubramaniam, Managing Director, GRB dairy foods Pvt, Ltd said “our

vision is to bring good quality food products with traditional home made taste

using modern technology”.

Mr.B.Dhanraj, exclusive director, GRB dairy food Pvt, Ltd. Said “In phase! By

2012, we are planning to launch a range of innovation ready to cook food

products”
GRB GHEE LAUNCHED ONAM

OUR BUREAU

Kochi, Aug 29

GRB Dairy foods Pvt ltd has launched GRB ghee in the Kerala market to coincide

with ohm festival season.

According to Mr.G.R.Balasubramaniam, managing director, the company targets

RS 50 lake sales per month in the stat and has appointed distributes. The company

hopes to increase its turnover from RS 20 core to RS 25 core this year.

GRB Dairy foods private limited

Bangalore

Hello from G.R.B Dairy foods private limited we located in Bangalore and you can

contact for Bangalore related resources and services. We are happy to assist you

for Bangalore

G.R.B dairy Food private limited

Location:27/1, 4 cross, sudhana Nager

City: Bangalore
Country: india, 560 027

Phone: +(90)-(80)-22249090

Listing description: manufactures of butter, Ghee etc

Mobile:+919965578859
Fax:91-4344-27885
 PRODUCT PROFILE

Ghee is a Sanskrit word for a clarified butter used primarily in Indian cuisine. Because the

preparation of ghee involves heart, it has a distinctive toasted flavor, often described as nutty.

Before the advent of commercial vegetable oils, ghee was widely used for deep frying.

Unlike other butter –based products, ghee has a high smoking point and can be stored

without refrigeration for weeks. As long as ghee is stored in air tight containers, it does not

spoil easily.

Traditional ghee is produced from the milk of buffalo indigenous to the regions of india and

Pakistan, but it can also be made from any other milk producing animal. The process begins

with the standard butter created through the churning of milk fats, solids and water. This

butter still contains a significant amount of moisture which must be boiled off to create a

clarified butter.

Once the boiling process has slowed considerably, the middle layer hould have a golden

brown appearance. This clarified butter or ghee. The repaper carefully spoons off this layer.

Making sure not to disturb the layer of olids on the bottom. The ghee is allowed to cool in an

air tight canister, similar to a solid vegetable shortening or animal based lard. Ghee can be

cheated for deep frying or drizzled over dishes like a syrup or sauce.

GRB new range of products is currently being launched in Karnataka and spon it will be

available in Tamil Nadu followed by other southem states.

GRB new range of products will be available in high quality packages like stand up pouches,

carton boxes and attractive PET bottles in several SKUs.

The company has plans to make GRB new product rang available in the retail store shelves

immediately and will be competitively priced.

GRB dairy foods limited an ISO 9001-2000 company was founded by the visionary leader

shri G.R. Balasubramaniam it is a story of unbelievable hard work, extraordinary

determination. Unwavering focus and enormous sacrifices. Started as a humble homegrown

business in 1984 in Bangalore, the company crossed Rs.100 cores mark in the FY2010-11a

giant leap considering one small step taken by Mr.G.R.Balasubramaniam some three decades

backs as a one man operation. Today the company’s flagship products “GRB Ghee” &

“Udhayam Ghee” in Karnataka and Tamil Nadu celebrated household brand names, well

known for its high quality standards with its unique granulated property, irresistible aroma

and fresh homemade test. Like the company ‘s tagline suggest, GRB brand name has indeed

become synonymous with pure and hige quality Ghee and is now recognized as a sing of

purity.

The company launched “GRB ice cream” in the year 2005 and the year 2009: the company

test launched its instant mix products GRB gulabjamum mix and GRB ravaidily mix in the

markets of Karnataka and Tamil Nadu.

GRB Ghee, Udhayam Ghee ice cream and GRB new range of products are all manufactured

from the company’s own facilities.

Unwrap the butter and setup shop.

 Unwrap the butter and cut into chunks heat the butter on medium low to low in the

sauce pan. set a timer for 45 minutes.

