Dunwoody Academy

Tel. # 401-2034 or 949-1482

Email: [email protected]
AY 2019-2020

Website Design Rubric

Beginning Developing Meets Standard Above Standard Score
1 point 2 points 3 points 4 points

1. Simplicity
In terms of Web design, • web page is too • web page is somewhat • content is simple and to • content is simple
simplicity refers to an busy busy the point. and to the point.
approach to express • people reading it • people reading it will • appealing graphic • design is easy to
something in a complete cannot find what have difficulty finding elements are included understand in
and efficient way. they want quickly. what they want quickly. appropriately. many ways
excessive use of excessive use of • differences in type size
graphic elements graphic elements. and/or color are used well.

2. Consistency
The design must be • background, text • background, text • background, text format, • background, text
consistent in the whole format, and color format, and color and color usage are format, and color
website. Each page must usage are randomly usage are randomly somewhat consistent with usage are
be predictable and look chosen chosen with few little inappropriate carefully chosen
similar to each of the • pages seem consistent elements variation. to produce a
other pages in color, text unrelated throughout consistent
format, and/ or some screen layout for
familiar layout. all your pages.

3. Color Schemes
Color scheme refers to a • little thought went • little though went into • color is used somewhat • color is
set of colors you use on into the choice of the choice of colors. appropriately to produce appropriately
your Web components colors. • colors do not match the an atmosphere that used to produce
including text, • choice of colors character of the site expresses the character an atmosphere
background, link, visited and combinations of the Web site. that expresses
link, active link, border, are negative the character of
and table. the Web site.

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Source: www.hunter.cuny.edu › files › Sample Rubric Pioneer Middle School
 Beginning Developing Meets Standard Above Standard Score
1 point 2 points 3 points 4 points
4. Audience
The audience will • tone of language • audience is not defined • tone of language is • tone of language
influence every aspect of not appropriate or poorly defined mostly appropriate appropriate for
your website's design • use of graphics and/ through confusing use • use of graphics and audience
or colors is not of tone and language colors is mostly • use of graphics
appropriate for structure appropriate for audience. and colors is
audience appropriate for
audience. •
audience is well
defined.
5. Structure/
Navigation/Format
Good websites are well • content is confusing • content is somewhat • content is presented in a • content is
organized. Their content and difficult to confusing and difficult clear manner that is presented in a
is presented in a clear follow. to follow. easy to follow clear manner
manner that is easy to • site is difficult to • site is somewhat • navigation is difficult that is easy to
follow. You should navigate. difficult to navigate. • not intuitive. follow.
ensure that the readers • not intuitive. • too much textual • readers can get
get around your website • large images that information. around your
with ease. Blocks of text take long to load. website with
and images must be of ease. • there
appropriate size. are no blind
links.
6. Resource
documentation
You must always none of the resources used documentation is incomplete documentation is mostly all text, graphics
document all the are documented. or poorly done. complete with one or two sounds and
resources used on your errors multimedia
site. This means you resources are
must give credit to any documented.
websites, books, and/or correctly organized in
other resources used. alphabetical order

0-12 Needs work

12-16 Developing
17-21 Meets Standard / 24
21-24 Above Standard
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Source: www.hunter.cuny.edu › files › Sample Rubric Pioneer Middle School