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Airline Simulation SWOT

The airline has strengths in its reputation, prices, routes, and maintenance program but weaknesses in employee turnover, expenses, aircraft fleet, working capital, and profits. Opportunities exist in expanding markets, routes, and fleets while threats include regulations, fuel prices, competition, and economic changes.

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John Pickle
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840 views1 page

Airline Simulation SWOT

The airline has strengths in its reputation, prices, routes, and maintenance program but weaknesses in employee turnover, expenses, aircraft fleet, working capital, and profits. Opportunities exist in expanding markets, routes, and fleets while threats include regulations, fuel prices, competition, and economic changes.

Uploaded by

John Pickle
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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STRENGTHS: WEAKNESSES:

1. Well known and reputable airline in local 1. High employee turnover (12%)
community 2. High operating expenses
2. Fare prices 3. Current fleet of aircraft
3. Location and flight routes 4. Low working capital for expansion
4. Maintenance program exceeds 5. Low profits
regulatory requirements 6. Low marketing budgets
5. High reliability score
6. Addition of airplane

OPPORTUNITES: THREATS:
1. Diversify fleets to expand service to new 1. Strict regulations
markets 2. Fluctuating fuel prices
2. Provide service to Foreign and Resort 3. Increasing competition
markets 4. Changes in economy
3. Add a hub in a new region and service
new routes
4. Budgeting for social responsibility
5. Create stock options for employees
6. Improve amenities to attracted new
passengers
7. Offer pricing promotions to appeal to
customers

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