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    Crafting Case Studies

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    This document discusses the importance of case studies for winning new business and provides tips for crafting effective case studies. It recommends including real strategy details and concrete results in case studies. Case studies should tell a story with heroes, missions, and antagonists. Both visual elements and examples of creativity should be included. The document provides examples of topics to cover in case studies and suggests formatting case studies for readability using bulleted lists, sections, and following a framework of overview, challenge, solution, results. Finally, it recommends sharing case studies on websites and social media.

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    Download as PDF, TXT or read online from Scribd

    Crafting Case Studies

    Uploaded by

    Time
    83 views7 pages
    This document discusses the importance of case studies for winning new business and provides tips for crafting effective case studies. It recommends including real strategy details and concrete results in case studies. Case studies should tell a story with heroes, missions, and antagonists. Both visual elements and examples of creativity should be included. The document provides examples of topics to cover in case studies and suggests formatting case studies for readability using bulleted lists, sections, and following a framework of overview, challenge, solution, results. Finally, it recommends sharing case studies on websites and social media.

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    This document discusses the importance of case studies for winning new business and provides tips for crafting effective case studies. It recommends including real strategy details and concrete results in case studies. Case studies should tell a story with heroes, missions, and antagonists. Both visual elements and examples of creativity should be included. The document provides examples of topics to cover in case studies and suggests formatting case studies for readability using bulleted lists, sections, and following a framework of overview, challenge, solution, results. Finally, it recommends sharing case studies on websites and social media.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    83 views7 pages

    Crafting Case Studies

    Uploaded by

    Time
    This document discusses the importance of case studies for winning new business and provides tips for crafting effective case studies. It recommends including real strategy details and concrete results in case studies. Case studies should tell a story with heroes, missions, and antagonists. Both visual elements and examples of creativity should be included. The document provides examples of topics to cover in case studies and suggests formatting case studies for readability using bulleted lists, sections, and following a framework of overview, challenge, solution, results. Finally, it recommends sharing case studies on websites and social media.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 7

    ISAAC RUDANSKY’S AGENCY OVERDRIVE

    Crafting Case Studies


    (Getting clients part 3) The importance of case studies and how to do them right!
    ISAAC RUDANSKY’S AGENCY OVERDRIVE

    Case Studies are a must


    for winning new
    business

    1. Important to give real


    information that goes into
    strategy.
    2. Important to give concrete
    results (unless this is for web
    design, etc).
    3. Data / visuals are great.
    ISAAC RUDANSKY’S AGENCY OVERDRIVE

    Things to think about before starting:


    ● Case studies is storytelling. Who is the hero? Who / what is the antagonist? What / what is the
    mission?
    ● You don’t need to write groundbreaking results for your biggest clients. Figuring out a tracking
    problem, launching new campaigns, a CRO report methodology, etc. are all perfectly good case
    study examples.
    ● Be visual. Video, images, etc. These things help break up the case study and make it more readable.
    ● Make sure to promote your own ingenuity and creativity … that’s what prospects want to see. They
    want to work with talented and accomplished people.
    ● Multiple case studies per client is fine
    ISAAC RUDANSKY’S AGENCY OVERDRIVE

    Examples of what to write about


    ● PPC campaign launched for a new client
    ● Identifying user personas and building user scenarios
    ● Competitive research and analysis project
    ● Optimizing Google Ads and Facebook Ads with a new bidding strategy
    ● Leveraging 1st party data in remarketing campaigns
    ● CRO report strategy with user testing
    ● Decrease in CPC’s based on better management of budget and bidding
    ● CPA decrease due to conversion rate optimization and generating better traffic
    ● Designing a landing page
    ● Copywriting research and delivery
    ● Designing display and remarketing ads
    ● Performing an SEO analysis that led to an increase in organic traffic.
    ISAAC RUDANSKY’S AGENCY OVERDRIVE

    Formatting for
    readability
    1. Use concrete (true) results.
    2. Bullets! Bullets! Bullets!
    3. Callouts / reviews
    4. Sections
    5. Describe the client … who they
    are, locations, products, etc.
    6. Follow the basic framework for
    every case study (next slide)
    ISAAC RUDANSKY’S AGENCY OVERDRIVE

    Follow the Hero’s


    Journey framework
    1. Overview (ordinary world)

    2. Challenge(s) (call to adventure)

    3. Solution / Strategy (crossing the


    threshold)

    4. Forces of antagonism (ordeal)

    5. Results (return with the elixir)


    ISAAC RUDANSKY’S AGENCY OVERDRIVE

    Share your work

    1. Host on your website readably

    2. Have PDF’s ready so you can use


    them as attachments in emails

    3. Link to a Google drive folder

    4. LinkedIn, Facebook

    5. Don’t forget to get permission if


    need be.

    6. Canva is a great resource

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