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Advertisement Script Writing PDF

Advertising attempts to inform and persuade a large number of people with a single communication about an idea, service, or product. When writing advertising scripts, planners must first do creative tasks like determining the key message, how to convey it most effectively based on the audience and objective, and the desired outcome. Advertising is important as it influences consumer markets by gathering information, selling products and ideas, boosting sales, introducing new products, providing consumer choice, and informing consumers about products and competitive advantages while also increasing producer incomes and guiding consumers.

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1K views1 page

Advertisement Script Writing PDF

Advertising attempts to inform and persuade a large number of people with a single communication about an idea, service, or product. When writing advertising scripts, planners must first do creative tasks like determining the key message, how to convey it most effectively based on the audience and objective, and the desired outcome. Advertising is important as it influences consumer markets by gathering information, selling products and ideas, boosting sales, introducing new products, providing consumer choice, and informing consumers about products and competitive advantages while also increasing producer incomes and guiding consumers.

Uploaded by

Maruthi Mc
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Advertisement script writing

Advertising is a process in which information and decisions (Strategy) lead to a briefing


which forms the basis of creative, media and overall campaign planning. Advertising comes
in so many forms and carries out so many different tasks that the common factors may not be
obvious. Advertising attempts to inform and persuade a large number of people with a single
communication. It is a paid communication with a purpose of promoting an idea, service or
product.
According to British Code of 1973: Advertising is defined as a paid-for communication,
addressed to the public or a section of it, the purpose of which is to influence the opinions or
behaviour of those to whom it is addressed.

First of all we have to do a planning for script writing keeping in view the budget and
requirement of the clients.

Creative task

Under creative task, we have to take care of following basic questions:


What is the message we have to convey in our script of advertising?
How can our message be conveyed most effectively?
What is the objective of advertising in a particular situation?
What is the audience we are communicating with?

What should be the outcome of this creative work?

Be able to command attention against all competing influences. People do not generally
watch TV or read newspapers to see advertising.
Be able to sustain interest of the people. Boring or dull advertising scripts are unlikely to
have much influence.
Write memorable sentences.

Importance of Advertising

Advertising is important in our daily life. It influences people and consumer markets. It is
based on gathering of information about markets, competitors and the client company’s own
product.
It sells products, service and ideas.
It enhanced sales of companies
Introduces new products and boosts old products.
Advertising provides consumers a right to choose.
It provides information to consumers about the products and their competitive edge.
Advertising increase incomes of producers and guides consumers in shopping
Advertising is important to reach out target people
Advertising covers broad range of views in a creative style
Advertising provide more knowledge about people’s right to choose, market trends, skills and
standards of production and behaviour change.

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