“A REPORT ON MINOR INDUSTRIAL VISIT”

(Submitted in partial fulfillment of requirements of the Degree in Bachelor of Business

Administration of Bangalore University)

By

AJAY KUMAR V
(17NDC26004)

GUIDE

PRAKASH D R

DEPARTMENT OF MANAGEMENT STUDIES

2019-2020

SRI BHAGAWAN MAHAVEER JAIN FIRST GRADE COLLEGE

GEETHA ROAD, ROBERTSONPET, KGF-563122
 CERTIFICATE

This is to certify that AJAY KUMAR V (17NDC26004) is a bona fide student of Sri Bhagawan
Mahaveer Jain First Grade College and has carried out a project entitled “A report on Minor
Industrial Visit”, under my guidance. This project report has been submitted during the
academic year of 2019-2020 in partial fulfillment of requirements of the Degree in Bachelor of
Business Administration of Bangalore University.

GUIDE: HEAD OF DEPARTMENT

PRAKASH D R TONY LAZARUS PREMKUMAR J

Lecturer, Department Of Management Studies Department Of Management Studies

SBMJC, KGF

Date:

Place:

Dr. REKHA SETHI

(Principal)
 DECLARATION

I, AJAY (17NDC26004), do hereby declare the project work entitled A report on Minor
Industrial Visit is a bona fide work carried out by me under the guidance of PRAKASH D R.
This project, as presented in this report, is my original work and has not been presented for any
other University award. This project has been submitted in partial fulfillment of requirements of
the Degree in Bachelor of Business Administration of Bangalore University.

Date: AJAY KUMAR

V

Place: 17NDC26004
 ACKNOWLEDGEMENT

My sincere and profound gratitude to my parents, Principal Dr Rekha Sethi, and my guide
Prakash D R for the kind hearted support and constant encouragement, and healthy criticism and
effort shown towards me and my study report. Without his help it would not have been possible
for me to have shaped the report to its present form

I would also like to thank the Principal of Sri Bhagawan Mahaveer Jain First Grade College,
Dr Rekha Sethi, and the Head of Department of Management, Tony Lazarus Premkumar, for
giving me an opportunity to visit the industries and to make this report study on them.

Last but not least, my heartfelt thanks to all my beloved friends for their grateful suggestions,
support, and cooperation during the study.
 TABLE OF CONTENTS

SERIAL
NO.
CONTENTS PAGE NO.

1. Research Design 01

2. Introduction & Overview 08

3. Company Profiles 14

4. Gallery

5. Bibliography
CHAPTER 1
RESEARCH DESIGN
 INTRODUCTION

Industries in India are a major contributor in India's economy. India is one of the
leading industrialised nations in the world. It is due to the development of Indian
industries that India has become a developing nation from an under-developed nation.
The industrial sector is considered the backbone of any economy. Industries can be
classified into two main types on the basis of their structure. They are manufacturing
industry, which includes heavy and light industries, and small scale industry and
cottage industries.

As we learned how industries were classified according to raw material, size, and
ownership. Here we will learn the distribution of some major industries, which are iron
and steel industry and textile industry are the oldest industries that have had their role in
Indian industrialization. Information technology is an emerging industry. Iron and steel
industries have their firm hold in countries like Germany, USA, China, Japan, and
Russia. While textile industries are flourishing in India, Hong Kong, and South Korea.
The new emerging information technology has their concentration in Silicon Valley of
California and Bangalore of India. An industrial society is a society driven by the use
of technology to enable mass production, supporting a large population with a high
capacity for division of labour. Today, industry is an important part of most societies
and nations. A government must have some kind of industrial policy, regulating
industrial placement, industrial pollution, financing and industrial labor.

Fourth, there are manufacturers of information-processing devices that require

research and sophisticated decision-making. These products are vital to information-
processing activities of above mentioned industries. The products include computers
of various levels and many other microelectronic devices, as well as software
programs. Printing and copying machines, measurement and recording devices of
various kinds, electronic or otherwise, are also in this category. The roles of these
tools are to automate certain information-processing activities. The use of some of
these tools may be very simple (as in the case of some printing), and the processing
done by the tools may be very simple (as in copying and some calculations) rather
than intellectual and sophisticated. In other words, the specialization of these
industries in an economy is neither production of information nor sophisticated
decision-making. Instead, this segment serves as an infrastructure for those activities,
making production of information and decision-making services will be a lot less
efficient.
 2

In addition, these industries tend to be "high-tech" or research intensive - trying to

find more efficient ways to boost efficiency of information production and
sophisticated decision-making. For example, the function of a standard calculator is
quite simple and it is easy to how to use it. However, manufacturing a well-
functioning standard calculator takes a lot of processes, far more than the task of
calculation performed by the users.

Fifth, there are very research-intensive industries that do not serve as infrastructure to
information-production or sophisticated decision-making. Pharmaceutical, food-
processing, some apparel design, and some other "high-tech" industries belong to this
type. These products are not exclusively for information production or sophisticated
decision-making, although many are helpful. Some services, such as medical
examination are in this category as well. One can say these industries involve a great
deal of sophisticated decision-making, although that part is combined with
manufacturing or "non-informational" activities.

Finally, there are industries that are not research intensive, but serve as infrastructure
for information production and sophisticated decision-making. Manufacturing of
office furniture would be a good example, although it sometimes involves research in
ergonomics and development of new materials.

As stated above, this list of candidates for information industries is not a definitive
way of organizing differences that researchers may pay attention to when they define
the term. Among the difficulties is, for example, the position of advertising industry.

Information industries are considered important for several reasons. Even among the
experts who think industries are important, disagreements may exist regarding which
reason to accept and which to reject.

First, an information industry is a rapidly growing part of economy. The demand for
information goods and services from consumers is increasing. In case of consumers,
media including music and motion picture, personal computers, video game-related
industries, are among the information industries. In case of businesses, information
industries include computer programming, system design, so-called FIRE (finance,
insurance, and real estate) industries, telecommunications, and others. When demand
for these industries are growing nationally or internationally, that creates an
opportunity for an urban, regional, or national economy to grow rapidly by
specializing on these sectors.

Second, information industries are considered to boost innovation and productivity of

other industries. An economy with a strong information industry might be a more
competitive one than others, other factors being equal.

3
Third, some believe that the effect of the changing economic structure (or
composition of industries within an economy) is related to the broader social change.

As information becomes the central part of our economic activities we evolve into an
"information society", with an increased role of mass media, digital technologies, and
other mediated information in our daily life, leisure activities, social life, work,
politics, education, art, and many other aspects of society.

STATEMENT OF THE PROBLEM

This study entitled “To know the knowledge of the Industrial business”, in the
business context, has emerged as a form of sustainability governance with advantages
to the economic, environment and social progress. “ STUDY REPORT ON
INDUSTRIAL VISIT”.

SCOPE OF THE STUDY

 For students pursuing professional education courses like marketing, finance,
operations, supply chain, etc., industrial visits help them gain hands-on
experience of how industry operations are executed.
 Industry visits bridge the gap between theoretical training and practical
learning in a real-life environment.
 Industry visits provide opportunity for active/interactive learning experiences
in-class as well outside the classroom environment
 With industry visits, students are able to better identify their prospective areas
of work in the overall organizational function.
 Industry visits help enhance interpersonal skills and communication
techniques.
 Students become more aware of industry practices and regulations during
industry visits.
 Industry visits broaden the outlook of students with exposure to different
workforces from different industries.

4
 OBJECTIVES OF THE STUDY
 The objective of an industrial visit is to provide us an insight regarding internal
working of companies
 We understand that theoretical knowledge is not enough for a successful
professional career.
 With an aim to go beyond academics, industrial visit provides students a
practical perspective of the work place.
 It provided us with an opportunity to learn practically through interaction,
working methods and employment practices.
 It gives us an exposure to current work practices as opposed to possibly
theoretical knowledge being taught at college.
 Industrial visits provide an excellent opportunity to interact with industries and
know more about industrial environment.
 Industrial visits are arranged by colleges for us with an objective of providing us
an opportunity to explore different sectors like IT, Manufacturing, services,
finance and marketing.
 Industrial visit helps to combine theoretical knowledge with practical
knowledge.

SIGNIFICANCE OF THE STUDY

Industrial visits are a complete package which aims at widening the knowledge of
students. It is not just an outing organized by school/college authorities for fun. These
visits are related to your curriculum, so you get to learn things which are beneficial to
you in the future. They are totally educational in nature with rich learning experience.
Industrial visits generate an excitement among students as they get a chance to learn
something outside the confines of their school/college walls. Thus, it adds to a source
of entertainment as well.

An industrial visit is your first-hand experience to anything related to your career. It

helps you gain an active learning experience. Schools and colleges cannot afford to
show you the real methodologies of companies. Therefore, industrial visits are a great
way to gain as much as practical and technical knowledge on your area of interest. Be
it challenges involved in a particular area of interest or nuances to master the field or
scope, everything is covered in an industrial visit. The gap between theoretical
learning and practical exposure is actually bridged by industrial visits.

5
The importance of industrial visits is such that it has been made mandatory in many
institutions. Also, students are always curious about what kind of work they would be
doing after entering their favorite industry. Through industrial visits, they can clarify
their doubts and silence their curiosities. They can communicate with people and
organizations to get a clear idea of their dream job. 

METHODOLOGY OF RESEARCH
The methodology of this study has two types: primary and secondary data. In order to
achieve the objectives of the study, it is necessary to collect information because
information is the heart of any study and is necessary for decision making.

LIMITATION OF THE STUDY

 The biggest disadvantage of industries is that it leads to increase in pollution as
many units emit poisonous gases which over the years have turned out to be the
major cause behind global warming.
 The biggest disadvantage of industries is that it leads to increase in pollution as
many units emit poisonous gases which over the years have turned out to be the
major cause behind global warming.
 Since industries tend to attract many people it leads to problem urbanization
where many people from rural areas shift to urban areas leading to urbanization
problems like lack of housing, congestion, lack of green space, health related
problems and so on.
 It sometimes creates monopolies which ultimately lead to exploitation of
consumers of the country and the huge gap between the rich and poor is also
attributed to the industries.
 During the visit some of them would not be able to note down the points which
are be explained.

 Some of them would not been visited the some of the departments in the
industry.

 If the market is vast, that is, demand for the goods is large, the scale of
production can be increased.

 If the market of an article is limited, its scale of production cannot be increased

 If no invention of machine has been made for the production of an article and it is
being prepared with the help of ordinary tools, large scale production will not be
possible.
 6

 The scale of production is determined by the extent of scientific development in

industry. The scale of production is raised with the scientific development.

 If the production of an article needs raw material which is available in small

quantity or the supply of which is uncertain, production will not be possible on
large scale.

 Large scale production is possible only if labor and capital are available in
abundance and at moderate rates.

 If the market is vast, that is, demand for the goods is large; the scale of
production can be increased. If the market of an article is limited, its scale of
production cannot be increased.
 7

CHAPTER 2
INTRODUCTION & OVERVIEW
 INDTRODUCTION AND OVERVIEW
Industrial visit has its own importance in a career of a student who is pursuing a
professional degree. It is considered as a part of college curriculum. The objective of
an industrial visit is to provide us an insight regarding internal working of companies.
We understand that theoretical knowledge is not enough for a successful professional
career. With an aim to go beyond academics, industrial visit provides students a
practical perspective of the work place. It provided us with an opportunity to learn
practically through interaction, working methods and employment practices. It gives
us an exposure to current work practices as opposed to possibly theoretical knowledge
being taught at college.

Industrial visits provide an excellent opportunity to interact with industries and know
more about industrial environment. Industrial visits are arranged by colleges for us
with an objective of providing us an opportunity to explore different sectors like IT,
Manufacturing, services, finance and marketing. Industrial visit helps to combine
theoretical knowledge with practical knowledge. Industrial realities are opened to the
students through industrial visits. Industrial visit has its own importance in a career of
a student who is pursuing a professional degree. It is considered as a part of college
curriculum and objectives of industrial visit is to provide students an insight regarding
internal working of companies.

We know, theoretical knowledge is not enough for making a good professional career.
With an aim to go beyond academics, industrial visit provides student a practical
perspective on the world of work. It gave an insight of how a business can be started
and what the challenges are come across while you run your own business. It gave a
deep insight on idea generation and shared her experiences. This interaction gave the
students an exposure to current work practices as opposed to possibly theoretical
knowledge being taught at college.

Industrial visits provide an excellent opportunity for the students to interact with
industries and know more about industrial environment.” Industrial visits for the
students with an objective of providing them functional opportunity in different
sectors which also helps to combine theoretical knowledge with industrial knowledge.
Industrial realities are opened to the students through industrial visits. “Industrial visit
is considered as one of the tactical methods of teaching. The main reason behind this,
it lets student to know things practically through interaction, working methods and
employment practices. Moreover, it gives exposure from academic point of view.
Main aim industrial visit is to provide an exposure to students about practical working
environment. They also provide students a good opportunity to gain full awareness
about industrial practices.”
 9

Industrial visit has its own importance in a career of a student who is pursuing a
professional degree. It is considered as a part of college curriculum. The objective of
an industrial visit is to provide students an insight regarding internal working of
companies. We understand that theoretical knowledge is not enough for a successful
professional career. With an aim to go beyond academics, industrial visit provides
students a practical perspective of the work place. It provides students with an
opportunity to learn practically through interaction, working methods and
employment practices. It gives them exposure to current work practices as opposed to
possibly theoretical knowledge being taught at college. Industrial visits provide an
excellent opportunity to interact with industries and know more about industrial
environment. Industrial visits are arranged by colleges for students with an objective
of providing them an opportunity to explore different sectors like IT, Manufacturing,
services, finance and marketing. Industrial visit helps to combine theoretical
knowledge with practical knowledge. Industrial realities are opened to the students
through industrial visits.

We have visited about 8 industries and have learned a myriad of things during the
industrial visit. We also had a lot of fun in the visit. The companies we visited are:

o KOMUL
o MC DONALDS
o ANCHOR
o KALINGA
o ADORE
o UNIMAX
o PEPSI
o ULTRA TECH CEMENT

Educational visits form the core of our efforts to give the students maximum technical
knowledge. These visits help the students to go for the right careers. Technical
education without being face to face to the actual activity places is never going to be
fruitful. Every year we develop a series of extraordinary pre-planned group tours for
students from fresher’s to rising seniors. It provides opportunities to students to
discover new things for themselves, through participation in hands-on activities. In
the first place, these study tours mark a refreshing break from the routine and go
‘beyond bookish.’ Travels and visits are not just the seeing of sights; they trigger
experiential learning that goes on, deep and permanent, in the ideas of living. Thus
happens real education as Francis Bacon opined, “Travel, in young sort, is a part of
education, in the elderly, a part of experience.”
 10

Industrial visits are efforts to bridge the gap between theory and practical. It has many
benefits for the students in various aspects. It help students gain first-hand
information regarding functioning of the industry. It provides opportunities to plan
organize and engage in active learning experiences both inside and outside the
classroom. It is mandatory in various Indian universities hence it also full fills certain
curriculum requirements. Industrial visit is a part of the education process, during
which students visit companies and get insight of on the internal working environment
of the company. The industrial visit also provides an insight on how companies work
and also useful information related to the practical aspects of the course which cannot
be visualized in lectures. We visited 8 industries each and every industry was
introduced separately with their mission, vision, objectives, products etc.

