Research Report Project On

“COMPARATIVE ANALYSIS BETWEEN

HYUNDAI EON AND MARUTI SUZUKI RITZ”

Submitted In Partial Fulfillment For The Requirement Of

Masters Of Business Administration (MBA)

Submitted To: Submitted By:

Project Guide Name of the student
Dr. Shirish Srivastava Sudhir Kumar Yadav
Designation: Associate Prof. Enrl. No : 1817970032
Batch: 2015-2018

Submitted To:

Jeevandeep Institute Of Management And Technology, Varanasi

(Affiliated to Dr. A.P.J. Abdul Kalam Technical University , Lucknow)

 DECLARATION

I hereby declare that this Reserch Report titled “COMPARATIVE ANALYSIS BETWEEN

HYUNDAI EON AND MARUTI SUZUKI RITZ” submitted by me to Jeevandeep Institute Of

Management & Technology is a bonafide work undertaken during the fourth and final

semester by me and has not been submitted to any other University or Institution for the

award of any degree diploma / certificate or published any time before.

(Signature of the Student) Date: / / 2020

Name: Sudhir Kumar Yadav

Enroll. No.: 1817970032

 CERTIFICATE

This is to certify that the project work done on “COMPARATIVE ANALYSIS BETWEEN

HYUNDAI EON AND MARUTI SUZUKI RITZ” submitted to Jeevandeep Institute Of

Management & Technology by Sudhir Kumar Yadav (1817970032) in partial fulfillment

of the requirement for the Research conducted for degree of Masters Of Business

Administration, is a bonafide work carried out by him under my supervision and

guidance. This work has not been submitted anywhere else for any other degree. The

original work was carried during .

Name of the guide Date: / / 2020

Dr. Shirish Srivastava

Designation : Associate Prof.

 ACKNOWLEDGEMT

This project work has been a great experience to me. This work would not have been possible

without the help, cooperation, constructive suggestion and well wishes of many people. I would

like to thank all of them.

I owe my profound respect to Dr. Shirish Srivastava , my project guide, and express my deep

sense of gratitude for his inspirations, valuable and scholarly guidance, imperative suggestions

and personal attention at each stage of the Work. His knowledge, dedication towards research,

exemplary devotion and trust towards me has been unique and is the prime key behind the

success of this project. His personality has been instrumental in blending an exciting spirit and

atmosphere for research. It has been a great opportunity and experience to work with him, as I

will forever cherish the deep interaction I had with him.

 PREFACE

As a part of the MBA curriculum and in order to gain knowledge in the field of management,

we are required to make a research report, the basic objective behind doing this report is to get

knowledge about different tools of marketing.

In this report, we have included various concepts, effects and implications regarding

comparison between the major players of automobile sector and their two offerings i.e Hyundai

eon & Maruti Suzuki ritz .

Doing this project helped me to enhance my knowledge by work on this particular topic

“COMPARATIVE ANALYSIS BETWEEN HYUNDAI EON AND MARUTI SUZUKI RITZ” and

experiences related with my topic concepts .Through this report I came to know about the role

of dedication , focus and devotion towards the work.

 TABLE OF CONTENT

S.NO. CHAPTERS PAGE. NO.

1 COMPANY PROFILE

1.1 Background

1.2 History

1.3 Founder

1.4 Vision

1.5 Mission

1.6 Competitors

1.7 Organizational structure

1.8 Products

1.9 Milestones and Achievements

1.10 Address

2 Objective of the Study

3 Scope and Rationale of the study

4 Introduction to the Topic

4.1 RESEARCH METHODOLOGY

4.2 Type of Research

4.3 Research Design

4.4 Tools

4.5 Hypothesis

4.6 Data collection methods

5 Study of Topic

6 DATA ANALYSIS AND INTERPRETATIONS

7 RESULT AND FINDINGS

8 CONCLUSIONS

9 LIMITATIONS OF THE STUDY

10 SUGGESTIONS AND RECOMMENDATIONS

11 BIBLIOGRAPHY AND REFERENCES

 Company Profile

Background Of Hyundai

The Hyundai Motor Company is a South Korean multinational automaker headquartered in

Seoul, South Korea. Hyundai was founded in 1967 and it, along with Kia, together comprises the

Hyundai Motor Group, which is the world's fourth largest automobile manufacturer based on

annual vehicle sales in 2010. In 2008, Hyundai (without Kia) ranked as the eighth largest

automaker. In 2010, Hyundai sold over 3.6 million vehicles worldwide.

Hyundai operates the world's largest integrated automobile manufacturing facility in Ulsan,

which is capable of producing 1.6 million units annually. The company employs about 75,000

persons worldwide. Hyundai vehicles are sold in 193 countries through some 6,000 dealerships

and showrooms.

PROFILE OF COMPANY:

TYPE PUBLIC

INDUSTRY AUTOMOTIVE

FOUNDED DECEMBER 29, 1967

FOUNDER(S) CHUNG JU- YUNG

HEADQUARTERS SEOUL, SOUTH KOREA

AREA SERVED WORLDWIDE

KEY PEOPLE CHUNG MONG- KOO

PRODUCTS AUTOMOBILES, COMMERCIAL VEHICLES

PRODUCTION OUTPUT 2,943,529 Units (2011)

REVENUE US$ 76 Billion (2012)

EMPLOYEES 57,105 (2011)

SUBSIDIARIES LIST

WEBSITE WORLDWIDE.HYUNDAI.COM

Category Sedans, Hatchbacks, SUV’s

Tagline/Slogan Drive Your Way; New Thinking New

Possibilities

USP Hyundai operates the world largest

integrated automobile manufacturing facility

in South Korea, which is capable of

producing 1.6 million units annually

HYUNDAI LOGO:
 Background Of Maruti Suzuki

Maruti Suzuki India Limited (Maruti + Suzuki), commonly referred to as Maruti and formerly

known as Maruti Udyog Limited, is an automobile manufacturer in India. It is a subsidiary of

Japanese automobile and motorcycle manufacturer Suzuki. As of November 2012, it had a

market share of 37% of the Indian passenger car market. Maruti Suzuki manufactures and sells

a complete range of cars from the entry level Esteem and Alto, to hatchback Ritz, A-

Star, Swift, Wagon R, Zen and sedans DZire, Kizashi and SX4, in the 'C' segment Eeco, Omni,

Multi Purpose vehicle Suzuki Ertiga and Sports Utility vehicle Grand Vitara. The company's

headquarters are on Nelson Mandela Road, New Delhi. In February 2012, the company sold its

ten millionth vehicle in India.

PROFILE OF MARUTI SUZUKI:

Type Public

Traded As BSE:532500;NSE:MARUTI

Industry Automotive

Founded 1981

Predecessor(s) Maruti Udyog Limited

Headquarters New Delhi, India

Key People RC Bhargava(Chairman),Kenichi Ayukawa

Products Automobiles

Revenue Rs.369.34billion
Net Income Rs.16.81billion

Employees 6,903(2011)

Parent Suzuki

Website www.marutisuzuki.com

MARUTI SUZUKI LOGO

 History Of Hyundai

Chung Ju-Yung founded the Hyundai Engineering and Construction Company in 1947. Hyundai

Motor Company was later established in 1967. The company's first model, the Cortina, was

released in cooperation with Ford Motor Company in 1968. When Hyundai wanted to develop

their own car, they hired George Turnbull, the former Managing Director of Austin Morris at

British Leyland. He in turn hired five other top British car engineers. They were Kenneth Barnett

body design, engineers John Simpson and Edward Chapman, John Crosthwaite ex-BRM as

chassis engineer and Peter Slater as chief development engineer. In 1975, the Pony, the first

Korean car, was released, with styling by Giorgio Giugiaro of Ital Design and power train

technology provided by Japan's Mitsubishi Motors. Exports began in the following year to

Ecuador and soon thereafter to the Benelux countries.

In 1984, Hyundai exported the Pony to Canada, but not to the United States, because the Pony

didn't pass emissions standards there. Canadian sales greatly exceeded expectations, and it was at

one point the top-selling car on the Canadian market. The Pony afforded a much higher degree of

quality and refinement in the lowest price auto segment than the Eastern-bloc imports of the

period then available. In 1985, the one millionth Hyundai car was built.

In 1986, Hyundai began to sell cars in the United States, and the Excel was nominated as "Best

Product #10" by Fortune magazine, largely because of its affordability. The company began to

produce models with its own technology in 1988, beginning with the midsize Sonata. In the

spring of 1990, aggregate production of Hyundai automobiles reached the four million mark. In

1991, the company succeeded in developing its first proprietary gasoline engine, the four-
cylinder Alpha, and also its own transmission, thus paving the way for technological

independence.

In 1996, Hyundai Motor India Limited was established with a production plant in Irungattu

kottai near Chennai, India.

In 1998, Hyundai began to overhaul its image in an attempt to establish itself as a world-class

brand. Chung Ju Yung transferred leadership of Hyundai Motor to his son, Chung Mong Koo, in

1999. Hyundai's parent company, Hyundai Motor Group, invested heavily in the quality, design,

manufacturing, and long-term research of its vehicles. It added a 10-year or 100,000-mile

(160,000 km) warranty to cars sold in the United States and launched an aggressive marketing

campaign.

In 2004, Hyundai was ranked second in "initial quality" in a survey/study by J.D. Power and

Associates.

Hyundai is now one of the top 100 most valuable brands worldwide. Since 2002, Hyundai has

also been one of the worldwide official sponsors of the FIFA World Cup.

In 2006, the South Korean government initiated an investigation of Chung Mong Koo's practices

as head of Hyundai, suspecting him of corruption.

On April 28, 2006, Chung was arrested, and charged for embezzlement of 100 billion South

Korean won (US$106 million). As a result, Hyundai Vice Chairman and CEO, Kim Dong-jin,

replaced him as head of the company.

On September 30, 2011, Yang Seung Suk announced his retirement as CEO of Hyundai Motor

Co. In the interim replacement period, Chung Mong-koo and Kim Eok-jo will divide the duties

of the CEO position.