Fold your cheese cloth so there are four layers, and lay it in the strainer. Don’t wait until the

last minute to do this, as there are own to be time. Place the bottle in the skin, and set the

strainer propped its smouth.

Melt the butter within the first 8-10 minutes the butter will melt. Give it a stir with your

spoon to the see where it’s at, and them let it sit.

Butter begins to froth and then boil

Within the next 5 minutes, the butter will begin to froth. Give it a stir, and continue stirring

eveyminte from now on. Glide your spoon across the bottom at this point, and kick up the

milk solids.

Around 15-18 mintes, the butter will start to boil, and continue for the next 7-10 minutes,

first hard, then more gently. Stir consistently. After about 30 minutes, the boil will slow. The

butter will start to small like clarified butter, and you’ll want to dunk a lobster in it.
 Products – Ghee

Customized to customer needs

It’s a known fact that consumer behavior and their purchase patterns very with every

product. Ghee is no exception to it. Consumers usually bur ghee monthly, fortnightly or

weekly. GRB understands these buying patterns very well and hence has made their products

in different until sizes to meet the unique needs of consumers. These packs come in various

sizes, starting from small 10ml packs to large 5 litre packs to make it more convenient for the

customers. GRB Ghee has also created a niche in the minds of consumers, owing to a variety

of innovations in its packages. You will find GRB Ghee in a wide range of packaging

variants like tins, PET jars and refill packs.Innovation is GRB Ghee’s edge; we were the first

to bring out ARB [Aroma Retention Packs]. We were the first to introduce ‘panchamirtham’

flavor in ice cream. Even our promotional material spell innovation … our calendar for 2011

has both the year calendar & the daily calendar in a single page. We were the first to use

celebrity endorsement for Ghee. Today it is commonplace.

GRB dairy food private limited an ISO 9001-2000 company was founded by the visionary

leader shri G.R.Balasubramaiam. it is a story of unbelievable hard work, extraordinary

determination. Unwavering focus and enormous sacrif ices, started as a humble homegrow

businees in 1984 in Bangalore, the company crossed Rs. 100 cores mark in the FY 2010-11:

A GLANT LEABP CONSIDERING ONE SMALL STEP TAKEN BY

Mr.G.R. Balasubramainam some three decades back as a one man operation. Today the

company’s flagship products “GRB Ghee” in Karnataka and Tamilnadu are celebrated
household brand name, well known for its high quality standards with its unique granulated

property. Irresistible aroma and fresh homemade taste. L like the company’s tagline suggests.

GRB brand name has indeed become synonymos with pure and high quality Ghee and is now

recognized as asing of purity!

The company launched “GRB ice crame” in the year 2005 and in the year 2009, the company

test launched its instant mix products GRB gulabjaum mix and GRB ravaldily mix the

markets of and Tamil Nadu.

GRB Ghee, udhayam Ghee,GRB Ice Creams and GRB new range of products are all

manufactured frome the company’s own facilities.

GRB new range of products is currently being launched in Karnataka and soon it will be

available in Tamil Nadu followed by other southern states.

GRB new range of products will be available in high quality packages like stand-up pouches,

pillow pouches, carton boxes and attractive PET bottles in several SKUs.

The company has plans to makes GRB new product range available in the rettail store

shelves immediately and will be competitively priced.

 lnfrastructure

PRODUCTION-QUALITY AT EVERY STEP

GRB is committed to providing its customers the best Quality on earth, In its range of dairy

products.GRB sources raw materials from the best names in the industry. These raw

materials are further thoroughly checked in an internal lab before processing

The production is continuously monitored and inspected at every state of processing. All the

more, the production system is automated so that at no stage the production system is

automated so that at stage the product is touched by human hands.

The hallmark of grm Ghee is its special granulation. Traditional test and aroma similar to

that of Ghee made at home. This is ensured by its special proprietary process that delivers

quality Ghee consistently.

MARKETING

The route to success:

Mareting a prouct plays a vital role in the success of any organization. GRB has a strong and

professional marketing setup to meet daily marketing challengles. In fact GRB is the first

south Indian company to have an organization sales management system in the ghee segmet.