Industrial visit is a part of professional (mostly engineering / MBA /

Diploma) courses, during which students visit companies and get insight of on the
internal working environment of the company. Industry visits sensitize students to the
practical challenges that organizations face in the business world. Industrial visits also
give greater clarity about various management concepts for students as they can
practically see how these concepts are put into action. Visits to manufacturing firms
are useful for students. To understand the nuances and realities of the shop floor, this
in itself is a rare exposure. By visiting the shop floor they get to understand the risky
conditions in which workers work, the people management challenges involved in
managing workers apart from getting hands-on technical knowledge.

Having a successful career in one’s respective field of study has become a great
challenge for today’s students. Specifically, for the one who is in Research,
Engineering and even Management studies. Few decades ago, being a perfectionist in
theoretical studies was sufficient to get placed in industries and gain experience in the
industry. Today the scenario has changed. In the time span of graduate school, the
practical knowledge of industry is required for a successful career.

We see many examples around us, where a person with a technical education
background has his career moving forward in some non-technical stream. Well, not
really many of them would like to be one such example until he has a passion towards
his work. One of the common or obvious reasons would be, lacking the capability to
compete and cope up with their study-related, industrial requirement standards. For a
mechanical or electrical engineering graduate, getting into a core industry or company
is really a hard task because of constant advancements in technology. The rate of
rapid growth in technology is such that, by the time a student finishes his course, the
technology that he studied would be an older one.

Research says that, there is a huge gap between today’s educational system and
industrial requirements. College outcomes do not reach the expectations of a
company. The only way to bridge the gap is connecting students with the industries so
that students will be able to know the needs of the industry and groom themselves
accordingly. And, to do so, Industrial visits to students is a pathway.
 11

The industrial visit also provides an insight on how companies work and also useful
information related to the practical aspects of the course which cannot be visualized in
lectures. With an aim to go beyond academics, these visits are arranged to develop the
insights of the students – attaining practical knowledge and their theoretical
applications thereof.

Industrial visit is considered as one of the most tactical methods of teaching. The
main reason behind this – it lets students to know things practically through
interaction, working methods and employment practices. Moreover, it gives exposure
from academic point of view and provides exposure to practical
working environment, increases practical awareness of various Industrial sectors;
acquaint students with Interesting facts and breath-taking technologies. In addition to
industrial exposure and knowledge, this will increase the internship and placement
opportunities.

Not only students from engineering field opt for Industrial visits but Management
studies students too should have the knowledge of this. For Management students, the
benefits of this program are many. Not only are the students initiated into the
industrial world as managers but are also made aware of the practical limitations
posed by real-life situations. In addition, the students also benefit in the following
ways. They get an opportunity to gain in-depth knowledge about the field of their
interest, helping them make the correct career choice in future. Interfacing with the
industry gives them a chance to build networks and hone their business
communication skills. The program enables the students to apply their classroom
learning to a real-life situation while being mentored by a variety of industry experts.
 12

COMPANY PROFILES
 TABLE OF LIST OF COMPANIES VISITED

SERIAL
NO.
LIST OF COMPANIES PAGE NO.

1. Komul 16

2. McDonald’s 29

3. Anchor Electricals Pvt. Ltd. 41

4. Kalinga Stone 49

5. Adore Welding Ltd. 58

6. PepsiCo India 66

7. Unimax Writing Industries 77

8. Ultratech Cement Ltd. 83

 14

KOMUL
(KOLAR CHIKKABALLAPURA DISTRICT CO-OPERATIVE
MILK PRODUCERS UNION LTD.)
 15

COMPANY PROFILE

SERIAL NO. COMPANY PROFILE

1. Introduction

2. Mission & Vision

3. About the Milk

4. Products

5. Quality Policy

6. Quality Assurance

7. Achievements & Activities

8. Conclusion
 16

INTRODUCTON

Kolar-Chikkaballapura District Co-operative Milk Producers Union Ltd.,

(KOMUL) is a district level apex organization of milk cooperatives in Karnataka. It is
Karnataka’s second highest milk producing district organization, which aims to
provide remunerative returns to the farmers by eliminating the middlemen. KOMUL
serves the interest of consumers by providing quality milk & a variety of milk
products at a moderate price. The milk is collected from farmers (who are its
members), processed and sold in the market under the brand name of Nandini.
KOMUL is registered under Co-operative Societies Act from Bangalore District Co-
operative Milk Producers Union on 23/03/1987. Their area of operations is restricted
to Kolar and Chikkaballapura Districts having 2,919 villages of 11 revenue Taluks,
but their products have also reached many other parts of the state. The Share Capital
of the Union as on 2015-16 was Rs.3408.9 Lakhs. It is KOMUL first installed “Bulk
Milk Coolers & Community Milking Machines” at Society level in the state of
Karnataka to get the quality milk required for UHT milk packed at Kolar Dairy under
the brand name of nandini ‘Good-Life ’. Presently Union has full pledged dairy at
Kolar with an installed capacity of 2.0 LLPD, and three chilling centers at
Chinthamani, Sadli, & Gowribidnur with 1.0 LLPD capacity each respectively.
KOMUL started marketing of liquid milk in polythene sachets in entire Kolar District
and parts of Bangalore City since 1994. The annual rate of growth in milk production
in India is between 5-6 per cent, against the worlds at 1 per cent. India’s annual milk
production has more than trebled in the last 30 years, rising from 21 million tons in
1968 to an anticipated 80 million tons in 2001.

Address: Kolar Dairy Premises, NH 4,

Huthur Post, Kolar,
Karnataka-563102
Webmail: [email protected], [email protected]

Phone: 08152-282300

Official website: http://www.komul.coop/

 17

MISSION & VISION

Mission

Kolar – Chikkaballapura Milk Union to continuously procure quality milk by

providing remunerative price & technical input services to Producers and supply
quality Milk & Milk Products to the consumers. It also strives to achieve top position
in the dairy industry by improving the financial position of the union.

Vision 2020

 Kolar-Chikkaballapura will collect 20 Lakh liters of milk per day.

 The entire milk will be collected through Bulk Milk Coolers and computerized
systems at villages.
 Kolar-Chikkaballapura milk quality will be a Global Benchmark.
 Milk products manufactured from the raw milk received in the Kolar District will
be of International Standards.
 18

ABOUT THE MILK

Milk is almost a complete food, constituting of high nutritive value. It also

provides body building proteins, energy giving lactose, and fat and other minerals.
Milk is the essential part of the healthy Indian diet, and KOMUL ensures that the milk
that they offer has the right amount of fat, lactose and SNF content. Milk procurement
on daily basis is collected from 1799 DCS (Distribution Control System), which
comprises of 2.78 lakh members. The present average milk procurement during the
year 2016-17 was 9.63 lakh kgs per day and the Union has registered an approximate
of 9% for the last 5 years. At present milk is purchased from DCS at a price of Rs
26.05 per kg and the DCS pay Rs 25.00 per kg to the producers. The cost per kg of
milk is calculated based on the fat and SNF quality of milk. The basic price is
calculated for 3.5% Fat and 8.5% SNF. In the year 2016-17 the Union has paid Rs
74.86 crores to milk producers within the District.

Milk products offered:

 Pasteurized Tone Milk (less fat and in a blue packet)
 Pasteurized Tone Milk (comparatively more fat and in an orange packet)
 Nandini Double Toned Milk (yellow packet)
 Homogenized Cow’s Pure Milk (green packet)
 Goodlife Milk
 Goodlife Slim Milk
 Sampoorna Standardized Milk
 Smart Double Toned Milk
 Goodlife UHT Long Life Milk

SALES OF MILK AND PRODUCT

Sl Particulars Unit 2015-16 2016-17 2017-18 2018-19

No.
1. Liquid Milk Ltrs 288705 280785 290708 295645
sales
(Avg/Day)
2. UHT milk Ltrs 214858 211761 224567 223456
sales
(Avg/Day)
 3. Curd Kgs 23479 24323 25878 27673
(Avg/Day)

19

PRODUCTS

KOMUL offers a wide range of products to the market at considerate prices.

The prices are comparatively high yet the products do have a competitive demand
which renders the company’s sales highly profitable. The brand image of KOMUL,
Nandini, is well established which allows the company to have massive sales volumes
and their products to be sold at comparatively high prices. Komul processes a variety
of milk and its products, as its raw materials is the milk, so it can use this milk a for
variety of purposes.

The list of KOMUL products is as follows:

 Pasteurized toned milk

 Pasteurized full cream milk
 Homogenized toned milk
 Nandini good life
 Nandini smart
 Nandini slim
 Masala butter milk
 Butter
 Ghee
 Cheese
 Curd
 Peda
 Gulab jamoon mix
 Badam powder
 Flavoured milk
 Khova
 Ice cream

The above products are manufactured by the Komul, which are then distributed across
kolar district. Kolar is called as the milk city of Karnataka, the second highest
quantity of milk producer (processor) district in Karnataka.
 20

QUALITY POLICY

Our Quality Policy

“KOMUL is committed to supply safe Milk and Milk products to the satisfaction of
customers:

1. By adopting accepted and appropriate methods and technology in procurement,

processing, manufacturing packing and prompt delivery of milk and milk
products.
2. Maintaining by constant communication with all the parties involved in the food
chain to achieve ultimate goal of supplying good quality milk and milk products.
3. By complying with statutory and regulatory requirements.

This commitment is supported by measurable objectives and shall be reviewed for

continued suitability from time to time.”

Reasons as to why Kolar-Chikkaballapur Milk Union Ltd. go for Quality Milk

Production are:

1. Quality prerequisite for growth and competitive edge.

2. Need of high quality raw milk for the production of “Good Life” brand UHT
Milk.
3. Need to produce Value Added Products like cheese; fruit based drinking, yogurt,
sweets, milkshakes, and set curds, etc.
4. India being a signatory of WTO has to adhere to the standards laid down by the
World Trade Body.
5. The future of India’s dairy industry will have to be built on Quality.
 21

QUALITY ASSURANCE

Considering the health of consumers and as per FSSAI rules, Kolar

Chikkaballapura Co-Operative Milk Union is striving to provide quality milk and
milk products to consumers. The Union procures an average of 10.7 lakh kgs milk on
a daily basis, collected from 1799 DCS. The quality analysis of this enormous
quantity of milk requires analyzing and testing at various levels, like MPCs, BMC,
CC, and at dairy level before it is taken for processing. The quality of milk is
maintained by using modern technology and various testing mechanisms. The Union
also has a laboratory with the required facilities for the analysis of milk and products,
and ingredients as per the procedures. The laboratory is also equipped with packing
materials used for milk and milk products. The Union assures that it will comply with
GMP & GHP practices relevant to the Industry at different levels of processing, which
enables us them to have a significant quality management system. The quality and
efficiency of the equipment and machines are of the highest standards. The
cleanliness and sterility of the milk, products, equipment and machinery, and plant are
the most prior concerns of the Union. Under Clean Milk Production Program Union
128 Bulk Milk Coolers and other advanced machinery and equipment have been
procured. The dairy along with 3 Chilling Centers has obtained certification for  ISO-
22000.

SAMPLING & TESTING OF MILK

After thorough mixing a sample of the entire batch of milk is taken for analysis and
testing. The following tests are carried out on the sample of milk taken:

PLATFORM TESTS:

 Organoleptic Test

This is the most basic test for milk at the stage of receiving at the dairy. The
human organs, like the nose, tongue, and eyes, are used to check for any
difference in the color of milk, presence of extraneous matter, foul or abnormal
smell or flavor.

 Clot on Boiling

This is an expeditious test to determine the feasibility and suitability of the milk
for processing. If the milk clots on the sides of the test tube or at the bottom, it
 indicates poor keeping quality. Such milk will not withstand pasteurization, when
milk is heated to 72.6`C and held at that temperature for 15 seconds.

22

 Sediment Test

Sediment test is used as a quantitative measure of indicating the cleanliness of

milk with respect to invisible dirt and dust particles in milk. Filter cards and
wool is used to remove such dirt and particles.

 Alcohol Test

This test is carried out for quick assessment of stability of milk for advanced
heat processing, particularly for condensation and sterilization. The test helps
detect abnormal milk such as colostrums, late lactation milk, milk from animals
suffering from mastitis and also milk in which the mineral balance has been
disturbed.

 Acidity

Although titratable acidity is not a true measure of lactic acid present in the
milk, it reflects the acidity produced in the milk as a outcome of bacterial
activity. Hence, titratable acidity is employed to ascertain the keeping quality
and suitability of milk for heat processing.

 Determination of fat

The commercial value of milk is mainly based on its fat content. Butyrometer
methods are employed for the rapid and routine determination of fat in milk.
The method depends on the liberation of fat by the action of sulphuric acid on
milk in the butyrometer which are then centrifuged to aid the separation of fat.

 Estimation of SNF

Gravimetric method is the standard method of estimation of total solids and

solids not fat. The estimation of total solids and SNF is generally done by
determining the specific gravity of milk with a lactometer, the fat by Gerber
method and employing a formula involving specific gravity, fat and constant
factor. Presently the 2 stage BIS formula is followed to assess SNF/TS contents
very nearer to gravimetric method of estimation. The formula is:
SNF = (CLR/4) +0.25 * Fat% +0.35

 Determination of Adulterants
 Many people would add scrupulous elements among products (milk and milk
products) to deceive the Dairy Co-Operative Society and the general public at
large. The Union has well equipped, efficient laboratories to seal such inflows to
the Union by having suitable testing mechanisms at Dairy Co-Operatives levels,
BMC, CC and all processing units.

23

MICROBIOLOGICAL ANALYSIS OF MILK:

 Methylene Blue Reduction Test

This test is used for both raw as well as pasteurized milk. The time taken to
reduce the color of the dye methylene blue by the milk sample indicates the
microbial load present. The change in the color appears because the bacteria in
the milk ferment the milk sugar.

 Phosphatase Test

This test is applied on pasteurized milk to note the efficiency of the

pasteurization done. It is done to ensure that the milk has been heated
adequately during the pasteurization process. It is based on the concept that
phosphatase is an enzyme which liberates inorganic phosphate from organic
compounds which contains phosphates in an ester linkage.

