What Is a Product Line?
A product line is a group of related products all marketed under a single brand name that is sold by
the same company. Companies sell multiple product lines under their various brand names, seeking
to distinguish them from each other for better usability for consumers.
Companies often expand their offerings by adding to existing product lines because consumers are
more likely to purchase products from brands with which they are already familiar.
Group of product within the product mix that are closely related
Closely related products under the same product, which may differ in the price, color, characteristics
A product is a distinct unit within the product line
Product Line , product category of Hindustan unilever
HUL is the market leader in Indian consumer products with presence in over 20 consumer categories
such as soaps, tea, detergents and shampoos amongst others with over 700 million Indian
consumers using its products. Sixteen of HUL's brands featured in the ACNielsen Brand Equity list of
100 Most Trusted Brands Annual Survey (2014), carried out by Brand Equity, a supplement of The
Economic Times.
The "most trusted brands" from HUL in the top 100 list (their rankings in brackets) are: Lux , Surf
Excel , Clinic Plus, Rin , Lifebuoy , Close up , Pond's , Pepsodent , Fair & Lovely , Dove , Sunsilk , Vim ,
Wheel , Vaseline ,Pears , Lakme .
Home and personal care foods and beverage
Personal laundry Skin Hair Oral care deod Ayurv Tea & food icecrea
wash care care oran edic cofee m
t
Lux Surf Fair Sunsilk pepsoden Axe Ayush Brook Knorr Kwality
excel and t e bond walls
lovely
Lifebuoy Rin Ponds clinic Close up rexo Bru Lipton Ben and
na jerry
Hamma Wheel vaselin dove Signal dove lipton Hellmans Aditya
m e milk
Pears vim dove TRE sure Annapurn
semm a
e
Rexona AHC kissan
Product Line, product category of Procter & Gamble’s
Looking for wide number of products from "Procter & Gamble" India. If yes, then you have stepped
in to the right place, where in you can get to know many products from Procter and Gamble. Various
products from P&G India like Ariel, Ambi pur, Duracell, Gillette, Head & Shoulders, Olay, Oral-B,
Pampers, Pantene, Tide, Vicks, Whisper, Wella product details can be known here.
Procter & Gamble focused on bringing more productive products and expanding the market rapidly.
It has a history of over 170 years and its business has grown tremendously higher and higher margin
and satisfying consumer needs by giving superior quality of products. Their brand name including the
features, quality, price, design etc would help them in growth of rapid sales and keeping regular
customer and choosing their product in the market.
Home and personal care food
Personal laun Skin Hair Oral deodora Diaper Feminine tea food
wash dry care care care nt and
paper
tissue
Ivory Tide Olay Head glee Secret Pampers Charmin Tetley Heinz
and m Ketchup
shoulder
Kirks Das Ivory Pantene Crest Old spice Luvs Puffs Vitex Pringles
h
Lava chee secret Rejoice Oral Gillette banner Tata Crisco
r B
Camay Ariel Aussie Herbal Always Folger Jif
essence s
zest gain Herbal zest whisper delight
essences
