Name: Ramoii Hamilton

Group: 2CH19MVR

Teacher: Natalie Lyle-Williams

Date: February 17, 2020

 Introduction
This assignment is based on an Entrepreneur who owns a successful business and loves what he does.
We will learn the steps he took to own and operate his business, also we will learn about the good and
bad that comes with owning and operation your own business
 Acknowledgement
I would like to express my gratitude to Kimroy White the owner of Saske Photography for being so
helpful with providing me with all the information I needed with this assignment. Secondly I want to
thank my parents for their guidance throughout this assignment. Last but clearly not least I would like
to thank God for his extended mercies on me and giving me the strength to complete this assignment.
 Table of Contents

Topics
Pages
Introduction ------------------------------------------------------------------------------------------------- 1

Acknowledgement ----------------------------------------------------------------------------------------- 2

Name and Address of the business ----------------------------------------------------------------------- 3

How were the funds acquired to start the business ----------------------------------------------------- 4

Short and long term goals of the business --------------------------------------------------------------- 5

What motivates the entrepreneur to continue the business?------------------------------------------- 6

What are some strength, weaknesses; opportunities and treats (SWOT) of the business-----------7

How does the entrepreneur obtain feedback from customers?--------------------------------------- 8-10

Who are the entrepreneurs’ main competitors? --------------------------------------------------------- 11

Explain how the entrepreneur demonstrates at least sic (6) PECs in operation his business----- 12

References ……………………………………………………………………………………….13
 Saskelee Photography

The current address of the business is his home address 40 Driftwood Avenue, Lot 94 Phoenix Park
Village, Greater Portmore St Catherine.

The business was started back in 2012. Mr Kimroy started as a Graphic Designer but he could not get
the proper photos he needed to do the designs he wanted, so he decided he would do photography
instead so he would always have photos. He went and did a course at Carimac for Photography.
 How were the funds acquired to start the business?
The funds for the business was acquired from saving from when he was selling CDs in halfway tree
he started saving to get the equipment’s he needed to be good at his job. He then started working at
STATIN where he got closer to accomplishing his dream much faster. It took him about 2 years to get
everything he needed to start his business and to get the proper training needed to do it effectively.
 Short and long term goals of the business
 Short term goal: To own a studio
 Strategy: To build a barn studio in his back yard

 Long term goal: To run a production company, Media production company

 Strategy: To partner with other professionals in the field including a marketing manager
 What motivates the entrepreneur to continue the business?
He enjoys what he does, the pleasure on the customers face when you capture that feeling /moment
for them to relive the memory. With good client tell and smart business strategy you can have a
profitable business.

Benefits gained – He was able to make a deposit on his house and bought his first car

Obstacles/challenges faced - When his hard drive got damaged with his clients photos that was to be
delivered to them.

Strategies implemented to overcome the obstacles/challenges- He had to do a deep data recovery and
in some instances had to offer free services to regain the clients trust. This was a bitter moment for
him. He has now invested in other means of storage which means stronger, smarter, storage (SSD).
What are some strengths and weaknesses: opportunities and treats
(SWOT) of the business?
 Strengths
 It is the type of photography you are passionate about
 Has a good ‘eye’
 You have to get good gear
 Weaknesses
 Need to always practice for the type of shots that he is weak in
 Setting and features of your camera he needs to explore more
 Techniques he needs to learn that would be useful
 Opportunities
 Travel opportunities
 Job Satisfaction
 Treats
 Your camera or lighting equipment’s could get damaged
 Equipment being stolen
 Weather changes
 How does the entrepreneur obtain feedback from customers?
In order to obtain feedback he has an online platform for his testimonial also he always keeps in
contact with his customers to ensure satisfaction.
 Who are the entrepreneurs’ main competitors?
He does not see people in his field of work as competitors as everyone do what is possible to provide
for their self and their family, however price can affect the market as people is always trying to spend
less in whatever they are doing.
Explain how the entrepreneur demonstrates at least six (6) PECs in
operating his business?
 Be a people person which is his biggest perks
 He loves what he does
 Be professional
 Stay current
 Be relevant
 Good marketing skills
 He does not sell what he would not buy for himself

 Fun- If it is one thing about being an entrepreneur is that it is very stressful. Nevertheless you
should have to try and outlook the stressful part and try to have fun when working with the
clients
 Risk-taker- Being an entrepreneur your calls for being a risk-taker as you are not aware
whether or not the business will succeed or fail.
 Flexible- you have to be flexible because sometimes to get where you want without breaking
the law, you have to be creative and find ways around problems that might occur.
 Perseverance- If you’re not willing to persevere it’s pretty much hopeless and even when
people will think that you’re crazy, you don’t have to stop because literally you have to be
able to see the light in the tunnel when nobody else sees it.
 References

https://www.weddingwire.com/biz/saske-lee-photography-portmore/f953ff8f16c4e326.html

https://saskeleephotography.pixieset.com/

https://www.pinterest.fr/saskelee/?autologin=true&amp_client_id=CLIENT_ID(_)&mweb_unauth_id
=%7B%7Bdefault.session%7D%7D