PERSONAL

BRANDING
The Ultimate Guide (2019)
TABLE OF CONTENTS

00 Introduction

01 What is Personal Branding?

02 Why is Personal Branding

Important?

Applying Personal Branding

03 Strategies to Rapidly Grow Your
Personal Brand
TABLE OF CONTENTS

04 Leveraging Personal Branding

Tools to Maximize Your
Influence and Growth

Studying the best Personal

05 Branding Examples to Grow
Your Brand

Using The Ultimate Personal

06 Branding Infographic to Fix
Your Brand Strategy

07 Th Next Step
It’s no secret that Personal Branding is the key to
success in today’s world of heavy competition.

It has the power to shift you from a red ocean full of

competition to a blue ocean full of endless opportunities.

In 2019, people are making their buying and hiring

decisions based on the brand of a person behind a
product or service. They want to see if the person
backing the product has a reliable personal brand which
has authority in the industry.

Bottom line - It doesn’t matter if you are an

entrepreneur, executive or a freelancer. You need to
have a great personal brand if you plan to get ahead in
life.

And in this guide, I will show you everything you need to

build an awesome personal brand.

Let’s dive right in.

 01
What is Personal
Branding?

?
Personal Branding is a marketing strategy to make your
skills stand out from other professionals in your industry.

It is a system which differentiates you from the crowd

and positions your work skills as superior to others.

The keyword here is standing out. When you stand out

in your industry, people take note of you. They see you
as a thought leader.

You create a position where you can get more work

and charge higher prices. Also, your network starts
becoming richer.

So how do you stand out in your industry?

You do so by having a deep understanding of your

target audience’s needs and then solving those needs
exceptionally well and in a medium they understand
best.

When you highlight their pain points in their own

language and then deliver them an exceptional solution,
you stand out.

You become insanely more favorable than someone

who is not establishing this empathy.

Your target market feels – “Hey! This guy really gets

me”.
From there on, they look at you as a solution to their
problems.

Of course, there are many strategies and tools (which

we will cover later in this guide) which greatly amplify
your personal brand. But at its core, it’s all about
understanding your audience and addressing their
needs in a way no one else can.
 02
Why is
Personal Branding
Important?

$
Personal branding has always been important. But in
the age of short attention span coupled with the biggest
opportunity since the dot-com boom, it is one of the most
important disciplines to master for any entrepreneur or
executive.

Here are some of the biggest benefits of building your

personal brand in 2019:

1. Money

When you build your Personal Brand, your voice

becomes synonymous to the voice of your industry.
You become the symbol of trust, authority, authenticity,
and quality in your industry. This can lead to high
paying work opportunities and higher prices for your
product.

2. Recognition

It gives you an instant recognition tool which opens

a lot of closed doors and opportunities. This, in turn,
gives you an instant headstart over the competition.

3. Networking opportunities

You get to network with A-list influencers and CEOs

of top companies. This allows you to make a quantum
jump in your career.
 You are in a position to form relationships with these
influential people and exponentially grow your business
in a very short time.

4. Position

You achieve a position of power as a thought leader

in your industry. Your words carry more weight. This
aspect is more vanity based but great towards reaching
your self-actualization goals. After all, who doesn’t want
to be famous and get respect from their peers?

5. A career full of perks

You get to speak and get invited to conferences and

summits in your industry. This comes with perks like
higher pay, less strenuous work, more visibility and
traveling to amazing places.

6. Higher productivity

You become more productive and responsible. When

you see the results of your hard work with people
starting to notice you, quote you, and refer to you, you
feel a sense of pride and power. These results make
you more attracted to your work and hence make you
more productive.
7. You become more confident and it adds a positive
touch to your personality. When your words and actions
matter, you shed doubts about yourself very fast. You
tend to become more confident and vocal. Overall you
move towards becoming a wholesome personality.

8. Getting your dream job becomes much easier with you

being a known name in the game.
 03
Applying Personal
Branding Strategies
to Rapidly Grow Your
Personal Brand
This section on Personal Branding Strategy will give you
a step by step process on how to grow your personal
brand and make it remarkable both Online and Offline.

Use these 38 actionable strategies, tips, and growth

hacks to build rapid influence in your industry in 2019.

The section is divided into 3 parts:

01. Online Personal Branding Strategy

02. Offline Personal Branding Strategy
03. Personal Branding Growth Hacks and Tips

01. Online Personal Branding Strategy

We are living in the golden age of internet. Building a
personal brand has never been as easy as it is now.
Yet so few people are taking advantage of this brilliant
opportunity which marketers of the past would have killed
to get a shot at.

