ACCOUNT​ ​RECOVERY​ ​SCRIPT

HOW​ ​TO​ ​APPEAL​ ​TO​ ​GET​ ​YOUR​ ​AD​ ​ACCOUNT​ ​BACK

Everybody​ ​who​ ​does​ ​facebook​ ​ads​ ​will​ ​get​ ​their​ ​ad​ ​account​ ​shut​ ​down​ ​sooner​ ​or​ ​later.​ ​It’s
bound​ ​to​ ​happen.​ ​Everyone​ ​will​ ​go​ ​through​ ​it

It​ ​may​ ​feel​ ​like​ ​the​ ​end​ ​of​ ​the​ ​world,​ ​but​ ​there​ ​is​ ​a​ ​solution​ ​to​ ​getting​ ​it​ ​back!

The​ ​top​ ​3​ ​strategies​ ​that​ ​I,​ ​and​ ​other​ ​Facebook​ ​marketers​ ​have​ ​used​ ​is::

1. Keep​ ​sending​ ​an​ ​appeal,​ ​and

2. keep​ ​replying​ ​to​ ​all​ ​their​ ​emails,​ ​or…

3. Get​ ​a​ ​hold​ ​of​ ​Facebook​ ​ad​ ​rep​ ​via​ ​Fb​ ​chat​ ​(if​ ​you​ ​have​ ​this​ ​feature)

1. Keep​ ​sending​ ​an​ ​appeal

When​ ​your​ ​ad​ ​account​ ​has​ ​been​ ​flagged​ ​and​ ​disabled,​ ​you​ ​can​ ​send​ ​multiple​ ​appeals!

When​ ​you​ ​do​ ​send​ ​an​ ​appeal,​ ​NEVER​ ​EVER​ ​ARGUE​ ​with​ ​Facebook!

Just​ ​admit​ ​fault,​ ​even​ ​when​ ​you​ ​know*​ ​you’re​ ​not​ ​at​ ​fault!

You​ ​can​ ​use​ ​these​ ​sample​ ​scripts​ ​to​ ​send​ ​an​ ​appeal:

(note:​ ​please​ ​edit​ ​and​ ​modify​ ​to​ ​suit​ ​your​ ​situation)

Sample​ ​script​ ​#1

Hello​ ​Facebook​ ​Ads​ ​Team,

I understand that my ad account has been deactivated for Policy Violations,

and I want to apologize for any lack of misunderstanding on my part as it is my
#1​ ​Goal​ ​to​ ​be​ ​100%​ ​compliant​ ​with​ ​Facebook's​ ​advertising​ ​policies.

I​ ​want​ ​to​ ​make​ ​sure​ ​my​ ​customers​ ​and​ ​Facebook​ ​users​ ​get​ ​a​ ​positive
experience​ ​at​ ​all​ ​times.

My intention is not to mislead or misdirect anyone and I would love help in

making​ ​sure​ ​that​ ​doesn’t​ ​happen​ ​with​ ​my​ ​ads

That being said, I would like to have a full review of my account in hopes that it
can​ ​be​ ​reactivated.

I understand that Facebook is well within its rights to deactivate any account
for policy violation, and I would appreciate it very much if you could explain to
me​ ​which​ ​policies​ ​I​ ​have​ ​violated​ ​so​ ​that​ ​I​ ​can​ ​correct​ ​them.

I've taken a look at my ads over and over again, but I can't see which of my
ads​ ​are​ ​in​ ​violation.​ ​I​ ​believe​ ​they​ ​are​ ​compliant​ ​with​ ​Facebook's​ ​standards.

For​ ​example:

I have a working landing page and my ads do not show any broken
functionality.

I​ ​have​ ​no​ ​before​ ​and​ ​after​ ​pictures​ ​that​ ​might​ ​project​ ​a​ ​negative​ ​self-image.

I'm​ ​not​ ​promoting​ ​illegal​ ​products​ ​or​ ​prohibited​ ​goods.

I'm​ ​not​ ​making​ ​assertions​ ​about​ ​personal​ ​attributes.