It also has functional offices in every market that it operates in south India. The centralized

production unit at hosur ensures quicker turmarond time for the sales them to respond to

sudden burst in demand in any market.

 Products- Ice Cream

GRB Dairy Food private limited has introduced fresh and pure milk based Ice-creams under

the brand name “GRB Ice-cream” to its valued customers.

Manufactured at the sate-of the art plant in Bangalore, the company has introduced a range of

interesting varieties and flavors. Living up to its reputation in pioneering product of

interesting varieties and flavors launched a new Ice cream in the traditional “panchamritham”

flavour, the ilne of many more such innovation to come .with over 40 varieties in the basket

the irresistible teste of fresh milk in the Ice- Cream benefitd the brand promise “taste andre

taste”.

RAVA IDLY MIX

Rava idly is very popular in Karnataka and is consumed either during breakfast or eveing

snack time. Taste enhancers like cashew nits are included in the Rava idly and it is generally

eaten along with coconut chutney.

.RAVADOSA MIX

What’s better than a Dosa? RavaDosa of course! A crisp Dosa blended with Rava this dish

can be served as plain RavaDosa or as plain RavaDosa or as Onion RavaDosa.

BAJJIBONDA MIX

Bajjis and bondas are favorite evening snacks that go along with your coffee/tea. Bajjis can

be made with a wide variety of vegetable base such as onion, tomato, etc.
 DOSA MIX

GRB ‘s instant Dosa mix is a healthy. Readily available powder to make dosa butter in

minutes GRB’s Dosa mix helps you make teasty & crisp dosas at home. It is a typical south

Indian dish. Caten for breakfast or dinner., and is rich in carbohydrates and protein.

GULABJAMUN MIX

Gulabjamun is a dessert which is popular throughout the Indian subcontinent. It is a melt-in-

the –mouth dessert, and its is most relishing after a sumptu –our meal. Gulabjamum is a

sweet ball made of khova, deep fried and served in sugar syrup. It is a perfect dessert for any

occasion. Gulabjamum can be enjoyed both hot as well as cold.

PAYASAM (KHEER) MIX

Made up of vermicelli, milk and various kind of dar fruits, kheer is one of the most popular

Indian desserts. Extremely luscious in teste, it is quite easy to make . people in different

regions of the country make kheer in varied ways.

BADAM DRINK MIX

Even healthy food need coaxing & cajoling when it comes to children. That is why have

introduccd a Badam drink. Children just love its tast. Mothers are happy to see their children

drink nutritious Badam instead of calorie rich carbonated drinks.

 OBJECTIVES OF THE STUDY

PRIMARY OBJECTIVES

To find out the consumer satisfaction level of the GRB Udhayam ghee in CUMBUM

towm.

SECONDARY OBJECTIVES

 To secondary objectives in known about the customer satisfaction level

associated with the product and the customer preference level.

 To recapture the market share by fulfilling the customer’s need.

 To study the factor affecting the consumption pattern.

 To know the product usage and availabilitiy in the market.

 The survey bout people’s expectation’s pricing variations of GRB udhayam

ghee.

 To find the quality of Udhayam Ghee.

 RESEARCH METHODOLOGY

INTRODUCTION

The essential purose of marketing research is to provide information, which will facilitate

the identification of an opportunity or problem situation and manager in arriving the best

possible decision when such situation are encountered.

Research methodology is a basic plan, which guides the data collection and analysis phases

of the research project. It‘s a framework, which specifies the type course of the data and

collection periods.

METHOD OF DATA COLLECTION

After identifying end designing the research problem and determining and specific

information reuire to solve the problem.

Data are information for the research can be collected through primary data and secondary

data.

PRIMARY DATA

These are the data generated which a particular problem of hand. The primary datd for my

study in collected by survey method through proper questionnaire.

SECONDARY DATA

Secondary Data are these data which are these data which are collected from some easier

research work, are in printer nature, booklets.

The Secondary Data for the survey in collected from internet printed booklets.

SAMPLING

Sampling mean’s were only a few units of population under study are considered for analysis

in called sampling.

SAMPLE UNIT

I choose my sampling area at town for markrt survey of the GRB Udhayam Ghee

SAMPLE SIZE

The sample size taken for this survey in 50 respondents.