 Standard Plate Count

The bacterial quantity in the milk sample can be determined by the standard
plate count technique; this allows us to know the number of colonies forming
per ml of milk. Clean milk will have an impeccable quantity of bacteria than that
of collected or handled under unsanitary conditions or improper refrigeration.
 24

ACHEIVEMENTS & ACTIVITIES

The many and various activities carried out by the Kolar Chikkaballapura Co-
Operative Milk Union is as follows:

 Second largest procurer of milk among KMF unions.

 During the year 1994-95 the Union was the first to introduce the “Operation
Theileriasis” vaccination program in India.
 In 1999 Installation of AMC units at DCS level and for the first time in the
history of Karnataka, inauguration of BMC centers were done under the
jurisdiction of KOMUL.
 Inauguration of Animal Disease Diagnostic Laboratory at Chintamani chilling
center campus in 2001.This laboratory has facilities to undertake routine
Hematological, Parasitological, Bacteriological, Screening of animals in addition to
examination of dung samples for Parasitic ova, Skin scraping for external parasites and
Anti-Biotic Sensitivity Test against infectious agents causing Mastitis and Metritis.
 In the year 2002-03 Inauguration of Community Machine Milking Parlors
(centers), which was the first of its kind in all of India.
 For the first time in Karnataka, a “Clean Milk Program” was started in the year
2003-04.
 In 2003-04 mass vaccination programs for Foot and Mouth Diseases were
carried out, in coordination with Animal Husbandry Department, Government of
Karnataka. Every year these vaccination programmes are being carried out at
regular intervals to prevent periodical outbreaks.
 In 2006 the Producers Welfare Trust was started to ensure that the welfare of the
producers and their milk is of prior concern to the Union.
 The Union provides “Emergency Visit Service” from the sub centers at Taluk
levels. As of today there are about 30 Emergency Visit route vehicles (including
Animal Health Camp routes) operating in the entire district. Health camps are
conducted at every AI (Artificial Insemination) center once in 3 Months and at
non AI centers once in 6 months.
 The STEP program was implemented by the Union to train and upgrade the
skills of the members or producers of the Union. Through this program the
Union has also employed and simultaneously empowered many women within
the district. At the end of April, 2009 the Union has 127 exclusive Women
Dairy Co-operative Societies, out of which 101 DCS are covered under this
program.
  In order to improve the milk production, the Union pays maximum attention to
the management and feeding conditions of dairy animals. The balanced cattle
feed is distributed by the Federation’s Rajanakunte Feed Plant, by selling it to
DCS on credit basis. The amount is then recovered from milk bills on monthly
basis. For cultivation of fodder, the Union also supplies Legume seeds and Non-
Legume root slips to the members or producers at 100% & 75% subsidy
respectively.

25

Achievements and awards:

 First to implement Community Milking Machines in India.

 Highest number of BMCS in the village after Gujarat.
 First UTH Tetrapak Plant in Karnataka with variants like “Good Life”, “Smart”,
and “Slim”.
 Implementation of “Total Energy Management” scheme at all the Dairies.
 Kolar Chikkaballapura Dairy with 3 Milk Chilling Centers is certified for ISO-
9001 in 2000.
 Successful implementation and functioning of Farmer’s Health Insurance named
“Yashawini”.
 In 2003 and 2004 the Union bagged Second Place for the National Productivity
Council Award.
 In 2006 the Union bagged Best Co-operative Union Award in the State.
 The Union received Energy Conservation Award both from Central and State
Governments in December, 2008.
 In 2009 Union got First Place in National Energy Award and 2nd place in State
Energy Conservation Award.
 26

CONCLUSION

Under Co-operative Sector, Kolar Chikkaballapura Co-Operative Milk Union

Limited (KOMUL) is totally an autonomous organization. KOMUL functions through
an elected management committee, operating in the Kolar district comprising of
Taluks. Through my visit to the plant in Kolar Chikkaballapura, I was able to see and
acknowledge the standards and operations of the Union. The organization plays a
huge role in procuring, processing and distributing massive quantities of quality milk
throughout most parts of the state of Karnataka. The milk is collected after thorough
testing from 1799 DCS (comprising of 2.78 lakh members). This milk is then
processed, pasteurized, and converted as per the requirements in the market. The milk
and milk products are marketed and distributed under the brand name “Nandini”,
which is apparently monopolistic giant in the milk industry. The Union also carries
out a variety of activities to ensure the welfare of the producers (farmers), the cattle
and dairy animals, and the fodder and cattle feed. All these actions are taken to obtain
quality milk from well trained and productive producers. The milk is processed and
maintained in pristine and sterile plants and centers with the clean and modern
equipment and machinery. The Union has and will continue to empower the life of
low income farmers by encouraging and supporting them in this industry.

The company has a good team of trained personnel in each department. As what has
been observed, automation by computerization of each department and networking
the whole system has further amplified their operations and reach in the market. This
has also known to have increased productivity of the company with the available
resources. We all benefited from the visit because we got a chance to discuss with
different expert.
 27

McDonald’s Corporation
(KOLAR)
 28

COMPANY PROFILE

SERIAL NO. COMPANY PROFILE

1. Introduction

2. Mission & Vision Statements

3. Products and Menu

4. Quality & Customer Care

5. Promotional Activities

6. CSR & Charity Activities

7. Conclusion
 29

INTRODUTION

McDonald's Corporation is an American fast food company, founded in the 1940 as a

restaurant operated by Richard and Maurice McDonald, in San Bernardino,
California, United States. They remodeled their business as a hamburger stand, which
later turned the company into a franchise. Now it is the world's leading global food
service retailer with more than 37,550 locations serving approximately 70 million
customers in more than 100 countries each day. Stephen J. Easterbrook is now the
President and CEO of McDonald's and it is Headquartered in Chicago, Illinois, US.
McDonald's is the world's second-largest private employer with an approximate of 1.7
million employees, earning annual revenue of around US$ 21 billion. More than 80%
of McDonald's restaurants worldwide are owned and operated by independent local
business men and women. These individually owned and operational independent
businesses are franchises, from which the company earns a significant portion of its
revenue from rental payments.

The McDonald's Corporation revenues come from the rent, royalties, and fees paid by
the franchisees, as well as sales in company-operated restaurants. According to two
reports published in 2018, McDonald's is the world's second-largest private employer
with 1.7 million employees (behind Wal-Mart with 2.3 million employees).
McDonald's predominantly sells hamburgers, various types of chicken, chicken
sandwiches, French fries, soft drinks, breakfast items, and desserts. In most markets
around the globe, McDonald's offers salads and vegetarian items, wraps and other
localized fare. One of such franchises is in the Highway Star Restaurant in Kolar,
Karnataka, India.

Address: No. 11 and 12 Highway Star Restaurant,

NH75, Venkatapura,

Karnataka-563131

Official website: www.mcdonalds.com

corporate.mcdonalds.com
Phone Number: +91 22 – 49135000

+089283 04247

30

MISSION & VISION STATEMENTS

As the biggest fast food restaurant chain in the world, the company considers its
corporate vision and mission statements as essential policy and strategic management
tools to ensure continuous growth. A firm’s corporate mission statement sets the
purpose and related activities of the business. McDonald's main aims are to serve
good food for great value in a friendly, fun environment, as well as being a socially
responsible company that provides good returns to our shareholders.

McDonald's corporate mission is “to be our customers' favorite place and way to eat

and drink.” This mission statement highlights the significance of customers as the
business focus, while maintaining the company as a major influence on their food and
beverage purchase decisions.

McDonald’s corporate vision is “to move with velocity to drive profitable growth and
become an even better McDonald’s serving more customers delicious food each day
around the world.” 
 31

PRODUCTS & MENU

McDonald's predominantly sells hamburgers, various types of chicken, chicken

sandwiches, French fries, soft drinks, breakfast items, and desserts. In most markets,
McDonald's offers salads and vegetarian items, wraps and other localized fare. On a
seasonal basis, McDonald's offers the McRib sandwich. Some speculate the
seasonality of the McRib adds to its appeal.

Products are offered as either "dine-in" (where the customer opts to eat in the
restaurant) or "take-out" (where the customer opts to take the food off the premises).
"Dine-in" meals are provided on a plastic tray with a paper insert on the floor of the
tray. "Take-out" meals are usually delivered with the contents enclosed in a distinctive
McDonald's-branded brown paper bag. In both cases, the individual items are
wrapped or boxed as appropriate.

Since Steve Easterbrook became CEO of the company, McDonald's has streamlined
the menu which in the United States contained nearly 200 items. The company has
also looked to introduce healthier options, and removed high-fructose corn syrup from
hamburger buns. The company has also removed artificial preservatives from Chicken
McNuggets, replacing chicken skin, safflower oil and citric acid found in Chicken
McNuggets with pea starch, rice starch and powdered lemon juice.

In September 2018, McDonald's USA announced that they no longer use artificial
preservatives, flavors and colors entirely from seven classic burgers sold in the U.S.,
including the hamburger, cheeseburger, double cheeseburger, McDouble, Quarter
Pounder with Cheese, double Quarter Pounder with Cheese and the Big Mac.
Nevertheless, the pickles will still be made with an artificial preservative, although
customers can choose to opt out of getting pickles with their burgers.

McDonalds offers a myriad of products, at various considerate prices. The

McDonalds at Highway Star Restaurant in Kolar offers over 70 various dishes. There
is an option of delivery to which can be done by ordering on Justdial. As per the
reviews the food is top notch and of great quality. The service rendered by the
restaurant is also of tremendous quality and has a friendly environment.

32

QUALITY & CUSTOMER CARE

McDonald’s vision is to be the world’s best quick service restaurant

experience. Being the best means providing outstanding quality, service, cleanliness,
and value, so that they make every customer in every restaurant smile. McDonald's
India ensures that the highest level of food safety standards is consistently maintained
across all their restaurants. To ensure this, they have spent six years prior to opening the
first restaurant in India to establish a unique cold chain with advanced traceability
systems. This is integral to help us reinforce stringent international standards of food ,
safety, and quality by tracing every ingredient that goes into their products. This has
also immensely benefited both local farmers and customers and has brought about a
veritable revolution in the QSR Industry. At first the company’s franchises in India have
not followed or responded well to food and quality concerns. The issue was with Vikram
Bakshi (Connaught Plaza Restaurants Private Limited, Delhi), McDonald’s estranged
partner, which was carried on for more four years. McDonalds had continuously ignored
the food quality concerns raised by him, which resulted in a temporary ban of the
trade mark and franchising of the company in India. The main reason of the quality
issues was due to the unhealthy and improper supply chains. Many steps and
initiatives have been taken by the company to better the quality standards over the
years. The company’s franchises are now doing significantly well and all is according
to the quality requirements and standards.

 [email protected]
Gift Voucher Inquiry: [email protected]
Customer Feedback: +91 22 – 49135000

Animal welfare standards

In 2015, McDonald's pledged to stop using eggs from battery cage facilities by 2025.
Since McDonald's purchases over 2 billion eggs per year or 4 percent of eggs
produced in the United States, the switch is expected to have a major impact on the
egg industry and is part of a general trend toward cage-free eggs driven by consumer
concern over the harsh living conditions of hens. The aviary systems from which the
new eggs will be sourced are troubled by much higher mortality rates, as well as
introducing environmental and worker safety problems. The high hen mortality rate,
which is more than double that of battery cage systems, will require new research to
mitigate. The facilities also have higher ammonia levels due to faeces being kicked up
into the air. Producers raised concerns about the production cost, which is expected to
increase by 36%. McDonald's continues to source pork from facilities that
use gestation crates, but pledges to faze them out.

33

PROMOTIONAL TECHNIQUES & ACTIVITIES

In 1996, first McDonald’s restaurant opened on Oct. 13, at Basant Lok, Vasant
Vihar, New Delhi. McDonald’s India is a 50 – 50 JV partnership between
McDonald’s Corporation (U.S.A) and two Indian businessman Amit Jatia (Hardcastle
Restaurants Private Limited, Mumbai) and Vikram Bakshi (Connaught Plaza
Restaurants Private Limited, Delhi). Approximately 75% of the menu available in
McDonald’s in India is Indianized and specifically designed to woo Indian customers.

The 4Ps of the Marketing Mix in India:

Product:

McDonald’s places considerable emphasis on developing a menu which customers

want. Market research establishes exactly what this is. However, customers’
requirements change over time. In order to meet these changes, McDonald’s has
introduced new products and phased out old ones, and will continue to do so. Care is
taken not to adversely affect the sales of one choice by introducing a new choice,
which will cannibalize sales from the existing one (trade off). McDonald’s knows that
items on its menu will vary in popularity. Their ability to generate profits will vary at
different points in their cycle. In India McDonalds has a diversified product range
focusing more on the vegetarian products as most consumers in India are primarily
vegetarian. The happy meal for the children is a great seller among others.
McDonalds have to be very careful in India while growing their business. In India you
go out and you will get a ready to eat snacks and that too in a cheap price. So
McDonalds has a direct competition with Indian street fast food which has a many
varieties and it is very popular amongst the people. The franchises offer products that
are a comparison between Indian Burger (Vada Pav) & McDonalds Burger to tackle
this adversary.

Price:
The customer’s perception of value is an important determinant of the price charged.
Customers draw their own mental picture of what a product is worth. A product is
more than a physical item; it also has psychological connotations for the customer.
The danger of using low price as a marketing tool is that the customer may feel that
quality is being compromised. It is important when deciding on price to be fully
aware of the brand and its integrity. In India the most authentic cuisine of India is the
Indian street food, which can be bought only for a few rupees from the portable stalls
found in the Indian cities and town. Street food is popular mainly because they are
available at half of the price of any restaurant food. Take-out food, junk food, snacks
and fast food are available easily and it doesn’t take much time to prepare so it is very
quick in eating.

34

The Indian Street Food varies from region to region .The typical North Indian street
food is Chaat, a generic name for all tangy spicy and not very nutritious delicacies. In
India in different region has their own different specialties and which are easy to get it
and cheap in price. So in India to compete with the Indian local street fast food,
McDonalds has to work hard to build its position and keep on competing and growing
each day. McDonalds mainly uses the value ladder strategy which helps to satisfy
consumers with different price perceptions.

Value Ladder strategy:-

a) Started offering value meals in a range of prices.

b) Ensure affordability and attract widest section of customers.

c) Brought the customer and provided a range of entry level products.

d) Try those new items and graduate to higher-rungs.

e) For example, if a customer starts with McAloo Tikki, he will finally graduate to
McVeggie and so in Non veg.