Let’s not let this opportunity slip away. Here are 31

step by step online personal branding strategies which
leverage the internet to make you stand out from the
crowd.
1. Define your target audience

First and foremost, have a clear idea about who your

target audience is. What do they want in life? What
are their biggest aspirations? What are their biggest
fears? What are their main problems and roadblocks in
overcoming those fears? Where do they hang out the
most?

Conduct a thorough research on all these questions

and then base your message on how best you can
meet their needs and expectations.

2. Identify and narrow down your niche.

a. Identify your niche

It’s nice if you are a Jack of all trades, but when

branding, the key is to focus on one special
superpower of yours.

Think of what you are most passionate about and

what comes naturally to you. Once you identify
that superpower, make it your niche.

For example, If you have a lot of passions but

overall you are most passionate about improving
lifestyle, select lifestyle design as your niche.
b. Narrow down your niche

Next, you should narrow down your niche to address

a specific demography.

For example, after you select lifestyle design as your

initial niche, you can narrow it down to address a
specific community and make your brand message
custom tailored for them. So instead of lifestyle
design, it can now become lifestyle design for
entrepreneurs or lifestyle design for single dads.

This way your message comes across as tailor-made

for a particular set of demography and hence more
appealing to them.

Pro tip — If you have more special qualities, you

can connect them under the umbrella of your main
superpower.

For example, if apart from lifestyle design, you are

also good in personal finance, then after creating
a string of lifestyle design related content, you can
connect your insights and tips on personal finance as
an actionable strategy to achieve a perfect lifestyle.
3. Stand for something

The key to building a brand is to stand for something.

Create a movement by representing something which
is unique to your personality and instantly identifiable
to you. Remember to always be original even if at
times your opinion does not have the popular vote.
Have a set of values and own them by structuring your
personal brand around it.

Pro tip – Help people self-identify with your movement

by giving them a title by which they can identify
themselves and other members of the community with.

A great example of this is Russell Brunson and his

Funnel Hacker Movement. Russell Brunson is the
Founder of ClickFunnels, a sales funnel software
company. He created a movement around his brand
by addressing his community members as Funnel
Hackers.

This gave the members something to identify with and

added a sense of purpose to what they were doing.
It made them loyal to the brand as they felt part of a
community of entrepreneurs with similar values, ethos,
and goals.
4. Create a Mini-Manifesto around your brand

Establish a culture around your brand by creating a

mini-manifesto. This manifesto will list down all the
values, mission and vision of your community in a mini-
document. It will act as a rallying cry for the community
and reinforce the values whenever the community is in
doubt.

It will show your industry what you stand for and

against. This will help fellow members of the industry
self-identify with your values and be magnetically pulled
towards your brand.

Pro tip – An awesome way to add more meaning to

your manifesto is by asking your community to print this
out or have it as a mobile wallpaper.
5. Create a personal branding statement

A personal branding statement is your main value

proposition presented in the form of a unique
catchphrase.

It tells your target audience (your prospective customer)

what they can hope to get from your professional skills
in the form of results and ultimate benefits.

For example:

“I help SaaS founders get more recurring customers so

they can live stress-free in 2019.”

You can use your personal branding statement as part

of your social media bio and as an introductory line
while networking in meetups and conferences.

6. Create a strategic bio

How awful will it be if you win the leads with an

amazing piece of content only to put them off with a
shabbily done bio? Your audience impressed by your
content will look into your bio to know more about you.
 Take advantage of it by crafting your strategic bio
beforehand which highlights the single biggest benefit
your audiences can get from you. Then connect this
benefit with your superpower or special skill.

The bio should be not more than 50-60 words.

Additionally, mention all your media features and
showcase your noteworthy achievements. Leverage it
to the hilt by making it a common bio for your own blog
and all your media columns/features.

Remember that the bio should reflect your values and

what you stand for.

7. Use your headshot as your profile picture

Improve the way people perceive your image, literally!

Use a headshot (where your face covers 60% of the
image) as your profile pic for all your profiles and
business resume.

8. Have a brand logo

Personal branding is a process which involves both

textual and visual content.

Have a brand logo which imbibes the ethos and values

you stand for. Create something which stands out
and communicates your message visually in the best
possible manner.
 Treat the logo as more than a piece of design and more
as your brand identity. Your customers will treat this
image as synonymous with you. So make something
which represents your core message.

9. Focus on having a uniform design language

Apart from having a logo, focus on creating design

assets with a uniform color code, appearance, and
typefaces.

Create templates for social media graphics and videos

with a common color scheme and appearance. This
will make your brand language consistent making
you stand out and get identified in front of your target
audiences.

10. Start creating content

Now it’s time to start creating your content. Start a blog

or a vlog based on your product and niche.

Select the best keywords in your industry and start

creating consistent content around it.

What are the main pain points of the target audience?

