1.

Business Description

1.1 Overview

Cassava or kamoteng kahoy is a basic staple to 500 million people in tropical and
sub-tropical regions. It has the potential to reduce hunger because it is a cheap substitute
for rice. Cassava is also used for animal feed and starch production.

Thailand is the world’s biggest exporter of cassava. The Philippines along with
Indonesia, India, Vietnam is Asia’s major exporter.

Cassava is grown mostly in Central Visayas, Bicol, and Central Mindanao. They are
also an important crop in Eastern and Western Visayas, Western and Southern
Mindanao, and Southern Tagalog. (Henrylito D. Tacio, Marid Digest)

2. Product/Service

2.1 Product/Service Description

A new custom CaShake business offers a new kind of product which is cassava roll
and alog-alog. Cassava roll is made out of wrapper stuffed with cheese, crushed cassava
(kamoteng kahoy) mixed with sugar and all-purpose cream. Fried in oil and served with
syrup (arnibal) on top. Cassava roll, is consists of pure ingredients, and not just only a
powder or food flavoring. While alog-alog, is a flavored powdered drink that is mixed with
water, ice, and condensed milk. Then for the final step, it is needed to be shaked (shake-
shake/alog-alog).

CaShake is a business who’s not only good in taste, but also it contained vitamins
that are needed for everyday life. Such as Cassava carries some of the valuable B-
complex group of vitamins such as folates, thiamin, pyridoxine (vitamin B-6), riboflavin,
and pantothenic acid. It is one of the chief sources of some essential minerals like zinc,
magnesium, copper, iron, and manganese for many inhabitants in the tropical belts.

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Nowadays, most children losses they appetite when they heard about root crops such as
Cassava, unknowingly it will greatly benefit their health.

Also, alog-alog will surely satisfy the market’s thirst at a very affordable price.

2.2 Unique Feature of Product/Service

Rolls doesn’t end in cheese sticks. Cassava rolls are healthier and more satisfying.
Cassava roll, is consists of pure ingredients, and not just only a powder or food flavoring.
Cassava roll will be served with syrup on top.

Alog-alog is the answer of our desire to quench our thirst in a very affordable price.
The name alog-alog came from the product itself. Alog-alog is a drink that will be
presented based on how we Filipinos traditionally contained drinks such as soft drinks,
palamig, etc. A plastic (plastic used in ice making) with plastic straw.

It comes in three different flavors namely chocolate, buko pandan, and mango.

3. The Market

3.1
Market Segmentation Strategy

Geographic segmentation:

• CaShake will target customers who live and near at Bautista Street Bayanan,
Muntinlupa City. Also, person/s who passes through the said place will be
considered potential customers of the business.
• Alog-alog is expected to be in demand during summer, while demand in cassava
roll is not necessarily affected by the climate/weather.

Demographic segmentation:

• Pimary: Children (9-12 years old); Secondary: Teenagers (13-18 years old)
• CaShake targets both genders
• It targets low income level due to its affordable price

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Psychographics segmentation:

• CaShake suits for customers who are fond of sweet snacks and drinks

Behavioral segmentation:

• It targets customers who are thrifty/price sensitivite in terms of spending money for
snack

3.2 Targeting strategy

Our ideal customer is between the ages of 9-12 which serve as a primary
customer, while the secondary customer is between 13-17.

Children and teenager are usually willing to buy simple and affordable snacks that
we can consider unhealthy foods, that’s why CaShake will offer a new product in the
market. Children and teenager will definitely enjoy the product that we promote. The
cassava rolls and alog-alog that can satisfy their thirst and hunger at an affordable price.

3.3 Pricing Strategy

Cashake’s pricing strategy will be similar to pricing below competition.

3 pieces for P5.00 will be the cost for cassava roll and P5.00 for alog-alog which
has 3 different flavors (chocolate, buko pandan, and mango).

