Chapter 1

INTRODUCTION

Objective of the Study

Our objective is to attract minimum of regular customers per day for “Veggie Burger”

take-out, order and delivery service in the first year of operations. To offer our customers

excellent healthy and yummy burger services at a reasonable price, and provide outstanding

customer experience, measured by minimum of five percent yearly sales growth, and customer

complaints less than one percent to generate positive cash flow from operations, and at least ten

percent net profit sales.

Methodology

The researchers conducted a method of observation and survey to gathered reliable and

appreciated data as the basis for the proposed business. Furthermore, investigation regarding on

marketing, production and financial aspects were also conducted.

Scope and Limitation of the study

This research about “Veggie Burger” aims to determine the acceptability these products

as a spread. Students will be covered as part of respondents or Sensory evaluation techniques.

The product will be soldthrough direct selling and orders are also accepted from the customer of

Prk. Bulaklak Magugpo north, Tagum city, Davao del Norte. The study is only limited on the

production of burger with the use of non-meat patties burgers may be made from ingredients like

beans, especially soybeans and tofu, nuts, grains, seeds or fungi such as mushrooms that contain

protein as an authentic to organic food vegan, which is specifically the patties that are the
essence of a “Veggie Burger” have existed in various type. These may contain non-meat or be

made of entirely vegetarian ingredients such as legumes ( type of seed plant such as peas/beans)

or other plants related. Well it is not possible or even necessary, to identify the inventor of the

“Veggie Burger”. These have been numerous claimants from those who are willing to purchase

our product.

Brief description of the Project

Many people (especially students, workers, and people who are in hurry or they just

passing by) find something to eat after break time and their taste buds are craving for fully

snacks to eat that can satisfy their hunger like street foods, breads, ice cream, pancakes, banana

cue’s, barbecue and the most favourable snacks at all time is the “Burger”. Veggies can be use as

a preference or choice to plant seed in making burger and the product would taste like a usual

meat patty (like pork, beef, chicken etc.) but our burger is unique because it undergoes replicate

innovation to create health, nutritious and delicious burger that only uses organic vegetables that

are authentic to everyone because the taste, smell and its appearance are still like a usual burgers,

and the ingredients that are using for our “Veggie Burger “are not too expensive because it is

friendly budget to buy in the public markets, so we sell it in a cheaper price that well satisfy

their wants and its acceptable in the local area of Prk. Bulaklak North Tagum City.
 Chapter 2

MARKETING PLAN

Description of the product

The future of meat is shifting to plant-based products offered by Veggie Burger. Plant-

base proteins are in hot demand. Therefore many customers at grocery store and restaurant

chains are racing to give consumers what they want to make their lifestyle become healthy,

nutritious & good for the body. It was compose of various types of burger (vegan and organic) to

meet the needs of consumers. Also, the firm is going to operate a standard and licensed burger

restaurant chains.

Comparison of the product with its competitor

A close study of the veggie burger business reveals that the market has become much

more intensely competitive over the last decade. As a matter of fact, you have to be highly

creative, customer centric and proactive if you must survive in this industry. We are aware of the

stiffer competition and we are well prepared to compete favourably with other burger business

stations in Tagum City and throughout the place where we intend opening our unique burger

business restaurant chain.

Veggie Burger will be launching a high standard type of burger that uses only vegetable

ingredients for the patty brand that will indeed become the preferred choice of residence of

Tagum City and where we intend open our outlet. So also, the location of our Veggie Burger

business station (centrally located in major road prone to students workers and near at school
establishment and workplace, our distribution network and of course our excellent customer

service culture will definitely count as a strong strength for the business.

Location

Veggie Burger are located in Magugpo North, Tagum City. It is located at the front of

SDA elementary school. There is few burger fast food chain thus giving us competitive

advantage as there is no other burger fast food chain catering in the said location.

Market Area

Our target customers are located near at crowded place in the society and local area of a

specific market are. Nevertheless despite the fact that there are also competent another type of

burger fast food chain nearby, the researchers intend to target majority of the people as the

veggie burger offered will be well nutritious and it will cater various varieties of burger which

will indeed cater people’s needs such as what type of burger they prefer to eat and buy.