 History Of Maruti Suzuki

In early 1980s Indian Govt decided to produce a small car, which would be within buying reach

of Indian middle class. The obvious place to shop for technology was Japan, which had

developed world class capabilities in small cars by that time. It was not Toyota, or Nissan, or

Honda, three largest player in Japan, but Suzuki, a much smaller company with strong

capabilities in making small cars. Suzuki grabbed the opportunity with both hands and formed a

joint venture with govt. called Maruti Udyog.

Maruti Udyog Limited, a subsidiary of Suzuki Motor Corporation of Japan, has been the leader

of the Indian car market for about two decades. Its manufacturing plant, located some 25 km

south of New Delhi in Gurgaon, has an installed capacity of 3,50,000 units per annum, with a

capability to produce about half a million vehicles.

Maruti rolled out its 1st car, Maruti 800 with 800cc engine in December 1983. This model

targeted at masses and was launched as “People’s car”. In early 2003, Maruti Udyog, a joint

venture between Suzuki and Indian Govt. dominated India’s automobile market with 54%

market share and with annual production capacity of 5lac cars. The company dominated Indian

Small car market with a share of 100% in A seg, 36% in B seg and 86% overall.
The company has a portfolio of 11 brands, including Maruti 800, Omni, premium small car Zen,

international brands Alto and WagonR, off-roader Gypsy, mid size Esteem, luxury car Baleno,

the MPV, Versa, Swift and Luxury SUV Grand Vitara XL7.

In recent years, Maruti has made major strides towards its goal of becoming Suzuki Motor

Corporation's R and D hub for Asia. It has introduced upgraded versions of WagonR, Zen and

Esteem, completely designed and styled in-house. Maruti's contribution as the engine of

growth of the Indian auto industry, indeed its impact on the lifestyle and psyche of an entire

generation of Indian middle class, is widely acknowledged. Its emotional connect with the

customer continues

Maruti tops customer satisfaction again for 8th year in a row according to the J.D. Power Asia

Pacific. India Customer Satisfaction Index Study. The company has also ranked highest in India

Sales Satisfaction Study.

In keeping with its leadership position, Maruti supports safe driving and traffic management

through mass media messages and a state-of-the art driving training and research institute that

it manages for the Delhi Government.

The company's service businesses including sale and purchase of pre owned cars (TrueValue),

lease and fleet management service for corporate (N2N), Maruti Insurance and Maruti Finance

are now fully operational.

Then Maruti Suzuki India Limited forms (Maruti + Suzuki), commonly referred to as Maruti and

formerly known as Maruti Udyog Limited, is an automobile manufacturer in India. It is a

subsidiary of Japanese automobile and motorcycle manufacturer Suzuki. As of November 2012,

it had a market share of 37% of the Indian passenger car market. Maruti Suzuki manufactures

and sells a complete range of cars from the entry level Esteem and Alto, to hatchback Ritz, A-

Star, Swift, Wagon R, Zen and sedans DZire, Kizashi and SX4, in the 'C' segment Eeco, Omni,

Multi Purpose vehicle Suzuki Ertiga and Sports Utility vehicle Grand Vitara. The company's

headquarters are on Nelson Mandela Road, New Delhi.[1] In February 2012, the company sold

its ten millionth vehicle in India.

 Founder of Hyundai

Founder of Maruti Suzuki

 VISION

Hyundai Motor Company :

It is striving to provide freedom of movement to everyone by investing in mobility services, by

building close relationship with leading mobility service providers and expanding our role

beyond the automotive transportation sector. The company will play a pivotal role in global

society’s transition to clean energy by helping make hydrogen an economically viable energy

source.

“Our Team provides value for your future”.

Maruti Suzuki Company :

“The Leader in the Indian Automobile Industry, Creating Customer Delight and Shareholder's

Wealth; eventually become a pride of India”

 MISSION

Hyundai Motor :

To create exceptional automotive value for our customers by harmoniously blending safety,

quality and efficiency. With our diverse team, we will provide responsible stewardship to our

community and environment while achieving stability and security now and for future

generations.

Maruti Suzuki :

- Modernization of the Indian Automobile Industry.

- Developing cars faster and selling them for less.

- Production of fuel-efficient vehicles to conserve scarce resources.

- Production of large number of motor vehicles which was necessary for economic growth.

- Market Penetration, Market Development Similarly Product Development and Diversification.

- Partner relationship management, Value chain, Value delivery network .

 QUALITY POLICY

Hyundai motors :-

Our promise to you as our customers is to: On arrival, We will attend to you promptly. Listen

carefully to your requirements and concerns and agree on the work that needs to be carried

out on your vehicle. Thoroughly explain all repairs that will need to be performed and review all

costs.

Maruti Suzuki :-

We deal with only genuine components to ensure highest standards in quality and reliability.

Our quality policy has been designed in tune with customer requirements. Our quality strategy

is to maintain the reputation of the company by constantly meeting and exceeding customer

expectations on every occasion.

 Competitors In Automobile Industry

(other than Hyundai and Maruti Suzuki)

About Top Automobile Companies in India

 Tata Motors

Tata Motors is the largest automobile company of Asia headquartered in Mumbai, India.

Annual Projected revenue for 2010-11 is US$ 27.629 billion. It also occupies the number one

position in commercial car segment. Tata Motors enjoys 31.2% of market share in the multi-

utility vehicles, which in luxury car segment, it has 6.4% market share. Most of the Tata Motors'

vehicles are sold predominantly in India and over 4 million vehicles have been produced

domestically within India.

Tata sold 52,531 units of vehicles during September 2009, comparing to 49,647 units during

September 2008 (a growth of 6%). In domestic market, Tata Motors sold 49,650 units during

the same period, comparing to 45,234 units in September 2008.

 Mahindra & Mahindra Limited (M&M)

Mahindra &Mahindra Limited is another auto-giant in India. A part of the Mahindra Group,

M&M is the largest SUV maker in the country. In September 2009, M&M registered a domestic

sale of record 26,921 units, comparing to 22,729 units in September 2008 (with an increase of

18.4%). On the other hand, it sold 15,296 units of UV in the same period comparing to 10,641

units in September 2008 (with a whooping growth of 43.7%).

  General Motors India Private Limited (GM India)

General Motors India Private Limited is another top player in Indian automobile industry. A

wholly-owned subsidiary of the auto giant General Motors, GM India saw a Y-o-Y sales growth

of 49% in September 2009 with a sale of 7,654 units, comparing to 5,154 units in September

2008.

 Hero Moto-Corp Limited

In 2010, When Honda decided to move out of the joint venture, Hero Group bought the shares

held by Honda. Subsequently, in August 2011 the company was renamed Hero MotoCorp with

a new corporate identity.

Hero Honda Motors Limited, the joint venture between Hero Group and Honda, was the biggest

two-wheeler manufacturers in the world. It shook the Indian two-wheeler market with its

famous model Hero Honda Splendor, which became the largest selling motorcycle in the world.

It consistently sold more than 1 million units of Splendors every year.

In 2008-09, Hero Honda sold about 3.28 million bikes and registered a net profit of ` 1281.7

crore. It sold 4,01,290 units of two-wheeler in September 2009, comparing to 3,85,262 in

September 2008. It already sold 11,83,235 units of two-wheelers in Q2 of FY10 with a growth

rate of 21.7% against the corresponding period of the previous year.

  Bajaj Auto

Bajaj Auto is the second largest two-wheeler manufacturer in India. It is also the fourth largest

two and three-wheeler maker in the world. In September 2009, Bajaj Auto sold 249,795 units of

two-wheelers, comparing to 218,494 units in September 2008 (with a growth rate of 14.3%).

During September 2009, it also registered a growth of 12.4% in the domestic two-wheeler sales

and 19.9% in two-wheeler export.

 Honda Cars India Limited

Honda Siel Cars India Limited, a joint venture between the Japanese auto giant Honda Motor

Company Limited and the Indian company Siel Limited, started its operation in December 1995.

In September 2009, HSCI sold 5,794 units, comparing to 3,104 units in September 2008 (with a

growth rate of 86.7%).

 Toyota Kirloskar Motor Private Limited (TKM)-

Toyota Kirloskar Motor Private Limited is another top Indian automobile company. A joint

venture between the Japanese auto giant Toyota Motor Corporation and Kirloskar Group, TKM

has a number of car models including Innova, Corolla, Fortuner, Camry and the Land Cruiser

Prado. It sold 7,657 units in December 2009.

 Hindustan Motors

Hindustan Motors is another top automobile company in India. It was once country's largest car
manufacturer before Maruti Udyog overpowered it. Its popular model 'Ambassador' has been

extensively used as government limousine as well as taxi cab in India.

 Some Others are :

 Audi

 Bajaj Auto

 BMW

 Chevrolet

 DaimlerChrysler (Mercedes)

 Fiat

 Ford

 Mahindra & Mahindra

 Maruti Udyog

 San Motors

 Skoda

 Datsun

 Mitsubishi

 Renault
Organization Structure Of Hyundai Motors
Organization Structure
Of Maruti Suzuki
 Products Of Hyundai And Maruti Suzuki

(to be compared in this research)

Hyundai Eon ;

What is it?

The Hyundai Eon is the entry-level vehicle from the South Korean automaker.

When the car was launched in 2011, much was spoken about its good looks and

feature- loaded cabin. But, the three-cylinder 800cc engine wasn’t enough to take

on the sportier Maruti Suzuki Alto K10. In 2014, Hyundai addressed this by

introducing the 1.0-litre engined Eon. It bears the same design and feature list,

but with the advantage of more power!

How is it on the inside?

Hyundai cars have always been known for being feature- heavy in their respective

segments and this one is no different. The variant we tested was the Magna+ (O).

It gets a 2-DIN music system with AUX, USB and iPod compatibility. The seats are

two-tone with the ones at the front getting good side bolstering.
The dashboard is a combination of black and beige and it gets a cubbyhole above

the glovebox as well. Everything falls easily to hand and the fit and finish is good

for the price. The rear seating, however, is only good for two people, though.

