A PROJECT REPORT ON

"BHIMTHADI JATRA - 2019"

BY
Mr. Saurabh Sharad Gaikwad
T.Y. B.B.A. - B - Roll No :- 31171

Submitted to

Savitribai Phule Pune University in partial fulfillment of

Bachelors of Business Administration
(BBA) Academic Session 2019-2020
Under the Guidance of
Prof. Jasmeet Patil

Progressive Education Society's

MODERN COLLEGE OF ARTS, SCIENCE AND COMMERCE
Business Administration Campus, Shivajinagar, Pune
INTRODUCTION
Bhimthadi Jatra is a special section of 300 stalls comprising of
Artisans, Craftsmen and Designers working in the field of
reviving and sustaining the traditional handlooms, Handicrafts
and other crafts of India and out of India. They had an escalating
response from audiences across Pune last year, making it a
massivesuccess. This year they put forward a theme for the
products based on 'Recycle, Reuse and Sustain' at Bhimthadi
Select. The stalls can display an array of products which promote
noble cause of sustainable living and they look forward to seeing
support, participation and togetherness towards an eco-friendly
Earth.
Last year Sale - 46 Lakh+
Total no of visitors- 1.5+ Lakh

Information About ‘Bhimthadi Jatra’:

Name: 14th Bhimtadi Jatra
Location: New Agriculture College Ground, Sinchannagar,
Shivajinagar, Pune.
Reason for selection of location: The location is in centre of the
city, also easy to locate and reach. The ground was quite big
enough. There was enough space for parking.
Duration: 18th to 22nd December 2019.
Timing: 18th Dec - 4pm onwards
19th - 22nd Dec - 10am onwards
Type of event: Minor Event.
Event conducted since: 14 years.
Organiser:
Baramati based Agriculture Development Trust (ADT),
The Mahatma Phule Agriculture University, Rahul Development
Board & State Government Agriculture Department.

Objectives:-
-Financial & Social women empowerment.
-To groom and compete at National & International
entrepreneurship.
-To strive for linkages and networking to create niche market for
women.
-To uplift the culture and tradition with an active platform.
-To create awareness in business area for women. Educate them in
business skills and make them self sufficient.

What is ‘Bhimthadi Select’ ?

The 'Select' is a unique segment of 20 slows down, involving craftsmans,
experts and architects working in the field of resuscitating and managing
customary handloom and handiworks. Mold architect Pallavi Dutta, an
outstanding name in the form business, is the keeper of the 'Select'
segment. "We might want to help supplement the pay of who are
generally overlooked in the hustle of regular day to day existence.

Why Pune ?
Bhimthadi fair is organized in Pune for its reputation as the cultural
and educational capital of Maharashtra and its unique distinction for
having distinguished and noted personalities and traditions. Pune has
been recognized as a global city with all modern means of
communication like air, rail and e-services. Pune is Known for its social,
financial, cultural, educational and historical importance and aspects.
 SPONSORS:

Baramati agro. Nanded City,Pune. Venky's

Agricultural Develpoment
Rural Talkies 92.7 big FM
Trust Baramati

POORNA PUNE UBER OBC Bank

Santkrupa Mahila Mahatma Fule Krushi Kale Cold Storage

Gruha Udyog Vidyapith, Rahuri & Warehouse

In Service Of FERRERO
Farmers PDCC Bank
 PRE EVENT
POST EVENT
AND
DURING EVENT ACTIVITIES
PRE EVENT ACTIVITIES:-

Bhimthadi Jatra is based on the concept of 'Wari' this year. Loyalty,

service, faith, art, culture, spirituality will be seen. Pingala, Vasudev,
Astrologer, Nandibail, Kumbhar, Bharud, Jagaran, Gondhali, Pottaraj,
Devotees of Maryi, Tribal arts, Tarafa, Sanai-Chaughada will be
involved in this.

Entry charges - Entry charges were ₹ 50 for Adults

For 5-10 age 25 ₹ each person
For 0-5 age Free

Participants registration -
Rent ₹ 25,000 - 30,000/- per stall for 4 days. No extra above the rent.
Registered NGO's and trust's working in the field at Indian
Handlooms and Handicrafts or recycled product If eligible will be
considered for a discounted stall rate of 10,000/- for 4 days.
Only 5 stalls allotted for the same.