What are the strategies that work well in your industry?
What are the latest trends in the industry? What are the
popular tools to grow a business in your field?
 Write and make videos about all this. Put the articles in
a blog and videos on YouTube and other social media
channels (more on that later).

Above all, focus on being an evangelist of your niche

to the outside world. Think what kind of information an
outsider would need to get into your industry and create
content around that. The more consistent you are with
your content, the faster your brand will grow.

The goal is to make yourself synonymous with your

industry.

11. Give high-value assets for FREE

See the demand in your industry and create assets to

address those demands. It can be a piece of software
or a free report solving some specific need or query in
your industry.

After creating it, give it away for free on your blog in

exchange for the prospect’s email. This way you will be
seen as an expert who does not hold back on giving
value first.
12. Focus on SEO

SEO is a great way to get qualified organic traffic to

your blog.

This traffic will consist of people actively looking to get

information in your industry and thus qualify as high-
value leads.

If you can be the person who addresses their needs,

they will start seeking you or your content for further
advice. This will build your personal brand effectively
for that niche.

To execute this perfectly, you need to rank on the

first page of Google (or any other search engine) and
typically for the top 3-5 keywords in your niche. Doing
this is a bit hard and can take a bit of time. Having said
that there are a few growth hacks to rank faster for your
content.

SEO Growth Hack 1

Firstly, create epic content. By this I mean 10x the no.1

ranked article in your niche by adding more points,
insights, creating relevant infographics and more. Aim
for a minimum of 1900 words.
SEO Growth Hack 2

Secondly, do not go for heavily competitive keywords in

your niche.
Instead, use long tail keywords.

For example, if the main keyword in your industry is

”Internet Marketing”, then focus on a long tail keyword
like “Internet Marketing for Freelancers” or “Internet
Marketing for Home Based Entrepreneurs”.

The goal is to find keywords with high traffic volume

but low competition.

Pro Tip – Use a tool like Ahrefs to find low competition

keywords with high traffic volume.
13. Build a list

Build an email list. Give consistent value to your email

list members. Nothing is more personal than being
inside someone’s inbox. Take advantage of it and make
them into your brand evangelists.

Also, with Facebook’s January 2018 update effectively

killing organic reach for Business pages, it will be a
smart move to move your audiences to a platform you
control completely - Your email list.

First, drive traffic to your site. Then once the traffic

is on your site, ask them to submit their email IDs in
exchange for some awesome content (lead magnet or
content upgrade). Once they sign up, win their hearts
by delivering exclusive top quality content not available
anywhere else.

Consistently giving value at a place where you are

seen almost every day is a great way to engineer an
awesome personal brand
14. Grow your social media audience
(organic)

Start putting dedicated efforts every day to grow your

social media audience. Focus on channels where
your target audience hangs out the most and start
putting high-quality content which helps them.

Here are the exact steps to follow.

STEP 1

Start by joining Facebook and LinkedIn groups

related to your industry.
STEP 2

Post exceptional quality content which helps the

members of the group. Be consistent in your posting.
Do not pitch anything.

Once the members of the group notice your content,

they will visit your profile.

STEP 3

Put a link to your own group and other social media

profiles on your bio or cover image.

STEP 4

Take connections to the next level by connecting with

other members through your personal FB/LinkedIn
profile.

I understand the narrative about not taking your work

home.

Over time you will build up an audience that will start

associating you with your niche, thus forming stepping
stones towards a robust personal brand.
15. Start being omnipresent online

Be visible everywhere, be it your blog, relevant social

media channels and other major platforms in your
industry - both online and offline.

The more omnipresent you are, the more sticky your

message will become.

Also, this is a good way to take advantage of the mere

exposure effect which is a psychological phenomenon
where people prefer things familiar to them.

The more frequent and omnipresent you are with

valuable content, the more preferable you become.

You will start building up a niche follower base of

qualified people eager about your industry. You will
become their go-to source for all things related to your
field.

16. Get into new Social Media channels fast

Get into new and unexplored social media channels

fast. You will have an exponentially higher chance of
becoming an influencer there as there will be very less
competition.
17. Repurpose your content like a pro

Repurpose your existing content across different

content channels like Medium and LinkedIn. Take your
existing article and record a video of you speaking
about it, upload the video to Youtube and audio as a
podcast.

Also, 1 hot way of standing out with your content in

2019 is by making infographics. Make an infographic
out of your article using a simple design tool like Visme

Search Engines love Infographics coz they simplify big

complicated ideas into visually compelling and easy to
understand images. It increases a visitor’s time on your
site and also increases the chances of your content
being shared in the community.

All this adds great karma points to your brand

reputation.

