Summary Output
Summary Output
OUTPUT
Regression Statistics
Multiple R 0.8438
R Square 0.7120
Adjusted R Square 0.6708
Standard Error 796.1062
Observations 33.0000
ANOVA
Significance
df SS MS F F
1096654
Regression 4 43866162.83 1 17.3032 0.0000
Residual 28 17745981.41 633785.1
Total 32 61612144.24
Standard Upper
Coefficients Error t Stat P-value Lower 95% 95%
-
1732.796
Intercept -7071.8802 2606.4561 -2.7132 0.0113 -12410.9635 9
PRICE (X) -43.3716 43.6428 -0.9938 0.3288 -132.7698 46.0266
IN-STORE PROM.
(X) 30.4756 16.5484 1.8416 0.0761 -3.4222 64.3735
TV (X) 596.5233 154.7806 3.8540 0.0006 279.4697 913.5770
RADIO (X) 389.4468 165.0892 2.3590 0.0255 51.2770 727.6166