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    Amazon Case Study

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    Asif
    Amazon is launching its own smartphone, the Fire Phone, to boost its online sales. By manufacturing and selling its own phone, Amazon can more closely integrate smartphone users into its ecosystem of services like Amazon Prime, digital media, and cloud storage. This move fits with Amazon's vision of building an online marketplace where customers can find and buy anything they want. It allows Amazon to differentiate its phone through features like 3D display and cameras and promote its own services like games, maps and cloud storage directly to phone owners. Amazon may also pursue alternatives like subsidizing the phone price or bundling the phone with its other services.

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    Amazon Case Study

    Uploaded by

    Asif
    188 views2 pages
    Amazon is launching its own smartphone, the Fire Phone, to boost its online sales. By manufacturing and selling its own phone, Amazon can more closely integrate smartphone users into its ecosystem of services like Amazon Prime, digital media, and cloud storage. This move fits with Amazon's vision of building an online marketplace where customers can find and buy anything they want. It allows Amazon to differentiate its phone through features like 3D display and cameras and promote its own services like games, maps and cloud storage directly to phone owners. Amazon may also pursue alternatives like subsidizing the phone price or bundling the phone with its other services.

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    Amazon is launching its own smartphone, the Fire Phone, to boost its online sales. By manufacturing and selling its own phone, Amazon can more closely integrate smartphone users into its ecosystem of services like Amazon Prime, digital media, and cloud storage. This move fits with Amazon's vision of building an online marketplace where customers can find and buy anything they want. It allows Amazon to differentiate its phone through features like 3D display and cameras and promote its own services like games, maps and cloud storage directly to phone owners. Amazon may also pursue alternatives like subsidizing the phone price or bundling the phone with its other services.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    188 views2 pages

    Amazon Case Study

    Uploaded by

    Asif
    Amazon is launching its own smartphone, the Fire Phone, to boost its online sales. By manufacturing and selling its own phone, Amazon can more closely integrate smartphone users into its ecosystem of services like Amazon Prime, digital media, and cloud storage. This move fits with Amazon's vision of building an online marketplace where customers can find and buy anything they want. It allows Amazon to differentiate its phone through features like 3D display and cameras and promote its own services like games, maps and cloud storage directly to phone owners. Amazon may also pursue alternatives like subsidizing the phone price or bundling the phone with its other services.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Strategic marketing

    Amazon eyes online sales boost through fire


    smartphone .

    1: What is driving Amazon’s entry into the smartphone market? is it an ego trip.
    Ans: Amazon is a largest selling online company in the world, they are selling more of
    everything to their customers, Amazon is controlling Samsung, Apple, Nokia,
    Motorola etc. Amazon launching another product Amazon Prime, membership
    charges of this product is $ 99 this membership includes free shipping, catalog of
    digital music & television shows and amazon cloud etc.
    The prime users are more loyal with Amazon, millions of customer’s trust
    attached with Amazon by purchasing from Amazon, smart phone is a running
    item, this is a good decision the amazon selling and market their own
    manufactured smart phone. I think this is not an ego but this is a great strategy to
    promote their business.

    Q2: How does it fit in amazons vision to be earths most customer centric company
    to build a place where people can come to find and discover anathing they
    might want to buy onlne?
    Ans: This product is match with Amazon vision (as stated in the question), association
    millions of Loyal customers and coverage in 17 countries, this is most power full
    to like manufacturing their own smart phone or any other products for sell online
    to their trusted customers.
    Q3: what is strategic focus does the move signify?
    Ans: Product differentiation, 3d display, four cameras, pivot games and map & largest
    commercial cloud storage. Due to these valuable features and services Amazon
    have no any need to making partnership with any old and well known
    smartphone company.

    Q4: What alternatives are open to amazon and how could amazon pursue them?
    Ans: Amazon selling their smart phone with 2 year contract on $ 199 otherwise it costs
    $ 649, data storage, gaming, maps, digital videos and these are very helpful to
    sell many other services to their smartphone customer. Amazon cloud is also a
    good and sometime easy to sell product because every small large and medium
    size organization need a cloud server for storage and secure their data.

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