So take your present content and add more modes of

delivery to it.
18. Get a Vanity URL

Get vanity URLs for all social media channels. The URL
should either be your name/ Your name + your niche /
Reflective of your niche. Do not play around much with
it. Don’t go artsy with fancy names that have nothing to
do with your industry. Stick to basics and connect the
name to an industry keyword.

This will be great for making the audience see a

connection between you and your industry. Also,
this will be great for Social Media organic search
optimization.

19. Build a Facebook Group to propel your

personal branding

Apart from building a list, FB groups are another way to

build a constant relationship with your target audience.
Simply start an FB group in your niche, and provide
consistent value to your group members through high-
quality content. Solve their problems, talk about the
latest trends, share the latest hacks and tools, do
everything to win their confidence.
 The more value you provide, the more your target
audience will see you as a leader in your industry.
Building your personal brand on Facebook goes a long
way as this is where people spend most of their time.
The key is to focus on groups, not on business pages.

20. Ask Questions

Humans are social animals. We love to share and tell

stories. Hence everyone loves a good listener.
A primary way to build a relationship with your email list
and FB group is by asking questions.

Be the person everyone loves and ask questions. This

will help you form a rapport with strangers.

21. Have a professional email signature

Email signatures are the visiting cards of 2019.

So have an email signature which stands out from the

crowd. Put your headshot in the signature along with all
your social profiles. This way your email will stand out
on a pitch.

Use a free tool like Hubspot email signature generator

or a paid tool like Wisestamp to get this done right. Your
personal branding image will skyrocket after this.
22. Do what the pros do

See what the top players in your industry are doing for
their personal branding. Reverse engineer and emulate
their online strategies.

Find a mentor who is currently where you want to be.

Study their career history and map out the path they
took. List out all the strategies and base your plan of
action around it.
23. Network with influencers

Start expanding your network by connecting with other

members of the industry on Social Media. Type your
industry keywords on Facebook and LinkedIn and join
all the top groups which come up as results.

Once there, start giving real value without an intention

to sell. This way you will be seen as a valuable member
of the community and not an annoying salesperson.
Your ultimate aim should be to give so much value that
your name becomes synonymous with everything good
about your industry.

Next, start connecting with Influencers online. Reach

out to them with a “value first” mindset. Provide them
value upfront by giving your core service for free.

Now I know the word “free” can make some of us

frown. But when you do it to build relationships with
people who are the stalwarts of your industry, then this
free work will pay itself off in no time and skyrocket your
growth.

Just imagine a great video testimonial about your

work from the biggest influencer in your industry OR
an influencer blasting a mail to his 100k strong list
recommending your work. You see the value now?

Connect with these influencers using networking tools

like Meet Leonard or Duxsoup.
 These tools will help you send automatic connection
requests to industry filtered members on LinkedIn. For
finding emails of influencers, you can use a tool like
FindThatLead.

Another way to connect with these big influencers is

by joining their courses/paid mastermind groups and
providing upfront value to get on their radar.

24. Get on major media platforms

List the top magazines, podcasts, TV shows, YouTube

channels in your niche and approach them to feature
you. You can pitch them to have you as a guest
panelist, contributor, columnist or them doing a story on
you.

To do this right, you need to first build relationships with

these platforms. Use the same value-first mindset and
offer your help or something of high value for free.

Once you get their attention, pitch them to feature you

on their platform. Show them the value you can offer to
their audiences with proven results of your work.

Once accepted, give actionable value and do not hold

back. The goal is to win the hearts of the platform’s
audiences. In the end, offer the audience a free
cheatsheet or strategy call in exchange for them
signing up for your newsletter.
 Leverage media logos to build authority

Add brand logos of all your media features on your

website and social media profiles. Put pictures of your
speaking gigs and TV appearances. This will build a lot
of authority for your personal brand.

25. Be helpful and have a knowledge-based

mindset

Be helpful and provide value to people.

The days of information ownership and competing

for knowledge are over. Share your expertise for
free without holding back anything.

We live in a value-centric, knowledge-based

economy. If you are not sharing, you are losing
out to someone who is giving it all for free and
building an unbreakable bond with your audience

Start by answering questions on Quora and other

channels. Join all the industry forums and be the
gateway people need to get into your industry. It
will pay off in the long run.
26. Document and showcase results

Results. They are by far the no.1 buying emotion, and

hence the no.1 brand builder. Whenever you work for
yourself or your clients, focus on documenting results

For example, if you are in the field of SEO, make it

a point to screenshot your rankings for the targeted
keyword. This will come as handy proof that you deliver
on what you do.

Likewise, if you work for your clients, make it a point

in your contract that you are allowed to showcase the
results you bring for them.
Also, a very effective hack is getting video testimonials.
When a number of your clients come on camera and
share their success stories from working with you, your
Personal Branding will skyrocket immediately.