Main Customer

Veggie Burger will be targeting personal contacts as the prospective customers. This is an

ideal market segment because a positive relationship already exists with the personal contacts,

making the water refilling station’s job of selling the products significantly easier. If this

segment will continue to progress, the number of customer count in the burger fast food chain

would progress largely. For example, the burger fast food chain originally or has 50 customers in

their first day, if those customers will be satisfied with the service and the product, they will

spread the news about the firm. Let’s just say “the power of communication”. If they

communicate with a large clique of people, that clique will then be curious and would try the
burger fast food chain , if they will also be satisfied, the same procedure would then occur. This

is being practical.

Historical Demand

Table 1 presented the population of Magugpo North of Tagum City in which the

population is growing annually. It shows that having a business in downtown of Tagum is more

potential than other location.

Table 1

Historical Demand of Veggie Burger

Year Customer Average Average Total of package

percentage of consumption per year
client per burger per
Household package in a
month
2018 18,250 4,025 10 155,600
2019 20, 075 4,845 10 273,680
2020 21, 900 5,733 10 401,552

Projected Demand

Table 2 Shows the projected demand is increasing in the next 3 years. There is an average

increase of 10% per year based on the average method used.

Table 2
 Projected Demand Veggie Burger

Year Based year Average Increase Total Projected No. of production

demanded per year
1 1,401,552 10% 1,541,707
2 1,541,707 10% 1,695,878
3 1,695,878 10% 1,865,466

Meanwhile the business doesn’t have a competitor on their location automatically there is

no Historical Supply and Projected Supply

Demand and Supply Analysis

Table 3 Shows the demand and supply analysis of Veggie Burgers. The demand is

increasing per year. It shows that this kind of business has a big impact in market.

Table 3

Demand and Supply Analysis of Veggie Burger

Year Historical Demand Historical Supply Unsatisfied Demand

(service)
2014 1,155,600 - 1,155,600

2015 1,273,680 - 1,273,680

2016 1,401,552 - 1,401,552
Projected

1 1,541,707 72,000 1,541,707

2 1,695,878 84,400 1,695,878

3 1,865,466 103,680 1,865,466
Service Capacity

Table 4 shows the production capacity of Veggie Burger in consecutive 3 years. It shows

that the capacity of production per year is increasing.

Table 4

Production Capacity of Veggie Burger

Packaging per
Year Daily Weekly Monthly year capacity

1 250 1,500 6,000 72,000

2 300 1,800 7,200 86,400

3 360 2,160 8,640 103,680

Market Share

Table 5 shows the market share of the planned business Veggie Burger fast food chain.

To come up with the average market share, the yearly production capacity divided by the

unsatisfied demand.

Table 5

Market Share of Veggie Burger

Year Unsatisfied containerper year Average

Demand Capacity market share
 1 1,541,707 72,000 4.68%

2 1,695,878 86,400 5.10%

3 1,865,466 103,680 5.56%

Projected Sales Income

Table 6 shows that the projected sales of the business which is the sales revenue

in the first year operation. As per assumption, a total estimated sale in 3 years is P2, 592,000. It

is based on the quantity demand of Veggie Burger multiplied by the selling price.

Table 6

Projected Sales Income Year 1, 2 and 3

Year No. of package per Price (per package) Total Sales

Year
1 72,000 25 1,800,000
2 86,400 25 2,160,000
3 103,680 25 2,592,000

Channel of Distribution

Since Veggie Burger offer the needs to the people and the channel of distribution used is

the direct distribution which Veggie Burger will directly provide the needs of the final customer.

Veggie Customers

Burger
 Figure 1 Channel of Distribution

Promotional Strategy

Since burger fast food chain don’t usually have discounts, Veggie Burger may come up

with the “Buy 8 + 1” for fast food chain burger discount. To ensure that the customers bought

burger that day or so, the customers will be given a card. Every time they buy our burger, the

card will be marked or signed by the front liner or the technical assistant depends on which of the

two of them is available. When the entire card is fully signed, it is the customer’s choice whether

to claim his/her free 1 package of burger.

Table 7

Promotional Expense

Particular Quantity Price Total

Sticker 25 pcs. 15 375
Tarpaulin (3x4) 1 pc. 220 220
Fliers 50 pcs. 5 250
Card 50 pcs. 6 300
TOTAL 1,145