Review Practice 1

SCHOOL OF ECONOMICS
BUSINESS ENGLISH PROGRAM

ENGLISH IV
PRACTICE
STUDENT`S NAME: ID:
ENGLISH 4 REVIEW:
UNIT 1 MARKETING
Listening Comprehension:
Listen to the following track:
https://6a63fca904fd268f15f7-d5770ffdd579eb31eaa89faeffc55fe7.ssl.cf1.rackcdn.com/professionals-podcasts-
brands.mp3
WRITE DOWN THE ORDER IN WHICH YOU HEAR THE TOPICS IN THE RIGHT-
TASK: 1 HAND BOXES.
Topics Order
a. What the company produces
b. Other company name changes

c. What the consumers think
d. The fall in advertising
e. The future of Martha Stewart Omnimedia
f. Martha Stewart Omnimedia

g. The fall in share prices
TASK: 2 LISTEN AND DECIDE IF THE SENTENCES ARE TRUE OR FALSE.

.
1. Martha Stewart's company produces a very wide range a. True b. False
of products.
2.
a. True b. False
2. Many experts think that the company should change its name.
3. Most of the company's consumers are in favour of a name a. True b. False

change.
a. True b. False
4. Advertising has increased in Martha Stewart's magazines.
5. Martha Stewart's name is being removed from some of her a. True b. False
magazines.
6. The professor thinks Stewart's name will soon disappear a. True b. False
completely.
7. The professor thinks the examples of Altria and Exxon are a. True b. False
similar to Martha Stewart's case.
a. True b. False
8. The future doesn't look bright for Martha Stewart Omnimedia.
Taken from: http://learnenglish.britishcouncil.org/en/professionals-podcasts/products-and-brands
FILL THE GAPS WITH AN APPROPRIATE WORD TO FORM A COLLOCATION WITH THE
TASK: 3
SUBSEQUENT NOUN
1. The radio station relies on its ___________ listeners.
2. The alarm went off at ______________intervals.
3. One of the best-selling products is _________________furniture.
4. I buy all my tools at the _________________________ centre.
5. The __________________________news is that profits are up.
6. That is a very ___________________________question
7. The company has been through _______________ times recently.
8. I had a really _________________________interview for the job
9. The information is now in the ________________________domain.
10. The _______________________face of the company has been badly damaged
Vocabulary:
TASK: 1 MATCH THESE WORD PARTNERSHIPS TO THEIR MEANINGS
 the percentage of sales a company has ___________________________
 information about what consumers want or need ___________________________
 a group of customers of similar age, income level
and social group ___________________________
 description of a typical customer ___________________________
 where and how people buy things ___________________________
 things people buy for their own use ___________________________
 introduction of a product to the market ___________________________
 when products are used in films or TV programs ___________________________
 length of time people continue to buy a product ___________________________
4
 set of products made by a company ___________________________

 how much a company wants to sell in a period ___________________________
 how much a company thinks it will sell in a period ___________________________
 numbers showing how much a company has sold
in a period ___________________________
 business which advises companies on advertising
and makes ads ___________________________
 an amount of money available for advertising
during a particular period ___________________________
 a program of advertising activities over
a period, with particular aims ___________________________
5
TASK: 2 MATCH THESE WORDS AND PHRASES (1-7) TO THEIR DEFINITIONS (A-G).
1. market position a) the combination of products that a company has to offer

2. upmarket b) a market filled so completely that no more products can be
added
6
3. product mix c) expensive compared to other products of the same type

4. penetrate d) alter a product or service to change the way that people think
about it
5. disposable e) start selling goods or services in a new market
income f) money that is available to spend after paying for essentials like
6. rebrand taxes, food and housing
7. saturated g) the ranking of a company or brand against its competitors in
terms of its sales
1( ) 2( ) 3( ) 4( ) 5( ) 6( ) 7( )

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SCHOOL OF ECONOMICS

BUSINESS ENGLISH PROGRAM

b. Other company name changes

f. Martha Stewart Omnimedia

TASK: 2 LISTEN AND DECIDE IF THE SENTENCES ARE TRUE OR FALSE.

3. Most of the company's consumers are in favour of a name a. True b. False

Taken from: http://learnenglish.britishcouncil.org/en/professionals-podcasts/products-and-brands

 set of products made by a company ___________________________

1. market position a) the combination of products that a company has to offer

3. product mix c) expensive compared to other products of the same type

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