16 Appendix A – Project Proposal

COMP1682 Project Proposal

Analysis on the travel and behavioural patterns of UK Residents, to produce a web-
based visualisation tool

BSc Business Information Systems

000934841
1 Overview
The Tourism industry has been growing at a significant rate, due to the improvements in the
technologies, customer values and a decrease in the cost of travelling. “In the annual analysis of
the global economic impact of Travel & Tourism, the sector is shown to account for 10.4% of global
GDP and 313 million jobs, or 9.9% of total employment, in 2017.”(Manzo G, 2018) There are
different kinds of businesses booming in the Tourism industry such as commercial airline, cruise,
travel agency, tour organiser, local tourist information Centre, etc. All the businesses in this
industry prioritise on one thing in common when it comes to building a successful or profitable
business which is data. There are millions of data created every second and they can be used for a
variety of purposes. For example, Data collected from a commercial airline business can be used
for predicting what the customers’ needs/likes are and what will make them come back to use
their services again.
Collecting and storing these datasets will be an easy task to accomplish. However, the biggest
challenge lies in breaking these data down into useful information. The data collected cannot be
understood by people who are making the business decision, and this can have a negative impact
on the growth of their business. With the help of useful information, it can provide businesses to
gain insight into their customer's preferences. To produce useful information such as hidden
patterns or customer preferences, there are various tools/techniques which can be used but the
project will focus on using business intelligence tools. “Business intelligence (BI) is a technology-
driven process for analysing data and presenting actionable information to help executives,
managers and other corporate end users make informed business decisions.” (Rouse M, 2017)
The project will focus on using business intelligence tools and datasets collected from an online
source to produce a visualisation using a dashboard interface which will provide an insight into UK
residents travel and behavioural patterns. The information gathered from this visualisation tool
will be used to provide the countries with some recommendation which may improve the services
they provide UK customers. This dashboard interface will then be available online and can be
accessed by stakeholders who are concerned in the tourism industry in their countries, to gain an
insight into the UK customers who travel to their respected countries. They can then use this
information to tailor their services to accommodate UK customers.
Keywords: [Tourism, Business intelligence, Visualisation, Dashboard, Data warehousing,
Spreadsheet, Tableau]

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2 Aim
The aim of this project is to produce visualisation in form of a dashboard which will provide an
insight into the travel and behavioural patterns of UK residents. The information gathered from the
visualisation will be used to issue recommendations to improve the services provided to their UK
customers who travel to their countries.

3 Objectives

The timeframe is given in [Weeks. Days]. The productive working hours per day is 6 hours.
Research [3.1]
3.1 Conduct a Feasibility Study [0.3]
3.1.1 Research the current need for data analysis in the industry [0.3]
3.2 Research about the tourism industry [0.5]
3.2.1 Research why the industry is booming over the years [0.2]
3.2.2 Research the types of businesses in the industry [0.2]
3.2.3 Research the issues in the industry [0.1]
3.2.4 Research on data collected in this industry [0.1]
3.3 Research Business intelligence and visualisation [0.6]
3.3.1 Research into the advantage and disadvantage of Business intelligence and
visualisation [0.2]
3.3.2 Research the types of visualisation [0.1]
3.3.3 Research types of business intelligence tools needed for the project (Data
warehousing, spreadsheet and tableau) [0.1]
3.3.4 Compare similar work done using BI tools. [0.2]
3.4 Research relevant topic areas [1.0]
3.4.1 Research Jakob Nielsen heuristics [0.1]
3.4.2 Research Data mining and Big Data [0.2]
3.4.3 Research ETL Process [0.2]
3.4.4 Research tools, techniques and process needed to create ERD [0.1]
3.4.5 Research Legal, Social, Ethical and Professional issues with the project [0.1]

Analysis [2.4]

3.5 Business and Product Requirements [1.4]

3.5.1 Produce Business requirements [0.5]
3.5.2 Produce Functional requirements using MoSCoW [0.3]
3.5.3 Produce Non-Functional Requirements [0.3]
3.6 Design data warehouse model [0.5]
3.6.1 Design a conceptual ER Diagram [0.2]
3.6.2 Design a physical ER Diagram [0.3]
3.7 Design Use-Case diagram [0.1]
3.8 Design rich picture relating to the project [0.1]

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Design & Implementation [7.2]

3.9 Create a Data warehouse [1.4]

3.9.1 Use ETL Process to create a data warehouse using MySQL [1.3]
3.9.2 Test the Data warehouse using SQL queries. [0.1]
3.10 Produce prototype using Excel Spreadsheet [2.2]
3.10.1 Produce a visual concept of the dashboard interface using low-fidelity prototyping
[0.1]
3.10.2 Transfer data from the Data warehouse to excel spreadsheet [0.2]
3.10.3 Using the data, create a visualisation using pivot tables and charts to produce
useful information [1.3]
3.10.4 Combine the visualisation together to create a dashboard interface [0.2]
3.10.5 Test the dashboard interface [0.1]
3.11 Create Final Visualisation tool using Tableau [3.3]
3.11.1 Transfer dataset to Tableau [0.2]
3.11.2 Produce visualisation in form of a dashboard [2.1]
3.11.3 Test Dashboard interface [0.2]
3.11.4 Publish Visualisation tool to the web [0.5]

Testing [1.4]

3.12 Produce Testing Documentation using Black and White box Testing [1.4]
3.12.1 Test MySQL Data warehouse [0.3]
3.12.2 Test Excel Spreadsheet Dashboard [0.4]
3.12.3 Test Tableau Dashboard [0.4]

