INTRODUCTION
• Café Coffee day is one of India’s largest
chain of coffee shops spread across all the
big cities
• First opened at – Brigade road, Bangalore in
1996
• Slogan: A lot can happen over Coffee
• Positioning: India’s Favorite Coffee Shop for
the Young and Young at Heart
PRESENCE IN INDIA
• We are India's largest café chain
• We have grown to over 1,700 cafes, located
in 245 cities all over India
• We have more than 47500 vending
machines
• Average Footfalls: 200 per café per day
Café Coffee Day Network
of more than 1700 cafes across India
185 Cafes
172 Cafes 64 Cafes
191 Cafes
INTERNATIONAL CAFÉS
• Our first international café opened in
Vienna in the year 2005
• Today, we have 18 outlets in places like
• Austria
• Nepal
• Egypt
• Malaysia
DIFFERENT TYPES OF OUTLETS
Café Coffee Day CCD The Lounge CCD The Square
Xpress
• For Coffee lovers • High-demand • Premium Café
• Youths locations like • Exclusive for Coffee
• A place to hangout corporates, lovers
institutions and
hospitals
SOCIAL MEDIA PRESENCE
INSTAGRAM
149k followers
Average 1700 likes per post
Average 5 comments per post
FACEBOOK
4.9 million followers
4.9 million likes
3 to 5 comments per post
TWITTER
81k followers
Average 10 likes per post
Hardly any comments or retweets
Competitive
Analysis
Café Coffee Day Starbucks Coffee by Di Bella
Followers: 4.9 mil Followers: 1.1 mil Followers: 89k
Post/day: 1 Post/day: 1 Post/day: 2
Followers: 149k Followers: 145k Followers: 42.8k
Avg. Likes/post: 1700 Avg. Likes/post: 10k Avg. Likes/post: 500
Followers: 81k Followers: 160k Followers: 1.2k
Post/day: 4.9 Post/day: 7.2 Post/day: 1.9
Campaigns
and Contests
#MothersDay Campaign
by
Café Coffee
Day
Campaigns
and Contests Sit Down Campaign
by
Café Coffee
Day
Campaigns
Contest for #Schoolofcool
and Contests Campaign
by
Café Coffee
Day c
Campaigns
and #SHOWYOURFLAVOUR
Contests by
Starbucks
Campaigns
and
Contests by
White cup contest
Starbucks
Campaigns #OKCUPID
and
Contests by
Coffee By
Di Bella
Get your pet to the café and get 20% off
Campaigns
and #GOTWITHDIBELLA
Contests by
Coffee By
Di Bella
TARGET AUDIENCE
• AGE: 16-30
• GENDER: Both Male and Female
• Income Status: Middle class and Upper Middle
class
• Occupation: Students and Working professionals
• Location: Tier 1 and Tier 2 with 3 km radius from
each outlet
• Behaviour: Coffee lovers and youths looking to
hangout
BUYER PERSONAE
Buyer Persona 1
• Name: Noor Parpia
• Gender: Female
• Age: 19
• Family Background: Upper Middle Class
• Occupation: Student
• Location: Andheri
• Details: Coffee lover especially cold coffee, likes to
hangout with friends and is a social butterfly
Buyer Persona 2
• Name: Harsh Sharma
• Gender: Male
• Age: 23
• Family Background: Middle Class
• Occupation: Student
• Location: Kandivali East
Buyer Persona 3
• Name: Kamil Merchant
• Gender: Male
• Age: 28
• Salary: 80k/month
• Occupation: Civil Engineer
• Location: Andheri West
Brand
Mood Board
OUR CAMPAIGNS
#COFFEEWITHCRICKET #CCD
This campaign is based on the ICC ODI CWC
We will ask the audience to come to
CCD or order any CCD drink online
Then take a picture of their drink with the
CWC match they are watching (TV) in
their home or in CCD café
Upload it on social media using hashtags
#COFFEEWITHCRICKET #CDD
Then can show their post and get 20% off on their
next drink and it continues till the CWC ends
Creative 1
Creative 2
Creative 3
#COFFEELINGS #CCD
#COFEELING is combination of 2 words coffee and
feelings
We will ask the audience to share their moods,
feelings or love for coffee on social media
Upload it on social media using hashtag #COFEELINGS #CCD
and the best one will get a shout from official page of CCD
(everyday new customer will get a shout out)
Posts can be anything like memes,
captions, pictures, selfies etc.