Promotion:

The promotions aspect of the marketing mix covers all types of marketing
communications. One of the methods employed is advertising. Advertising is
conducted on TV, radio, in cinema, online, using poster sites and in the press for
example in newspapers and magazines. Other promotional methods include sales
promotions, point of sale display, merchandising, direct mail, loyalty schemes, door
drops, etc. The skill in marketing communications is to develop a campaign which
uses several of these methods in a way that provides the most effective results. This
may be supported by in-store promotions to get people to try the product and a
collectable promotional device to encourage them to keep on buying the item. At
McDonalds the prime focus is on targeting children. In happy meals too which are
targeted at children small toys are given along with the meal. Apart from this, various
schemes for winning prices by way of lucky draws and also scratch cards are given
when an order is placed on the various mean combos. McDonalds, for years has
maintained an extensive promotion strategy with highest spending on marketing
amongst all its competitors. “I’m loving it” is an international branding campaign
which was launched in 2003 and has proved to be its biggest success. While “aap ke
zamaane mein baap ke zamaane ke daam” is a highly localized campaign, which is
aimed at attracting the masses through its happy price menu.

While advertising McDonald’s focuses on the following for an overall effective

experience for its customers:

“Brand globally and act locally”.

35

“Overall it is doing what it does the best – marketing.”

“Intensive advertising aimed at children.”

“Paper mats on trays ensure that no new scheme goes unnoticed.”

McDonalds uses many different strategies to attract a specific niche market, such as:
 Happy meals for kids around the age of 3-12 years old.
 They also include toys for children. This encourages parents to buy them for their
children.
 They allow the option of having kids’ parties at McDonalds.
 Family meals (dinner deals)
 McCafe (attracts older people so they can grab lunch and coffee at the same time)

McDonalds promotes their company through a wide range of promotion strategies:

 Advertising (TV, bus stops, radio, billboards, newspapers/magazines)

 Sponsorship (2012 Olympics)
 Product Placement
 Competitions (win a holiday to Bali)
 Lunch hour specials (12pm-2pm)
 Music and TV's to entertain customers

Place:

Place, as an element of the marketing mix, is not just about the physical location or
distribution points for products. It encompasses the management of a range of
processes involved in bringing products to the end consumer. McDonald’s outlets are
very evenly spread throughout the cities making them very accessible. Drive in and
drive through options make McDonald’s products further convenient to the
consumers. McDonald’s has to assess and always study the market for possible
increases in demand and other opportunities available in the market.
 36

CSR & CHARITY ACTIVITIES

McDonald’s has many schemes towards social betterment and responsibility.

A few of those schemes are as follows:

McHappy Day
McHappy Day is an annual event at McDonald's, during which a percentage of the
day's sales go to charity. It is the signature fundraising event for Ronald McDonald
House Charities. In 2007, it was celebrated in 17 countries: Argentina, Australia,
Austria, Brazil, Canada, England, Finland, France, Guatemala, Hungary, Ireland, New
Zealand, Norway, Sweden, Switzerland, the United States, and Uruguay. According
to the Australian McHappy Day website, McHappy Day raised $20.4 million in 2009.
McDonald's Monopoly donation
In 1995, St. Jude Children's Research Hospital received an anonymous letter
postmarked in Dallas, Texas, containing a $1 million winning McDonald's
Monopoly game piece. McDonald's officials came to the hospital, accompanied by a
representative from the accounting firm Arthur Andersen, who examined the card
under a jeweler's eyepiece, handled it with plastic gloves, and verified it as a winner.
Although game rules prohibited the transfer of prizes, McDonald's waived the rule
and made the annual $50,000 annuity payments for the full 20-year period through
2014, even after learning that the piece was sent by an individual involved in an
embezzlement scheme intended to defraud McDonald's.
McRefugee
McRefugees are poor people in Hong Kong, Japan, and China who use McDonald's
24-hour restaurants as a temporary hostel. One in five of Hong Kong's population
lives below the poverty line. These McRefufees temporarily shelter and feed the
people in need nearby. The rise of McRefugees was first documented by photographer
Suraj Katra in 2013. Connaught Plaza Restaurants Limited (CPRL, which was, until
last week, a 50:50 joint venture (JV) between Bakshi and McDonald's India Private,
now operates 169 outlets in the north and east of the country. In the west and
south, McDonald's has a separate partnership with the Amit Jatia-led Hardcastle
Restaurants.
Other activities
 27% of positions at vice president and above levels are held by women
 More than 25% of managers in company-owned restaurants are women or
people of color
 Ronald McDonald House Charities served 5.7 million children and their families
in 2014

37

 The company has made a pledge for responsible marketing for children in 52
countries
 132,186 pieces of energy efficient equipment was bought by McDonald’s
Corporation and its Franchisees in 2014. This is estimated to save about 142 gig
watt hours and USD 14.2 million in energy costs

2012-2013 CSR & Sustainability Report

McDonald’s has released the framework in conjunction with the
Company’s 2012-2013 CSR & Sustainability Report. This framework is designed to
position the company for the future, while generating measurable, positive impacts for
society. In creating the framework, McDonald’s continued its historically
collaborative approach by consulting with suppliers, franchisees, customers and more
than a dozen sustainability experts, NGOs and socially responsible investment
organizations. The theme of the 2012-2013 CSR & Sustainability Report is, “Our
Journey Together. For Good.”
McDonald’s 2020 CSR & Sustainability Framework aspirational goals include:
 Supporting sustainable beef production by collaborating to develop global
principles and criteria, and committing to begin purchasing a portion of beef
from verified sustainable sources in 2016.
 Sourcing 100 percent of coffee, palm oil and fish that is verified to support
sustainable production.
 Procuring 100 percent of fiber-based packaging from certified or recycled
sources.
 Serving 100 percent more fruit, vegetables, low-fat dairy or whole grains
in nine of its top markets.
 Increasing in-restaurant recycling to 50 percent and minimizing waste in
nine of its top markets.
 Increasing energy efficiency in company-owned restaurants by 20 percent
in seven of its top markets.

Highlights from the report include:

 Committing to the Clinton Global Initiative in collaboration with the
Alliance for a Healthier Generation to make nutritious choices and nutrition
education a bigger part of the McDonald’s experience.
 Offering fruits, vegetables, or low-fat dairy in Happy Meals in more than
95% of our restaurants around the world.
 Sourcing 100% of whitefish from fisheries that are verified sustainable.
 Installing approximately 300,000 pieces of more energy efficient kitchen
and building equipment in restaurants worldwide since 2010.
 Of the more than 34,000 restaurants surveyed in 2013, about 90% reported
recycling used cooking oil and about 77% reported recycling corrugated
cardboard.

38

CONCLUSION

McDonald is the world’s leading food service retailer with more than 30,000
restaurants in 119 countries serving 46 million customers each day. Approximately
85% of McDonald’s restaurants worldwide are owned and operated by independent,
local businessmen and women. As a conclusion, everyone prefers to eat McDonalds.
The last half of the twentieth century witnessed the development of many fast food
chains. None were as successful as McDonalds at maximizing profit. The fast
food industry in India has evolved with the changing lifestyles of the young Indian
population. The sheer variety of gastronomic preferences across the regions,
hereditary or acquired, has brought about different modules across the country. It may
take some time for the local enterprise to mature to the level of international players
in the field. The eating-out market in India, which is dominated by unorganised
players, is expected to reach $131 billion by 2022. The total sales of quick-service
restaurants are estimated to grow by 9.2% to reach $21.6 billion by then, according to
Euromonitor data. Further the western fast food market that is just 1.3% of the overall
eating-out market, is expected to grow the fastest, by 13.4% to reach $1.8 billion in
2022. Despite facing many problems due to inadherence of quality standards before,
tough competition from street food vendors, and improper performance of the main
products, the company still thrives.

After entering India more than two decades ago, burger and fries chain McDonald’s
posted its first profit during year-to-March 2018, amid a long-drawn legal dispute
with one of its key licensee partners. McDonald’s has formulated its 2020
Aspirational Goals that explain the measures of sustainable sourcing of foods and
packaging, providing balanced choices to customers, developing and operating
environmentally efficient McDonald’s restaurants and supporting local communities
to be initiated by the company. McDonald's has become emblematic of globalization,
sometimes referred to as the "McDonaldization" of society.

The company can be followed on Facebook (www.facebook.com/mcdonaldscorp) and

Twitter (http://twitter.com/McDonaldsCorp).

39

ANCHOR ELECTRONICS
 40

COMPANY PROFILE

SERIAL NO. COMPANY PROFILE

1. Introduction

2. Mission & Vision Statements

3. Important Milestones

4. Products

5. CSR & Charity Activities

6. Conclusion
 41

INTRODUTION

Established in 1963, Anchor Electricals Pvt. Ltd. now Panasonic Life Solutions India
Pvt. Ltd. is a wholly owned subsidiary of the Panasonic Corporation. Panasonic
acquired Anchor, the 50-year-old Indian family-owned electrical equipment brand, in
2007. The company produces low-voltage electrical switches and accessories,
switchgear and protection devices, wires & cables, lamps & luminaires and fans. It
also sells home automation products from Panasonic.

The company's new manufacturing unit has been built at Daman, India. The
investment for the plant has been Rs 200 crores and will produce a complete range of
wiring devices. The plants current production capacity is of 240 million units. For the
first two years, the products manufactured at Daman will cater to the domestic
market. By 2015 the company was expecting 5 percent of their revenues to come from
exports. The factory has adopted features like installation of LED lighting, solar
panels and use of treated sewage water. Anchor’s experience, skill set, and
understanding of the Indian market is unmatched in the field of electrical products
since 1963. With a constantly expanding product range and growing market share,
Anchor is one of the largest domestic manufacturers of electrical construction
materials.

The Company offers wires, cables, switchgears, lights, luminaries, fans, circuit
breakers, heat and smoke detectors, video door phones, and other electrical products.
Anchor Electricals serves customers in India. The implementation and its benefits for
industrial organization, the results showed that the technique is very useful, applicable
and beneficial. Every machine is automated and division of man power has greater
efficiency with advanced technologies and provided with a good canteen. The Indian
government has been promoting the housing industry, which has a lot of scope for
growth in production and demand of electronic appliances. Money and intent is not
something the company lacks. At present, the biggest two segments are indoor air
quality (fans, air purifiers, ventilators, exhaust fans) and lighting, which will be the
main focus. Anchor, being a debt-free and cash-rich company, is at a competitive
advantage, which will make expanding their manufacturing facilities a piece of cake.
The company's seven manufacturing facilities will reach its full capacity by 2020.

Address: Survey No. 34,

Near Silver Industrial Estate,

Bhimpore, Daman and Diu 396210

42

VISION & MISSION

“Anchor’s mission is to manufacture, Innovative, Eco-Friendly, Energy

saving world class products for making user’s life simpler, safer, and
comfortable.”

PURPOSE AND PRINCIPLES:

 INTEGRITY & HONESTY- We shall be ethical, sincere and honest in all our
internal and external relationship. We commit to uphold the highest ethical
standards in all our business dealings.
 TEAMWORK - We believe that people are our key performance differentiator.
We nurture an environment where Teamwork is most valued.
 CUSTOMER FOCUS- We are committed to surpassing expectations of our
customer at all times. We believe that our quality of customer responsiveness
will lead to greater customer loyalty.
 ACCOUNTABILITY- We shall be fully accountable for our actions and we
commit to be objective and transaction oriented, thereby earning respect from
others.
 INNOVATION- We shall continuously encourage entrepreneurial and
innovative ideas in pursuit of excellence so as to become the best.
 ADAPTABILITY- We will continually adapt our thinking and behavior to meet
the ever- changing conditions around us, taking care to act in harmony with
nature to ensure progress and success in our endeavors.
 SOCIAL RESPONSIBILTY- We are committed towards making a positive and
proactive contribution to the community. As a responsible corporate we will
contribute to and abide by environmental and legal norms.

43

IMPORTANT MILESTONES
 Started with the establishment of anchor India Pvt. Ltd in Mumbai in 1963 with
the manufacturing of Tumbler Switches.
 In 1971 Valsad factory was established with an aim to manufacture the wiring
device.
 In 1973 anchor gain fame among electrical manufacturing units with introducing
first piano switch under the brand PENTA in the electrical market.
 Followed by the set up of Valsad unit for fans in 1989 and ROMA MODULAR
SWITCHES in 1993.
 In 1994 anchor extended their hands with the set up of DAMAN unit for wiring
devices and started manufacturing in candescent bulbs and fluorescent
 Now in the last decade, it gained fame with the four major achievements
including starting manufacturing retardant wire in1999.
 In 2007 MATSUSHITA electric works, JAPAN acquires 80% stake in Anchor
adds T5 lighting portfolio.
 In 2009 ANCHOR become a wholly owned subsidiary of MATSUSHITA
electric works. Receives super brand status and unveil a new CFL.
 In 2010 ANCHOR acquires globes lamps unveil its first major channel partner
loyalty program ZULU launches ROMA VIOLA switches.
 In 2011 Introduces Ave Sistema 44 Luxury range of switches and accessories
from Ave Italy, new Fan Factory at Dhamdachi. Unveils Panasonic Switchgear
MCB, RCCB and Isolator.
 In 2012 Commissions 1st Greenfield facility at Daman (Unit V) Acquires
majority stake in Firepro Systems Pvt Ltd Introduces Panasonic - Vision
 Switches Panasonic Vision receives ‘Good Design Award 2012’ by Japan
Institute Of Design.
 In 2013 Launches Panasonic Ventilation Fans range. Introduces Residential
Lighting range of Panasonic Panasonic Vision Wiring Devices awarded IF
Product Design Award in Germany.
 Awarded ‘Masterbrand’ status 2014 Awarded Asia’s Most Promising Brand
Unveils Uno Switchgear Starts selling Solar Modules under Anchor &
Panasonic Brands Unveils LED Lighting for Commercial. Awarded Global HR
Excellence awards for: outstanding Contribution to the cause of Education and
Innovative HR Practices by World HRD Congress.
 In 2015 Unveils Penta Modular Switches Awarded Global Excellence awards
for: Outstanding Contribution to the cause of Education and Diversity Impact by
World HRD Congress Award for Continuous Innovation in HR Strategy at work
Initiates CSR Project at Jawahar and in villages near Haridwar Starts offering
EPC services for Solar Customers.

44

PRODUCTS

Anchor which manufactures only electronic items and electronic wires and
equipment’s and also produces hardware items for household’s purpose and
electrical purpose. The products are as listed below:

 Wiring devices
 Lighting products
 Indoor air quality
 Solar
 Switchgear and protection devices
 Wires cables and tapes
 Conduit pipe
 Power tool
 Housing
 Wires
 Fans
 Copper
 Switches
 Adapters
 Regulators
 Lights
 Space player
 Pipes
  POPs
 Tools

YEARS OF STARTING PRODUCTS MANUFACTURE:

 1963 Tumbler switches.

 1971 Commissioning of Valsad factory (Wiring Devices)
 1973 First Piano switch unveiled under the brand Penta
 1978 Initiates manufacturing of the monoblock switches
 1984 Commissions Valsad Unit - ll and starts manufacturing switches from
Engineered Polymers
 1989 Commissions Valsad Unit for fans.
 1994 Commissions Daman unit for Wiring Devices Starts manufacturing
incandescent Bulbd and Fluorescent Tubes
 1999 Starts manufacturing Fire Retardant Wires

45

CSR ACTIVITIES

Anchor Electronics contribute for the improvement of the community that is in

conjunction with them, enabling them to live a better life which is more hygienic,
healthy and economically sustaining. As a responsible Company, they earnestly work
towards protection and improvement of the environment in which they and their
community thrives. Their CSR efforts will have an end objective of long term
transformation and involvement with the concerned communities.