Evaluation and conclusion [1.3]

3.13 Evaluation and conclusion for Project [1.3]

3.13.1 Summaries the key finding from the project [0.3]
3.13.2 Produce recommendation using the information gathered from the visualisation
tool [0.4]
3.13.3 Write a conclusion for the project [0.2]
3.13.4 Write future development of the system [0.1]

4 Project Framework or Any Methodology used

The project will be using Agile DSDM Atern to allow flexibility when proceeding with the project.
Techniques such as MoSCoW prioritisation, Timeboxing, Prototyping will be used to deliver the
project on-time and only produce the necessary requirements which are needed to run the
business. As the project does not have a fixed requirement, the project will make sure to be
adaptable to new changes if any arises during the project stages. Following the DSDM atern
principles will benefit this project by delivering on time and not compromise on the quality of the
application because it will only contain the essential components needed to answer the queries.
The project will use iterative development and timeboxing together to produce the visualisation
tool (dashboard) which will contain the necessary functions and features and will deliver on time.

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There are some disadvantages when it comes to using DSDM atern but tailoring the principles to
suit this project will allow it to become successful and will encounter fewer problems.
By using this methodology, the project will be able to produce a minimum viable system in a few
months which can offer some benefits earlier and can gain an idea into the possibilities of the
system.

5 Legal, Social, Ethical and Professional issues

The dataset needed for this project will be collected from an online source. The project will follow
the data protection laws and regulations by only allowing only authorised users to gain access to
the data used in this project. Also, ensuring the data cannot be accessed, modified or deleted by
unauthorised users.

The project will also respect the copyright law by following the terms and condition, to use the
dataset in their website. Before using a dataset, it is professional to request permission from the
owner of the dataset to get their consent. Having contacted the owner of the dataset which is
needed for the project, he replied by saying that the dataset can be used and adapted under the
terms of (Open government license - OGL) and any dataset used in the project must need to be
referenced. (See Appendix B)

Equality will be taken into consideration when analysing issues related to gender and age. Culture
related issues should also be considered when providing recommendations to the countries
because each country may have a different view of thinking.

Social issues can be both negative and positive and it is mostly controlled by people. There are
many issues which stems from social issues such as work, health, education, age, etc. it is
important to investigate unemployment issues for this project because the web application tool
may change the industries perspective and can lay off their employees because of the results they
found.

Ethical and professional issues will be less relevant, has the size of the work force for this project is
smaller. However, if more LSEP issues arise during this project, it will be included in the report.

6 Planning (see appendix A)

The project will begin with waterfall methodology at the early stages of project lifecycle to provide
a structure to the project, however all the other stages will use DSDM atern approach by producing
the system in an incremental process and delivering on time.
The tool used for planning the project comes from traditional model which is Gantt chart. Gantt
chart contains activities and tasks of a project. The Gantt chart for this project will be attached to
appendix A.
7 Appendix A

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8 Appendix B

9 Initial References
• Rouse, M. (2017). business intelligence (BI). [online] SearchBusinessAnalytics. Available at:
https://searchbusinessanalytics.techtarget.com/definition/business-intelligence-BI
[Accessed 24 Oct. 2018].

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 • Manzo, G. (2018) TRAVEL & TOURISM ECONOMIC IMPACT 2018 WORLD, World Travel & Tourism Council, p. 3,
[online] Available at: https://www.wttc.org/-/media/files/reports/economic-impact-research/regions-
2018/world2018.pdf (Accessed 26 October 2018).
• Horsfield, G. (2018). Overseas travel and tourism, quarterly ‐ Office for National Statistics. [online] Ons.gov.uk.
Available at:
https://www.ons.gov.uk/peoplepopulationandcommunity/leisureandtourism/datasets/overseastravelandtour
ism [Accessed 25 Oct. 2018].
• Nationalarchives.gov.uk. (2018). Open Government Licence. [online] Available at:
http://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/ [Accessed 25 Oct. 2018].

10 Initial Bibliography
• LibGuides: Visualisation and Interactive Media: What is Visualisation?, (2018) Libguides.library.curtin.edu.au,
[online] Available at: https://libguides.library.curtin.edu.au/c.php?g=388681&p=2688784 (Accessed 25
October 2018).
• What Are Business Intelligence (BI) Tools? | Microsoft Azure, (2018) Azure.microsoft.com, [online] Available
at: https://azure.microsoft.com/en-gb/overview/what-are-business-intelligence-tools/ (Accessed 25 October
2018).
• Tableau Public, (2018) Tableau Public, [online] Available at: https://public.tableau.com/en-us/s/ (Accessed 25
October 2018).
• Roser, M. (n.d.) Tourism, Our World in Data, [online] Available at: https://ourworldindata.org/tourism
(Accessed 31 October 2018).
• Caine, M. (2011) What is DSDM Atern? | M.C. Partners & Associates, Mcpa.biz, [online] Available at:
http://www.mcpa.biz/2011/08/what-is-dsdm-atern/ (Accessed 26 October 2018).
• Legal, social, ethical & professional issues (LSEPI) | BCS - The Chartered Institute for IT, (2017) Bcs.org, [online]
Available at: https://www.bcs.org/content/ConWebDoc/57831 (Accessed 27 October 2018).
• Pernice, K. (2016) UX Prototypes: Low Fidelity vs. High Fidelity, Nielsen Norman Group, [online] Available at:
https://www.nngroup.com/articles/ux-prototype-hi-lo-fidelity/ (Accessed 28 October 2018).

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