GILLETTE QUESTIONNAIRE

Respondent 1:

1. Age: 28
2. Gender: Male
3. Region: Urban
4. Education: Post-graduation and above
5. Monthly Income: Nil
6. Occupation: Student
7. How often do you shave? – Twice a week, Self
8. What do you use for shaving? Why? – Razor, I prefer clean shave and a professional
look. Trimmer does not give me that.
9. What attributes do you look for while buying a razor? – Precision, Smoothness and
respect for the skin, Flexible/Design, No. of blade, lubricant strip
10. How often do you replace blade? After 10-12 shaves I replace the blade, however handle
I keep for long time.
11. What are your reasons for shaving? – keeping beard is a sign of under confidence, I
should look proper. Now a days young generation try to emulate others/celebrities as they
do not have or try to work hard to develop their own personality.
12. How often do you buy shaving supplies? (Blades, cream etc...) – Every 3 months
13. What troubles do you encounter while shaving (cuts, bleedings ...)? – After 2-3 shaves,
blades stop giving fine shaving. Sometimes if hairs are long, razors do not work
efficiently. After 4-5 shavings from same blade, there are issues of cuts.
14. What are the reasons for using razor apart from beard shaving? – Under arms & Groin.
However, I have separate razors for them.
15. Do price matter when you purchase razors? If yes, how much are you willing to pay
monthly? – Not much. For one blade I am willing to pay ₹100-150
16. Which brand comes to your mind when we ask about razor shaving? – Gillette,
17. Which brands have you heard about and normally prefer using? - Razor, Dexter, Philips. I
prefer using Gillette
18. Do you use the Gillette brand? If so, which one? – Yes, Gillette MACH3/Turbo
19. Why do you prefer this Gillette product? – Have been using this product for a long time.
It gives a good shave. Less cuts, Smooth Finish
20. What personality/ person do you associate with Gillette? – Perfection
21. Are you aware of the entire range of Gillette razors? What factors differentiates them? -
MACH3/Turbo, twin blade – 2 blade, proglide – good but expensive, sensor – contains
ointment.
22. Where do you rather buy it? – Pharmacy, Supermarts
23. If the preferred brand is not available, do you buy another product or same product? – No,
I wait for the product to become available.
24. What are the drawbacks you feel having Gillette razor? – Very expensive, Ads claim they
you can use one blade up to 15 shavings, however, after 4-5 shavings, blades become
blunt.

Respondent 2:

1. Age: 54
2. Gender: Male
3. Region: Urban
4. Education: Post-graduation and above
5. Monthly Income: ₹1,50,000
6. Occupation: Government Employee
7. How often do you shave? – Every other day, Barber comes home. But uses owners
shaving kit
8. What do you use for shaving? Why? – Razor, It gives clean shave and forms a positive
gentleman image in the society.
9. What attributes do you look for while buying a razor? –capability to cut harder beard,
precision, Price,
10. How often do you replace blade? After every shaves I replace the blade, however handle I
keep for long time.
11. What are your reasons for shaving? – gives a good image in the society. Personal
hygiene.
12. How often do you buy shaving supplies? (Blades, cream etc...) – Every month
13. What troubles do you encounter while shaving (cuts, bleedings ...)? – Nothing much,
barber is quite good. Since my beard is hard, the blade should be of good quality else,
shaving is not proper and there are rashes on skin.
14. What are the reasons for using razor apart from beard shaving? –Underarms
15. Do price matter when you purchase razors? If yes, how much are you willing to pay
monthly? – Yes. I use one blade for one shaving so I am ready to pay up to ₹25 for one
shave.
16. Which brand comes to your mind when we ask about razor shaving? – Gillette
17. Which brands have you heard about and normally prefer using? –Topaz, Gillette. I prefer
using Gillette (Wilkinson sword blade)
18. Do you use the Gillette brand? If so, which one? – Yes, Wilkinson sword
19. Why do you prefer this Gillette product? – Have been using this product for a long time.
It is easily available everywhere
20. What personality/ person do you associate with Gillette? – Family man, respectable in
society
21. Are you aware of the entire range of Gillette razors? What factors differentiates them? –
No
22. Where do you rather buy it? – General Kirana stores
23. If the preferred brand is not available, do you buy another product or same product? – can
buy other product also. Whatever the shopkeeper recommends. However, if I do not find
the product good, I never use it again.
24. What are the drawbacks you feel having Gillette razor? – Sometimes the quality of blade
is not good. Issue of duplicate product in market.