WEBSITE SNEAK PEAK
• Good UI and UX
• User friendly
• Attractive
• It also has offers, download app button and Call To Action
• Overall the website is very good
EMAIL MARKETING
Welcome to Café Coffee Day
Email/Newsletter/Subscription offer
Special discounts Checkout our Cart Abundant
and offers product and Offer
services
Campaign awareness Blog Email App Installs
Thank you email
Engaging mail about Remarketing
upcoming products,
campaign, contests
INFLUENCERS
Followers: 207k
Ask her upload picture of her
CCD drink and promote
#COFFEELINGS campaign
INFLUENCERS
Followers: 1.5 million
Ask them to post a blog of CCD and promote
our #COFFEEWITHCRICKET campaign
INFLUENCERS
Followers: 395k
Ask them to upload different pictures
of CCD drinks and coffees.
Audit
Keywords Rank
Top Backlinks
SEARCH ENGINE MARKETING
Café Coffee Day is not doing Google Ads.
Know your coffee
BLOGS
Write about different types of coffee flavours
and give a short brief on how each one is
different from the other.
Benefits of Coffee
BLOGS
Write about benefits of coffee
and can push 2 or 3 CCD’s coffees
BLOGS Why CCD?
Write about how CCD coffees are different than other
coffees.
• Its economical
• Its quality
• Its USP
BLOGS Journey from farms to your cup
Write about the whole process from start to end, how the
coffee from the farms were picked for CCD’s coffee cup.
BLOGS Best summer drinks
Show different types of summer drinks
and push 3 or 4 different Café Coffee Day drinks in it.
CONTENT BUCKET
Campaign Infographics Product Post Blog
#CRICKETWITHCOFFEE • Ingredient of • Coffee • Know Your
#COFFEELINGS different coffee • Offers Coffee
• How much • Food & • New CCD drinks
coffee drink in Snacks • Which coffee
every day in • Contests matches your
India • Quizzes taste
• Interesting facts
about coffee
Memes Video Trending Things Listicles
Post
• People’s feeling • How to make a • Cricket • Top 10 trending
with and without CCD coffee at related post product of the
coffee your home • Rainy month
• How fun and Season • Best Healthy
exciting Café • Father’s Day food product of
Coffee Day café CCD
are
ORM
ZOMATO
FACEBOOK
TRIP ADVISER
QUORA
Social Media Marketing
FACEBOOK AD 1
OBJECTIVE: APP INSTALS
TARGETING ON FACEBOOK
FACEBOOK AD 2
OBJECTIVE: AWARENESS
FACEBOOK AD 3
Display ad
MEDIA PLANNING
Budget (Total) 10,00,000.00
Deal Weightag impressi Frequenc
Target Platform Ad Unit Budget Reach Clicks CPC CPM
Type e on y
Facebook
(18-30 Single
+Instagra CPC 25% 2,50,000. 39,60,000 39,60,000 1 1,50,000. 26.40
years Image
m 00 .00 .00 00
Facebook
(18-24 Single
+Instagra CPC 25% 2,50,000. 93,30,000 46,65,000 2 26.79
years Image
m 00 .00 .00
Facebook
(16-25
+Instagra Caraousel CPC 25% 2,50,000. 46,80,000 46,80,000 1 94500 2.64
Years
m 00 .00 .00
Display
CPC 25% 2,50,000. 52,50,000 595000 3.145
Ads
00 .00
LANDING PAGE
http://bit.ly/2IHaVuR