The Slogan for our CSR activities ““Samhatihi Karya Sadhika”” meaning “Together we
accomplish” dictates the company’s robust thought of empowering the communities
by direct intervention of the corporate. Using the collective wisdom of all associated
employees and members they do their bit of empowering the communities around
them. 2 rural villages in Jawahar have been fitted with a Micro-grid, which benefits
240 residents. Easy access to water for 8 villages in Jawahar has been made possible,
which has benefitted over 2500 residents. 240 girl students have been trained in
martial arts from 3 schools and over 3500 students can study in the night due to
convenient installation of light appliances.

A few of Anchor’s CSR initiatives are:

Sanjeevani – Women empowerment

Nirdar – Health Care

Nirman – Community Welfare

Chaithanya – Education

46

CONCLUSION
Over the last five decades, Anchor has managed to capture the attention of
every citizen in this country. It started with a humble vision of manufacturing
electrical products of outstanding quality at a time when the market involving
electrical switches or wiring devices was handled by the unorganized sector. Since
1918, Panasonic has offered long-lasting products with better safety and comfort to
customers worldwide. With nearly a century of experience in research and
development of smarter electrical solutions for homes and industries, Panasonic
Corporation has emerged as a global leader in Lighting, Energy and Indoor Air
Quality. Anchor’s experience, skill set, and understanding of the Indian market is
unmatched in the field of electrical products since 1963. With a constantly expanding
product range and growing market share, Anchor is one of the largest domestic
manufacturers of electrical construction materials. Sense the vibrant culture with the
young as well as experienced professionals from India and Japan collaborating to
invent products that fulfill and address challenges of New Indian Spaces. At Anchor
by Panasonic, we work with panache towards delivering added value through our
products, services and solutions to our stakeholders and the community at large. At
Anchor, we constantly explore new ideas and welcome the diversity of thought
processes, diversity in action, and of skill sets. Innovative Solutions for a Brighter
Future - Anchor and Panasonic’s synergy in 2007 resulted in products that cater to
better energy generation, management, and conservation. With Panasonic's cutting-
edge technology and Anchor’s vast customer support network, Anchor Panasonic
today delivers a seamless and vast range of innovative electrical, lighting and
ventilation products that exceed global standards. The world of electrical solutions
today has evolved beyond recognition. The prominence of Anchor as India's only
"Switches Super Brand" testifies to the fact that it is still the most respected brand to
be leading this business vertical.

47

KALINGA STONES
 48

COMPANY PROFILE

SERIAL NO. COMPANY PROFILE

1. Introduction

2. Mission & Vision

 3. Products

4. Promotional Activities

5. Conclusion

49

INTRODUCTION

The Classic Marble Company (CMC) is proud to be recognised as India’s largest and
foremost importer in the architectural world of stones. Since its inception in 1994, it
has been the only company to supply more than 150 million square feet of imported
marble in the country (150 million sq.ft. supplied as on January 2015). CMC is also
the biggest supplier of natural marble and granite along with other precious stones
such as travertine, onyx, limestone and a host of exotic stones, which are procured
from some of the finest reserves in the world.

An ISO 9001:2008 & ISO 14001:2004 certified company; CMC is headquartered in

Mumbai with its factory in Silvassa. Characterized by value-oriented service and
professional expertise, these serve as a reputed single source for over 500 exquisite
stones from over 40 different countries that include Italy, Turkey, Spain, Greece,
Brazil, USA, Sweden, Norway, and Mexico among others. To keep with changing
trends, KalingaStone a brand producing engineered stones namely marble and quartz
was launched in the year 2009 which today is a dominant player in the segment.
Shortly after, CMC launched a niche range of ultra-thin, large sized porcelain slabs
under the brand KalingaSlimtech, in exclusive partnership with international
companies from Spain and Italy.

CMC has a 500,000 sq.m. state-of-the-art facility in Silvassa, which is one of the
biggest production plants in the country. CMC houses four separate factories for
producing natural marble, engineered marble and quartz.
The Kalingastone plant is equipped with world-leading polishing machines from
SIMEC (Italy) with 36 polishing heads and completely automated tiling plant is
capable of producing 5000 sq. m. polished marble and 2000 sq. polished quartz every
day.The Kalingastone factory produces 25 million sq. ft. of composite marble and 5
million sq. ft. of quartz per annum and its block gantry can store up to 2100 blocks of
marble.With an advantage that is defined by a strong and widespread sales and
distribution network, the company has over 400 dealers present across all major cities
in India. An extensive network of distributors and stockists are present in Delhi,
Mumbai, Bangalore, Kolkata, Hyderabad, Pune, Nagpur, Sangli, Aurangabad, Nasik,
Goa, Lucknow, Kanpur, Ludhiana, Baroda and Coimbatore. The brand also has
company showrooms and stockyards in Mumbai, Delhi, Chennai, Silvassa and
Ahmedabad.

Address: Classic Marble Company Pvt Ltd

15 Bhandup Village Road, Subhash Nagar,
Bhandup (W), Mumbai – 400 078,
Maharashtra, India
Telephone:  (91-22) 41404140/ (91-22) 4140 4100
Fax:  (91-22) 41404141
Email:  [email protected]

50
MISSION & VISION

VISION:

 Think marble, think green.

 Classic Marble, speaking the language of royalty since 1994 .

 We can't tell you whether your shoes will last until the next season but we can tell
you about the durability of marble for the next 20 seasons.

 Immerse yourself in the beauty of Marble at the 2nd edition of Dcode, an event
brought to you by CMC which promises to be bigger and better this year.

 We hope to see you in large numbers at the CMC stall.

 Building the foundation of the future of design -- Classic Marble invites you to
join us to experience the ultimate experience in exquisite interiors.

 Ramesh Parekh from CMC addressing a Turkish Exporters delegation at CMC

booth at StoneMart 2019 Jaipur.

 A Glimpse of our stall from India StoneMart 2019 exhibition at Sitapura, Jaipur,
Rajasthan. Do Visit us at Hall 1, Stall 75-79 from Thursday 31st January 2019 to
3rd February 2019 and have a look at our luxurious and unique marble collection.
Be ready.

 Be smart. Can You Crack the Architect who had made this remarkable place?

 Marble flooring is very durable and can last for ages. It is a heavy stone and can
take heavy loads on it. A Modern luxurious bathroom design ideas to inspire you.
Be ready. Be smart. Can You Crack the Architect who had made this remarkable.

 To retain their legacy of connoisseurship through research and development,

thereby setting new trends and attaining global leadership position

MISSION:

 To maintain market leadership in India and attain leadership globally, with an

extensive product array and large scale customer trust.

 marble will you select for your home interiors

 Marble stone is an ideal material for building because of its long life and
resistance to weather cycles and less maintenance.

 Marble is been selected as one of the best flooring, the main reason behind that is
it is Easy To Clean.

 A precious fine-grained Italian marble the BiancoLahsa has fine light brown
coloured veins against a white background.

 A Visit of Architects at CMC Silvassa factory on 24th and 25th nov 2018.

 A grey marble which give a perfect combination to your interiors.

 Let us all follow the path of truth and wisdom and pay homage to our father of
nation on this day

51
PRODUCTS
 Kalingastone’s anti-microbial formula makes it highly resistant to microbial
growth. It has been certified as food grade and it is perfectly safe to prepare food on
its surface. Kalingastone quartz is NSF certified, which makes it food safe. Besides,
quartz is non-porous by nature and is ideal material for hygienic kitchen countertops.
The standard size of kalingastone slab is 3 mtrs X 1 mtrs. Kalingastone marble slab of
minimum 18 mm thickness can be cut in minimum 2 equal pieces and if the thickness
is lesser than 18 mm, slabs to be cut in 3 pieces. In case of 12 mm thickness, keep
maximum size of 2’X2′.

Kalingastone Quartz is 4th hardest material on earth after diamond. Quartz rates 7 out
of 10 on Mohs Scale of Hardness. It has the appearance and feels of natural quartz but
with better performance thanks to its high resistance, and comes in an extensive range
of colours, designs, sizes, and thickness. It is the ideal product for kitchen
countertops, floors, walls and all kinds of indoor surfaces that have to withstand
intensive use. A few types of products are as listed below:

 Marble

 Quartz

 Blanco Tranco
 Blanco Carrara.
 Crema Marfil
 CremaCenia
 Crema Valencia.
 Negro Marquina.

Kalingastone is extremely robust and highly scratch resistant, but no countertop

material is entirely scratch proof. We recommend use of a cutting board to chop
vegetables, and avoid using sharp objects directly on the surface. Though
Kalingastone is highly resistant to heat, scratches and stains; like most surfacing
products; exposure to excessive heat could possibly damage the surface in the long
run. We recommend the use of hot pads to protect the surface from heated cookware.
Kalingastone Engineered Marble products are recommended for facades.
Kalingastone is not only a flooring option, it can be used in cladding as well. It gives
the designers variety of options in various finishes thus making it a preferred choice in
facades.

One of the major attractive features of the marbles of Kalinga Stone is that they
possess their own storage facility to store their products in different forms. They have
storage capacity of storing 2100 marble blocks in the block gantry, 2500 slabs of
marbles and 1000 slabs of quartz in the slab display, and apart from all this, they have
a stockyard of 45000 sq.mt. which stores the finished products.

52
The Allure of Marbles

Kalingastone’s agglomerated marble allows you to customize both residential and

commercial interiors by bridging the gap between nature and technology with a
greater level of color consistency and strength. Manufactured in blocks, and then
offered in standard slab thickness, Kalingastone marble is available in custom
thickness and consistent colors. The stone comprises of about 90-94% natural
aggregates along with resins and binders, thus giving you a more consistent and
sustainable marble which is suitable for both residential and commercial use.

The Kalingastone Marble Edge

Versatility: Kalingastone marble is available in over sixty colors and textures and can
be used on floors, facades, walls, bathrooms, countertops, building external facades,
staircases, windows, and door frames.

Polishing: Kalingastone marble can be re-polished, thus maintaining its shine and
appearance for long.

Porosity: Kalingastone marble’s, low porosity level results in minimal absorption of

water and other liquids thus making it easy to clean and maintain.

Hardness: The product surface hardness and comprehensive strength is more than
natural marble, hence making it resistant to damage. This makes it an ideal product
for flooring in high traffic areas.

Consistency: Unlike natural stone, agglomerate marble is available in uniform colors

and size, thus minimizing wastage and providing color consistence over a large area.

Cost Effectiveness: Kalingastone’s agglomerated marbles are an elegant and cost

effective option to the original marble.

The Magic of Quartz

Aesthetically pleasing with reliable technical characteristics such as flexural strength,
high resistance and durability, Kalingastone Quartz is the best choice to create unique
interiors. The collection is available in standard size slabs with a thickness of 12mm,
15mm, 20mm and 30mm.

Quartz is one of the hardest mineral in the world and hence the resultant quartz slab is
stronger than granite.

The Kalingastone Quartz Edge

Strength and durability: Kalingastone’s quartz surfaces are stronger than granite.
Quartz surface has a high surface hardness. High Scratch Resistant

53
Maintenance free: With only warm water needed to maintain the surface, processes
such as sealing, polishing and reconditioning become redundant. Unlike granite, it has
a resistance to common food stains such as wine, tea and coffee.

Food safe: Kalingastone quartz has been certified by NSF International as a safe
surface for preparing food. The quartz counter is non-porous hence does not absorb
water or any other substance that gets in touch with the counter, thus making it stain
resistant

All natural: Kalingastone quartz is created from pure natural quartz, an extremely
hard stone. In fact, quartz is the hardest non-precious stone on the earth’s surface.
Because of its non porous nature, it remains free from bacteria, making it ideal for
kitchen tops.

Everlasting Value: With its beauty and performance advantages over granite, a
Kalingastone quartz kitchen countertop or bathroom vanity will add value to your
home.

Created from Reputation

The manufacturing process of Kalingastone composite marble and quartz involves the
use of imported aggregates.  The UV resin treatment is done on Italian machinery, and
the slabs are then polished on the latest state-of-the art polishing machines from
SIMEC Italy.

Applications
Home flooring and walls
Bathrooms
Commercial flooring
Retail establishment and corporate flooring
Staircases, columns, doors, and window frames
Kitchen Counter tops and vanity tops
Facades
Furniture and Furnishings

54
 PROMOTIONAL ACTIVITIES
Kalinga Stones uses a myriad of promotional activities to promote and
sell their exceptional marble and quartz slabs. The company showcases a variety of its
products in the all the four showrooms it possesses. Two showrooms are located in
Mumbai which is the location of the headquarters of the company. The other two
showrooms are on either ends of the Indian subcontinent; in Chennai and Ahmedabad.
These showrooms contain hundreds of marble and quartz slabs, in amazing color
combinations and designs. The person can inspect and buy to his requirements as he
pleases. Other ways of advertisement is through television and newspaper
advertisements, billboards, through online websites (such as justdial), or through local
dealers.

The marble is designed to target all sectors of society. The marble can be bought and used
for commercial as well as residential establishments. The Italian designs are an appeal to all
occasions, preferences, and modes of discipline. The sheer quality of Kalingastone with
over 150 colors and designs from 11 families of stone, had already positioned the
product domestically in India as the leader in agglomerate stones. But the
overwhelming response from the international market is really taking the
Kalingastone places, globally. Kalingastone is now one of the most preferred stone in
21 countries across five continents with exports to - Italy, Australia, Canada, North &
South America, Russia, Brazil, Indonesia, Turkey, Hong Kong and Saudi Arabia
amongst many others. Products that specifically caught market attention were Amelia,
Dantea, Althea from the Marble Collection and Vesuvian Black, Bianco Classic,
Classic Beige and Belgium Blue stone from Quartz. 

