Business Man

Biography Of
Dr. Prathap C Reddy ,

Chairman, Apollo Hospitals Group
MCA Trimester – III
Subject: Marketing Fundamentals
Name: Nishant Gautam

Roll No: 11
Submitted to: Dr. Anuradha Kanade
Dr. Prathap C Reddy , Chairman, Apollo Hospitals
Group
Dr. Prathap C Reddy, the visionary Founder-Chairman of Apollo Hospitals is

widely acknowledged as the architect of modern Indian healthcare. He is best
described as a compassionate humanitarian, who dedicated his life to bringing
world-class healthcare within the economic and geographic reach of millions. The
institution that he envisioned and built - Apollo Hospitals, steered a revolution and
marked the birth of the private healthcare industry in India.
Apollo Hospitals opened its doors in 1983 and introduced international quality
healthcare to India, at a cost that was a fraction of comparable costs in the western
world. This was Apollo’s first act of social responsibility and it underscored the
intrinsic social conscience of the organization’s business model.
Over the years, Dr. Reddy has carried the torch of healthcare to distant corners of
India. Always the visionary, he harnessed technology and insurance to take
healthcare to the masses. The pioneering success of telemedicine and innovative
insurance in Aragonda, the world’s first V-SAT enabled remote village in Andhra
Pradesh validated the concept of ‘Healthcare for All’. He also envisioned the
groundbreaking Apollo Reach Hospitals model, one that takes high quality
healthcare to semi urban and rural geographies. This blueprint has been taking
good health to the very heart of India.
Career
Dr Reddy was born in Chittoor, Andhra Pradesh.Dr Reddy received his medical
degree from the Stanley Medical College in Chennai .Later trained as a
Cardiologist in the UK and USA. He did his Fellowship from the Massachusetts
General Hospital, Boston and went on to head several research programs at the
Missouri State Chest Hospital, USA. In service to the nation, Dr. Reddy has
also been the Chairman of the Confederation of Indian Industry’s National
Health Council and advisor to its committees on Healthcare, Health Insurance,
Public Health and Pharma. He was pivotal in the genesis of NATHEALTH -
the Healthcare Federation of India, which today is one of the nation's most
powerful and influential forums in facilitating the shift in mind-set, delivery and
policy making to nurture the gift of good health for all in India.
Establishment of Apollo
The idea to establish Apollo Group of Hospitals came when Dr. Reddy lost a
patient who couldn't make it to Texas for an open heart surgery. This inspired
Dr. Pratap Reddy to create world-class medical infrastructure in India and make
it more accessible and affordable to common people.The dream of making
world-class medical facilities in India spurred him to set up the Apollo
Hospitals in Chennai in 1983 at a time when private healthcare institutions were
virtually unknown in our country.
The new Hospital attracted the best medical talent, including eminent non-
resident Indian doctors from hospitals in the US and UK to return to India : this
was the first major reversal in the pattern of brain drain.Starting from a 300-
bedded in 1983, the Group has, over the past 28 years, continuously excelled
and maintained leadership in medical innovation, world-class clinical services
and cutting edge research. With a network of over 8500 beds across 54
hospitals at culturally diverse locations in India and overseas, over 4000 top
class clinicians and a total employee strength of more than 65,000
professionals, the Apollo Hospitals Group is one of the largest hospital groups
in the world.
Apollo Hospitals Group s one of the largest hospital group in the world, being
consistently ranked amongst the best hospitals for advanced medical services.
• These hospitals have served over 19 million patients from 55 countries, with
seven of them having the prestigious JCI accreditation.
• He is a Chairman of the CII National Health Care Committee since 2006 and
he constituted sub-committee for drawing up standards for accreditation of
Indian Hospitals for the first in the country.
• He did some commendable work in the areas of medical value travel and
medical code of ethics, one of the areas of impact has been in the area of budget
recommendation to the Government and health insurance.
Extension
Dr Reddy is now spreading Apollo Hospitals Group to other parts of Asia. The
group opened its first clinic in Dubai in March 1999 and is coming up with
projects in Sri Lanka, Africa, Bangladesh, and Oman. Dr. Reddy is currently
looking at secondary health centers in semi urban and smaller cities and has
already identified 23 sites for the purpose. Dr. Pratap Reddy's latest initiatives
are "Med Varsity"-a virtual medical university providing total access to experts
in the field of medicine anywhere in the world- and "MEDNET" - Hospital
Systems Management package. Both the initiatives are expected to transform
health care sector in India.
Awards & Recognitions
• 1991: Dr Prathap C Reddy was awarded the Padma Bhushan for his
contribution to the emergence of the private healthcare sector and his role in
bringing about several regulatory changes.
• 1992: Dr Reddy was invited by the Government of India as a member of the

working group on health financing and management constituted by the
steering committee for the 8th Five Year plan in the Planning Commission.
• 1993 – 94: Dr Reddy awarded the Mother St Teresa’s ‘Citizen of the Year’
Award.
• 1996: The Harvard Business School published a case study on the

pioneering efforts of Dr Reddy and the achievements of Apollo Hospitals.
• Nominated by Business India as one of the Top Fifty personalities who have
made a difference to the country in the fifty years since Independence
• 1998: Dr Reddy was presented with the Sir Nilrattan Sircar Memorial
Oration Award for medical excellence by JIMA
• 2001: The Ernst & Young ‘Entrepreneur of the Year’ award conferred on Dr
Reddy.
• Dr Reddy was Conferred the Fellowship AD hominem by the Royal College

of Surgeons of Edinburgh.
• 2002: The Lifetime Achievement Award by Hospimedica International.
• 2005: Dr Reddy awarded the ‘Asia – Pacific Bio leadership Award’, given
by the University of Southern California’s Marshall School of Business.
• 2005–2006: Member of the Indo – US CEO’s team nominated by the Prime

Minister
• 2006–2007: Modern Medicare Excellence Award by the ICICI Group to

honour Dr Reddy’s outstanding achievements in the healthcare industry.
• 2007–2009: Appointed Chairman of the CII National Healthcare Committee.

• The Government of India honoured the pioneering spirit of the Apollo
Hospitals Group with the release of a postage stamp in November 2009.
• He was conferred with second highest civilian award, the “Padma

Vibhushan” in March 2010.

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Biography Of

Dr. Prathap C Reddy ,

MCA Trimester – III

Subject: Marketing Fundamentals

Name: Nishant Gautam

Dr. Prathap C Reddy, the visionary Founder-Chairman of Apollo Hospitals is

• 1992: Dr Reddy was invited by the Government of India as a member of the

• 1996: The Harvard Business School published a case study on the

• Dr Reddy was Conferred the Fellowship AD hominem by the Royal College

• 2002: The Lifetime Achievement Award by Hospimedica International.

• 2005–2006: Member of the Indo – US CEO’s team nominated by the Prime

• 2006–2007: Modern Medicare Excellence Award by the ICICI Group to

• 2007–2009: Appointed Chairman of the CII National Healthcare Committee.

• He was conferred with second highest civilian award, the “Padma

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