The front visibility from the driver’ seat is not all that great thanks to the sloping

bonnet. However, this is not much of an issue as the dinky dimensions of the car

and good view from the sides make it quite easy to handle in tight situations.
While the feature list may have been outstanding when the car was launched, its

major rival, the Maruti Suzuki Alto K10 (which was facelifted last year) has now

caught up and offers similar levels of equipment. However, the Alto K10 feels low-

rent and the inside looks cheaper compared to the Eon.

How does it drive?

This version of the Hyundai Eon is powered by a 1.0-litre three-cylinder petrol mill

producing 68bhp and 94Nm. Power is sent to the front wheels via a five-speed

manual. The engine is punchy and has sufficient low-end grunt to keep a balance

between heavy bumper-to-bumper driving as well as on the highway.

The gearing is well sorted too and it only helps make the Eon less tiresome to

drive in traffic. Moreover, the Eon 1.0 has an ARAI fuel efficiency of 20.3kmpl,

which isn’t bad either. The ride quality on the Eon is pliant. It is comfortable and

absorbs most imperfections on the road without sending a rude shock but yes,

show it a large pot hole and bump, and the Eon’s budget origins come to the fore.
It doesn’t have the travel or suppleness, of say the Renault Kwid but, the Hyundai

has the better steering. The Eon’s steering is still light and devoid of feedback, but

it won’t leave you feeling nervous, especially at higher speeds on the highway.

Why should I buy one?

We would recommend the Hyundai Eon for its ride, looks, and build quality

because the Maruti Suzuki Alto K10 – its largest rival (in terms of sales numbers) –

matches the Hyundai on other counts like features and specifications.

And as an added advantage, the K10 is cheaper too. But, Hyundai’s ace is its

warranty. We know for any first time car buyer nothing conveys hassle free

ownership as well as a strong warranty, and on this count with 2 years/unlimited

warranty compared to Alto K10’s 2 years/40,000km, the Eon makes great sense.

Where does it fit in?

The Hyundai Eon 1.0-litre competes with the Maruti Suzuki Alto K10 as well as the

Datsun Go hatchback in the A-segment of the Indian car market. The Chevrolet

Spark could also been seen as a worthy alternative.

Eon Variants offered:-

Hyundai has discontinued the Eon [2011-2019] and the car is out of production.

However, followings are the variants offered by Hyundai .

Maruti Suzuki Ritz :

Leading passenger car maker Maruti Suzuki India has launched a new version of its hatchback

Ritz in the diesel variant, priced between Rs 5.31 lakh and Rs 6.23 lakh (ex-showroom, Delhi).

Through a statement, vice-president (marketing) Manohar Bhat said, "It is heartening to see a

fairly young brand crossing 2,00,000 sales mark in just 37 months. This reflects the huge

customer acceptability of the Ritz. Numerous changes being introduced now will make the Ritz

brand more vibrant."

The new Ritz has come with 52 changes, such as new front design and dual tone interiors,

multi-information display on the instrument panel, electrically adjustable rear-view mirrors and

body side-molding.

"A pleasant delight is the 10 per cent improvement in fuel efficiency from 21.1 km per litre to

23.2 km per litre for the Ritz diesel, which has been achieved with numerous initiatives by the

company's engineers," the company said.

The car is powered by a 1,248 cc DDiS diesel engine. The car crossed one lakh sales figure in a

span of 17 months of its launch.

Ritz, which has already sold over 2,00,000 units in a span of just three years, will now sport

three new colours, granite grey, mystique red, and breeze blue.

The Ritz has always been a practical car, and the refresh has brought it even more practicality in

the form of a redesigned rear seat back, and the ever-popular diesel now gets a ZDi variant with

all the features that the petrol ZXi variant offers - steering-mounted audio controls, two

airbags, etc. As always, the diesels will be the ones that the general public will prefer, but the

petrol engine is a frugal unit that isn't without its plus points. If you need a spacious city car but

don't have much use for a boot, the Ritz is the car for you.
Variants offered under Maruti Suzuki Ritz :- Hyundai has discontinued the Eon [2011-2019]

and the car is out of production. However, followings are the variants offered by Hyundai ;
 Milestones And Achievements

Hyundai motors :

April 2012 HMIL wins Auto India Best Brand Awards'12 – 'Best Customer

Service & Best Resale Value'

February Fastest Export of 15 Lakh cars.

2012

December Eon' launch & first shipment

2011

November HMIL receives the coveted 'Niryat Shree' Gold and Silver

2010 Trophies for 2008-09 by the Federation of Indian Export

Organizations (FIEO). The Gold Trophy was received in the

Engineering and Metallurgical products – Non-MSME

category and the Silver Trophy in the Highest Foreign

Exchange Earner category.

September HMIL receives the 'All India Award for Export Excellence 2008-

2010 09' by the Engineering Export Promotion Council (EEPC). HMIL

 was awarded the Gold Trophy – in the Large Enterprise

category

February Fastest Exports of 10 Lakh cars

2010

August Hyundai Motor India Ltd. receives the EEPC 'National Award

2009 for Export Excellence for 2007-08. Hyundai won the Gold

Trophy in the 'Large Enterprise' category.

March 2009 Hyundai Motor India honored with 'EXIM Achieved Award' for

the year 2008 by Tamil Chamber of Commerce

February Hyundai Motor India conferred the Top Exporter of the Year

2009 for 2006-07 in the category of 'Large Enterprises' and

received the Gold Trophy at the Southern Region Annual

Award Presentation by the Engineering Export Promotion

Council (EEPC).

December HMIL has awarded with the 'Niryat Shree' Silver trophy for the

2008 year 2005-06 by the Federation of Indian Export

 Organizations (FIEO).

November Hyundai exports its first batch of 'i20' to European market.

2008 The first export consignment comprised 2,820 units of 'i20'.

June 2008 Fastest Export - Over 1 Lakh units of 'i10' exported since its

launch in Oct 31, 2007

March 2008 Fastest Export - Over 1 Lakh units of 'i10' exported since its

launch in Oct 31, 2007

June 2008 Fastest Export of 5 Lakh units

June 2008 Fastest Export - Over 1 Lakh units of 'i10' exported since its

launch in Oct 31, 2007

Augst 2007 Fastest Export of 4 Lakh units

June 2007 HMIL adjudged the Top Exporter of the Year for 2005-06 in

the category of 'Large Enterprises' and received the Gold

Trophy by the Engineering Export Promotion Council (EEPC)

March 2007 Hyundai Motor India ships out the first 'GETZ' car

October Hyundai Motor India rolls out the fastest 300,000th export car

2006

November HMIL exports its first shipment to UK.

2005

October HMI exported its 2 Lakh car to the overseas market.

2005

October HMIL crossed the figure of 1 Lakh vehicles in exports and

2004 emerged as the largest exporter in the Indian Automobile

Industry.

August Export shipment of 1,500 Santro Xing cars leave for Europe,

2003 HMIL becomes the small cars export hub for Hyundai Motor

Company..

March 2003 Hyundai Motor India commences exports to Latin America

 July 2000 First major export-shipment of 760 Accent and Santro cars

rolls out of the Chennai Port for Algeria

Maruti Suzuki ;

Commenting on achieving the big feat, and thanking customers for choosing Maruti Suzuki

vehicles as their preferred car, Kenichi Ayukawa, Managing Director & CEO, Maruti Suzuki India

Limited said, “We are overwhelmed with this new record. Achieving this milestone is a great

accomplishment for Maruti Suzuki, as well as our suppliers and dealer partners. We are

thankful for immense trust placed in us by the customers, long lasting partnerships with our

stakeholders as well as the support extended by the Government. Maruti Suzuki was
incorporated with a mission to put India on wheels. A mission where every Indian family could

fulfill its dream of owning a car, which we continue to work towards.”

Ayukawa adds, “We are committed to bring value to the lives of our customers and delight

them through our global technologies, and emphasis on safety and superior quality. This is

complemented by an extensive sales and after sales service network. While Maruti Suzuki

continues to contribute to the Indian economy and create employment opportunities across

the value chain, the Company is committed to give back to the society. Maruti Suzuki

continuously invests in Corporate Social Responsibility (CSR) activities in the areas of

community development (health, education, water & sanitation, infrastructure), road safety

and skill development.”

PRODUCTION MILESTONES

 1st vehicle produced, December 1983

 1,00,000 vehicles produced by August, 1986

 5,00,000 vehicles produced by June, 1990

 1st vehicle produced, December 1983

 1,00,000 vehicles produced by August, 1986

 5,00,000 vehicles produced by June, 1990

 10,00,000 vehicles produced by March, 1994

 15,00,000 vehicles produced by April, 1996

 20,00,000 vehicles produced by October, 1997

 25,00,000 vehicles produced by March, 1999

 30,00,000 vehicles produced by June, 2000

 35,00,000 vehicles produced by December 2001

 40,00,000 vehicles produced by April, 2003

 45,00,000 vehicles produced by April, 2004

 Address

Hyundai Motors

Registered Office & Factory

Location : Kanchipuram

Address : Irrugattukottai, NH No. 4, Sriperumbudur Taluk, Kanchipuram District, Tamil

Nadu - 602117

Telephone : 044 - 47100000

Hyundai Motor India Limited

Location : New Delhi

Address : 2nd & 6th Floor, Corporate One (Baani Building), Plot No.5, Commercial

Centre, Jasola, New Delhi- 110025

Telephone : 011 - 66022000

Hyundai Motor India Engineering Pvt. Ltd.