One of the world’s leading consultants, Sam Ovens has

1000s of video testimonials on his site - consulting.com

Pro tip – Run paid ads on your video testimonials

targeting potential clients.
27. Do Webinars and Live streaming

There is something about webinars and live streaming

which connects more than perhaps any other form of
content. Maybe it is the LIVE nature of things or the
interactive value feature which adds to the excitement.

Also, it has never been easier to do webinars and live

streaming than now, with free platforms like FB Live,
Youtube Live, and Periscope.

Apart from that, you can take advantage of various paid

but cheap webinar software like Demio which allow you
to collect leads.

28. Create Chatbots

Chatbots are a great way to personalize your branding

and be interactive at the same time. With Facebook
killing reach of FB pages, FB messenger bots should
be one of the priorities to focus on.

Again, like any other personal branding strategy, make

the chat conversation sequence authentic and true to
your voice.
 The audience should feel like they are having a
conversation with you over a cup of coffee.

Pro tip – Use a tool like Manychat or Chatfuel for

setting this up.

29. Invest in paid ads

For all the amazing long-term benefits of organic traffic,

we cannot deny that paid ads are the fastest way to
reach your target audience and convey your message
effectively.

Use it smartly by targeting brand names and institutions

which only hardcore fans in the industry know.

The ad should offer something of value to your target

audience and demonstrate your power/knowledge on
the subject.

Retarget the visitors of your site with a lucrative offer.

30. Get on YouTube

YouTube is the go-to channel for people looking to

actively find solutions to their problems. So creating
YouTube based content which effectively solves their
problem will instantly build trust, rapport and authority
for your brand.

Also, since its an audiovisual medium, the impact

is higher and more intimate to the senses than the
written word. All this adds great brownie points for your
personal branding.

Now simply creating videos and putting it on YouTube

may not work for your brand. Instead, you need to
optimize your videos for YouTube’s algorithm.

Here are some quick tips on how to get traffic for your
YouTube Video:

1. Keyword optimization – Do thorough keyword

research. Use this 6 step process to optimize for your
keyword.

a. Search for your keyword on YouTube and see

YouTube’s search suggest recommendations. These
are keywords which people are actually searching
for while looking for your topic.
 b. Go to a famous channel in your niche and search
for the most popular videos. Click on them and see
the tags they are using. Use a tool like VidIQ chrome
extension to do this.

c. Make a list of all the keywords and tags you

collected and then go for the ones with a low level of
competition.

d. Try to use your main keyword at the beginning of the

title and also use them as tags.

e. Write a thorough video description, describing what

your video is all about and the things the viewer
is going to learn. Use the main keyword naturally
wherever possible.

2. Content Optimization – Be energetic and expressive

in your videos. Start with a hook where you state what
will the viewer learn from watching this video. Hype it
up by saying what all will you reveal by the end of the
video.

Mention the main keyword early in the video and use

it wherever it feels natural to do so. Deliver on the
promise by giving real transformational value so they
are hooked till the end.

Have multiple calls-to-actions to subscribe and

comment on the video. The Youtube search engines
will pick it up and show your video to people looking for
this topic.
3. Design Optimization – Create attractive thumbnails
and put your picture along with the title of the video.

4. YouTube Funnel Optimization – Create a funnel with

your videos by offering a free checklist or report which
acts as “The Next Step” for the viewer after they watch
your video.

5. Video Promotion – After optimizing, post the video

on your blog post, social media and other forums as a
helpful resource for someone looking to get answers on
your topic.

6. Consistency – Be consistent on your video posting

schedule. Make it a habit for your viewers to expect a
video from you on a specific day. For example, you can
have a YouTube banner which states – New videos
posted every Monday and Friday.

For more YouTube optimization resources, I highly

recommend checking this detailed article by Brian Dean
of Backlinko.
31. Start a Podcast

I cannot emphasize this more – jump on podcasts

before it gets too saturated. This is a key platform
where a lot of smart entrepreneurs are putting their
content on and in the process becoming instant celebs
in their niche.

A lot of top CEOs prefer to listen to podcasts over

videos. Standing out there can mean connecting
directly with your industry leaders and evangelists
 Distinguish your content by interviewing industry
leaders, experts, and giving actionable content which
your listeners can implement easily for quick wins.

For further resources check out this awesome guide on

podcasting by Pat Flynn.

02. Offline Personal Branding Strategy

Offline Personal branding strategies follow the same
basic principles of Online but in the physical world. So
principles like defining a clear target audience, niching
down, standing for something, having a unique voice,
giving value first, making it about your customers, etc.,
all remain the same.