We came up with this kind of strategy because of our target market. It would be
effective because It’s very affordable.

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 4. Production process

PROCESS:

FOR CASSAVA ROLL

RAW MATERIALS 1. Peel the cassava and boil. After this,
carefully crushed it in a bowl. FINISHED PRODUCT:
FOR CASSAVA ROLL
2. Add sugar to taste and all purpose-
• 2 kg Cassava cream. Mix it. • Put the cooked
• Wrapper 3. Prepare the wrapper then place the cassava roll in the
• 2 kg of washed sugar mixture into it. Add thin sliced small paper plate.
Ass syrup, then
• 2 box of cheese cheese then roll.
serve while hot.
• 2 can of all-purpose 4. Pre-heat oil in a frying pan. Carefully
cream fry the cassava roll and wait until it
becomes light brown.
FOR ARNIBAL/SYRUP

• 2 kg of brown sugar FOR ARNIBAL/SYRUP

• Water 1. Place brown sugar in a pan and melt
it in a low heat.
2. Add 1 tbsp. of water at a time until
the sugar melts. Keep mixing.
3. Keep adding small amount of water
until you get the desired texture.

RAW MATERIALS PROCESS:

FOR ALOG-ALOG (every servings) FINISHED PRODUCT:

• Powdered flavored 1. Put 2 tbsp. of powdered flavored • Gently hold the

drink (chocolate, mango or, buko plastic ice and shake
drink
it thoroughly (alog-
• Evaporated milk pandan) and 1 tbsp. of brown sugar
in a plastic ice. alog). Then add
• Brown sugar
2. Add 200 ml of water and 2 tsp. of drinking straw and
• Tube ice
evaporated milk. serve!
• Water
3. Put 5 pieces small size of tube ice.

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4.1 Machinery and Equipment

Item Price/Unit (RM) Quantity Total Cost

Superkalan 1 650.00 1 unit 1 650.00
Frying Pan 292.75 1 unit 292.75
Tong 84.25 1 unit 84.25
Oil Strainer 179.00 1 unit 179.00
Knife 134.50 2 units 269.00
Water Jug 100.00 1 unit 100.00
Spatula 42.75 1 unit 42.75
Plastic Jar 31.50 3 units 94.50
Cooler 1 500.00 1 unit 1 500.00
Glass divider 3 000.00 1 unit 3 000.00
Total Cost: 7 212.25

Executive Summary

The CaShake will offer a new variety of snacks and drinks to the customers. It has the
potential to reduce hunger because it is a cheap substitute for rice. The exterior design
of the stall will focus on conveying customers to buy. We displayed a large design of our
logo on our stall to notice and draw attention to some people passing by.
Cassava roll is made out of wrapper stuffed with cheese, crushed cassava, mixed with
sugar all purpose cream and alog-alog with 3 different flavors to be offered namely
chocolate, buko, pandan, and mango. We only cook-cassava from time to time a
customer purchase it. Customers can only purchase either cassava rolls or alog-alog or
a combination of two.
CaShake will target customers who lives near at Bautista St. Bayanan, Muntinlupa City.
Also person/s who passe through the said placed will be considered potential customers
of the business.
• Primary: Children (9-12 yrs. Old) secondary:teenagers(13-18 yrs. Old)
• CaShake target both genders
• It targets low income level due to its affordable price

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CaShake is under the food manufacturing industry. We will purchase raw materials and
it will undergo into a process that will lead eventually to finished product. The production
cost is relatively inexpensive. The equipment that will be used is very accessible as will
as the raw materials needed. Cassava, which is the main components of cassava rolls
will be purchased in the Alabang Central Market. For our 2 nd product which is alog-alog,
the primary material that is necessary is the powdered flavored drinks, knowingly very
abundant in the market. The flavors that we need are chocolate, mango and buko pandan.
We will deliver our product to our valued customers through selling it personally. We will
have a food cart and they can have the product from time to time that purchased it.