Ramdev Food Product P.V.T L.T.D: Swami Sahjanand College of Commerce and Management, Bhavnagar University Bhavnagar
Ramdev Food Product P.V.T L.T.D: Swami Sahjanand College of Commerce and Management, Bhavnagar University Bhavnagar
BATCH: 2008-11
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PREFACE
With the great zeal and gaiety I put report before you I hope that you will
recognize it. Being a student of S.Y.B.B.A Swami Sahajanand College of
commerce & management- Bhavnagar, I have got opportunity for practical
training in RAMDEV FOOD PRODUCTS PVT. LTD, located in Ahemedabad.
This report is reflection of which I understood and learnt in this industry aim
glad to present this report to the collage. It is my pleasure that I got opportunity to
work in this industry.
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ACKNOWLEDGEMENT
I am thankful to Ramdev food products pvt. ltd. C.M.D. Mr. Hasmukh bhai
patel and, I am thankful to Mr. Alok sir H.R. manager and, I am also thankful to
Mr. Harish Goplani marketing manager for giving me this opportunity to
undertake this project and for his valuable guidance throughout the project.
DATE: NAME:
PLACE: BHAVNAGAR KAUSHIK DESAI
SIGNATUR
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INDEX
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GENERAL
INFORMATION
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INDEX
Vision
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“To maximize the product placement and expand the range of spice products.
The focus is to become No. 1 in pure powder spices and asafoetida (Hing) in
India.”
Mission
“To set and constantly maintain our own standard of quality spices and food
products for consumers who value purity, taste & health.”
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In Ramdev the time keeping system is for 9:30 AM to 6:00 PM and lunch
time is 1:30 PM to 2:00 PM and the other side workers there are a work in 3 shift.
The shift is divided in 8 hours per shift.
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in every town. It also export the product out of the country. Like U.S.A, U.K,
AUSTRALIA it is also plan in future GERMANY,SPAIN, AND HOLLEND to
available Ramdev food products.
EMPLOYEE SERVICES
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output and making the worker to be more interested towards their work. By this,
the employees get motivated toward work.
1. Hand gloves
2. Mask
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situated in surrounding are of the industry. For getting such success in the market
this relation should be maintain by a good organization. The following is being
taken into consideration by the unit :
The unit has maintained a good relationship with a view to developing it’s
marketing channel
The unit a leading part in the industrial association and also in making
such decision
The unit is also tries their level best to fulfill the demand of it’s customer by
providing them better quality product and by providing employment the unit
helpful by reducing such unemployment.
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Expert promotional Council for Handicraft, New Delhi, India.
HASMUKHBHAI
PATEL P.F.A. License.
(C.M.D.)
Ag mark
ORGANISATIONAL STRUCTURE
Marketing
SHRI PRADIPBHAI PATEL
Corporate Affairs
(DIRECTOR)
Legal
Product Promotion
Corporate HRD
Packing & Dispatch
SHRI GAURANGHBAI
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EDP
(DIRECTOR)
Banking Finance
SHRI RUCHIRBHAI
PATEL
(Jt. M.D.) Legal
Account
IN. Audit
Export
SHRI ANUPAMBHAI BUCH Taxation
SMT MINAXIBEN (VP BRAND MANAGEMENT)
PATEL
(DIRECTOR) Advertising
SHRI DHAIRESHBHAI DAVE
Market Research
(G.M. PURCHASE &
Product Promotion
PRODUCTION)
MISS RIPALBEN
PATEL
(DIRECTOR)
Plant Administration
Production
Purchase
New Product Development
PRODUCT PRAMOTION Food Safety
Agencies on Record:
DISTRIBUTION NETWORK
1) GUJRAT
2) RAJSTHAN
3) DELHI
4) MUMBAI
5) REST OF MAHARASTRA
6) MADHYA PRADESH
7) CHATTISGAHDH
8) ORRISSA
9) GHAZIABAD
10) UTTRANCHAL
11) PUNJAB
12) HARYANA
13) CHANDIGHADH
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14) WEST BENGAL
15) J & K
16) BIHAR
17) ZARKHAND
EXPORTS
Representing the spice and food world in totality, the company has been
weaving its magic through the expanding horizons of the Spices & Food markets
of the USA, UK Canada, Africa, china, Australia and Middle East today. Our
quality of products has been praise by overseas customers as our business
foundation has been put on trust and dedication. We are doing Private Label for
some famous brand in International Market.
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Ramdev have lots of products in its export basket. Like Basic Spices, Instant
Mixes, Grocery, Misc. Food Items, Chutneys, Cooking Pastes, Papad, Pickles
and many other food products.
CHILLI POWDER
TURMERIC POWDER
CORIANDER POWDER
CORIANDER CUMIN POWDER
WHOLE CUMIN
CUMIN POWDER
SUPER HING
PREMIUM HING
SUPER MASALA
GOLD MASALA
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PREMIUM MASALA
ACHAR MASALA
INSTANT MIX
GROCERIES
COMPANY ADDRESS
“SPICE WORLD”
CHANGODAR,
AHMEDABAD-382213
GUJRAT, INDIA
FAX. NO.:02717-304205
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WEBSIDE: WWW.ramdevfood.com
MARKETING
MANAGEMENT
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INDEX
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ORGANISATION STRUCTURE
CHAIRMAN
MANAGING DIRECTORE
MARKET MANAGER
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EXECUTIVE EXPORT SALES ACTIVITIES
SALES CONTRIBUTION
ALL INDIA
Sales
C.T.C.C
HING
BLENDED MASALA
INSTANT MIXES
GUJARAT
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Sales
C.T.C.C.
