Devanshi Rastogi completed a work from home internship with Digifuse from January 2019 to January 2020. As a digital marketing intern, her responsibilities included generating leads, communicating with clients, and using social media for brand awareness. Through tasks like surveys and app installations, she learned skills in areas like Excel, communication, and time management. The internship provided practical experience applying concepts from her marketing courses. Overall, it was a valuable learning experience that she recommends for other students.
Devanshi Rastogi completed a work from home internship with Digifuse from January 2019 to January 2020. As a digital marketing intern, her responsibilities included generating leads, communicating with clients, and using social media for brand awareness. Through tasks like surveys and app installations, she learned skills in areas like Excel, communication, and time management. The internship provided practical experience applying concepts from her marketing courses. Overall, it was a valuable learning experience that she recommends for other students.
Devanshi Rastogi completed a work from home internship with Digifuse from January 2019 to January 2020. As a digital marketing intern, her responsibilities included generating leads, communicating with clients, and using social media for brand awareness. Through tasks like surveys and app installations, she learned skills in areas like Excel, communication, and time management. The internship provided practical experience applying concepts from her marketing courses. Overall, it was a valuable learning experience that she recommends for other students.
Devanshi Rastogi completed a work from home internship with Digifuse from January 2019 to January 2020. As a digital marketing intern, her responsibilities included generating leads, communicating with clients, and using social media for brand awareness. Through tasks like surveys and app installations, she learned skills in areas like Excel, communication, and time management. The internship provided practical experience applying concepts from her marketing courses. Overall, it was a valuable learning experience that she recommends for other students.
Digifuse is an organization which blends global digital technologies to help businesses build their brand presence through our extensive student network. It provides effective digital marketing solutions by running various campus activations, user acquisitions and brand awareness campaigns through youth marketing. They have worked for 100+ brands to promote them through our student network.
10,000+ Youth Network 500+ Colleges Connected 20+ States User Traffic 100+ Clients
Process- Connecting with brands Getting acquainted with their requirements Designed customer campaigns Finalizing campaign after discussion with clients Onboards successful lead generation Running campaign through
Company helps the brands to build up their influencer marketing campaigns with top creators that deliver engaging social media content for their audience and help to boost up their product/service. ABOUT THE CEO – MR.TUSHAR BHATIA A passionate and visionary executive, started his journey by founding 'Brainweave' during his college days which focussed on brain development programs and workshops to escalate intellectual level of students.
Over the years, he started gaining profound interest in youth marketing, brand promotions & influencer marketing which led him to kick-start his career in this field by starting 'Digifuse' which blends global digital technologies to help businesses build their brand presence through our extensive student network.
After finding success in this field, he teamed up with three more individuals in order to build a customized student centric application named 'Picxele' with an idea of bridging the gap between the brands and college students by providing our users a platform to avail exciting offers, rewarding tasks & campaigns, cashbacks, part/full-time internships, quests, jobs, etc. CLIENTS- MARKET STATUS
INFLUENCER MARKETING Form of marketing in which focus is placed on influential people rather than the target market as whole. It identifies the individuals that have influence over potential customers, and orients marketing activities around these influencers.
The company researches, analyses, and identifies the right audience for you which can convert your impression into successful leads. JOB ALLOTED I worked at Digifuse for my ‘work from home’ internship as a digital marketing intern.
My job and responsibilities were as follows-
Learn higher version of M.s Excel and Photoshop for better working Capture prospects and leads for various tasks and meet the daily targets Communicate and create awareness about client company through digital marketing Use personal network to increase the prospects for the company Maintain record of leads
During my internship, I was supposed to meet the daily target leads i.e. prospect customers and complete tasks like getting applications installed and registrations done, getting feedback & survey forms filled, reviews for applications or Instagram pages, find current users of a product and through cold calling /google forms take their feedbacks , website registrations etc. WORK DONE/ LEARNINGS 1. I worked directly with the other interns, reported directly to our team manager Ms. Shreya Maheshwari. For convenience and efficiency, I created a WhatsApp group of all my prospect leads and sent them the links for various registrations, surveys, feedbacks, application installations etc.
2. I made use of my social media like Instagram and Facebook handles for posting stories, awareness posts etc . I used special hashtags used by our company online so that people with similar interests could easily reach the page.