Location : Hyderabad

Address : Survey No- 5/2 & 5/3, Opp. Hi-Tech City Railway Station, Ijjatnagar, RR

District, Hyderabad- 500084

Telephone : 040-66574020
North Regional Office 1 & 3

Location : Chandigarh

Address : Unit No. C-113-114, 1st Floor, Office Suites Elante, Plot No 178-178A,

Industrial & Business Park Phase I, Chandigarh-160002

Telephone : 0172 - 6605000

North Regional Office 2

Location : Jaipur

Address : G Business Park , D- 34, 7th Floor, Subhash Marg, C-scheme, Jaipur- 302001

Telephone : 0141 - 6635555

East Regional Office 1

Location : Kolkata

Address : Infinity Benchmark, 8th Floor, Plot-G1, Block-EP & GP, Sec-V, Salt Lake,

Kolkata - 700091

Telephone : 033-40060046

East Regional Office 2

Location : Guwahati

Address : Monal Tower, 4th Floor, G.S.Road, Dispur, Opp: Assam

Secretariat, Guwahati - 781006

Telephone : 0361 - 2237891

East Regional Office 3

Location : Ranchi
 Address : 4th Floor, Maru Towers, Kanke Road, Ranchi - 834008

Telephone : 0651-6550152/53/54

South Regional Office 1

Location : Chennai

Address : NP- 54, Thiruvika Industrial Estate, Ekkaduthangal, Guindy, Chennai- 600032

Telephone : 044 - 42204600

South Regional Office 2

Location : Hyderabad

Address : "Vaishnavi Cynosure", Unit 4G & 4H, 6th Floor, #1-72/ 3/ 19 to 49/ VC/ 4G&

4H, Survey no.18, Opp: Telecom Nagar, Gachibowli, Hyderabad, Telengana - 500081

Telephone : 040 - 67291700

South Regional Office 3

Location : Cochin

Address : 6th Floor, Vankarath Towers Building, NH Bypass Signal Junction, Cochin -

682025

Telephone : 0484 - 6699000

South Regional Office 4

Location : Bangalore

Address : 6th Floor, Golden Heights Building, #102, 59 C-Cross, 4th M-Block, Rajaji

Nagar, Bangalore - 560010

Telephone : 080 - 69000252/3/4

West Regional Office 1

Location : Mumbai

Address : Lotus Corporate Park, Space No.1401 & 1402, Wing-A, CTS 18/A, Graham

Firth Compound, Western Express Highway, Goregaon (East), Mumbai- 400063

Telephone : 022 - 61693900

West Regional Office 2

Location : Ahmedabad

Address : Unit No 506/507/508, Shapath V, Opp Karnavati Club, S G

Highway, Ahmedabad- 380058 079 - 66133000

Telephone : 079 - 66133000

West Regional Office 3

Location : Pune

Address : Office/Unit No. 405, 4th Floor, The Matrix, World Trade Center, Tower-

A, Opp. EON IT Park, Survey No-1, Hissa Nos. 1B & 2B, Kharadi, District Pune - 411014

Telephone : 020 - 66320500

West Regional Office 4

Location : Bhopal

Address : 15-B, Sewani Plaza, 1st & 2nd Floor, Malviya Nagar, Opp.-

Rajbhavan, Bhopal– 462003

Telephone : 0755 - 6733800

 Address and Contact Information of Maruti Suzuki India

 VISIT US AT

 Head Office:

Maruti Suzuki India Limited 1, Nelson Mandela Road,

Vasant Kunj, New Delhi - 110070 India

Ph:- 011-46781000

 Manufacturing Facility

 GURGAON PLANT

Maruti Suzuki India Limited

Old Palam Gurgaon Road,

Gurugram, Haryana - 122015

India

Ph:- 0124 - 2346721

 MANESAR PLANT

Maruti Suzuki India Limited

Plot No.1, Phase 3A IMT Manesar

Gurugram - 122051

Haryana ,India

Ph:- 0124 - 4884000

 Reserch and Development Office

 ROHTAK R&D CENTER

Maruti Suzuki India Limited

Plot No.1, Sector 33B & 33C

HSIIDC, IMT

Rohtak - 124001

Haryana ,India

Ph:- 01262-336470

 Regional Offices

 REGIONAL OFFICE - DELHI AND REGION

Plot Number - 184, Platinum Tower, Udyog Vihar, ,

Phase 1 Gurugram, Haryana 122016

Ph:- 0124-4625000,

0124-4625050

 REGIONAL OFFICE- Chandigarh

SCO-39-40, Sector 8C,

Madhya Marg,

Chandigarh 160008

Ph:- 0172 - 2780056, 2781352

 REGIONAL OFFICE – Lucknow

4th Floor, Summit,

Plot No. TCG 3/3, Vibhuti Khand,

Gomti Nagar – Lucknow - 226010,

Ph:-0522-2720932, 2720933, 2720934

 REGIONAL OFFICE - PANCHKULA

SCO 81, 1st Floor, Sector-5, Near Shalimar Mall,

Panchkula (Haryana) 134109

Ph:- 0172 – 2580056, 2590056

 REGIONAL OFFICE - JAIPUR

7th Floor, Pooja Towers,

3, Gopalpura Bypass,

Tonk Road

Jaipur 302018

Ph:- 0141 - 2550888

 REGIONAL OFFICE - KOLKATA

L & T Chamber, 4th floor, 16th Camac Street,

Kolkatta 700017

Ph:- 033 - 22835252, 22835254

 REGIONAL OFFICE - RANCHI

401, 4th Floor, Rohini Appratments, Opp Hotel Apsara,

56, Circular Road, Near Lalpura Chowk,

Ranchi 834001

Ph:- 0651 - 2563931

 REGIONAL OFFICE - GUWAHATI

5th Floor,

City Mart Shopping Mall,

724, Peace Enclave, Ulubari, Guwahati Assam - 781007

Ph:- 0361 - 2734308, 2734310, 2734311, 2734312

 REGIONAL OFFICE - BHUBANESWAR

Unit 605 & 606 (6th floor),

Utkal Signature, Cuttack-Bhubaneswar Road,

NH-5, Pahal, Odisha 752101

Ph:- 0674 - 6571581

 REGIONAL OFFICE - MUMBAI

A2, Tower A,

First Floor, 247 Park, LBS Marg,

Vikhroli West, Mumbai 400083,

Ph:- 022 – 45042300

 REGIONAL OFFICE - PUNE

7th Floor, North Block,

Sacred World, Wanowarie,

Pune 411040

Ph:- 020 - 26856037, 26856038, 26856039

 REGIONAL OFFICE - AHMEDABAD

211, Iskon Mall,

Above Star India Bazaar,

Satellite Road

Ahmedabad 380015

Ph:- 079 - 40036660, 40036671

 REGIONAL OFFICE - INDORE

3rd Floor, Commerce House,

7 Race Course Road, Indore 452001

Ph:- 0731 - 4069481, 4069382

 REGIONAL OFFICE - CHENNAI

7th Floor, Capital Towers,

180, Kodambakkam High Road,

Nungambakkam, Chennai 600034

Ph:- 044 - 28233050, 28233053

 REGIONAL OFFICE - BANGALORE

204, 2nd Floor, Embassy Classic,

Vittal Mallya Road,

Bangalore 560001

Ph:- 080 - 22127384, 22127385, 4112017, 4112018

 REGIONAL OFFICE - COCHIN

2nd floor, Tutus Tower,

NH-47 Bypass Padivattom,

Cochin 682024

Ph:- 0484 - 4088400

 REGIONAL OFFICE - HYDERABAD

Mahavir Chambers,

Door No 3-633 & 3-6-1/1,

Chamber No.101 & 102 1st floor,

Liberty Square, Himyatnagar,

Hyderabad 500029

Ph:- 040 - 66729999

 REGIONAL OFFICE - UTTARAKHAND

2nd Floor, Divine

157, Rajpur Road,

Dehradun,

Uttarakhand 248001

Ph:- 0135-2738549
 OBJECTIVES OF THE STUDY

 To record the variants offered by both eon and ritz both.

 To compare the specification and features of eon and ritz.

 To compare and analyze which car performs better in the market.

 To investigate the major factors that can impact the people choice between Hyundai

and Maruti Suzuki.

 To know the reason why Hyundai and Maruti Suzuki both discontinued the segment.

.
 SCOPE AND RATIONALE OF THE STUDY

 The study is conducted only for 60 days of time spam, And topic has vast content to

analyze.

 The scope was very limited, because attitude & expectations of the people change

according to the time & situation.

 The study was restricted only to the secondary sources for the information ,so it could

not give whole picture .

 Both eon and ritz were discontinued by their companies , so current scenario couldn’t

be analyzed.

 Significance / Rationale of the Study :

 The finding of the study would be beneficial to the following:

 Learners will be benefitted by getting a report on a topic like this. To increase there

knowledge regarding the factors that will affect the market which is going to be

penetrated.

 Future learners will get a base to upgrade or modify the current report in future.

 Result will let people to understand what were the short comes that let to

discontinuation of eon and ritz.

 INTRODUCTION TO THE TOPIC

Maruti Suzuki India Limited, formerly known as Maruti Udyog Limited, is an automobile

manufacturer in India. It is a 56.21% owned subsidiary of the Japanese car and motorcycle

manufacturer Suzuki Motor Corporation. As of July 2018, it had a market share of 53% of the

Indian passenger car market.

Hyundai operates the world's largest integrated automobile manufacturing facility in Ulsan,

South Korea which has an annual production capacity of 1.6 million units. The company

employs about 75,000 people worldwide. Hyundai vehicles are sold in 193 countries through

some 5,000 dealerships and showrooms.

Both Hyundai and Maruti Suzuki get a very successful launch of their cars eon and ritz

respectively. But some of the things takes place in the automobile sector and the market place

which let to the discontinuation of both of these cars. So, here in this study we are going to

compare both of these cars in terms of their performance, sales, market covered and proper

analysis
 RESEARCH METHODOLOGY

Research Methodology is a way to find out the result of a given problem on a specific matter or

problem that is also referred as research problem. In Methodology, researcher uses different

criteria for solving/searching the given research problem. Different sources use different type

of methods for solving the problem.

The process used to collect information and data for the purpose of making business decisions.

The methodology may include publication research, interviews, surveys and other research

techniques, and could include both present and historical information.