TOOL USED FOR ANALYSIS

The collected data werw interpreted using percentage method.

SAMPLING TECHNIQUES

Sampling Techniques process of analysis the selected data.

METHOD OF SAMPLING TECHNIQUES

1. Random sampling.

2. Non - Random sampling.

RANDOM SAMPLING

A random sample in one wherw each item in the universe has an equal change of known

opportunity of being selected.

Study.

TABLE-1

Respondents to use Ghee

s.no particulars No.of respondents percentag

1 Yes 90 90

2 No 10 10

Total 0 0
 CHART-1

Respondents to use ghee

100

90

80

70

60

50
NO
40

30

20

10

0
YES NO
 TABLE-2

Respondents to type of Ghee do you use

S.NO Particulars No.f.Respondents Percentage

1 BRANDED 80 89
GHEE

2 HOMEMADE 10 11

GHEE
TOTAL 90 100
 CHART-2

Respondents to type of Ghee do you use

100

90

80

70

60

50
HOMEMADE GHEE
40

30

20

10

0
BRANDED GHEE HOMEMADE
GHEE
 TABLE-3
Respondents to branded Ghee do you buy
S.No Particulars No.of.respondents percentage
1 GRB 80 89
UDHYAYAM
2 AACHI 5 5.5
3 AAVIN 5 5.5
Total 90 100
 CHART-3
Respondents to branded Ghee do you buy

100

90

80

70

60

50
AAVIN
40

30

20

10

0
GRB UDHAYAM AACHI AAVI
 TABLE-4
RESPONDENTS TO YOU PREFER GRB UDHAYAM GHEE
S.N Particulars No.of respondents percentage
o
1 TASTE 40 50
2 QUALITY 20 25
3 BRAND 20 25
NAME
TOTAL 0 0
 CHART-4

60

50

40

30
BRANDNAME

20

10

0
TESTE QUALITY BRANDNAME
 TABLE-5
Respondents to you buy this product
s.n particular No.of respondents Percentage
o
1 DEPARTEMENTAL 55 69
STORE
2 RETAIL SHOP 5 6
3 NEAR SHOP 20 25
TOTAL 0 0
 CHART-5
Respondents to you buy this product

80

70

60

50

40
NEAR SHOP
30

20

10

0
DEPARTMENTAL RETAIL SHOP NEARSHOP
STORE
 TABLE-6
RESPONDENTS TO YOU DOSE BUY GRB UDHAYAM GHEE
s.no Particulars No.of Respondents percentage
1 TV 40 50
2 NEWSPAPER 20 25
3 MEDIA 20 25
TOTAL 0 0
 CHART-6
RESPONDENTS TO YOU DOSE BUY GRB UDHAYAM GHEE

60

50

40

30
MEDIA

20

10

0
TV NEWSPAPER MEDIA
 TABLE-7
Respondents to long are using this ghee
s.no Particulars No.of respondents Percentage
1 0-1 years 30 38
2 1-2years 25 31

3 2-3years 25 31

total 80 100
 Chart-7
Respondents to long are using this ghee

40

35

30

25

20
2-3years

15

10

0
0-1years 1-2years 2-3years
 TABLE-8
Respondents to you buy GRB udhayam ghee
s.no Particulars No.of Respondents Percentage
1 60 75

2 Very often 15 19
3 Only festival time 5 6

total 80 100
 Chart-8
Respondents to you buy GRB udhayam Ghee

80

70

60

50

40
only festival time

30

20

10

0
Accasionally very often only festival time
 TABLE-9
Respondents to quantity of GRB Udhayam Ghee you buy per month
s.n Particulars No.of Percentage
o Respondents
1 100GM 8 10
2 100-200GM 12 15
3 200GM ABOVE 60 75
Total 0 0
 CHART-9
Respondents to quantity of GRB Udhayam Ghee you buy per month