3. Especially the business firms searching for various clients, service providers, etc online could make use of it
4. Identifying and testing new digital platforms and tools Using web analytics tools to monitor site traffic
5. Optimizing marketing campaigns, including email marketing, social media and digital marketing.
6. Tracking consumer feedbacks.
7. Learnt to use time wisely , delegating certain tasks and dedicating pre-set period to remaining task.
8. Communication skills got developed as I learnt about the prospect behaviour and tried to convince them.
9. I used strategic thinking to target advertising and optimize campaigns to bring the largest return possible.
10. Communication &negotiation skills
11. Analytical skills
12. Time management
13. Real corporate world work experience
14. Increased Network
15. Increased confidence LEARNINGS WITH COURSE I learnt practical application of various concepts and theories learnt at college , like-
Online advertising SEO concept Influencer marketing Reach for sky Impact of e-commerce on marketing Reporting relationships Constant self check
The learning experience in this internship was very valuable for me and I believe it is directly related to the discipline we are pursuing. This was an opportunity to get practical experience. As we researched on the different business environments/markets/consumers we came to know that the strategy varies from region to region, because of diversity. CONCLUSION AND OBSERVATION
The placement program was exclusively of boundless achievement. The internship program me to have an in-dept knowledge about practical problem solving in the corporate world Digifuse has offered me with the opportunities to learn and develop in many areas. On the whole, this internship was a useful experience. I have gained new knowledge, skills and as well also learned the most important concept of academics i.e. the art of implementation of the theoretical knowledge studying in college at Symbiosis to the corporate world/work environment. The internship was also good to find out what my strengths and weakness are. This helped me to define what skills and knowledge I have to improve in the coming time. It would be better that the knowledge level of the language is sufficient to contribute fully to projects and prepare me for my future career. This internship was carefully organized, scheduled, and tasks were delegated with consideration of the individual. I feel that this internship was highly successful, and I would like to once again extend my thanks to those involved. RECOMMENDATIONS AND SUGGESTIONS & LIMITATIONS RECOMMENDATION: PROMOTED to level 2 as ‘Digifuse Cluster Manager’ and I am continuing my internship seeking to learn and grow more.
LIMITATION OF STUDY: While I had many useful experiences, I feel that I still need to work on my networking on personal level, as a large network would have been useful for me during the internship and I would have enjoyed more during my tasks.
Although I found meeting the deadlines challenging, I found it to be valuable in for my personal growth. Facing rejections was an important part for me. Conversion into effective leads was a real challenge. The constant pressure is something big to handle. DECLARATION This is to declare that ,I Devanshi Rastogi ,a student of Bachelor Of Business Administration in Symbiosis Centre for Management Studies, Noida (2019-22) have given original and authentic data , information and maintained full confidentiality to the best of my knowledge in this final project report for BDA PROJECT 2019-22 & that no part of this information has been used for any other assignment but for the partial of the requirement towards the completion of said course.
Devanshi Rastogi Dr. Priya Grover
(student) (BDA Mentor) ACKNOWLEDGEMENT At the very outset, I’d like take the golden opportunity of thanking those persons without whose guidance, co-operation, inspiration and suggestion it would not have been possible for me to complete my project successfully.
First of all, I’d like to thank Mr. Tushar Bhatia (CEO & Founder) for giving me an opportunity to work with them through this internship program.
I’d also like to extend gratitude to Ms. Shreya Maheshwari
(Business Development Executive) for guidance and support during the program.
I extend my sincere gratitude to the Department of Business Administration, Symbiosis Centre
for Management Studies, Noida; for providing me an opportunity to work on this project and without whose significant guidance and contribution this project would not have been possible.
Devanshi Rastogi Dr. Priya Grover
(student) (BDA Mentor) TABLE OF CONTENTS S.NO PARTICULARS PAGE NO 1 Cover Page (Final Report) 1 2 Introduction of company and market status 3 3 Job alloted to me 9 4 Wrokd done and learnings 11 5 Conclusion and Observation 14 6 Recommendation/Suggestion &Limitation 15 7 Declaration 17 8 Acknowledgement 18 9 Documents attached- 19 Appointment Letter Offer Letter Annexure 1 Annexure 2 Certificate by coordinator Certificate of completion