Respondent 3:

1. Age: 30
2. Gender: Male
3. Region: Urban
4. Education: Post-graduation and above
5. Monthly Income: ₹2,00,000
6. Occupation: Private Company
7. How often do you shave? – once a week, Self
8. What do you use for shaving? Why? – Trimmer, easy to use, I do not like clean shave,
saves time. Earlier I used razor, but for the last 3 years I have been using trimmer.
9. What attributes do you look for while buying a razor? – Price, brand (Saste me achcha),
reusable, not one time use.
10. How often do you replace blade? After 5-6 shaves I replace the blade, however handle I
keep for long time.
11. What are your reasons for shaving? –
12. How often do you buy shaving supplies? (Blades, cream etc...) – Every 6 months, I
bought large SKUs.
13. What troubles do you encounter while shaving (cuts, bleedings ...)? – after 2-3 shaves
when the blade was blunt, it required to save twice for proper shaving.
14. What are the reasons for using razor apart from beard shaving? – Under arms & Groin.
However, I have separate razors for them.
15. Do price matter when you purchase razors? If yes, how much are you willing to pay
monthly? – yes, ₹50
16. Which brand comes to your mind when we ask about razor shaving? – Gillette
17. Which brands have you heard about and normally prefer using? – I don’t know any other
brand. I prefer using Gillette
18. Do you use the Gillette brand? If so, which one? – Yes, don’t remember, it was a long
time back
19. Why do you prefer this Gillette product? – famous, easily available
20. What personality/ person do you associate with Gillette? – John Abraham
21. Are you aware of the entire range of Gillette razors? What factors differentiates them? -
MACH3/Turbo
22. Where do you rather buy it? – Kirana store, supermart
23. If the preferred brand is not available, do you buy another product or same product? –
Yes, I will buy another product.
24. What are the drawbacks you feel having Gillette razor? – No idea

Respondent 4:

1. Age: 53
2. Gender: Male
3. Region: Urban
4. Education: Graduation
5. Monthly Income: ₹40,000
6. Occupation: Business
7. How often do you shave? – Once a week. Or if there is any occasion
8. What do you use for shaving? Why? – Razor, Not know much about trimmer, likes to
have clean shave, gentleman look
9. What attributes do you look for while buying a razor? – smooth finish, price,
10. How often do you replace blade? Every time, I use and throw type
11. What are your reasons for shaving? Gentleman look
12. How often do you buy shaving supplies? (Blades, cream etc...) – Every 3 months
13. What troubles do you encounter while shaving (cuts, bleedings ...)? – None
14. What are the reasons for using razor apart from beard shaving? – none
15. Do price matter when you purchase razors? If yes, how much are you willing to pay
monthly? – ₹60
16. Which brand comes to your mind when we ask about razor shaving? – Gillette,
17. Which brands have you heard about and normally prefer using? – supermax, topaz, laser,
gallant. I prefer using Gillette
18. Do you use the Gillette brand? If so, which one? – Yes, Gillette Presto. Cheap, easy to
use, convenience.
19. Why do you prefer this Gillette product? – good finish, wide availability
20. What personality/ person do you associate with Gillette? – SRK, young, energetic, smart.
21. Are you aware of the entire range of Gillette razors? What factors differentiates them? -
MACH3/Turbo- easy, presto, guard, 7 o’clock, vector, fusion, sensor XL, sensitive, aloe
Vera, Venus.
22. Where do you rather buy it? – Kirana
23. If the preferred brand is not available, do you buy another product or same product? –
yes, I can use other products also – 7 o’clock
24. What are the drawbacks you feel having Gillette razor? – guard- cuts, price, now a days
gillette is doing door to door promotion mostly for guard, safe, no disease, rural focus.