INFORMATION TECHNOLOGY MANAGEMENT
WIRELESS AND MOBILE
TECHNOLOGY
Presented by: Mrs. Mary Chris J. del Rosario
PRESENTED BY: MARY CHRIS J. DEL ROSARIO
OBJECTIVES
To define Wireless and Mobile Technology
To identify the main types of Wireless Technology used to enable mobile devices
to share voice, data and applications
To know the advantages and disadvantages of Wireless and Mobile Technology
To know the role and impact of mobile technology in business
To examine the marketing strategy of Black Milk Clothing
MOBILE TECHNOLOGY
Mobile Technology is technology that goes
where the user goes.
It consists of portable two way
communications devices, computing devices
and the networking technology that connects
them.
Mobile technology is classified by internet-
enabled devices like laptops, tablets, netbook
computers and smartphones.
The communications network that connect
these devices is called wireless technologies.
WIRELESS TECHNOLOGY
Wireless Technology refers to technology
that allows us to communicate without using
cables or wires.
Wireless Technology includes radio
frequency (RF) as well as infrared (IR) waves.
The term wireless first entered the English
language at the end of the 19th century. At
the time it meant ‘communication via radio
waves rather than with cables or wires’.
MAIN TYPES OF WIRELESS TECHNOLOGY
1. Local Wi-Fi networks
Wi-fi is a technology that allows tablets,
video game consoles, printers and smartphones
to communicate with the internet. Wi-Fi uses
radio waves to connect devices to the internet
through localized routers called hotspots. They
are like cell towers for internet access but don’t
automatically pass service without establishing a
Wi-Fi connection.
MAIN TYPES OF WIRELESS TECHNOLOGY
2. Cellular networks (mobile phone networks)
A radio network using distributed cell towers that enables mobile
devices to switch frequencies automatically and communicate without
interruption across large geographic areas. This technology allows electronic
devices to communicate over long distances.
MAIN TYPES OF WIRELESS TECHNOLOGY
3. Bluetooth:
Bluetooth is a wireless technology
standard for connecting devices over short
distances using short wavelength radio waves.
Bluetooth enables users to quickly connect or
pair devices such as headsets, speakers, phones
and other devices
ADVANTAGES OF WIRELESS
Increased efficiency
Improved data communications lead to faster transfer of information within
businesses and between partners and customers
Better Coverage
Wireless technology enables the user to communicate while on the move. You
don’t need extra cables or adaptors to access office networks
Flexibility
Office based wireless workers can be networked without sitting at dedicated
computers and can continue to do productive work while away from the office. This
can lead to new styles of working such as home working or direct access to
corporate data while on customer sites.
ADVANTAGES OF WIRELESS
Cost Savings
Wireless networks can be easier and cheaper to install especially in listed
buildings or where the landlord will not permit the installation of cables
New opportunities
Wireless networking could allow you to offer new products of services.
DISADVANTAGES OF WIRELESS
A Hacker can easily capture the wireless signals that spread through the air.
It is very important to secure the wireless network so that the information
cannot be exploited by unauthorized users, and this also increases the risk of
losing data or information.
HOW MOBILE TECHNOLOGY CAN HELP YOUR BUSINESS
HOW MOBILE TECHNOLOGY CAN HELP YOUR BUSINESS
Increased internet access
Mobile technology is used to do
most of our daily activities such as
search for products and services,
communicate with our friends, buy
and sell products, contact our clients
and more.
HOW MOBILE TECHNOLOGY CAN HELP YOUR BUSINESS
Easier and Faster Processes
Cloud based tools and mobile first
technologies have made it easier and
cheaper to start a business. Tools such
as Paypal, Google Drive and Slack have
also shared the amount of time it
takes businesses to go international
HOW MOBILE TECHNOLOGY CAN HELP YOUR BUSINESS
Better Communication
Messaging services apps can keep a
workforce connected even if workers
are mobile. These services can also be
used to stay in touch with customers.
HOW MOBILE TECHNOLOGY CAN HELP YOUR BUSINESS
Improved Customer Experience
Mobile apps have created a new
market for retailers. Customers can now
easily give their feedback about products
and services. These interactive methods
help maintain a communication channel
with customers improving service and
productivity
HOW MOBILE TECHNOLOGY CAN HELP YOUR BUSINESS
Mobile technology is revolutionizing
advertising
Customers can be reached anytime,
anywhere. Regardless of where your
customers are, they can hear about your
latest promotion.
DISADVANTAGES OF MOBILE TECHNOLOGY
Costs – new technologies and devices are often costly to purchase and
require ongoing maintenance and upkeep
Workplace distractions – as the range of technologies and devices
increases, so does the potential for them to disrupt productivity and
workflow in business
Increased IT security needs – portable devices are vulnerable to
security risks, especially if they contain sensitive or critical business data.
THE ROLE OF MOBILE TECHNOLOGY IN BUSINESS
CASE STUDY
HOW TO BUILD A MULTI MILLION DOLLAR BUSINESS WITH 0$ MARKETING BUDGET
The Black Milk Clothing was founded in
mid 2009 by James Lillius starting off as a
blog and little more. James attempted to
sell his product via a market stall in
Queensland with manual success, however
during this time the blog began to flourish
as a business.
By the end of 2009, James took the risky move of moving the business 100%
online.As the store began to build online so did the social media.
CHALLENGES OF BLACK MILK CLOTHING
Limited availability of funds for marketing.
James needs to find an alternative way to
sell his custom line of leggings,
BLACK MILK CLOTHING STRATEGY
Selling a unique designs like the muscle leggings
that really got a massive international attention
Formed a community when James original blog
‘TooManyTights’ took off bringing out the latest
in fashion around legwear and it found a
community
BLACK MILK CLOTHING STRATEGY
Through the power of social media
BLACK MILK CLOTHING STRATEGY
Black Milk adapt to any social media platforms early, work out how they can best
applied to their business and get the ball rolling for the hashtags they have
developed unanimously over all platforms to start trending
REFERENCES
https://marketbusinessnews.com/financial-glossary/wireless-technology/
https://www.ibm.com/topics/mobile-technology
https://smallbusiness.chron.com/mobile-technology-business-2187.html
https://www.typesnuses.com/different-types-wireless-communication-technologies/
https://www.nibusinessinfo.co.uk/content/advantages-and-disadvantages-mobile-technology
https://www.business2community.com/tech-gadgets/impact-mobile-technology-business-communication-01704702
http://thesocialsell.weebly.com/black-milk-clothing.html
https://www.shopify.com.ph/blog/9721608-how-to-build-a-multi-million-dollar-ecommerce-business-with-0-
marketing-budget
https://www.mydatascope.com/blog/en/2018/08/05/mobile-technology-can-change-your-business/
QUESTIONS?