Having said that, building your brand offline have the

added dynamics of physical presence and personal
touch to your brand. This, when used correctly, can be
extremely powerful.

Let’s look at 4 step by step offline personal branding

strategies to leverage your brand in the physical world.
1. Start doing public speaking gigs

Your omnipresence has to be both online and offline.

The best way to have an impactful omnipresence offline
is by doing public speaking.

Here is a great hack to do this perfectly.

Go to Meetup and search for your niche/industry. Hit

up all the meetups happening in your city related to
your industry and say you want to give a 30-45 minute
presentation on a hot topic in your industry.

Taking it to the next level

At the speaking gig, open up a funnel by asking the

audience members to join your mailing list or your
Facebook group where they can get more in-depth
content from you. This way you convert total strangers
into a list of warm leads.
2. Network at masterminds and conferences

Start expanding your network by connecting with other

members of your industry. Join mastermind groups
and participate in industry-related forums actively. Use
meetup.com again to find like-minded industry groups
and hang out there.

Become seen to the extent that your name becomes

synonymous with your industry. Reach out to
influencers and have the “value first” mindset by
providing value upfront to impress them, and thus
building a rapport with these high-quality people in your
field.

You can use networking tools like Dux Soup and Meet
Leonard to first connect with these influencers online
and then meet them personally.

3. Write a book and give it away for FREE

A book is a great personal branding tool to immediately

position you as an expert in your niche.

It is best to launch a book when you have a thriving

email list and an active blog. This is because it will
come in handy for marketing the book. Having said
that, it is not a necessary requirement as you can
always run ads or collaborate with an influencer to
leverage their list.
Growth Hack 1

Hire a virtual assistant and ask him or her to transcribe

your webinar and assemble it in order. Once you refine
and edit it, you have the content ready for a book!

Growth Hack 2
Use a service like Rev to transcribe your video content
and convert it into a book.

Growth Hack 3

Another method made famous by author – Investor

James Altucher is collecting 20-30 blogs you have
written and put them in order to form a book.

Making it available through dropshipping and

digital download

After you arrange the information in a book, you can put

it on Amazon Kindle as a digital download or use a site
like disk.com to drop ship the book to its destination.
Now, here’s where it starts to get really interesting!

After writing and editing your book, give it away for free
and only charge for shipping.

Yes. FREE.
Now before you start to frown, hear me out.

Books hold tremendous power in making your brand

impactful. They create a great initial touchpoint
between your target audience and your brand.

Also, they are a very personal item and tend to quickly

become an intimate part of people’s lives. This can lead
to amazing word of mouth exposure and formation of
a loyal tribe. Imagine the number of sales and long-
term brand equity you can generate from the tribe. Why
restrict it all with a price tag?

So use the free + shipping method to quickly gain

massive exposure and brand loyalty.

A great example of this is Russell Brunson’s now

iconic book - Dotcom Secrets.
4. Merchandise giveaway

A great way to make your brand sticky offline is by

giving away your brand merchandise for free.

Create t-shirts, cup and

other stationery items
with your brand logo or
catchphrase on it and
give it away for free to
your superfans.

These superfans will

flaunt your merch with
pride which in turn will
lead to great word-of-
mouth advertising.

The key here is to create

merchandise only when
you have built a sizeable
following so you can
leverage your superfans
to promote it.
03. Personal Branding Growth Hacks and
Tips
Here are 6 innovative personal branding growth hacks to
maximize your influence online.

1. Get featured on Mass Media using

The Ladder Method

Getting featured on top media platforms of your Getting

featured on top media platforms of your industry can
make you an A-lister overnight.

Now, usually, to do this successfully, you need to

achieve something which is extraordinary like earning x
million dollars in your industry, having a bestseller book,
etc.

Does that sound a bit difficult? Fret not. Use this smart
personal branding growth to get into mass media fast.

The Ladder Method

STEP 1

Get yourself a feature on a few locally based

magazines, blogs, and YT channels. These publications
are hungry for content and will love to feature you.
 STEP 2

Leverage these small features as social proof to get

to mid-level media in print, online and television.
Once there, give immense value. Stand out with your
knowledge and insights.

STEP 3

Document all the media features and run ads on

them targeting the mainstream mass media editors,
columnists, reporters, etc. After they get repeatedly
warmed up with your content (mere exposure effect),
approach them with a subtle pitch to feature you.

2. The Influencer Interview Rub Off

This is another remarkable way to build your personal

brand. All you need is a laptop and a free software
like Skype or Zoom to get it done. Just gather a list of
experts in your niche who have a say in your industry.