PRODUCT SALES GROWTH

90%

80%

70%

60%

50%
MARBLE
40% QUARTZ

30%

20%

10%

0%
2016 2017 2018

55
 CONCLUSION
Achieve the perfect concoction of designs, style, patterns and colors in marble
stones with Kalinga stone which is considered to be the pioneer company of India in
Marble industry. Kalinga Stone is a subsidiary brand of Classic Marble Company
which has created its own market value across the country. The wide range of Kalinga
stone comprises of excellent designs, mind blowing colors, and beautiful patterns
which have been derived from the natural stones which are available in the quarries
from all over the world.
They mostly make use of crushed form of natural stones of the quarries in order to
produce eco-friendly marbles for the people. You will not be able to resist yourself
with the unbeatable Italian designs of the Kalinga stone which will definitely elevate
your living standards. The best part about the marbles of Kalinga stone is that they are
completely consistent and maintenance free. They have been processed and produced
with the help of edge cutting technology along with continuous research and
development. To keep up with changing trends, Kalingastone a brand producing
engineered stones namely marble and quartz was launched in the year 2009, which
today is a dominant player in this segment. Shortly after, CMC launched three new
vertical in a niche range of ultra- thin, large sized porcelain slabs namely Iris,
Techlam, HPL. These product lines cater to the evolving market demand and need for
adaptable designer products.
Kalinga stone company as very advanced technologies to make marbles and also it
can customize the marble on their wish the environment won’t disturb the industry
and also the industry won’t miss lead the public the wages are given in time and each
and every employee is working efficiently.
Looking after the sensitivity of the natural resources and the requirement to conserve
them, various new and advanced technologies are being used to meet out the
requirements of the people without harming the nature. This has led the company to
bring out their excessive creativity in functionality and the existing trends of various
buildings. They are completely dedicated towards manufacturing environment
friendly materials for modern construction. They possess their own R&D team for the
strict analysis of their products. They are completely responsible for adding unique
attributes and feature in the development of quality products in terms of color,
durability, design and many more.

56
ADORE WELDERS LTD.

57
 COMPANY PROFILE

SERIAL NO. COMPANY PROFILE

1. Introduction

2. Mission & Vision

3. Products

4. CSR Activities

5. Conclusion

58
 INTRODUCTION

Ador Welding Limited (formerly known as Advani–Oerlikon Limited) is an

industrial manufacturing company headquartered in Mumbai India. The flagship
company of the Ador Group, Ador Welding produces a variety of welding products,
industry applications, and technology services, including welding consumables
(electrodes, wires, and fluxes) and welding and cutting equipment. It has over 30%
market share in the organized welding market and is considered one of the major
players in the Indian welding industry. Ador PEB is the company's project
engineering division. PEB is based in Pune and has provided services to the Indian
Government's Bharat Nirman Program in the field of combustion and thermal
engineering technologies.

Ador Welding Limited was formerly known as Advani–Oerlikon Ltd. and traces its
history back to 1908 and five men, all originally from Karachi, Pakistan:
KanwalsingMalkani, VasanmalMalakani, JotsingAdvani, BhagwansingAdvani, and
GopaldasMirchandani. In 1951 to meet India's growing demand for welding
electrodes, JB Advani & Co formed a joint venture with Oerlikon-Buhrle of
Switzerland to manufacture them. The resulting company, Adavni–Oerlikon Ltd.,
helped build India's welding industry, which at the time was in its infancy.

In early 1970s the company began expanding into other sectors in India, such as
electronic equipment, metal reclamation solutions for industrial components, energy
solutions and cosmetics. During this decade a separate entity, AdorPowertron, was
established for manufacturing electronic power equipment. The 1970s also saw the
formation of Ador Fontech, a company providing metal reclamation and surfacing
solutions for industrial components. Within ten years, Ador Fontech had become the
number two company after Larsen and Toubro in the metal reclamation sector.

In 1986 JB Advani & Co launched an Initial Public Offering and ceased to be the
holding company of Advani-Oerlikon Ltd. In 2003 the joint Advani–Oerlikon
association came to an end and the company changed to its current name Ador
Welding Limited.

Ador Welding Limited is engaged in the manufacture of manual metal arc

welding/brazing electrodes, continuous welding electrodes, arc welding/braze welding
fluxes, and welding and cutting equipment and accessories. Ms A B Advani is the
Executive Chairman and Mr S M Bhat is the Managing Director of the company.

Address:  6 K, Adore House, Dubash Marg,

Kala Ghoda, Fort, Mumbai,

Maharashtra 400001

Phone:  022 6623 9300

59
 MISION & VISION

VISION

“To become "Best in Class" Enterprise with Turnover of Rs 804 Cr FY 2021 – 22”

MISSON

“To provide "Complete Welding Solutions" to the "World of Manufacturing" for

enhancing their operational efficiency.”

Values
Every Adorians is expected to display below mentioned values, so as to call him/her
self true ADORIAN.

Ability to
 Articulate
 Drive for results
 Ownership of customers
 Responsible for his/her actions
 Innovative in thinking
 Agile in execution
 Niche in his/her fraternity

60
 PRODUCTS

Ador Welding Limited, formerly Advani-Oerlikon Limited, is engaged in the

manufacture of manual metal arc welding/brazing electrodes, continuous welding
electrodes, arc welding/braze welding fluxes, and welding and cutting equipment and
accessories. AWL provides a comprehensive range of products and services to ensure
the highest level of welding & fabrication excellence. The company mainly makes
products that are related to welding equipment and welding consumables. The types of
products/product line offered by the company are as follows:

Welding Consumables

 Stick Electrodes

 Wireless & Fluxes

 Customized consumables

Welding and Cutting Equipment

 Welding and Cutting Accessories

 Gas / Plasma Cutting, and Accessories

 Personal Protective Equipments

Welding Automation

 Columns & Booms

 Welding Positioners

 Welding Rotators

 CNC Cutting Equipments

Project Engineering:

 EPC Contracts

 Flares and Flare Tips / Burners

 Incinerators (for Industrial Applications)

 Packaged Equipments, Process Columns

  Pressure Vessels, Heat Exchangers

61

Now company has no subsidiary company. The company has provided facilities for
holding shares in demat mode by signing agreement with NSDL & Central Depositary
Services (I) Ltd & the same is expected to start its operation soon and expand its
reach. The company made buy back of 22, 29,833 equity shares @ Rs.20/- per shares
totaling to Rs.4.46 crores in 2002-03. M/s Oerlikon Welding Limited, the overseas
promoter has exited from their financial participation from the company by offering
entire stake in the buyback scheme. Pursuant to the court order, an associate company
M/s Ador Technologies Limited was amalgamated with the company with effect from
appointed date 1st April, 2002. In 2006, the manufacturing operations at Ahmednagar
plant have been shifted to Chennai plant for attaining economies of scale in wire
products.

 1951-First Electrode plant at Bhandup, Mumbai commenced production

 1962 -New Electrode plant at Raipur, Chhattisgarh (erstwhile Madhya Pradesh)
commenced production
 1963-Welding Equipment plant at Chinchwad, Pune commenced production
 1967-Started exporting products to Middle East, African and South East Asian
Countries. New Electrode plant commence production at Chennai
 2011- Diamond Jubilee Year. AWL – All Welding Consumables Plant received
the Consolidated ISO 14001:2004 certification.
Re-certification of ASME approval in "U" & "R
 2012 -Hived off as Ador Welding Academy Pvt.Ltd., an institute of significance
to promote welding as an exciting professional career and a pride of nation
building contribution, for the youth.
Launch of Welding Application & Technical Centre (WATC) showcasing an
extended portfolio of Automation Solutions.

 SALES GROWTH
16000000

14000000

12000000

10000000
SALES GROWTH
8000000

6000000

4000000

2000000

0
2015 2016 2017 2018 2019


63

CSR ACTIVITIES
Cumulative
CSR Amount
Sector in expediture
Sr. project or Projects/ of Implement
which project upto
No activity programs Outlay(b ing Agency
is covered reporting
identified udget)
period
Drinking Making Funding for Rs. 5.65 Rs. 5.65 Through Sr
Water available clean transporting Lakhs Lakhs Divisional
Facilities drinking water water from Railway,
to draught Miraj to the Pune
1
affected draught
citizens of affected areas
India of Latur,
Maharashtra
Vocationa Vocational Imparting base Rs. 4.03 Rs. 4.03 Through
l Training training for weld training Lakhs Lakhs Pragati
2 girl students for girl Foundation
students from , Pune
poor families
Water Hot water Donated solar Rs. 2.10 Rs. 2.30 Paid
Facility facilities to water heater to Lakhs Lakhs directly to
3 school school run by Kpower
students VKA, near Enersol
Silvassa Plant Pvt. Ltd.
4 Vocationa Vocational Sponsored for Rs. 7.18 Rs. 7.18 Through
l Training training to the funding Skill Lakhs Lakhs MCCIA
needy people Development
Program for
employment
enhancing of
the needy
 people
Vocationa Vocational Sponsored Rs. 3.91 Rs. 3.91
l Training training for Skill Lakhs Lakhs Directly
5
poor and Development through
needy Program MCCIA
Education Promoting Purchased Rs. 0.69 Rs. 0.69 Through
education for desktop Lakhs Lakhs Vertex
6 the poor (IT) computers and Computers
computer
tables
Vocationa Vocational Imparting Rs. 1.80 Rs. 1.80 Through
l Training training for Training Lakhs Lakhs Pragati
under Program for Foundation
7 privileged women in , Pune
women jewellery
making in
PCMC

63

CONCLUSION
Ador Welding Ltd(AWL) , formerly known as Advani Oerlikon Ltd, was
promoted on 22 Oct.'1951 by J B Advani & Co and the Oerlikon-Buhrle group (now
unaxis), Switzerland. It is India's leader in the field of Welding Products,
Technologies & Services. Over the last 50 years, AWL has successfully built a brand
that is recognized for Quality & Services in over 40 Countries today. With six
manufacturing plants, a comprehensive distribution & highly acclaimed Centre for
Welding Excellence CWE, AWL continues to provide the highest level of Customer
Satisfaction. The Project Engineering Division (PED) is also gaining strong repute in
providing world class Environmental Engineering products & Welding Automation
Systems. The Company changed to its present name in September, 2003 from Advani
Oerlikon Ltd. AWL has six manufacturing plants at Bhandup, Chinchwad, Raipur,
Chennai, Pimpri and Silvassa, offers a welding package which includes a wide variety
(over 200 types) of electrodes, fluxes, flux-cored wires and special customized
electrodes. The company has installed capacity of 1, 07,800tpa for Arc Welding
Electrodes & Continuous Welding Wires and Fluxes.

Ador welding company provides the materials which is used for electric purpose
which has advanced foreign equipment’s with interior experts to control the machines
there all automated machines. The company has vast sales growth in short period of
time. It caters to the steel, ship-building, defense, power, automobile, general
fabrication and engineering industries. The company has Two Technology
Development Centres (TDC) at Bhandup (Mumbai) and Chinchwad (Pune) in
Maharashtra. These TDCs continue to pursue their goals, with renewed vigor, in
terms of innovations, improvements and cost reductions.

Regarded as a pioneer and leader in the welding industry, Ador Welding Limited
(AWL) has progressively extended its knowledge and expertise to cover
specialisations by catering to a sophisticated range of user needs in India, Middle
East, Africa, and South-East Asia. The company came out with a rights issue in
Jan.'1994 to part- finance the modernization of its plants for consumables and
equipment manufacture. The company has technical collaborations with two welding
companies - OerlikonBurhle, Switzerland, and La Soudure Autogene Francaise,
France. Certification from internationally accepted inspection agencies - Lloyds
Register of Shipping, Det Norske Veritas, American Bureau of Shipping and Bureau
Veritas -- makes AdvaniOerlikon's products globally acceptable. It has also received
the ISO-9002 certification for its 100% EOU. During 1998-99 'Semiconductor
Limited' a 100% subsidiary company was amalgamated with AOL.

64

PEPSICO INDIA
 65

COMPANY PROFILE

SERIAL NO. COMPANY PROFILE

1. Introduction

2. Mission & Vision

3. Products
 4. Brand Portfolio

5. CSR Activities

6. Awards & Recognition

7. Conclusion

66

INTRODUCTION
PepsiCo, Inc. is an American multinational food, snack, and beverage
corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo
has interests in the manufacturing, marketing, and distribution of grain-based snack
foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of
the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its
namesake product Pepsi to a broader range of food and beverage brands, the largest of
which included an acquisition of Tropicana Products in 1998 and the Quaker Oats
Company in 2001, which added the Gatorade brand to its portfolio.

PepsiCo entered India in 1989 and in a short period, has grown into one of the largest
MNC food and beverage businesses in the country. PepsiCo’s growth in India has been
guided by “Performance with Purpose”, its fundamental belief that the success of the
company is inextricably linked to the sustainability of the world around. The Company
believes that continuously improving the products it sells, operating responsibly to protect
the planet and empowering people around the world is what enables PepsiCo to run a
successful global company that creates long-term value for society and our shareholders.

PepsiCo has been consistently investing in India, in the areas of product innovation,
increasing manufacturing capacity, ramping up market infrastructure, strengthening
supply chain and expanding company’s agriculture programme. The company has
built an expansive beverage and snack food business supported by 62 plants across
the country. In two decades, the company has been able to organically grow eight
brands, each of which generate Rs. 1000 crores or more in estimated annual retail
sales and are household names, trusted across the country.  PepsiCo's
Indian American chairman and CEO is Indra Nooyi, who has been pushed to the
second spot as most powerful woman in US business by Kraft's CEO, Irene
Rosenfeld.

Address:  Anchorage building,

Near Amarnath pati ground,

Govandi Station Rd,

Mumbai, Maharashtra

Phone:   098326 58443

67

MISSION & VISION

MISSION

As one of the largest food and beverage companies in the world, our mission is to
provide consumers around the world with delicious, affordable, convenient and
complementary foods and beverages from wholesome breakfasts to healthy and fun
daytime snacks and beverages to evening treats. We are committed to investing in our
people, our company and the communities where we operate to help position the
company for long-term, sustainable growth.

We are committed to conserving precious natural resources and fostering

environmental responsibility, in and beyond our operations; considering those who
make them— striving to support communities where we work and the careers of
generations of talented PepsiCo employees.
VISION
At PepsiCo, we're committed to achieving business and financial success while
leaving a positive imprint on society – delivering what we call Performance with
Purpose. In practice, Performance with Purpose means providing a wide range of
foods and beverages from treats to healthy eats; finding innovative ways to minimize
our impact on the environment and reduce our operating costs; providing a safe and
inclusive workplace for our employees globally; and respecting, supporting and
investing in the local communities where we operate.
Wherever we do business, Performance with Purpose is our guide. We believe that
delivering for our consumers and customers, protecting the environment, sourcing
with integrity and investing in our employees are not simply good things to do, but
that these actions fuel our returns and position PepsiCo for long-term, sustainable
growth.

68

PRODUCTS

Helping to create a healthier relationship between people and food can be done
by continuing to transform product offerings and increasing people's access to more
nutritious options.

According to the World Health Organization (WHO), worldwide obesity has

more than doubled since 1980. At the same time, hunger and malnutrition remain two
of the world's most serious health problems. And with the world's population expected
to surge to 9.7 billion by 2050, according to the United Nations, the private food
industry will need to make nutritious food available in greater quantities and at
affordable prices. Simultaneously, consumer demand for more nutritious foods and
beverages continues to rise, presenting growth potential for PepsiCo.