Methodology is the systematic, theoretical analysis of the methods applied to a field of study. It

comprises the theoretical analysis of the body of methods and principles associated with a

branch of knowledge.

Typically, it encompasses concepts such as philosophical or theoretical frameworks, theoretical

model, phases and quantitative or qualitative techniques.

A methodology does not set out to provide solutions - it is, therefore, not the same as a

method. Instead, a methodology offers the theoretical underpinning for understanding which

method, set of methods, or best practices can be applied to specific case, for example, to

calculate a specific result.

It has been defined also as follows:

1. "The analysis of the principles of methods, rules, and postulates employed by a

discipline"

2. "The systematic study of methods that are, can be, or have been applied within a

discipline"

3. "The study or description of methods".

In Research Methodology, researcher always tries to search the given question systematically in

our own way and find out all the answers till conclusion. If research does not work

systematically on problem, there would be less possibility to find out the final result. For finding

or exploring research questions, a researcher faces lot of problems that can be effectively

resolved with using correct research methodology.

TITLE OF THE STUDY

“COMPARATIVE ANALYSIS BETWEEN HYUNDAI EON AND MARUTI SUZUKI RITZ”

 TYPES OF RESEARCH

The research is broadly classified into two main classes:

1. Fundamental or basic research and

2. Applied research.

Basic and applied researches are generally of two kinds: normal research and revolutionary

research. In any particular field, normal research is performed in accordance with a set of rules,

concepts and procedures called a paradigm, which is well accepted by the scientists working in

that field. In addition, the basic and applied researches can be quantitative or qualitative or

even both (mixed research).

Fundamental or basic research: Basic research is an investigation on basic principles and

reasons for occurrence of a particular event or process or phenomenon. It is also called

theoretical research. Study or investigation of some natural phenomenon or relating to pure

science are termed as basic research. Basic researches sometimes may not lead to immediate

use or application. It is not concerned with solving any practical problems of immediate

interest. But it is original or basic in character. It provides a systematic and deep insight into a

problem and facilitates extraction of scientific and logical explanation and conclusion on it. It

helps build new frontiers of knowledge. The outcomes of basic research form the basis for

many applied research.

Basic research

 Seeks generalization

 Aims at basic processes

 Attempts to explain why things happen

  Tries to get all the facts

 Reports in technical language of the topic

Applied research: In an applied research one solves certain problems employing well known

and accepted theories and principles. Most of the experimental research, case studies and

inter-disciplinary research are essentially applied research. Applied research is helpful for basic

research. A research, the outcome of which has immediate application is also termed as applied

research. Such a research is of practical use to current activity.

Applied research

 Studies individual or specific cases without the objective to generalize

 Aims at any variable which makes the desired difference

 Tries to say how things can be changed

 Tries to correct the facts which are problematic

 Reports in common language

 Basic and applied research, further divided into three types of research bearing some

characteristics feature as follows:

1) Quantitative research :-

 It is numerical, non-descriptive, applies statistics or mathematics and uses

numbers.

 It is an iterative process whereby evidence is evaluated.

 The results are often presented in tables and graphs.

  It is conclusive.

 It investigates the what, where and when of decision making.

2) Qualitative research

 It is non-numerical, descriptive, applies reasoning and uses words.

 Its aim is to get the meaning, feeling and describe the situation.

 Qualitative data cannot be graphed.

 It is exploratory.

 It investigates the why and how of decision making.

3) Mixed research:- Research that involves the mixing of quantitative and qualitative

methods or paradigm characteristics. Nature of data is mixture of variables, words and

images.

4) Other types of research :

a) Exploratory Research :-

Exploratory research might involve a literature search or conducting focus group

interviews. The exploration of new phenomena in this way may help the researcher’s

need for better understanding, may test the feasibility of a more extensive study, or

determine the best methods to be used in a subsequent study. For these reasons,

exploratory research is broad in focus and rarely provides definite answers to specific

research issues. The objective of exploratory research is to identify key issues and key

variables.
 a) Descriptive research :- The descriptive research is directed toward studying “what” and

how many off this “what”. Thus, it is directed toward answering questions such as,

“What is this?”

b) Explanatory research

 Its primary goal is to understand or to explain relationships.

 It uses correlations to study relationships between dimensions or characteristics

off individuals, groups, situations, or events.

 Explanatory research explains (How the parts of a phenomenon are related to

each other).

 Explanatory research asks the “Why” question.

c) Longitudinal Research :- Research carried out longitudinally involves data collection at

multiple points in time. Longitudinal studies may take the form of:

 Trend study- looks at population characteristics over time, e.g. organizational

absenteeism rates during the course of a year

 Cohort study- traces a sub-population over time, e.g. absenteeism rates for the

sales department;

 Panel study- traces the same sample over time, e.g. graduate career tracks over

the period 1990 – 2000 for the same starting cohort.

While longitudinal studies will often be more time consuming and expensive than cross-

sectional studies, they are more likely to identify causal relationships between variables.

d) Cross-sectional Research :- One-shot or cross-sectional studies are those in which data is

gathered once, during a period of days, weeks or months. Many cross-sectional studies
 are exploratory or descriptive in purpose. They are designed to look at how things are

now, without any sense of whether there is a history or trend at work.

e) Action research

 Fact findings to improve the quality of action in the social world

f) Policy-Oriented Research

 Reports employing this type of research focus on the question ‘How can problem

‘X’ be solved or prevented ?’

g) Classification research

 It aims at categorization of units in to groups

 To demonstrate differences

 To explain relationships

h) Comparative research

 To identify similarities and differences between units at all levels

i) Causal research

 It aims at establishing cause and effect relationship among variable

j) Theory-testing research

 It aims at testing validity of a unit

k) Theory-building research

 To establish and formulate the theory

  IN THIS STUDY WE ARE USING :-

“Comparative research”

Comparative research, simply put, is the act of comparing two or more things with a

view to discovering something about one or all of the things being compared. This

technique often utilizes multiple disciplines in one study. When it comes to method, the

majority agreement is that there is no methodology peculiar to comparative research.

The multidisciplinary approach is good for the flexibility it offers, yet comparative

programs do have a case to answer against the call that their research lacks a "seamless

whole.

There are certainly methods that are far more common than others in comparative

studies, however. Quantitative analysis is much more frequently pursued than

qualitative, and this is seen by the majority of comparative studies which use

quantitative data.The general method of comparing things is the same for comparative

research as it is in our everyday practice of comparison. Like cases are treated alike, and

different cases are treated differently; the extent of difference determines how

differently cases are to be treated. If one is able to sufficiently distinguish two carry the

research conclusions will not be very helpful.

Secondary analysis of quantitative data is relatively widespread in comparative research,

undoubtedly in part because of the cost of obtaining primary data for such large things

as a country's policy environment. This study is generally aggregate data analysis.

Comparing large quantities of data (especially government sourced) is prevalent. A

typical method of comparing welfare states is to take balance of their levels of spending

on social welfare

In line with how a lot of theorizing has gone in the last century, comparative research

does not tend to investigate "grand theories," such as Marxism. It instead occupies itself

with middle-range theories that do not purport to describe our social system in its

entirety, but a subset of it. A good example of this is the common research program that

looks for differences between two or more social systems, then looks at these

differences in relation to some other variable coexisting in those societies to see if it is

related. The classic case of this is Esping-Andersen's research on social welfare systems.

He noticed there was a difference in types of social welfare systems, and compared

them based on their level of decommodification of social welfare goods. He found that

he was able to class welfare states into three types, based on their level

of decommodification. He further theorized from this that decommodification was

based on a combination of class coalitions and mobilization, and regime legacy. [5] Here,

Esping-Andersen is using comparative research: he takes many western countries and

compares their level of decommodification, then develops a theory of the divergence

based on his findings.

Comparative research can take many forms. Two key factors are space and time.

Spatially, cross-national comparisons are by far the most common, although

comparisons within countries, contrasting different areas, cultures or governments also

subsist and are very constructive, especially in a country like New Zealand, where policy

often changes depending on which race it pertains to. Recurrent interregional studies
include comparing similar or different countries or sets of countries, comparing one's

own country to others or to the whole world.

The historical comparative research involves comparing different time-frames. The two

main choices within this model are comparing two stages in time (either snapshots or

time-series), or just comparing the same thing over time, to see if a policy's effects differ

over a stretch of time.

When it comes to subject matter of comparative inquiries, many contend there is none

unique to it. This may indeed be true, but a brief perusal of comparative endeavours

reveals there are some topics more recurrent than others. Determining whether

socioeconomic or political factors are more important in explaining government action

is a familiar theme. In general, however, the only thing that is certain in comparative

research issues is the existence of differences to be analyzed.

 Research Design

The research design refers to the overall strategy that you choose to integrate the

different components of the study in a coherent and logical way, thereby, ensuring you

will effectively address the research problem; it constitutes the blueprint for the

collection, measurement, and analysis of data.

A research design is the plan of a research study. The design of a study defines the study

type (descriptive, co-relational, semi-experimental, experimental, review, meta-analytic)

and sub-type(e.g. descriptive-longitudinal case study), research

question, hypotheses, independent and dependent variables, experimental design, and,

if applicable, data collection methods and a statistical analysis plan. Research design is

the framework that has been created to seek answers to research questions.

The research design shows that the researcher is able to tackle the research problem in

a coherent and explicit way.

Tools used in this study

 Word to prepare the report.

 Internet to collect information.

 Statistical tools used to show fact and figures

Hypothesis

A hypothesis i a tentative statement about the relationship between two or

more variables. It is a specific, testable prediction about what you expect to happen in a

study. For example, a study designed to look at the relationship between sleep

deprivation and test performance might have a hypothesis that states, "This study is

designed to assess the hypothesis that sleep-deprived people will perform worse on a

test than individuals who are not sleep deprived."

A hypothesis often follows a basic format of "If {this happens} then {this will happen}."

One way to structure your hypothesis is to describe what will happen to the dependent

variable if you make changes to the independent variable.