I'm​ ​not​ ​promoting​ ​MLM,​ ​counterfeit​ ​documents,​ ​or​ ​spyware.

I'm not making misleading claims, referencing controversial content, or using

profanity.

I'm not using automatic animation or using techniques to hide the content of
my​ ​destination​ ​pages.
 I understand that you cherish your users and want to give them the best user
experience,​ ​and​ ​I​ ​do​ ​not​ ​want​ ​to​ ​negatively​ ​affect​ ​their​ ​view​ ​of​ ​your​ ​company.

please review my account and let me know what I need to do fix it to be 100%
compliant​ ​so​ ​that​ ​I​ ​can​ ​avoid​ ​any​ ​future​ ​policy​ ​violations.

Thank​ ​You

Sample​ ​script​ ​#2

I was informed that my ad account has been disabled because it doesn't follow
your​ ​Advertising​ ​Policies.

I understand that Facebook wants to give the best user experience for its
users​ ​and​ ​don't​ ​want​ ​to​ ​show​ ​ads​ ​that​ ​mislead,​ ​or​ ​give​ ​any​ ​false​ ​claim.

my #1 goal is to comply and make sure my customers and facebook users get
a​ ​positive​ ​experience​ ​at​ ​all​ ​times.

My intention is not to mislead or misdirect anyone and I would love help in

making​ ​sure​ ​that​ ​doesn’t​ ​happen​ ​with​ ​my​ ​ads.

I understand that my ads may not be compliant and I apologize for my lack of
understanding of your policies. my #1 goal moving forward is to stay within
your​ ​policies.

I appreciate if your team can tell me what to do to make my ads compliant so

that I can fix the issue and make sure that it does not happen again in the
future.

Thank​ ​you
Sample​ ​script​ ​#3:​ ​for​ ​ad​ ​agency

Hello​ ​Facebook​ ​ad​ ​team,

We are an ad Agency. We have gone through your guidelines over and over
again​ ​to​ ​see​ ​which​ ​policy​ ​we​ ​aren't​ ​compliant.

We are doing our very best to be compliant and to follow your guidelines.
however,​ ​we​ ​cannot​ ​tell​ ​where​ ​we​ ​are​ ​violating​ ​the​ ​ad​ ​policy.

We are not using any offensive language or content in our ads. It isn't MLM or
anything related to that. We do not use more than 20% text. Our landing page
is​ ​relevant​ ​and​ ​includes​ ​a​ ​privacy​ ​policy,​ ​terms​ ​of​ ​service​ ​and​ ​a​ ​contact​ ​page.

We have done every possible solution to not violate your ad policy. Please let
us​ ​know​ ​what​ ​we​ ​must​ ​do​ ​to​ ​get​ ​this​ ​ad​ ​running​ ​for​ ​our​ ​client.

Thank​ ​you.

Any​ ​of​ ​your​ ​messages​ ​must​ ​be​ ​friendly​ ​and​ ​mention​ ​something​ ​similar​ ​to​ ​these​ ​one​ ​liner
keyword:

● ​ pologize​ ​for​ ​my

I​ ​understand​ ​my​ ​ads​ ​may​ ​not​ ​be​ ​compliant​ ​and​ ​I​ a
lack​ ​of​ ​understanding​ ​your​ ​policies,​ ​however,​ ​my​ ​#1​ ​goal​ ​moving
forward​ ​is​ ​to​ ​stay​ ​within​ ​your​ ​policies.

● My​ ​#1​ ​goal​ ​is​ ​to​ ​comply.

● I​ ​want​ ​to​ ​make​ ​sure​ ​my​ ​customers​ ​and​ ​Facebook​ ​users​ ​get​ ​a​ ​positive
experience​ ​at​ ​all​ ​times.

● My​ ​intention​ ​is​ ​not​ ​to​ ​mislead​ ​or​ ​misdirect​ ​anyone​ ​and​ ​I​ ​would​ ​love​ ​help​ ​in​ ​making
sure​ ​that​ ​doesn’t​ ​happen​ ​with​ ​my​ ​ads.