Snacks 
We have made significant progress by reducing 5% to 25% sodium across popular
variants of our snacks master brands including Lay’s and Kurkure. And reduced 15%
Saturated fat in the entire Lay’s potato chips range. Lay’s and Kurkure and we further
aim at reducing sodium in 75% of our food’s portfolio by 2025.

Beverages 
We have been offering consumers a wide range of beverages including ‘No-Sugar’
variants such as Diet Pepsi, Pepsi Black, and reduced sugar variants such as 7UP with
30% reduced sugar. We have also expanded alternative beverages and hydration
choices for consumers including Aquafina, Gatorade, a sports nutrition drink. 

Nutrition 
We offer a range of healthier choices under our nutrition portfolio brands Quaker and
Tropicana:
 Tropicana Essentials range of functional juices with ‘No-Added Sugar’,
fortified with essentials nutrients like Iron and Vitamin A&C
 Tropicana 100% - range of 100% juices with ‘No-Added Sugar’, ‘No Added
Preservatives’ and 9 fruit nutrients
 Quaker Oats range including Quaker Oats Plus with multigrain advantage and
Quaker Whole Oats providing 100% Wholegrain nutrition.

69

BRAND PORTFOLIO
Branding and advertising are crucial for companies in the highly competitive
food and beverage industry. PepsiCo Inc. (PEP) is a leading player in the food and
beverage industry with a presence in more than 200 countries.

PepsiCo classifies its brands into three categories: Fun for You, Good for You, and
Better for You.

The Fun for You brands comprise popular flavors in the food and beverage category
such as Pepsi, Lays, Cheetos, Mirinda, and Mountain Dew.

The Better for You brands offer snacks baked with lower fat content such as the
Baked Lays product, snacks with whole grains, and beverages with fewer or zero
calories and less added sugar.

The Good for You brands comprise nutritious products that include fruits, vegetables,
whole grains, low-fat dairy, nuts, and seeds, which adhere to limits on sodium, sugar,
and saturated fat. The category includes established brands such as Tropicana,
Aquafina, and Quaker

PepsiCo has 22 brands, each generating more than $1 billion in revenues accounting
for more than 70% of the company’s total revenue. The company is focused on brand-
building and spent $3.9 billion, or 5.9%, of its total revenue on advertising and
marketing in 2013. The brands are as follows:

 LAYS

 PESPI

 7UP

 DORITOS

 CHEETOS

 GATORADE

 KURKURE

 LIPTON

 MIRINDA

 MOUNTAIN DEW

 QUAKER

 UNCLE CHIPPS

 AQUAFINA

 DITE PEPSI

 TROPICANA

 STRING

70

CSR ACTIVITIES
Global leader in water conservation:
In 2009, PepsiCo India achieved a significant milestone, by becoming the first
business to achieve ‘Positive Water Balance’ in the beverage world, and has been
Water Positive since then. In 2015, PepsiCo India saved 12.75 billion litres more that
it consumed in its manufacturing operations. The company made this possible through
innovative irrigation practices like direct seeding, community water recharging
initiatives, and by reducing the consumption of water in its manufacturing facilities.
PepsiCo is laude helping to create a healthier relationship between people and food
means continuing to transform our product offerings and increasing people's access to
more nutritious options. PepsiCo's 2025 agenda starts with what we make. For its
efforts for water conservation it has received numerous awards such as CII National
award for water management and Water Digest award for water practices amongst
others.

Care for the environment:

PepsiCo India is focused on reducing its carbon footprint. In 2015, PepsiCo’s India’s
Food and Beverage manufacturing operations’ dependence on non-renewable energy
has reduced by 74% and 62% respectively from a baseline of 2006. This reduction has
been on two counts – improved operating efficiency and technology intervention of
plants and migration to renewable sources of energy such as bio mass fuels (rice husk
boilers) and wind turbines.

Initiatives such as reduction in use of chemicals, eco-friendly packaging initiatives

and efficient waste management help reduce load on the environment. PepsiCo in
partnership with the NGO Exnora and local municipalities has also been working on a
unique waste collection and treatment model programme called ‘Waste-to-Wealth’.
The award winning programme has positively impacted more than 500,000 people.
Following the successful implementation of the Waste to Wealth model programme,
PepsiCo India has handed over four municipalities in Tamil Nadu (Chennai,
Nagapattinam, Tenkasi, Cuddalore) and one municipal corporation in Haryana
(Panipat), to the respective authority for sustained delivery. 

72

AWARDS & RECOGNITION

Diversity and Engagement
Golden Peacock award-Award for the all-round work in HR compared to other
companies last year from the Institute of Directors (2017)

Business World-Awarded ‘Excellence in Diversity & Inclusion’ (2016)

People Business with Times of India-Acknowledged as ‘Company with Great

Managers’ (2016) 

DMA Thomas Assessments National Award-Awarded for ‘Talent Management for

Innovative Initiatives in Leadership & Development’ (2016)

Human Resources HR Excellence Award – Singapore-Received an award for

‘Excellence in Employee Diversity & Inclusion Strategies’ (2016)

WILL Best Employers for Women- Recognized in ‘Overall organizational award’

CLO Summit -Awarded as the ‘Most Attractive Employer’ (2016)

The Guild & Hindustan Times Mint Connect - HR Innovation Awards-

Acclaimed for the ‘Best Employer Value Proposition’ (2016)

Sustainability 
Indian Council of Food & Agriculture-Awarded the Global Agriculture Leadership
award, for pursuing sustainable models to achieve corporate excellence. (2018)

CII-Recognized with the ‘Noteworthy Project in Water Management’, in beyond the

fence category, during the National Award for Excellence in Water Management
(2018)

ASSOCHAM-Awarded with the Exemplary Contribution to Society and

Environment in Water Sector at the Water Management Excellence Awards (2018)

Water Digest-Best Community Project of the Year in Water Sector, for our
Sustainable Water Resource Development and Management Program (SWRDM)
(2017-18)

73

ASSOCHAM-Adjudged as Best Community Project in water sector (2017)

CNBC India-Recognized as the ‘Best Corporate Risk Management FMCG Company
in India’ (2016)

Indian Green Building Council-Received a Gold for ‘Leadership in Energy and

Environmental Design – Sricity’ (2016)

Golden Peacock Award-Received an award for Safety – Kolkata plant (2016)

Greentech Foundation-Awarded a Gold for EHS – for our Pune plant (2016)

Greentech Foundation-Recipient of a Gold for EHS –for our Sricity plant (2016)

Institute of Engineers-Recognised with the ‘Safety Innovation Award’ for our Pune
plant (2016)

Confederation of India Industries-Awarded with an ‘Environmental Sustainability

Award’– for our Kolkata plant (2016)

India Council of Food & Agriculture-Awarded the ‘Agriculture Leadership Award’

(2016)

INCREASE IN VALUE OF THE COMPANY OVER THE YEARS

90000

80000

70000

60000

50000
Revenue in Mil USD$
40000 Revenue in total Assets Mil
USD$
30000

20000

10000

0
2014 2015 2016 2017

74

CONCLUSION
Pepsi is well renowned company and it has maintained its position well by
understanding the client psychology ensuring quality introducing ingenuity in
products enlarging its products base keeping economic factors in view. The key word
for success in the marketing world is no “remain in the spotlight” and that is what
Pepsi is doing. Bringing about systemic and comprehensive improvements in the
global diet will require the engagement of large food and beverage companies like
PepsiCo. Our global scale, resources and capabilities will continue to be valuable
assets as governments and NGOs manage health and nutrition priorities around the
world. This is because not one company can solve public health challenges alone, we
will continue to work with partners and experts to meet our Products goals while
contributing to global efforts around food security, improved nutrition, health and
well-being.
As seen in the 2025 Agenda, the company intends to build on this progress over the
next decade, with plans for the further transformation of our portfolio as well as a
significant expansion of food and beverage offerings containing positive nutrition,
with a focus on reaching more underserved communities and consumers with
healthier choices. More and more families are eating healthier, and in turn, we
continue to grow what we call our Everyday Nutrition business-products with positive
nutrition like whole grains, fruits and vegetables, dairy, protein and hydration- which
now accounts for 25% of the company’s revenue.

At the same time, PepsiCo and the PepsiCo foundation have worked with partners to
help advance nutrition and food security in communities around India. According to
the World Health Organization (WHO), worldwide obesity has more than doubled
since 1980. At the same time, hunger and malnutrition remain two of the world's most
serious health problems. And with the world's population expected to surge to 9.7
billion by 2050, according to the United Nations, the private food industry will need
to make nutritious food available in greater quantities and at affordable prices.
Simultaneously, consumer demand for more nutritious foods and beverages continues
to rise, presenting growth potential for PepsiCo. 

PepsiCo India provides direct and indirect employment to almost 1,70,000 people.
The company believes in providing employment and growth opportunities to local
talent. Its ‘College of Leadership’, ensures early identification of talent, and
employees’ focused development through critical experiences. PepsiCo firmly
believes that encouraging diversity means encouraging policies and systems that
respect people’s special needs. Not only does PepsiCo have a vibrant and diverse
workforce, it takes the utmost care to make dynamic business leaders of its employees
and foster their career and personal growth through differentiated experiences and a
robust leadership development model. 

75
UNIMAX WRITING INDUSTRIES

76

COMPANY PROFILE
SERIAL NO. COMPANY PROFILE

1. Introduction

2. Mission & Vision Statements

3. Importance of Writing Industries

4. Products

5. Conclusion

77

INTRODUCTION
 For smooth and beautiful handwriting a good pen is required and so that’s
where Unimax Writing Industries comes into play. Unimax brings forth in the market
a wide range of soft grip Pens and other writing utensils. The company started as a
Manufacturer, Supplier, Wholesaler and Exporter of writing pens in the year 2018 and
gradually climbed the success and fame ladder. It is because of our hard work that we
are counted amongst the most trusted stationery items manufacturing company. Our
offered range comprises Refill Ball Pen, DF Ball Pen, Polo Ball Pen, Ball Pen and
many more. The varied colored ink in which our pens are available in includes black,
blue, red, green, pink and many more. The latest technologies are used to manufacture
the pens as in bulk quantities they are needed in the market in large number to
facilitate every ones need. They promise to make every possible step to win our
customers maximum satisfaction.

It gives Unimax immense pride in informing that they are backed by dynamic
human resources. Our employees have been our biggest support as because of their
constant hard work and endeavor we have been able to reach on a dominant position
in the marketplace. Our professionals keep our company ahead from rest of the
market players by bringing the right quality products at the right time and by fully
satisfying our customers. The red background and orange circle indicates a new
beginning or rise of a new company. “UNI” is for unique, and “MAX” is maximum,
which together shows the purpose of the company, that is to offer unique maximum
products. Unimax is one of the leading manufacturers and exporters of writing
instruments in India.

Address: 206, Vishveshwar Nagar Rd,

Churi Wadi, Goregaon,

Mumbai, Maharashtra-400063

Telephone: +971 4 2971900

Fax: +971 4 2971901

Email: [email protected]

78

MISSION & VISION

VISION

 We deliver our goods within the stipulated time frame

 We believe in ethical business policies
 We keep our business dealings transparent
 We provide dynamic looking and quality approved pens
 We have a large production line to match with the demands
 We keep our customers on the top of our priority list

MISSION
 For a smooth and beautiful handwriting what is required is a good pen
 Unimax Writing Industries, bring forth in the market the wide range of soft grip
Pens. We started as a Manufacturer, Supplier, Wholesaler and Exporter of
writing pens in the year 2018 and gradually climbed the success and fame
ladder.
 It is because of our hard work that we are counted amongst the most trusted
stationery items manufacturing company.
 Our offered range comprises Refill Ball Pen, DF Ball Pen, Polo Ball Pen, Ball
Pen and many more.
 The varied colored ink in which our pens are available in includes black, blue,
red, green, pink and many more.
 We use latest technologies to manufacture the pens as in bulk quantities they are
needed in the market in large number to facilitate every ones need.
 We promise to make every possible step to win our customers maximum
satisfaction.

79

IMPORTANCE OF WRITING INDUSTRIES

 It gives us immense pride in informing that we are backed by dynamic human
resources. Our employees have been our biggest support as because of their constant
hard work and endeavor we have been able to reach on a dominant position in the
marketplace. Our professionals keep our company ahead from rest of the market
players by bringing the right quality products at the right time and by fully satisfying
our customers.

 We deliver our goods within the stipulated time frame

 We believe in ethical business policies

 We keep our business dealings transparent

 We provide dynamic looking and quality approved pens

 We have a large production line to match with the demands

 We keep our customers on the top of our priority list

 We provide dynamic looking and quality approved pens

 We have a large production line to match with the demands

 We keep our customers on the top of of our priority list

 We manufacture, wholesale and offer an impeccable variety of writing pens

80

PRODUCTS
 The varied colored ink in which our pens are available in includes black, blue,
red, green, pink and many more. We use latest technologies to manufacture the pens
as in bulk quantities they are needed in the market in large number to facilitate every
ones need. We promise to make every possible step to win our customers maximum
satisfaction.

We manufacture, wholesale and offer an impeccable variety of writing pens. We have

listed them category wise underneath:

Refill for Ball Pen (35)

 Ball Pen Refill

 Gel Pen Refill
 Roller Refill
 Jotter Refill

PLASTIC PEN (more than 9)

 Refillable Plastic Ball Pen

 Retractable Ball Pen
 Gel Ball Pen
 Roller Ball Pen

POLO BALL PEN

 Spiral polo ball pen

 Silver polo ball pen
 Clear fancy color polo ball pen

MARKER AND HIGHLIGHTER

MECHANICAL PEN & PENCIL

81

CONCLUSION
 Unimax writing industries is small scale industry where established in 2018
and new startup company need to advertise the industry and grow as large scale
industry. For a smooth and beautiful handwriting what is required is a good pen and
so, we, Unimax Writing Industries, bring forth in the market the wide range of soft
grip Pens. We started as a Manufacturer, Supplier, Wholesaler and Exporter of
writing pens in the year 2018 and gradually climbed the success and fame ladder. It is
because of our hard work that we are counted amongst the most trusted stationery
items manufacturing company. Our offered range comprises Refill Ball Pen, DF Ball
Pen, Polo Ball Pen, Ball Pen and many more.

The company has 50 fully automatic injection-molding machines from

Toshiba in its sate-of-art facility in Daman. It has an installed capacity of 2.5 million
pens a day, which is possible because of the high quality technology being used for
manufacturing of the pens. Unimax maintains the highest quality standards in
production, where there is a 100% quality check for each pen produced by that
facility. All of Unimax’s facilities are ISO 9001:2008 certified. The company has
introduced the latest ink technologies; VFI (Visco Fluid Ink for Ball Point Pens),QDI
(Quick Dry Ink for Gel Pens), and the latest XV( Xtreme Viscosity), lower viscosity
for Ball Point Pens, with tip sizes of as fine as 0.4mm to as bold as 1.2mm to give an
edge to your writing.