HING
BLENDED MASALA
INSTANT MIXES
MARKETING MIX
PLACE
Once of the p’s marketing mix is place includes
communication channels, coverage, assortment, location, inventory and
transports. It resents convenience to users.
PROMOTION
PRICE
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Price is any time will be increase and decrease. And price is
a value able structure in a season.
PRODUCT
MARKET SEGMENTATION
The marketer does not create the segments the marketers task is to identify
the segments and decide which one to target. Segment marketing offers key
benefits over mass marketing. The company can presumably better design,
price, disclose and deliver the product or service to satisfy the target market.
The company also can fine – tune the marketing program and activities to
better reflect competitors marketing.
I. Segment marketing.
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II. Niches marketing.
III. Local area marketing.
IV. Individuals marketing/customerization.
Segment marketing
Homogeneous preferences
Diffused preferences
Clustered preferences
Niche marketing
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Local marketing
COMPITITORS
Competitors are always make a were in play important roll in firm and daily life
only one competitors we always take our study. In case of company there are a
many competitors then think it that what is company situation.
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PRICING POLICY
Pricing policy are generally decided by top management .
price is the exchange value of product or service . through pricing policy we are
going to establish the relation between and sellers on pricing policy most of the
marketing strategies or activities are depended .
Cost of production
Market demand .
Product leadership.
Profit maximization .
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managing cost finished goods packing and dispatch cost transportation from
retailer to consumer production labor cost .
I. Direct cost ,
II. Indirectcost,
“Ramdev ” decides price by analyzing all these cost and also including
certain unpredictable cost .
ADVERTISING
STRETEGIES :
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They have requested to women to convert from loose
packing to polypack than they signed a TV model for conveying massage to
people that
Than they emphasized or freshness and clearness so they develop this massage
After captaining loose spice market unit comes to know that women believe “Red”
is the sign for freshness.
Actually company believes and has proved it is not the more advertising
because they believes their target is satisfied so that their instant mix massage is
For instant mixes is “Gulab Jamun” they sometimes offer chilly powder free,
recently they do one advertising like under,
They have made lucky draw for “MANGALSUTRA” and right now,
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MARKET RESEARCH
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Market Research to study the challengers in powder spices market: 1997;
Research agency : INDICA, Mumbai. Research Objective: To understand the
consumption pattern and competition in the urban spice market. Scope:
Ahmedabad, Mumbai, Jaipur, Surat, Rajkot.
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HUMAN
RESOURCE
MANAGEMENT
INDEX
3. JOB DESCRIPTION
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6. WAGE AND SALARY ADMINISTRATION
7. PERSONAL RECORD
RECRUITMENT
A) Internal sources :
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Internal sources of the recruitment includes
i. Promotion
ii. Transfer
iii. Demotion
iv. Deputation
v. Lay-off
B) External sources :
External sources of the recruitment includes :
i. Advertising
ii. Personnel consultant
iii. Employees recommendations
iv. On the basis of campus interview
v. Employment exchange
Sources of recruitment
1) Promotion 1) Advertising
1) External sources.
2) Internal sources.
SELECTION
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In RAMDEV FOOD PRODUCTS PVT. LTD. the selection process is done by
telephoning the applicant to whom the recruiters has decided to be suitable for
the required job or post.
INDUCTION
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JOB DESCRIPTION
Job description is the main by project of the process of job analysis. When an
analyst studies a job information he prepares a summary of the received
information in a set from. Thus, job description is the written summary of given
job of the circumstantial various rights, responsibilities and organizational
relation. This defines job division duties and responsibilities which help to keep
away the specific job from other jobs. Generally a standard printed perform is
used for this purpose.
Job description describes jobs and not job holders. It is not an assessment
but it provide in important base for establishing assessment standard, activities
and objectives.
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PRAMOTION AND TRANSFER POLICY
Here same responsibility, accountability, status and pay scale will be provided.
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Promotion and transfer help full to maintain an employee within a
organization and motivate him to effectively.
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WAGE & SALARY ADMINISTRATION
The term wage refers to the compensation payable to the labor for
performing his job. Wages usually refers to hourly or daily rate paid to such
groups for maintaining employees.
Salary normally refers to the weekly or monthly rates paid to the clerical,
administrative & professional employees. It includes such areas like job
evaluation survey of wages and salaries analysis or relevant organizational
problem. Wages and salary administration refers to the establishment &
implementation of sound policies & practice of employees’ compensation
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PERSONAL RECORD
In the unit RAMDEV FOOD PRODUCTS PVT.LTD they are also maintaining
personnel record of the each and every employee working in their unit. A register
with the employee’s name being by the company. In this register the company
record things like employee’s name, designation in the unit address, contact
number, blood group of of the employee, date of birth, educational qualification,
the date when the employee has joined the unit is also being maintain by the unit.
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STUDY OF PROVIDENT FUND SCHEME
As per this scheme , employees get benefit of the pension after his or her
retirement and other amounts is refunded at the time of his or her retirement. In
the company Ramdev food products pvt.ltd. The provided to their employee.
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SWOT ANALYSIS
STRENGTH:
Brand name “RAMDEV’’ is the main strength for Ramdev food company.
As Ramdev known for high quality product ,it became core strength for
Ramdev.
Wide area network of distribution in whole india and as well as outside India
helps Ramdev to increase it’s sells of masala’s.
Ramdev is the fist food company in India who has ISO 22000:2005
certificate.
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WEAKNESS:
OPPPRTUNITY:
Threats:
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CONCLUSION
During my training I got full support from staff members. So, I very thankful to all
the staff members for supporting me sincerely.
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BIBILOGRAPHY
BOOK :
A book by
- Philip kotler
A book by
- K Aswathappa
Web site :
www.ramdevfood .com
www.google.com
www.inianspice.com
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