● Please​ ​tell​ ​me​ ​what​ ​to​ ​do​ ​to​ ​make​ ​my​ ​ads​ ​compliant​ ​and​ ​I’ll​ ​do​ ​it.
Never​ ​argue​ ​or​ ​mention​ ​anything​ ​similar​ ​to​ ​these…

● There’s​ ​nothing​ ​wrong​ ​with​ ​my​ ​ads.

● I​ ​don’t​ ​think​ ​I​ ​should​ ​be​ ​disabled

● But​ ​my​ ​ads​ ​ARE​ ​compliant.​ ​Please​ ​reactivate​ ​my​ ​ad​ ​account!

● I​ ​spend​ ​a​ ​lot​ ​of​ ​money​ ​on​ ​Facebook,​ ​If​ ​you​ ​don’t​ ​reactivate​ ​my​ ​ad​ ​account​ ​I’ll​ ​take​ ​my
business​ ​elsewhere.

2. Keep​ ​replying​ ​to​ ​all​ ​their​ ​emails

After​ ​you​ ​send​ ​your​ ​appeal….

facebook​ ​will​ ​send​ ​an​ ​email​ ​whether​ ​they​ ​have​ ​reactivated​ ​your​ ​ad​ ​account,​ ​or​ ​that​ ​the
decision​ ​is​ ​FINAL!

You​ ​need​ ​to​ ​keep​ ​replying​ ​to​ ​all​ ​their​ ​emails​ ​and​ ​tell​ ​them​ ​you’re​ ​willing​ ​to​ ​comply.​ ​Even
when​ ​they​ ​say​ ​the​ ​decision​ ​is​ ​final.

HOWEVER…

Anybody​ ​can​ ​say​*​ ​that​ ​they’re​ ​willing​ ​to​ ​comply,​ ​but​ ​it​ ​goes​ ​a​ ​long​ ​way​ ​to​ A
​ CTUALLY​ ​show
them​ ​PROOF​ ​&​ ​EVIDENCE​ ​that​ ​you​ ​ARE*​ ​in​ ​fact​ ​willing​ ​to​ ​comply!

You​ ​need​ ​to​ ​stand​ ​out​ ​from​ ​the​ ​many​ ​advertisers​ ​who​ ​get​ ​their​ ​ad​ ​account​ ​disabled​ ​that​ ​you
are​ ​serious​ ​and​ ​committed​ ​to​ ​100%​ ​comply!

You​ ​can​ ​use​ ​the​ ​same​ ​script​ ​you​ ​sent​ ​to​ ​appeal,​ ​but​ ​this​ ​time​ ​attach​ ​a​ ​screenshot​ ​of​ ​your​ ​ad
&​ ​landing​ ​page​ ​and​ ​ask​ ​them​ ​to​ ​review.​ ​The​ ​format​ ​of​ ​your​ ​email​ ​reply​ ​can​ ​look​ ​similar​ ​to
this:

● Let​ ​them​ ​know​ ​that​ ​you​ ​realize​ ​the​ ​issue​ ​that​ ​may​*​ ​have​ ​caused​ ​your​ ​account​ ​being
disabled,

● Admit​ ​fault​ ​even​ ​when​ ​you’re​ ​not​ ​at​ ​fault

● Let​ ​them​ ​know​ ​what​ ​possible​ ​solutions​ ​you​ ​will​ ​take​ ​to​ ​make​ ​sure​ ​that​ ​this​ ​does​ ​not
happen​ ​again

● Ask​ ​to​ ​be​ ​reconsidered

Sample​ ​email​ ​reply:

Thank​ ​you​ ​for​ ​your​ ​reply…

my #1 goal is to comply and make sure my customers and facebook users get
a​ ​positive​ ​experience​ ​at​ ​all​ ​times.

My intention is not to mislead or misdirect anyone and I would love help in

making​ ​sure​ ​that​ ​doesn’t​ ​happen​ ​with​ ​my​ ​ads.

I understand that my ads may not be compliant and I apologize for my lack of
understanding of your policies. my #1 goal moving forward is to stay within
your​ ​policies.