Do not aim for mega influencers right away as it will be

Do not aim for A-list influencers right away as it will be
difficult to convince them for an interview. But you can
surely aim for people who have some notable expertise
and influence.
Think in terms of:

• YouTube creators with a substantial amount of

subscribers
• FB group owners with more than 5000 active
members
• Other experts who get featured on podcasts in
your niche

Getting influencers to say ‘YES’ for an interview

One way to get influencers to say ‘YES’ is by

leveraging your existing audience to them. But even
if you do not have an audience, fret not.

You can alternatively promise them a paid

promotion of the interview to their target audience.

When the audience consistently sees you with

experts, they will start associating you as an expert
too.
3. The Dennis Yu FB Dollar a Day Ad

I learned this amazing strategy to get press from FB

ads expert and CTO of BlitzMetrics, Dennis Yu.

STEP 1

Create 1-minute videos talking about your niche and

giving value. Focus on giving tips, strategies or talk
about a burning topic in your industry. Carve your
content into an engaging story. Add attractive text inlays
to grab instant attention.

STEP 2

Post them on your FB brand page and run FB ads of

just $1 per day on them. Run ads targeting writers,
editors, columnists of magazines and blogs in your
niche.

STEP 3

Run ads of your previous articles, guest posts and

other content towards this particular target group. Do
this consistently to be seen as an expert in the eyes of
these journalists.

After doing this for some time, two things can happen.
Scenario 1

The major publications you targeted will approach you

for a quote for their next article.

Scenario 2

You can yourself approach them with a pitch to feature

you. Since you have already established authority and
familiarity with your content, getting into these media
channels will be comparatively easier.
 04
Leveraging Personal
Branding Tools to
Maximize Your
Influence and Growth
Here are 9 such lesser-known but effective personal
branding tools which have the potential to immediately
10x your brand and outclass your competition completely.

HARO – Help a reporter is a free tool which connects

journalists with expert sources to get tips and quotes from
them. Use this to connect with journalists and get quoted
on major publications. An awesome personal branding
tool.

Find That Lead – An email finder and prospector tool.

Use this to connect with notable influencers and experts
in your industry to cold email them. Also, you can use it to
find emails of top sites in your niche and pitch for guest
posting opportunities.

Meet Leonard – A tool similar to Dux Soup, it will

automatically connect with LinkedIn profiles based on
conditions you define. Use it to connect with experts,
editors, writers, and audiences in your industry.

InShot – Have you seen those eye-catching viral videos

with meme-like text on top and bottom of the video? They
are great brand builders as they instantly catch your
attention and build curiosity to watch the whole video. Use
a simple tool like InShot to make these videos.

RelayThat – This is a super interesting personal branding

tool. Just upload your logo, brand colors and assets, and
RelayThat will generate 1000s of design variations for
every purpose imaginable.
Hubspot email signature generator – Add flair to your
personal branding when you do cold email outreach by
having an email signature that stands out. Use the free
Hubspot tool to get the job done in a very classy way.

TubeBuddy – Use TubeBuddy for optimizing your

YouTube SEO.

Nusii – If you are a freelancer, use a tool like Nusii to

send proposals to a client. This tool will make you stand
out with custom proposals which look beautiful, stylish
and communicate your pitch in a very unique way.

The 60-second Personal Branding Implementation

Checklist - In a hurry? Cut to the chase with our
60-second rapid implementation checklist. It lists down
everything you need to do to grow your brand both online
and offline in 3 months or less.
 05
Studying the best
Personal Branding
Examples to Grow
Your Brand

EXAMPLES
Personal Branding strategies are best understood with
actual real-life examples of personal brands in action. We
list 3 of the best personal branding examples in 2019.

Neil Patel – If you are learning digital marketing, then you

cannot ignore Neil Patel. He is everywhere, ranking on
top for almost every keyword related to online marketing
and SEO.

And if it’s not him ranking on top, it’s definitely one of his
many SaaS companies taking the honors.

Being the Wikipedia of online marketing

He has been famous in the marketing world for a long

time now. One of the pioneering voices in the niche, his
extensive case studies are an evergreen hit with the
industry. All this makes his brand a default choice for any
information related to online marketing.
He has been famous in the marketing world for a long
time now.

Purchasing tools and giving it away for free

Lately, he has taken his personal branding to a whole new

level with his recent investment in top industry tools.

He recently purchased UberSuggest, a keyword research

SEO Tool and made it free for everyone through his own
website.
This has made Neil gain a lot of traffic and brand
recognition from his target customers.

Also, buying such tools differentiates him from other

bloggers in the industry, making him “top of mind” for all
things SEO.

Giant steps on YouTube

Neil is also focusing on growing his Youtube Channel,

making high-value videos on digital marketing and SEO.
All this makes him cover the remaining ground towards
winning audience loyalty.
Key Takeaways:

1. Own your niche by giving exceptional value. Become

the default choice for content related to your industry.