The basic format might be: "If {these changes are made to a certain independent

variable}, then we will observe {a change in a specific dependent variable}."

Followings are the hypothesis made In this study :

 "Both Hyundai and Maruti Suzuki companies targeted the middle class

group of Indian society”.

 "The sale of ritz and eon declines because of its congested interior

design".
Plan of analysis

 Data analysis is a process of inspecting, cleansing, transforming, and modeling

data with the goal of discovering useful information, suggesting conclusions, and

supporting decision-making.

 Statistical tools are used here.

 Data is presented in both chart as well as in graphs for better understanding.

Type of data collected

There are two types of data . They are primary and secondary data ;

Primary data--Primary research involves the collection of original primary data by

researchers. It is often undertaken after researchers have gained some insight into an

issue by reviewing secondary research or by analyzing previously collected primary data.

Secondary data--Secondary data refers to data that was collected by someone other

than the user. Common sources of secondary data for social science include censuses,

information collected by government departments, organizational records and data that

was originally collected for other research purposes.

NOTE :- In this research only secondary data is being used ***

Data Collection Method

  Observations

Making direct observations is a simple and unobtrusive way of collecting data. Gathering

firsthand information in the field gives the observer a holistic perspective that helps

them to understand the context in which the item being studied operates or exists.

The observations are recorded in field notes or on a mobile device if the observer is

collecting data electronically (like with Fulcrum). Some examples of observational data

collection are building inspections, safety checklists, agricultural surveys, and damage

assessments.

Observation is an effective method because it is straightforward and efficient: It doesn’t

typically require extensive training on the part of the data collector, and he or she is

generally not dependent on other participants.

The biggest drawback of observational data is that it tends to be superficial and lack the

context needed to provide a complete picture.

 Surveys / Questionnaires

Questionnaires are a popular means of data collection because they are inexpensive and

can provide a broad perspective. They can be conducted face-to-face, by mail,

telephone, or Internet (in which case, they can include respondents from anywhere in

the world).
Surveys are often used when information is sought from a large number of people or on

a wide range of topics (where in-depth responses are not necessary). They can contain

yes/no, true/false, multiple choice, scaled, or open-ended questions — or all of the

above. The same survey can be conducted at spaced intervals to measure change over

time.

Some of the advantages of surveys are that respondents can answer questions on their

own time, and may answer more honestly as questionnaires provide anonymity

(whether real or perceived). And while the responses may be biased on the part of the

participant, they are free from the collector’s bias. The main drawbacks are low

response rate, delay in response, and the possibility of ambiguous or missing answers

(and since questionnaires are a passive tool, it’s usually not possible to receive

clarification).

Tips for designing a survey

 Keep it short and simple

 Include an introduction with basic directions

 List questions in a logical sequence

 Avoid jargon and complex language

 Provide adequate space for answers

  Interviews

Interviews can be conducted in person or by phone, and can be structured or

unstructured.

The downsides are that interviews require time and money to plan and execute —

including interviewer training — and they require more cooperation on the part of the

interviewee, who may be uncomfortable sharing personal information.But there are

also many benefits to interviews: They don’t require the literacy on the part of the

respondents, for one thing. For another, they allow the interviewer (especially a well-

trained one) to uncover deep insight by clarifying and deep-diving into the respondent’s

answers, as well as by collecting nonverbal data.

Telephone interviews are less expensive than in-person interviews, and provide access

to anyone in the world with a phone. They also provide a measure of anonymity that

may encourage the respondent to be more forthcoming with their answers. But they

lack the rich data of face-to-face interaction.

 Focus Groups

A focus group is simply a group interview of people who all have something in common.

They provide the same type of data as in-person interviews, but add a social element

and offer a broader understanding of why a group thinks or behaves in a particular way.

Focus groups are useful when examining cultural values or other complex issues, but

also have their drawbacks. Lack of privacy or anonymity can present a major obstacle, as
can “group think,” or the potential for the group to be dominated by one or two

participants.

These sessions can be time-consuming and difficult, and require a leader who is skilled

at creating a relaxed, welcoming environment, drawing out passive participants, and

even dealing with conflict.

 While those are the four most common data collection techniques, there are as

many collection methods as there are types of data, such as self-reporting,

document review, testing, oral histories, and case studies — just to name a few.
 STUDY OF THE TOPIC

“COMPARATIVE ANALYSIS BETWEEN HYUNDAI EON AND MARUTI SUZUKI RITZ “

 Auto component industry:

The auto component industry has come of age and now forms an important component

of the Indian economy. In recent years, it has grown more impressively, fetch double

digit growth. More interestingly, it has captured attention as well as business from

leading auto makers of the world. The industry plays a crucial role in the automobile

sector. Manufacturing vehicles typically involve assembling a large number of

components out-sourced from number of ancillaries or component manufacturers.

Competitiveness with quality as a theme has been the watchword for the Indian

industry and especially the auto component industry ever since the Indian economy was

opened up to the world in the early 1990s. While economic revival, lower interest rates

and better road infrastructure are driving domestic demand for automobiles and,
therefore, components, increasing outsourcing by global automobile majors is creating a

huge export opportunity for Indian component manufacturers.

Industry dynamics

The Indian auto components industry started out small in the 1940s supplying

components to Hindustan Motors and Premier Automobiles, two largest manufacturers

of automobiles in India at that time. In the 1950s, the arrival of Telco, Bajaj, Mahindra &

Mahindra led to steadily increasing production. A closed market with high import tariffs

characterized the Indian auto component industry pre 1985. 1985-91 saw significant JVs

in the Indian auto component segment with Japanese manufacturers. After 1991, the

delicensing of the sector led to global auto manufacturers initiating assembly operations

in India. This subsequently led to global Tier I players entering the Indian auto space and

the recognition of the potential in the Indian auto component segment.The Automotive

Component Manufactures Association (ACMA) classifies the auto ancillary industry into

the following product segments:

• Engine and engine parts: Pistons, piston rings, piston pins, gaskets, carburetors, fuel

injection pumps, etc.

• Drive transmission and steering parts: Transmission gears, steering gears, crown

wheels and pinions, axles, wheels, etc.

• Suspension and braking parts: Leaf springs, shock absorbers, brake assemblies, etc.
• Electricals: Spark plugs, starter motors, generators, distributors, voltage regulators,

flywheel magnetos, ignition coils, etc.

• Equipment: Dashboard instruments, headlights, horns, wipers, etc.

• Others: Fan belts, sheet metal parts, plastic mouldings, etc.

The major players in the auto ancillary industry can be classified between the ones

catering to the two wheeler industry and the four wheeler industry. MICO, Bharat Forge,

Sundaram Clayton, Sundaram Brakes, Rane Brakes, etc. mainly cater to commercial

vehicles/tractors. There are many companies like Ucal Fuel, Motherson Sumi, PRICOL,

Subros, etc. which supply mainly to car industry. Companies like Munjal Showa, Lakshmi

Auto, Omax Auto, etc. cater to two-wheelers.

Sector Performance

The auto-ancillary was the best performing sector among the intermediate goods.

Different segments of the sector such as bearing, casting, fasteners, batteries and tyres

have grown in a range of 25-40%.

During the June quarter, global automobile majors have announced major investment &

domestic automobile companies such as General Motors (GM) and Honda in

fragmented auto-ancillary sector. Global majors are in a very critical condition; they are

loosing their market share because major automobile companies are being attracted by

India, China, & Taiwan. During first quarter of FY07, exports of automobile components

grew around 25% compared to the previous quarter on a YoY basis. And exports
registered a growth at around Rs 2833 crore compared to around Rs 3530 crore in the

corresponding quarter of FY06. The main reason for boost in export is that the nature of

the customer base of overseas market has been undergoing major change. Indian

companies are transforming into principal suppliers for the Original Equipment

Manufacturers (OEMs) from the after sales market or replacement market. During that

quarter, production of autocomponents increased by 15% YoY. And the result came out

so far in this quarter is, Shanthi Gears, witnessed a jump in net profits for the quarter

ending in September, 2006. During the quarter, the company witnessed a jump in NP at

43.45%, Sales for the quarter rose 31.90% compared with the corresponding quarter, a

year ago. The company has facilities for manufacturing patterns, centrifugal castings of

phosphor bronze rings, ferrous castings, aluminum castings, heat treatment, forging,

fabrications and cutter manufacturing in-house which constitute the major raw

materials for gearboxes.

Automotive Axles reported marginal improvement in the net profits for the quarter

ended June 30, 2006. During the quarter, the company reported a 2.30% rise in profits

and Sales for the quarter rose 35.15% compared with the corresponding quarter.

Future Outlook

Given the significant scale up of capacities by the domestic majors, and their improving

global cost effectiveness, the domestic auto ancillaries are well set to sustainable scale

up their share of the global auto component pie. The players are aggressively focusing
on new client acquisition, inorganic growth in developed countries and cost reduction

measures on fronts like quality, delivery, design and management.

Growth in the domestic market would be driven by sustained growth in supplies to

OEMs as well as acceleration in the demand from replacement market. Moreover, cars,

utility vehicles and CVs made in India are increasingly getting acceptance in foreign

markets, thus driving the demand further. Even Indian two-wheeler majors are targeting

markets abroad. Simultaneously, foreign auto majors like Ford and Hyundai are making

India its manufacturing base for several models. Overall, the short to medium term

outlook for the domestic auto component producers is positive. Automobile industry,

which is a key driver of auto-component industry, is likely to grow at 12-17%. Along with

this some other key drivers including exports, outsourcing, and replacement market are

slowing down competitiveness in global markets in turn boosting the productivity of

Indian auto components industry.

