Marketing Quick

Start Guide
Kick-Start Your Online Business
Introduction
You’ve set up your online store, and you’re
open for business. Congratulations! Here
are 5 simple and quick things you can do to
get the word out about your new online
business, boost traffic and grow your sales.
Share your online store everywhere offline
Here are a few ways to broadcast your web URL (or domain).

Print marketing gear (i.e. stickers, t-shirts,

brochures) for your business that include your

online store URL (for example “mybusiness.com”

or “mybusiness.ecwid.com”) with Printful. Once

you receive your materials, place some in your

physical store and your friends’ businesses.

Attend meetups, fairs, farmers markets and

other relevant events to promote your online

business and hand out your branded printed

gear.

Add your online store URL to your printed

receipts, so that customers in your physical

shop know that they can also place orders

online.
Promote your store everywhere online
We’ve made it easy for you to share your store on Facebook and beyond.

Create your Facebook Shop, so when you

share your new online store, customers can

browse and purchase your products right

from your Facebook page.

Add your products to eBay and Google

Shopping. This will not only market your

products, but it will act as another sales

channel for you.

Send your online store to friends, family, old

co-workers, or anyone else who will be eager

to promote your business on social media —

because let’s face it, people don’t start a

business every day, it’s exciting news!

Use promotions to create excitement
It’s never too soon to offer a promotion in your online store.

Create your first discount and announce it everywhere. If the tips and tricks above don’t get you

your first sale, a good markdown will always get new customers rolling in.

Offer a discount on your products, for example “Get 50% off your first purchase!” or even offer

free shipping to your new customers.

Handy tip
Create a sense of urgency by putting an expiration date on all offers.
Participate in online communities
When you have an online business, online communities can help you.

Reach out to bloggers who cover topics that

are related to your products or services, and

ask them to link to your store. The best way

to find bloggers in your industry is by

searching for them on Google.

Send free samples of your products to

Instagram influencers. You can find relevant

influencers in your industry by simply

searching the tags on Instagram.

There are tons of ways to get on people’s

radars as a cool new store, especially through

Twitter. Follow relevant businesses, tweet often

about when your store will open or if it already

has, tweet about upcoming events or

promotions, and engage proactively with

people who tweet about your local community.

Engage in relevant online forums and groups

(like Facebook or LinkedIn) and build your

credibility by sharing tips and tricks about

your industry. Once you build a following,

people will be more likely to buy your

products and recommend your store.

Expert tip
Your online store is already SEO optimized, so make sure your website is also!

Getting people to your online store is key to success. With the steps above, you should have

booming traffic and sales in no time.

Start promoting your store now

Start now