2. Invest in tools and systems in your industry. Then

provide the solution for free to win the hearts of your
target market and ultimately convert them as leads.

3. Dedicate time and money to grow your social media

channels. See what are your customer’s biggest needs
and deliver it to them through their preferred social
media channel.
Tony Robbins

Tony Robbins is the no.1 name which comes to mind

when we think of self-help. The world’s top life coach
has built an exceptional brand over the years with his
workshops and rock show like seminars that have
changed people’s lives.

Creating a unique look and feel

His workshops and seminars gain a lot of mainstream

attention due to its high energy vibes and on the spot
problem-solving tactics.

His unique mannerisms, aggressive tactics, and his

openness to share personal stories, all blend together to
create an exceptional brand identity.

Investing big on social media

As social media came along, his content found its way

across various social media channels. The high energy
talks fueled with raw, unhinged emotions formed a
personal connection with people. His content soon
became viral.
Consistently creating content and building authority.

Over the years, he has added more weight to his personal

branding by writing 5 books, 4 of which went on to be
bestsellers.
All of this had led him to become one of the most sought-
after life coaches in the world.

With celebs like Bill Clinton, Serena Williams and Hugh

Jackman, Tony Robbins shows no sign of slowing down
anytime soon.

Key Takeaways:

1. Develop unique aspects about your product which stick

and stand out from others in your industry.

2. Put your content on social media channels. Be your

authentic self there. It helps in forming a deeper bond
with people.

3. Be open and share your personal story. Try to connect

it with your personal branding mission statement.
Tai Lopez

“Here in my garage.”
Didn’t this phrase just come to you the minute you saw
his name?

That’s the extent of Tai’s brand recognition, which he

created by continuously targeting YouTubers with ads
about his fleet of cars, his big villa, etc.

Knowing what they want, giving what they need

Tai has a knack for appealing to his target audience –
inexperienced millennials looking to live the good life.
He appeals to them by showing them what they care
about most – Having a luxurious life.

In the now-famous ads, he gained their attention and

adulation by showing his cars, bungalows, sometimes
even having models in the background to add to the
“good life” picture.
He then elaborated on the importance of knowledge as a
tool for having a good life, followed by a call-to-action to
enroll in one of his online programs.

Getting niche with targeting

Take a step back and think. Will this same strategy appeal
to CEOs, developers or Startup Founders?
It won’t. On the contrary, a lot of them might even look
down on such marketing tactics. This is because they are
experienced. They know the ins and outs of the industry
and such marketing ploys.

But then again, they were not Tai’s audience at all!

Tai’s audiences were and are young adults. They are

ambitious but without any experience or awareness.

The key to Tai’s personal branding success is his laser-

focused targeting and appealing to this audience segment
with things they care about most.
Key Takeaways:

1. Know your target audience and focus on creating

content especially for them, even if it means alienating
others.

2. Identify the emotions and lifestyle which appeals to

your target audience and future pace them on that
lifestyle by presenting your product as the medium to
get there.

3. Use Social Media channels to target and retarget

customers.
 06
Using The Ultimate
Personal Branding
Infographic to Fix
Your Brand Strategy
This has been one of the most detailed guides on
Personal Branding.

It covers every concept and strategy which are relevant to

growing your personal brand fast in 2019 and beyond.

But we wanted to give you something more to further add

to your training. Something more than text or video.

Hence we decided to create this epic Personal Branding

infographic which visually depicts the best strategies
pulled from this ultimate guide.
 07
The Next Step
I hope you got tons of AHA moments and epiphanies
about how to build a profitable personal brand.

But studying is one thing and taking action is another.

That’s why I have put together a collection of bonus

content for you to take action right away.

BONUS 1 – You get the 60-second Personal Branding

Implementation Checklist which will make you stand out
in your industry and get leads in automation.

The Implementation checklist is filled with many

actionable steps written in crisp to the point execution
sequences.

• Learn how to never again be confused about what to

say to your audiences and what stance to take while
communicating your sales message on Social Media
(Point 1 and 2)

• Set your social profiles to speak your brand without any

daily efforts from you (Point 3 and 4)

• Discover the 1 method which will put you in front of

millions of target customers and help you generate
leads on autopilot! (Point 5 and 6)
• The 1 smart tactic which can help you build
relationships with influencers and even get promoted by
them on their own platforms! (Point 13).

This is my personal favorite (word of advice –

Please be genuine and honest while using this).

There are 17 such high-value actionable points arranged

in order of execution.

Grab it while its available for free.

BONUS 2 – Get the Exact 4 Personal Branding

Character Types experts are using to create million
dollar businesses.

• The character type tools are perfect especially if you

are a newbie and do not know what positioning you
should have.