We are doing our very best to be compliant and to follow your guidelines.
however,​ ​we​ ​cannot​ ​tell​ ​where​ ​we​ ​are​ ​violating​ ​the​ ​ad​ ​policy.

Here is a screenshot of my ads, and landing page: (insert screenshot

here)

We are not using any offensive language or content in our ads. It isn't MLM or
anything related to that. We do not use more than 20% text. Our landing page
is​ ​relevant​ ​and​ ​includes​ ​a​ ​privacy​ ​policy,​ ​terms​ ​of​ ​service​ ​and​ ​a​ ​contact​ ​page.

I have a working landing page and my ads do not show any broken
functionality.

I​ ​have​ ​no​ ​before​ ​and​ ​after​ ​pictures​ ​that​ ​might​ ​project​ ​a​ ​negative​ ​self-image.

I'm​ ​not​ ​promoting​ ​illegal​ ​products​ ​or​ ​prohibited​ ​goods.

I'm​ ​not​ ​making​ ​assertions​ ​about​ ​personal​ ​attributes.

I'm​ ​not​ ​promoting​ ​MLM,​ ​counterfeit​ ​documents,​ ​or​ ​spyware.

I'm not making misleading claims, referencing controversial content, or using

profanity.

I'm not using automatic animation or using techniques to hide the content of
my​ ​destination​ ​pages.

I appreciate if your team can tell me what to do to make my ads compliant so

that I can fix the issue and make sure that it does not happen again in the
future.​ ​Thank​ ​you
If​ ​they​ ​still​ ​email​ ​with​ ​a​ ​“NO”...

Just​ ​re-edit​ ​your​ ​email​ ​reply​ ​and​ ​keep​ ​replying​ ​to​ ​their​ ​emails!

Also…

You​ ​will​ ​also​ ​need​ ​to​ ​keep​ ​appealing​ ​over​ ​and​ ​over​ ​again,​ ​no​ ​matter​ ​how​ ​many​ ​times​ ​you
are​ ​told​ ​“NO”.

The​ ​effort​ ​you​ ​show​ ​to​ ​Facebook​ ​that​ ​you’re​ ​actually​ ​willing​ ​to​ ​comply​ ​is​ ​more​ ​important​ ​than
what​ ​you​ ​say​ ​in​ ​your​ ​appeals​ ​&​ ​emails.

In​ ​short,​ ​these​ ​are​ ​the​ ​top​ ​2​ ​methods​ ​you​ ​need​ ​to​ ​do​ f​ irst*​ ​to​ ​get​ ​your​ ​ad​ ​account​ ​back:

1. Keep​ ​sending​ ​an​ ​appeal,​ ​and

2. Keep​ r​ eplying​ ​to​ ​all​ ​their​ ​emails​ ​until​ ​you​ ​get​ ​your​ ​account​ ​back!
ADDITIONAL​ ​METHODS
If​ ​you​ ​need​ ​additional​ ​methods,​ ​you​ ​can​ ​try​ ​these:

ADDITIONAL​ ​METHOD​ ​#`1:​ ​Get​ ​a​ ​hold​ ​of​ ​Facebook​ ​ad​ ​rep​ ​via​ ​Fb​ ​chat​ ​(if​ ​you​ ​have​ ​this
feature)

(difficulty​ ​level:​ ​moderate)

The​ ​goal​ ​of​ ​getting​ ​a​ ​hold​ ​of​ ​a​ ​rep​ ​is​ ​to​ ​get​ ​on​ ​the​ ​phone​ ​or​ ​to​ ​communicate​ ​via​ ​email

Once​ ​you​ ​start​ ​communicating​ ​with​ ​a​ ​rep,​ ​use​ ​the​ ​same​ ​script​ ​to​ ​ask​ ​them​ ​to​ ​review​ ​your​ ​ad
account​ ​to​ ​get​ ​it​ ​back

However,​ ​the​ ​Facebook​ ​chat​ ​is​ ​not​ ​available​ ​to​ ​everyone.