Setting up a new plant by existing companies and out-sourcing by the foreign vendors

will result in domestic companies benefiting, either by exporting from domestic facilities

or setting up facilities in those locations. To meet the emerging opportunities and

challenges, Indian vendors are diversifying across products, processes, clients and

markets. Companies that have restricted themselves to domestic business have seen

modest growth and flat margins. A robust business outlook is expected to drive strong

revenue growth for the auto-component industry. Steel is a major raw material in

manufacturing of parts. Since mid January 2006, the domestic steel prices have been
increasing. Similarly, other inputs like non-ferrous metal, fuel, and transport costs have

also been increasing. However, the auto ancillaries are not able to pass on the rise in

costs, due to quality and price consciousness of auto majors. Fortunately, healthy rise in

volumes, players move up the value chain, increasing exports together facilitated them

to cushion the rise in costs, and enabled them to maintain margins.

Hindustan Composites is planning break lining and clutch facing unit near the proposed

Tata Motor plant at Singur in Hooghly district of West Bengal. The company has already

started discussion with few tier 1 component manufacturer of Tata Motors in this

regard The company is planning to tie up with an outfit which is likely to be entrusted

with for the break assembly of small car. Tata Motors is overhauling its outsourcing

policy across all categories of cars. As part of this policy, which is aimed at keeping costs

under control, the company has taken a conscious decision to move away from the

multiple vendor models to a single vendor model.

Bharat Forge Ltd. (BFL), signed a Memorandum of Understanding (MoU) with the

Government of Maharashtra to jointly develop a multi-product Special Economic Zone

(SEZ) in Khed Taluka of Pune District. The SEZ is expected to attract investments of

about Rs. 25,000 crores and generate 120,000 new employment opportunities. The

project has received in-principle approval from the Board of Approval, Ministry of

Commerce, Government of India. The project would be implemented through a Special

Purpose Vehicle (SPV) to be jointly promoted by BFL / Kalyani Group and the

Maharashtra Industrial Development Corporation (MIDC) in which the two promoters

would hold upto 74% and 26% of the equity capital respectively. Land acquisition and

other project related activities would commence shortly.

 Concept of Comparative Analysis ;

The item-by-item comparison of two or more comparable alternatives, processes,

products, qualifications, sets of data, systems, or the like. In accounting, for example,

changes in a financial statement's items over several accounting periods may be

presented together to detect the emerging trends in the company's operations and

results.
 Data Analysis & Interpretation

Review of Hyundai Eon (2012 - 2019)

Hyundai Eon is targeted at the youth of country and the flowing futuristic looks inspired

by the fluidic design language make the car look very stylish. The car does not look like

anything like its competitors. Hyundai has designed the car smartly. With the visible

lines on both sides of the car, and great detailing done to the grille and headlamps, it

does look premium and expensive.

Hyundai Eon (2012 - 2019) Exterior

The long swept-back headlamps, neatly-designed fog lamp scoops on the bumper, cool-

looking grille, creased bonnet and muscular body with design lines flowing right from

the headlamps to the tail make the small car very unique in its segment, and surely

make it very aggressive and premium. With an overall length of 3495 mm and width of

1500 mm, the Eon is pretty compact and the design lines with the expressive attention

to detail make the vehicle look very nice. Hyundai sells the car in bright sizzling colours,

like Pristine Blue, Maharaja Red, Sleep Silver and many others, with body-coloured

bumpers, making the vehicle a good attraction on road. The quality of materials is not

very good but not very bad either. Apart from the thin body it comes with, the quality of

plastic and finishing is really good. Hyundai Eon is the best-looking entry-level hatchback

by any means. Eon does not offer alloy wheels, but Hyundai has fitted elegant full wheel

covers complete with a wheel hub in the Eon. The wheelbase of Eon is 2380 mm, which

provides good stability to the car. Eon is offered in two different sets of wheels

according to the trim of the vehicle. The base- and mid-level variants - D Lite, D Lite Plus
and Era, get 145/80 12-inch wheels, while the Magna, Magna Plus and Sports variants

get larger 13-inch 155/70 profile tires. Eon comes with tubeless tires, which increases

the safety of the car. Hyundai Eon (2012 - 2019) Exterior

Steel rims are painted in black and covered with a 10-spoke Hyundai’s signature

diamond cut type wheel cover. The wheels are connected to McPherson Strut with coil

spring and torsion beam for more comfort. The anti-roll bar suspension adds more

safety to the Eon.

Hyundai Eon (2012 - 2019) Engine & Transmission

The engine of Eon is derived from the reliable Santro workhouse. Even though it is only

a 3-cylinder engine, it stays peppy, and with the iRDE technology, the engine of Eon

stays reliable and fuel efficient.

Hyundai Eon (2012 - 2019) Engine & Transmission

Hyundai Eon carries an 814 cc, 3-cylinder, 9-valve SOHC engine mated to a 5-speed

manual transmission. The engine derives a maximum power of 55.2 bhp (56 PS) and 7.6

Kgm of peak torque. The engine of the LPG model is similarly powered but returns a

better fuel efficiency than the petrol model. The Hyundai Eon can do a sprint from 0 to

100 km/h in like 21.1 seconds and the compact hatchback can reach a top-speed of 135

km per hour. The 3-cylinder set-up does vibrate a bit, but that is ignorable given the

performance of the vehicle. The Eon comes with a fuel tank capacity of 32 litres while

the LPG models get a tank capacity of 32 litres. Hyundai Eon gets an ARAI certificate of

21.1 km per litre, which is exceptional in its class. The car performs very well in the city

road conditions but runs out of breath as soon as it sees open highways. Hyundai Eon’s
dry weight is less than 800 kilos, with the frugal 3-cylinder engine. With 814 cc

displacement and the maximum power of 55.2 bhp, the car can be stamped as a

decently-powered hatchback. The 5-speed manual transmission sends the power to the

front wheels. The hatchback does alright when it comes to the city traffic speed. Eon can

touch the 100 km-per-hour mark from standstill in 21.1 seconds.

Hyundai Eon (2012 - 2019) Engine & Transmission

The iRDE engine can power the Eon to the speed of up to 135 km per hour. Being small,

the engine is peppy and can zip through the road. The LPG version of the vehicle does

get some load in form of LPG cylinder but even then, the Eon feels quick and gets its

way easily around the traffic. Hyundai has fitted a 3-cylinder, 9-valve engine in the Eon.

The engine generates a moderate 55.2 bhp at 5500 rpm and a maximum torque of 7.6

Kgm at 4000 rpm. The power is transmitted through a 5-speed manual gearbox. With

car weighing just 795 kg, Hyundai Eon never feels underpowered. The car is rated above

its main rival Maruti Alto 800. With its small body and frugal engine, the Eon can

negotiate most of the city roads with ease. Hyundai Eon (2012 - 2019) Engine &

Transmission Being a 3-cylinder set-up, the Eon does make noises when ripped hard on

open stretches. There are also noticeable vibrations when the car is tested to its limits.

The car is not made for open highways and with the kind of engine it comes with, it

justifies the price tag and its capability on city roads more than often.

Hyundai Eon (2012 - 2019) Braking and Safety

Hyundai has partly taken care of the safety by equipping the vehicle with a single driver

side airbag. The reinforced cage of Eon is remarkably strong and has crumple zones to
absorb the impact in an event of collision. There are impact beams on the doors of the

car, making it pretty safe and strong. Even the floor of the Eon has impact beams to

keep the cage safe.

Hyundai Eon (2012 - 2019) Braking and Safety

There are self-restraining seat belts for the driver and all the passengers. Eon also offers

child safety lock on the rear doors, which refrains children from opening the doors from

inside the vehicle. The Eon also comes with a remote control security system for

convenience. The Eon is pretty loaded on paper, but most of these features come with

the top variants only. Otherwise, Eon is a pretty sorted-out vehicle. The top trim also

features fog lamps and engine immobilizer, which are not generally seen in this

segment. In short, the car is feature rich, but most versions don’t have them!

Hyundai Eon (2012 - 2019) Performance and Handling

The handling of Eon, owing to its small wheelbase, is remarkably good for its segment.

The short turning radius enables the car to do quick moves in traffic or narrow town

roads. The Eon is perfect for city due its small size. Ride quality of the vehicle is decent.

The gas-type shock absorbers provide optimum comfort for the occupants and the

McPherson struts give the vehicle that stability. The steering is very light, making Eon

well suited for Indian roads, but there is no or very little feedback from the steering

wheel, making it a lifeless and boring car to drive.

Hyundai Eon (2012 - 2019) Performance and Handling

Hyundai Eon comes with disc brakes at the front and drum brakes at the rear. The

brakes have good bite and can bring the car to a stop within a small distance. The car
 can come to standstill from 100 km per hour in 3.52 seconds, given the dry road

conditions. There is good amount of body roll present due to soft suspensions, which

are tuned to give maximum comfort to the occupants, but the set-up does make driving

scary around the fast corners.

 Pros

Best-in-class looks

Quality interiors

Smooth ride

 Cons

Small engine

No steering feedback

Unusual bonnet lever placement

 Maruti Suzuki Ritz Performance in the market as per its Specifications

The front of Ritz is all inspired by the Swift, though little bulging. The headlights, wide

windscreen, prominent wheel arches, body-coloured ORVMs and alloy wheels make it

look matured. The car measures around 3715 mm (length) x 1680 mm (width) x 1620

mm (height), which gives it a compact appearance. Its wheelbase is 2360 mm.

Maruti Suzuki Ritz Exterior

From sides, the car looks good. However, the rear is a weird chapter. Its base variants

look very unappealing with thin tyres. The LXi, VXi, LDi and VDi variants of the Ritz are
provided with steel wheels, and 165/80 R14 tyre size, whereas its ZXi and ZDi variants

are equipped with alloy wheels with the 185/70 R14 tyre size.Maruti Suzuki Ritz Exterior

Maruti Suzuki Ritz Interior

The dual tone (blue + grey) interior of the Maruti Ritz looks vibrant, and brings a great

sense of comfort and elegance. Despite having compact dimensions, it is spacious

enough to accommodate five passengers. It feels airy with high roof and gets good leg

room. There is no issue with ingress/egress, which is in fact equivalent to the Swift and

better than most cars in its segment. With a generous boot space (236-litres), one can

carry a good amount of luggage.