Unimax is 100% export oriented with international presence in already more

than 78 countries worldwide. It has spread across 5 continents with presence in 78
countries with in its first year of operation. Distributors, dealers, and partners are
spread out around the globe to ensure that world class writing instruments can reach
your doorsteps. Also many events and advertisements on the newspaper and
television are done to better promote the products. Showrooms are also established to
showcase the variety of pens available.

82
UTLRATECH CEMENT LTD.

83

COMPANY PROFILE
SERIAL NO. COMPANY PROFILE

1. Introduction

2. Mission & Vision

3. Products

4. Milestones

5. Conclusion

84

INTRODUCTION
 UltraTech Cement Ltd. is the largest manufacturer of grey cement,
Ready Mix Concrete (RMC) and white cement in India. It is also one of the leading
cement producers globally. UltraTech as a brand embodies 'strength', 'reliability' and
'innovation'. Together, these attributes inspire engineers to stretch the limits of their
imagination to create homes, buildings and structures that define the new India.

In the white cement segment, UltraTech goes to market under the brand name of Birla
White. It has a white cement plant with a capacity of 0.56 MTPA and 2 WallCare
putty plants with a combined capacity of 0.8 MTPA. With 100+ Ready Mix Concrete
(RMC) plants in 35 cities, UltraTech is the largest manufacturer of concrete in India.
It also has a slew of speciality concretes that meet specific needs of discerning
customers. Our Building Products business is an innovation hub that offers an array of
scientifically engineered products to cater to new-age constructions. Aerated
Autoclaved Concrete (AAC) blocks are economical, light -weight blocks ideal for
high-rise buildings, while Dry Mix Products include waterproofing, grouting and
plastering solutions designed for faster completion of projects. The retail format of
UltraTech Building Solutions offers a wide range of construction products to the end
customers under one roof.

With a significant presence in the grey and white cement, concrete and building
products segments as well as providing 360 degree building solutions, UltraTech is
the one-stop shop for every primary construction need. Its meteoric rise as India’s
largest cement brand reflects on the organization’s focus on cutting edge technology,
research and technical services.
Address:  Elbee House, 4th Floor,
Plot No. 7/352, Siddharth Path,

Off Dhole Patil Road,

Pune, Maharashtra 411001

Phone:  086258 28260

85

MISSION & VISION

 MISSION
“To deliver superior value to our customers, shareholders, employees and society at
large.”

VISION
"To actively contribute to the social and economic development of the communities in
which we operate. In so doing, build a better, sustainable way of life for the weaker
sections of society and raise the country's human development index”

VALUES

 Integrity
 Commitment
 Seamlessness
 Passion
 Speed

86

PRODUCTS
 The UltraTech cement produces various products such as Ordinary Portland cement,
Portland blast furnace slag cement, Portland Pozzolana cement. There are 32 short run of
industry from 1983. The key raw material are Limestone, Clay , Sand and Coal. UltraTech
cement has 11 integrated plants, 1 white cement plant, 12 grinding units in India. & The
company's subsidiaries are Dakshin Cements Limited, Harish Cements Limited, UltraTech
Cement Lanka (Pvt.) Ltd and UltraTech Cement Middle East Investments Limited Key
Contributor:Hriday Pratim Bora. They produce 63.1 Million Ton Per Annum. The UltraTech
cement required huge amount power to produce cement where 80% is satisfied by them. This
plays a competitive advantage for UltraTech cement to competition on pricing. The cost of
production plays a key role for UltraTech cement to increase profit by minimizing cost of
production. Cost of Production of UltraTech cement depends on two costs. Fixed cost is
capital for a plant of grinding or mix unit and machine. Variable cost for them is raw material,
labour, power and repair in the industry.

UltraTech Cement
The company has an installed capacity of 96.5 Million Tonnes Per Annum (MTPA) of
grey cement. UltraTech Cement has 19 integrated plants, 1 clinkerisation plant, 25
grinding units in India and 7 bulk terminals. Its operations span across India, UAE,
Bahrain, Bangladesh and Sri Lanka. UltraTech Cement is also India's largest exporter
of cement reaching out to meet the demand in countries around the Indian Ocean and
the Middle East. In the white cement segment, UltraTech goes to market under the
brand name of Birla White. It has a white cement plant with a capacity of 0.56 MTPA
and 2 WallCare putty plants with a combined capacity of 0.8 MTPA with 100+ Ready
Mix Concrete (RMC) plants in 35 cities, UltraTech is the largest manufacturer of
concrete in India. It also has a slew of specialty concretes that meet specific needs of
discerning customers.

UltraTech's products include Ordinary Portland cement, Portland Pozzolana cement

and Portland blast-furnace slag cement. UltraTech cement is the ultimate 360°
building materials destination, providing an array of products ranging from grey
cement to white cement, from building products to building solutions and an
assortment of ready mix concretes catering to the varied needs and applications.

87

UltraTech Concrete
 UltraTech Concrete is India’s largest and the world’s 10th largest concrete
manufacturer, powering some of the biggest infrastructure projects across the country.
UltraTech Concrete is committed to producing high-quality as well as cost-
effective products, to suit every demand. We not only consider our product’s quality
but also its aesthetic appeal. At UltraTech Concrete, design and durability go hand-in-
hand. We represent a perfect amalgamation of concrete solutions that have proven the
test of time.

UltraTech Concrete is the largest RMC manufacturer in India with a nationwide

presence established in less than two decades. UltraTech Concrete has achieved
consistent quality & service through IT solutions. The company’s teams of engineers
dive deep into their customers’ requirements to come out with the right concrete
solutions that will suit their needs. The company fosters innovations that meet the
versatile requirements of its large customer base. In some cases customers require
expertise in mixing concrete; others want equipment, while some need dedicated units
to produce concrete. As such, UltraTech is focused on providing customized
solutions.

UltraTech Building Solutions (UBS)

It is a novel concept in the Indian Construction Industry. It is a one-stop shop
designed on the "plan, build and support" philosophy, which offers home building
solutions right from planning to completion. UBS is based on a franchise model that
caters to the building and construction needs of the individual home builders as well
as the building and construction fraternity.

UBS retail outlets offer a wide range of rudimentary construction products and value-
added services that include technical advice during construction, construction cost
calculator, vaastu consultancy, product training in all categories and technical meets
for customers.

This concept uplifts the entire shopping experience of customers and strengthens the
existing trade partnerships, by upgrading the service proposition. UltraTech Building
Solutions' major focus is on quality and customer service.

88

UltraTech Building Products

In the endeavor to provide complete sustainable solutions to customers and to be 360
Degree building material destination, UltraTech Cement has established UltraTech
Building Products Division. UltraTech Building Products division manufactures and
markets technologically re-engineered products for construction and infrastructure
industry.

Today the construction industry is demanding products which can replace

conventional products as well as conventional methodology for fast track
constructions. To meet this challenging demand, it offers a complete portfolio of end-
to-end solutions, covering the entire spectrum of construction.

Product range includes Tiles Adhesives (TILEFIXO-CT, TILEFIXO-VT, TILEFIXO-

NT, and TILEFIXO-YT), Repair Products (MICROKRETE and BASEKRETE),
Waterproofing Products (SEAL & DRY, FLEX, HIFLEX, and MYKROFILL),
Industrial and Precision Grout (POWERGROUT NS1, NS2, and NS3), Plasters
(READIPLAST, SUPER STUCCO), Masonry Products (FIXOBLOCK), Light
Weight Autoclaved Aerated Concrete Block (XTRALITE)

Birla White Cement

Birla White, the leading white cement brand in India, has positioned itself as the
"Whitest White Cement". Birla White commenced production of white cement in
1988. Since then, the consumer has been exposed to the endless possibilities of
applications with white cement. Birla White was also quick to gauge and understand
the customer pulse and his growing aspirational requirements. In the process, it
developed and introduced a slew of innovative, white cement-based surface finishing
products. The current portfolio includes WallCare Putty, Levelplast, GRC and
Textura. Among them, they facilitate care for walls and augment interior appeal.

Birla White being the "Whitest White Cement" offers a pristine white canvas for
crafting architectural elegance. It's the key ingredient in the application of decorative
cement paints, mosaic tiles, terrazzo floorings and marble lying. Its remarkably high
refractive index and high opacity imparts a gleaming luster and smooth finish to
surfaces. Besides, it's also a significant constituent in wall finishes such as Grit Wash,
Stonecrete and Tyrolean.

89

MILESTONES
UltraTech's journey began almost three decades ago and throughout this journey, the
focus has always been on providing customers with the best products and services.
The resulting success has only reaffirmed UltraTech's desire to be a complete end-to-
end building solutions provider. Each milestone in this journey is a cherished
memory: becoming the largest cement manufacturer in India, winning the
'SUPERBRAND' and 'POWERBRAND' accolades and being recognized as a truly
global organization, are a few that stand out.

UltraTech's inception can be traced back to the mid-1980s with the establishment of
Grasim's first cement plant at Jawad in Madhya Pradesh. In 2001, with the objective
of increasing its reach, Grasim acquired a stake in L&T Cement Ltd. The stake was
further increased to a majority stake in 2003 thereby giving Grasim a pan-India
presence and an increased market share. In 2004, the demerger of L&T's cement
business was completed and Grasim acquired a controlling stake in L&T Cement Ltd
and the name was subsequently changed to UltraTech Cement. The cement business
of Grasim was demerged and vested in Samruddhi Cement Limited in May 2010, with
Samruddhi Cement Limited consequently being amalgamated with UltraTech Cement
Limited in July 2010. In September 2010, UltraTech Cement Middle East Investments
Limited, a wholly owned subsidiary of UltraTech Cement acquired management
control of ETA Star Cement Company, along with its operations in the UAE, Bahrain
and Bangladesh, thereby putting UltraTech on the global map.

The company has a consolidated capacity of 102.75 Million Tonnes Per Annum
(MTPA) of grey cement. UltraTech Cement has 20 integrated plants, 1 clinkerisation
plant, 26 grinding units and 7 bulk terminals. Its operations span across India, UAE,
Bahrain, Bangladesh and Sri Lanka. The last data point (2018) under Milestones
should read as below:

UltraTech is 3rd largest cement company globally (excluding China) November -

Acquired cement business of Binani Cement (6.25 MTPA) Capacity: 102.75 MTPA
Cement unit commissioned in Dhar (1.75 MTPA) Capacity: 96.5 MTPA April

In the white cement segment, UltraTech goes to market under the brand name of Birla
White. It has a white cement plant with a capacity of 0.56 MTPA and 2 WallCare
putty plants with a combined capacity of 0.8 MTPA. With 100+ Ready Mix Concrete
(RMC) plants in 35 cities, UltraTech is the largest manufacturer of concrete in India.
It also has a slew of specialty concretes that meet specific needs of discerning
customers.

90

CONCLUSION
 The cement consumption in our country is increasing where we are the fastest
growing economy country after china. It identified its strengths and problem areas
through a variety of tools. While its raw material sourcing, financial and human
resource pools are sources of competitive advantage, UltraTech has to improve in
terms of fuel costs in order to beat ACC, Ambuja Cement, Jaypee to the top position
in the low margin industry. This can also be achieved by leveraging futuristic trends
like branded retailing, exports and new products like ready concrete mix. UltraTech
Company is really performing well and it really has vast scope to grow and become
the world’s leading cement manufacturer company.

UltraTech’s subsidiaries are Dakshin Cements Limited, Harish Cement Limited,

Gotan Limestone Khauj Udyog Private Limited, Bhagwati Limestone Company
Private Limited, UltraTech Cement Lanka (Pvt.) Ltd., UltraTech Cement Middle East
Investments Limited, PT UltraTech Mining Indonesia and PT UltraTech Investments
Indonesia.

UltraTech’s parent company, the Aditya Birla Group, is in the league of Fortune 500
companies. It employs a diverse workforce comprising of 120,000 employees,
belonging to 42 different nationalities across 36 countries. The Group has been ranked
number 4 in the global 'Top Companies for Leaders' survey and ranked number 1 in
Asia Pacific for 2011. 'Top Companies for Leaders' is the most comprehensive study
of organisational leadership in the world conducted by Aon Hewitt, Fortune Magazine
and RBL (a strategic HR and Leadership Advisory firm). The Group has topped the
Nielsen's Corporate Image Monitor three years in a row -- 2012-13, 2013-14 and
2014-15 as the number 1 corporate, the 'Best in Class'.
*Including 4 MTPA commissioning by June 2019

The company has an installed capacity of 96.5 Million Tonnes Per Annum (MTPA) of
grey cement. UltraTech Cement has 19 integrated plants, 1 clinkerisation unit, 25
grinding units, 7 bulk terminals, 1 white cement plant, 2 WallCare putty plants and
more than 100 RMC plants – spanning India, UAE, Bahrain, Bangladesh and Sri
Lanka. UltraTech Cement is also India's largest exporter of cement and clinker
reaching out to meet demand in countries around the Indian Ocean, Africa, Europe
and the Middle East.

91
GALLERY
 Fig No: 1.1- Gateway/Entrance of Nandini, Kolar

Fig No: 1.2- Packing Unit of Milk

MIILK PRODUCTS

FERMENTED

SWEETS AND OTHER DELACIES

Fig No: 1.3- Products Offered by Nandini

Fig No: 2.1- McDonalds in Highway Star, Kolar

Fig No: 2.2- Sterile and Clean Kitchen

Fig No: 2.3- Menu Offered by McDonalds, Kolar

 Fig No: 3.1- Anchor Headquarters

Fig No: 3.2- Manufacturing and Packing Machinery

Fig No: 3.3- Products Offered by Anchor

 Fig No: 4.1- Ador Welding Headquarters

Fig No: 4.2- Welding Rods Manufacturing Machinery

Fig No: 4.3- Products Offered by Ador

 Fig No: 5.1- KalingaStones Showroom

Fig No: 5.2 – Marble Slabs Offered by Kalinga

Fig No: 5.3 – Tiles/Quartz Offered by Kalinga

Fig No: 6.1- Cheap and Economic Pens Offered by Unimax

Fig No: 6.2- Pen Tube Manufacturing Machine

Fig No: 7.1 – PepsiCo India Headquarters

Fig NO: 7.2- Sorting and Storing Units of PepsiCo

Fig No: 7.3- Brand Portfolio of PepsiCo

 Fig No: 8.1- UltraTech Plant in Pune

Fig No: 8.2- Packing Center, Pune

Fig No: 8.3- Colleagues and Lecturers who accompanied me on the

Minor Industrial Visit
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