If​ ​you​ ​have​ ​this​ ​feature​ ​available,​ ​you​ ​can​ ​go​ ​to​ ​:​ ​www.facebook.com/business/form/chat

1. fill​ ​out​ ​the​ ​form​ ​to​ ​talk​ ​to​ ​a​ ​rep.

2. If​ ​it’s​ ​during​ ​business​ ​hours​ ​there​ ​will​ ​be​ ​a​ ​chat​ ​box​ ​IF​ ​chat​ ​is​ ​open​ ​to​ ​communicate
with​ ​a​ ​rep.​ ​If​ ​NOT,​ ​scroll​ ​down​ ​until​ ​you​ ​see​ ​an​ ​option​ ​for​ ​email.​ ​Not​ ​everyone​ ​will
have​ ​email​ ​access,​ ​some​ ​will​ ​only​ ​have​ ​access​ ​to​ ​community.

IMPORTANT:​​ ​If​ ​you​ ​DO​ ​have​ ​email​ ​access,​ ​ALWAYS​ ​click​ ​on​ ​“Ad​ ​Performance​ ​and
Delivery”

NEVER​ ​click​ ​on​ ​“My​ ​ad​ ​account​ ​is​ ​disabled”

Facebook​ ​doesn’t​ ​like​ ​to​ ​talk​ ​to​ ​people​ ​with​ ​disabled​ ​ad​ ​accounts.​ ​They​ ​want​ ​to​ ​talk
about​ ​the​ ​performance​ ​of​ ​your​ ​ad.
ADDITIONAL​ ​METHOD​ ​#2:​ ​direct​ ​email​ ​to​ ​Facebook​ ​reps

(difficulty​ ​level:​ ​very​ ​hard)

Facebook​ ​doesn’t​ ​want​ ​you​ ​to​ ​get​ ​ahold​ ​of​ ​them,​ ​so​ ​you​ ​have​ ​to​ ​get​ ​creative​ ​and​ ​pull​ ​out
every​ ​trick​ ​you​ ​can!

This​ ​should​ ​be​ ​considered​ ​as​ ​a​ ​last​ ​resort​ ​and​ ​a​ ​long​ ​shot.​ ​but​ ​I’ve​ ​heard​ ​it​ ​has​ ​worked​ ​for​ ​a
few​ ​people.

Each​ ​facebook​ ​reps’​ ​email​ ​have​ ​emails​ ​such​ ​as​ ​these:

first​ ​name​ ​(dot)​ ​last​ ​name​ ​initial​ ​@​ ​fb.com

For​ ​example:​ ​[email protected],​ ​[email protected]

You​ ​can​ ​start​ ​with​ ​[email protected]

He​ ​has​ ​helped​ ​a​ ​few​ ​advertisers​ ​get​ ​their​ ​account​ ​back.​ ​But​ ​If​ ​that​ ​email​ ​no​ ​longer​ ​works,
you​ ​can​ ​create​ ​a​ ​random​ ​common​ ​name​ ​and​ ​initials​ ​and​ ​add​ ​@fb.com

Send​ ​an​ ​email​ ​that​ ​says:​​ ​“I’m​ ​trying​ ​to​ ​get​ ​ahold​ ​of​ ​my​ ​Facebook​ ​Ad​ ​Account​ ​rep…”

send​ ​several​ ​emails​ ​until​ ​you​ ​get​ ​a​ ​Facebook​ ​rep​ ​that’s​ ​friendly​ ​and​ ​nice,

Give​ ​them​ ​your​ ​Ad​ ​Account​ ​ID​ ​and​ ​ask​ ​them​ ​to​ ​work​ ​with​ ​you,​ ​and​ ​use​ ​the​ ​same​ ​polite​ ​script
to​ ​get​ ​your​ ​account​ ​back!

If​ ​you’ve​ ​done​ ​all​ ​of​ ​the​ ​above,​ ​but​ ​it’s​ ​taking​ ​too​ ​long,​ ​or​ ​you​ ​still​ ​can’t​ ​get​ ​it​ ​back...

then​ ​your​ ​best​ ​solution​ ​is​ ​to​ ​start​ ​fresh​ ​and​ ​create​ ​a​ ​new​ ​business​ ​manager!