If you are still looking for more luggage, its rear seat can easily split into 60:40 to offer

you more space. The interior quality is a little better than the Swift. However, door

panels feel mediocre. The seats are well cushioned with fabric upholstery. The height

adjustment option is available in its top-end variants only. The car features a digital trip-

meter, temperature reader, tachometer, speedometer and digital clock. An audio

system is accessorized with top-line variants of Ritz. Maruti Suzuki Ritz Interior

Maruti Suzuki Ritz Engine & Transmission

Maruti Ritz is available in two engine options – Petrol and Diesel. It diesel unit takes an

edge over its petrol version in terms of efficiency and drivability. The 1.3-litre, DDiS

diesel power train delivers a peak power of 73.9 bhp at 4000 rpm and a max toque of

190 Nm at 2000 rpm. It offers a displacement of 1248 cc. The engine configured with

ERG system cools the exhausted gas circulation. On the other hand, its 1.2-litre, 1197cc,
 K-12 series petrol version churns out a peak power of 83.8 bhp at 6000 rpm and a

torque of 113 Nm at 4500 rpm.

Maruti Suzuki Ritz Engine & Transmission

The fuel efficiency and engine performance are enhanced by the MPFI (Mulit Point Fuel

Injection) supply system. An automatic petrol version of Maruti Ritz (AT) is also available

in the market, with a four-speed transmission gearbox. Other petrol and diesel variants

come mated with a five-speed manual gearbox. The DOHC (Double Over Head

Camshaft) helps the engines produce higher torque and clear emission, which not only

reduces friction, but also improves the engine’s life.

Maruti Suzuki Ritz Performance and Handling

The handling is one of the most disappointing aspects of the car; however, the rev-

happy nature engine brings fun when it’s driven on high RPMs. The 170 mm of ground

clearance helps the car maintain stability and improve drivability on the bumpy roads.

However, it really doesn’t impress.

The suspension system is a standard one yet proficient enough. The front and rear

suspensions are McPherson strut with coil spring and torsion beam with coil spring,

respectively. The NVH levels are relatively lower than that in case of the Maruti Suzuki

Swift. The engine noise isn’t audible in the cabin and one can enjoy a peaceful journey.

The tires don’t seem to do any exceptional job, but offer a decent friction and stability.

Body roll isn’t a significant factor.

 Pros

Good ride quality

 Impressive NVH levels

Spacious despite being compact

 Cons

Ugly rear profile

Less features

Poor fit and finish

 Comparison between Hyundai Eon [2011-2019] versus Maruti Suzuki Ritz

[2013-2017]

 In Terms of Specifications:
 In terms of Features
  How Hyundai Eon Discontinued In India?

Korean carmaker Hyundai has discontinued the Eon in India. The company did so by

silently removing the model from its India website. The Santro has now become the

smallest offering from Hyundai for the Indian market.

Hyundai didn't update the Eon to meet the new safety norms, which require cars to be

fitted with safety features like ABS, driver airbag, rear parking sensors, speed limiter and

seatbelt reminder as standard. And with these features becoming mandatory for all cars

sold in India from 1 April 2019, the Eon had to be discontinued.

The wholesale factory dispatches of the Eon were stopped once the Santro was

launched in India. Before the Santro was launched, Hyundai was selling 4400 units of the

Eon on an average every month. After the launch of the Santro, Hyundai managed to

sell only six units of the Eon till date. While Hyundai did not reveal this at the launch of

the Santro, the carmaker probably stopped the production of the Eon back then itself.

Unlike the Santro, the Eon was available with two petrol engines. One was a 0.8-litre

unit that made 56PS of max power and 74.5Nm of peak torque. The other engine was a

1.0-litre unit good for 69PS of max power and 91Nm of torque. Both engines came

mated to a 5-speed manual transmission.

It is not clear yet if Hyundai will bring in a product to replace the Eon, or whether the

Santro will continue to be the smallest car in Hyundai’s lineup for the foreseeable

future.
  How Maruti Suzuki Ritz Discontinued In India?

Maruti Suzuki has discontinued the Ritz in India. The Ritz was among the company's

popular selling hatchbacks but has seen little growth in terms of sales in light of

competitors. Launched in 2009 in India, the Ritz has made an impression both in the

domestic and international markets.

In India the company has sold around 4 lakh units of the car and it's now that Maruti

Suzuki announces the end of the road for the hatchback. Confirming the development,

MSI spokesperson told PTI: "As part of refreshing our product portfolio, we continuously

review our portfolio and introduce new models." The company also stated that the car

will not be available for the fleet market either.

This is just a way of moving ahead with times. With the new-gen cars from Maruti Suzuki

taking over, the discontinuation of the Ritz was inevitable. The company had tried to

revive sales of the car by launching a limited edition version called Elate in 2014 but it

didn't see sales zooming.

If you own one though and are now worried about the spare parts for your car, rest

assured Maruti Suzuki will make them available. The spokesperson said that "Maruti

Suzuki is committed to ensure availability of spare parts and service for next 10 years,"
 Findings

Pros of Hyundai eon ;

Best-in-class looks

Quality interiors

Smooth ride

Cons of Hyundai eon;

Small engine

No steering feedback

Unusual bonnet lever placement

Eon was the smallest offering from Hyundai in India.

It did not come with ABS with EBD or rear parking sensors which act as a drawback.

No units of the Eon had been sold since December 2018.

Eon was available with two petrol engines.

There is a possibility that Hyundai may launch eon again with some of the upgrade and

modifications.

Pros of Maruti Suzuki Ritz;

Good ride quality

Impressive NVH levels

Spacious despite being compact

Cons Maruti Suzuki Ritz;

Less features
 Poor fit and finish

Refinement could be better. 4-speed auto-box is slow.

Issues related to unit sales figures of Ritz:

 Ritz monthly sales dropped to 1500 vehicles per month between Nov 2015 and Apr 2016

 Ritz sales kept dropping between June to Nov, 2016 - ( june-4682, july-3346, aug-3038,

sept-2518,oct- 0005,nov- 0000)

Ritz is certainly a wonderful car. MSIL has sold almost 400000 units in India. When

compared to the sale of swift, its a small number, but it surely has many admirers. some

people Found its design quite unappealing and it is there personnel choice. MSIL has

finally stopped its production. Discontinuing a model doesn't solely depend on the sale

of the vehicle. The iconic maruti 800 was stopped because it didn't meet the emission

standards even though its sale was good. MSIL is bringing in new models with better

technologies. Now a person who can spend 5.5 lakhs for ritz can easily buy an ignis at

the same cost and also have a premium experience at the NEXA.
 Conclusions

As my research is based on the comparison between two cars( i.e Hyundai Eon & Maruti

Suzuki Ritz). The research let us know the facts and related information which fulfill this

research’s objectives.Both the cars performs tremendously in the market and get the

desired resultsafter the launch.

When we compare both of these offerings we get to know that the Hyundai eon is much

more economical than Maruti Suzuki Ritz as both the cars range starts from 3.37 lakhs

and 6.58 lakhs respectively.Maruti Suzuki ritz offers more colour variants as compared

to Hyundai eon, Eon supports petrol ,whereas Ritz runs on deisel, Ritz gives better

milege on highway i.e: 23.2 kmpl on the other hand Eon gives 21.1 kmpl, Fuel capacity

of ritz is much more with 43 litres, Eon has 32 litres, but the bootspace of eon is much

more with 215 litres, whereas ritz offers bootspace of 178 litres only.

Both perform well in the market and both of them satisfies the different needs of

different people. Yes ,Ritz price were high but the features offered justifies its price. Ritz

performs better as it have surpass the eon in terms of specification and features and it

associated with a well known company (Maruti)which has a trust and belongingness feel

in the minds of indians.

Hyundai didn't update the Eon to meet the new safety norms, which require cars to be

fitted with safety features like ABS, driver airbag, rear parking sensors, speed limiter and
seatbelt reminder as standard. And with these features becoming mandatory for all cars

sold in India from 1 April 2019, the Eon had to be discontinued.

Ritz is (maybe i should use ‘was’) a good car. Not as hi-tech as cars available in today’s

automobile market, but still its delivers good value for the money spent. Maruti could

have upgraded it, but the company is already running short in the production of its hot

selling Breeza and Baleno, and has no scope to accommodate more car model, that’s

why they chose to discontinue it.

I feel Maruti Suzuki and Hyundai both have several other cars to sell,eon and ritz was

and used to be a good selling cars but that was a story of the past, the product life cycle

has now come to an end and it is also difficult to maintain so many models under one

manufacturing roof.
 LIMITATIONS OF THE STUDY

 This research is based on personal judgement made on the basis of information

collected.

 The data used in this report is secondary in nature.

 There was a scope of getting more facts and information which we didn’t get as eon

and ritz model were now discontinued.

 The research was conducted only for 2-3 months of time span.

 The sales data was not included as it was not uploaded from any of the official

portal.
 Recommendation And Suggestion

More methodological work is needed.

Research to develop approaches and carry out a full cost – benefit analysis in

research would be beneficial.

It would also be helpful to capture qualitatively the experiences and perspectives of

general public.

Future research can address the effect of specific events on such topics.

Try to use and combine both primary and secondary data to raise accuracy and

reliability of the research conducted.

 References / Bibliography

 Wikipedia

 Google scholar.

 Official websites;

Hyundai :- https://www.hyundai.com/worldwide/en

Maruti Suzuki :- https://www.marutisuzuki.com/

 Images from :-

Google Images

Bing images

 Commercials from Youtube.com

 Article links :-

 https://www.gaadi.com/compare-cars/hyundai-eon-vs-maruti-ritz

 https://auto.ndtv.com/news/maruti-suzuki-ritz-discontinued-in-india-1663908

 https://auto-stage.economictimes.indiatimes.com/social-analytics/cars/hyundai-

eon/265

 https://autoportal.com/newcars/marutisuzuki/ritz/reviews/

 https://autoportal.com/newcars/hyundai/eon/reviews/