80

70

60

50

40
200GM ABOVE

30

20

10

0
100GM 100-200GM 200GM ABOVE
 Table-10
Respondents to quality of GRB Udhayam Ghee
s.no particulars No.of Respondents percentage
1 EXCELLENT 40 50
2 GOOD 15 19
3 TASTE IMPROVED 25 31
Total 80 100
 CHART-10
Respondents to quality of GRB Udhayam Ghee

60

50

40

30
TASTE IMPROVED

20

10

0
EXCELLENT GOOD TASTE IMPROVED
 TABLE-11
Respondents to price of the GRB udhayam ghee
S.no particulars No.Of Respondents percentage
1 Reasonble 45 56

2 High 5 6
3 Low 30 38
Total 80 100
 CHART-11
Respondents to price of the GRB udhayam ghee

60

50

40

30
LOW

20

10

0
REASONBLE HIGH LOW
 TABLE-12
Respondnts to you want in GRB Udhayam Ghee
S.no particulars No.ofRespondents Percentage
1 YES 10 12.5
2 NO 70 87.5
Total 80 100
 CHART-12
Respondnts to you want in GRB Udhayam Ghee

100

90

80

70

60

50
NO
40

30

20

10

0
YES NO
 TABLE-13
Respondents to what kind of change
s.no Particulars No.of respondents Percentage
1 Price 10 12.5
2 Quanitiy 50 62.5
3 Quality 20 25

Total 80 100
 CHART-13
Respondents to what kind of change

70

60

50

40

QUALITY
30

20

10

0
PRICE QUANITIY QUALITY
 TABLE-14
Respondents to packing do you prefer in GRB Udhayam Ghee
s.n Particulars No .of respondents Percentage
o
1 BOTILED 60 75
2 TIN 10 12.5
3 PACKING 10 12.5
Total 80 100
 CHART-14
Respondents to packing do you prefer in GRB Udhayam Ghee

80

70

60

50

40
PACKING

30

20

10

0
BOTTLED TIN PACKING
 TABLE-15
Respondents to all GRB Udhayam Ghee is available in you place
s.no Particulars No.of Respondents percentage

1 YES 71 89
2 NO 9 11
Total 80 100
 CHART -15
Respondents to all GRB Udhayam Ghee is available in you place

100

90

80

70

60

50
NO
40

30

20

10

0
YES NO
 TABLE-16
Respondents to you recommend this prouct to others
s.n particulars No.of respondents percentage
o
1 FRIENDS 55 69
2 RELATION 5 6
3 FAMILY 20 25
Total 80 100
 CHART-16
Respondents to you recommend this product to others

80

70

60

50

40
FAMILY

30

20

10

0
FRIENDS RELSTION FAMILY
 TABLE-17
Respondents to the reason for the success of the GRB Udhayam Ghee in the market
s.no Particulars No.of respondents Percentage
1 GOOD QUALITY 50 62.5
2 TASTE 20 25
3 ADVERTISEMENT 10 12.5
TOTAL 80 100
 CHART-17
Respondents to the reason for the success of the GRB Udhayam Ghee in the market

70

60

50

40

ADVERTISEMENT
30

20

10

0
GOOD QUALITY TASTE ADVERTISEMENT
 TABLE-18
Respondents to not GRB Udhayam Ghee what is you substitute product
s.no particulars No.ofrespondents Percentage
1 Aachi 60 75
2 Aavi 10 12.5
3 krishna 10 12.5
Total 80 100
 Chart -18
Respondents to not GRB Udhayam Ghee what is you substitute product

80

70

60

50

40
KRISHNA

30

20

10

0
AACHI AAVIN KRISHNA
 TABLE-19
Respondents to you fully satisfied with this GRB Udhayam Ghee
s.no particulars No. of respondents Percentage

1 SATISFIED 65 81.25

2 NOT SATISFIED 15 18.75

TOTAL 80 100
 CHART-19
Respondents to you fully satisfied with this GRB Udhayam Ghee

