RESEARCH
RESEARCH
RESEARCH
Test I.
WHAT IS QUANTITATIVE vs QUALITATIVE RESEARCH?
Qualitative Research is primarily exploratory research. It is used to gain an understanding
of underlying reasons, opinions, and motivations. It provides insights into the problem or helps
to develop ideas or hypotheses for potential quantitative research. While Quantitative Research
is used to quantify the problem by way of generating numerical data or data that can be
transformed into usable statistics. It is used to quantify attitudes, opinions, behaviors, and other
defined variables – and generalize results from a larger sample population.
2. SAMPLING vs CENSUS
- Census and sampling are two methods of collecting survey data about the population
that are used by many countries. Census refers to the quantitative research method, in which all
the members of the population are enumerated. On the other end, the sampling is the widely
used method, in statistical testing, wherein a data set is selected from the large population, which
represents the entire group.
3. PROBABILITY SAMPLING vs NON PROBABILTY SAMPLING
- Probability sampling is a sampling technique, in which the subjects of the population get
an equal opportunity to be selected as a representative sample. On The Other
Hand Nonprobability sampling is a method of sampling wherein, it is not known that which
individual from the population will be selected as a sample. Nonprobability sampling methods
include convenience sampling, quota sampling and purposive sampling or judgement sampling,
and snowball sampling.
4. PRIMARY DATA vs SECONDARY DATA
- Primary data is data originated for the first time by the researcher through direct efforts
and experience, specifically for the purpose of addressing his research problem. Also known as
the first hand or raw data. While Secondary data implies second-hand information which is
already collected and recorded by any person other than the user for a purpose, not relating to
the current research problem. It is the readily available form of data collected from various
sources like censuses, government publications, and internal records of the organization, reports,
books, journal articles, and websites and so on.
5. THEORITICAL FRAMEWORK vs CONSPTUAL FRAMEWORK
- A conceptual framework is the researcher’s idea on how the research problem will have
to be explored. This is founded on the theoretical framework, which lies on a much broader scale
of resolution. The theoretical framework dwells on time tested theories that embody the findings
of numerous investigations on how phenomena occur. While the theoretical framework provides
a general representation of relationships between things in a given phenomenon. The conceptual
framework, on the other hand, embodies the specific direction by which the research will have
to be undertaken.
3. Interval scale
4. Ratio scale