Marketing-
This event has the most promoted section through Television, Radio,
PR and Social Media starting Two months in advance.
POST EVENT ACTIVITIES
Send Thank-you’s and Acknowledgement letters to:
-Sponsors
-Volunteers
-The media

Post-event Publicity :
-Send out highlights from the event.
-Made a video to share how it went.
-Share highlights on social media
-Update website

Other Arrangements :
-Two tables and chairs each
-Tube light and power plugs
-CCTV coverage
-Security guards for day and night
-ATM Machines
-Coolies to help carry your products from shop to your vehicle
-Wheelchairs for elders
-First aid points for emergency medication
-Trial Rooms for Customers
-Separate Restrooms for stall owners
-Racks and stands were provided
-Visit car
-Generator
DURING EVENT ACTIVITIES :-
-Security guards.
-Volunteers to look after parking
-Sound and Mic system located at proper places
-Fire Safety facility (Fire Brigade)
-Ticket counter crowd management
-Entertainment
-Handle clients complaints
-Quality of product
-Folk dance
-Trial room
-Online payment available
-Home delivery
-Security checks
-Handling special guests
-Monitoring entry of visitors
-Crowd Management Team Monitoring Parking Area

AFTER EVENT ACTIVITIES :-

-Review
-Facebook page
-Dance
-Making Payments
-Publish Articals
-Blogs
-Publish Images
-Create Image Gallery
-Thanks Giving Social Media
-Feedback
 ANALYSIS
AND
INTERPRETATION
 1.How did you come to know about this event ?
Friends & Relatives Social Media Print Media From Organizers Other Medium

Responses 5 10 4 1 2
No. of Response People

10 of participants come
to know about this event
from Social Media, 5 from
their Friends & relatives
and 4 from Print Media.
ia

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2.Why did you decide to participate in this event ?

Business Purpose Experience Awareness Popularity

Responses 11 2 6 3
No. of Response People

11 of participants are
participating in these event
for main motive of profit
earning, 2 for Experience,
6 for increasing Awareness
and rest of 3 for being
popular.
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rit
rp ne
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Pu usi

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Po
Aw
Ex
 3.Since when you are a member of this event ?
First 2-5 6-9 10- Above

Responses 5 10 4 1
No. of Response People

9 of participants are
participating from 10-above
years, 7 are participating for
1st time, 4 are participating
from 6 to 9 years while 2
of participants are participants
are participating from 2-5.
First 2-5 6-9 10-Above
Years

4.Would you like to participate next year again ?

Yes No Not Sure

Responses 17 3 2

9%

14%

77% of total participants would

like to participate in upcoming
Yes
years of event, 14% are not sure No
while 9% are not participating in 77%
next year. Not Sure
 5.What problems do you face during the event ?
Security & Hygiene
Less Business Drinking Water Electricity Not At All
Safety

Responses 3 4 2 6 2 5

6 of participants were
facing hygiene problem,
No. of Response People

4 were facing problem

of Drinking Water, 3 were
facing problem of
Lack of Business,2
were facing problem of
Security/Safety & Electricity
while 5 were facing no
problem.
er g

ty y/

ty
ss

ne

l
at kin

al
fe rit

ci
Bu ess
ne

ie
Sa ecu

tri

at
W rin

yg
si

ec
L

ot
D

El

6.How is the crowd contribution this year ?

Good Very Good Average

Responses 12 7 3

14%

According to 54% of participants 54%

there was good contribution
of crowd, according to 31% 31% Good
of participants there was very
good contribution of crowd , Very Good
14 % says that there was average
contribution of crowd. Average
 7.What did you like about these event ?
Management Crowd
Participation
Responses 14 8

36%

64% participants like

the Management 64%
in event while 36% of Management
them like the crowd
participation of event. Crowd
Participation

8.When the event is grabbing maximum crowd ?

Morning Afternoon Evening

Responses 5 2 15

23%

68% crowd preferred

evening time to visits 9%
event , 23% crowd Morning
preffered morning 68%
time to visits the event, Afternoon
9% crowd preffered morning
time to visits the event. Evening
 9.What modes of payment do you offer to your customers ?
Cash Card & Online Both

Responses 3 14 5

h
as
C

th
y

Bo
nl
O

14 of participants offered
cash as well as online 3 14 5

e
in
payment methods,

nl
3 were offering only

O
&
cash mode for

d
making payments

ar
C
while 5 were offering Card &
Online payment methods

10.Does registration fees are enough or they are charging more?

Enough More

Responses 17 5

23%

According to 77% of
participants rent was 77%
sufficient while
according to 23% More
participants rent was more
Enough
FINDINGS :-
The bhimthadi jatra pune is an initiative to rekindle the lost glory of
the traditional handicrafts and to thereby support the talented women
who create these works to exemplary beauty. One of the largest
platform in Maharashtra for women support groups Bhimthadi Jatra
is a much-awaited event for the aficionados of culture as well as for
those who wish to give back something to the society.

LEARNING :-
The best thing about that event was cleanliness, securities,
arrangements.