90

80

70

60

50
NOT SATISFIED
40

30

20

10

0
SATISFIED NOT SATISFIED
 FINDINGS
 100%of Respondents say that Udhayam Ghee is easily available in their area.

 56% of Respondents prefer the GRB Udhayam Ghee

 75% of Respondent’s feel about the price is reasonable

 82% of Respondents’ feel that the quality Of GRB Udhayam Ghee is good

 71% of Respondent’s are influenced through the T.V advertisement

 68% of Respondent’s expect free gifts as promotional offer for GRB Udhayam Ghee

 89% of of Respondent’s prefer to have some changes in GRB Udhayam Ghee

 79% of Respondent’s expect change in price

 64% of Respondents prefer the package of bottle

 93% of respondent’s prefer that there is no drawback in GRB Udhayam Ghee

 60% of respondent’sknowsthe udhayam Ghee

 57% of respondent’s purchase from Departmental stores

 LIMITATIONS
1. The study was restricted in town only.

2. The respondents are in urgency. So there may be some bias in answer.

3. The survey was conducted only among the limited size 50 samples.

4. Some respondents feel irritated to answer the question.

5. Some respondents gave wrong

 SUGGESTIONS
 The company should improve the quality of GRB Udhayam
Ghee.because only 82% of the Respondents are attracted by its quality.
 If the company introduced the some new advertisement in GRB
Udhayam Ghee the customers may increase.
 The customers are expecting change in the GRB Udhayam Ghee
(quantity,price,offers)
 The company should consider on the price of the product to increase
the sales
 CONCLUSION

From this field survey kow about the customer performance and their need on GRB
Udhayam Ghee.

The quality of the GRB Udhayam Ghee is better than other and also the respondents are
ready to buy in future ,this survey method in the best method for collecting information
regarding the product’s and inner feeling of customer’s

I gained a broad knowledge during this training . I have traing experience.

 BIBLIOGRAPHY

BOOKS

MARKETINGMANAGEMENT- EDWARD FLIPO

RESEARCH METHODOLOGY-R.N.SHARMA

MARKETING RESEARCH-S.KALESWARI

WEB

www.GRBdairyfoodprivateltd.com

www.google.co.in
 QUESTIONNAIRE

A MARKET SURVEY ON CONSUMER USAGE AND SATISFACTION

REGARDING GRB UDHAYAM GHEE IN CUMBUM TOWN

Name : occupation:

Gender :male/female Age :

Address :

1. Do you use Ghee?

[a]yes [b] No

2. which type of ghee do you use?

[a] branded Ghee [b]Homemade Ghee

3. which branded Ghee do you buy?

[a] GRB Udhayam [b]Aachi [C]Aavin

4. why do you buy this product?

[a]Taste [b]quality [c]brand name

5. where do you buy this product?

[a] Departmental store [b]Retail shop [c]Near shop

6.what influenced you does buy GRB Udhayam Ghee?

[a]Media [b] Newspaper [c]TV

7. How long are you using this Ghee?

[a] 0-1years [b]1-2 years [c]2-3 years

8.How often do you buy GRB Udhayam Ghee?

[a] Occasionally [b] very often [c] only festival time

9.what quantity of GRB Udhayam Ghee you buy per month?

[a]100gm [b]100-200gm [c]200gm above

10.what is you opiion about the quality of GRB Udhayam Ghee?

[a] Excellent [b]Good [c] To Be Improved

11.How do you fell about the price of the GRB Udhayam Ghee?

[a]reasonable [b]hige [c]low

12.any changes do you want in GRB Udhayam Ghee?

[a] Yes `[b] No

13. IF yes what kind of change?

[a] price [b]Quanntity [c]quality

14.Which packaging do you prefer in GRB Udhayam Ghee?

[a] bottled [b]Tinned [c]Pack

15.Does all GRB Udhayam Ghee is available in you place?

[a]Yes [b]No

16.Will you recommend this product to others?

[a]Friends [b]relation [c]family

17. Which of the following is the reason for the success of the GRB Udhayam Ghee in the
market.

[a]Good quality [b]Taste [c]Advertisment

18.if not GRB Udhayam Ghee whate is you substitute product.

[a]Aachi [b] Aavin [c] Krishna

19. Are you fully satisfied with this GRRB Udhayam Ghee?

[a]satisfied [b]Not satisfied

20. Any suggestion to you in GRB Udhayam Ghee product?