CHAPTER 3

DATA REPRESENTATION, INTERPRETATION AND ANALYSIS

In this chapter, the researcher describe the qualitative analysis of the data.

In the qualitative phases, the researchers analyzed the data into generative

themes which will be describe individually.

Part 1. Profile of the Respondents

Table 1. Profile of the Informants in relation to Age:

Age Frequency Percentage

18-24 1 20%
25-31 1 20%
32-38 2 40%
38-above 1 20%
Total 5 100%

This indicates that majority of the informants are within age range of 32-
38 years old with 2 or 40% compared to other age ranges that has 1 a piece.

Table 2. Profile of the Informants in relation to Sex:

Sex Frequency Percentage

Male 2 40%
Female 3 60%
Total 5 100%

The table shows that most of the informants are male which cover 60%
of the total samples
Table 3. Profile of the Informants in relation to Religion:

Religion Frequency Percentage

Christianity 4 80%
 Islam 1 20%
Total 5 100%

The table indicates that majority of the informants are Christians with 4
or 80% while the other informant is a Muslim.

Table 4. Profile of the Informants in relation to Culture Affiliation:

Culture Affiliation Frequency Percentage

Ilocano 5 100%
Total 5 100%

This indicates that all of the informants are Ilocano.

Part 2. Discussion and Analysis

2.1 Historical Beckground

Q: How does Pattaradday festival has been celebrated before?

Majority of the informants highlighted that Pattaradday festival used to

be fun everytime it's been celebrated before. It is most often occurs during late-

April until May of every year, that makes the summer vacations of

Santiagueños more colorful as it is filled with amusing and entertaining

festivities through out its reign.

The trade-fair that's commonly takes place at the city hall of Santiago

city is one of the favorites of the residents of San Andres as it is occurs within

their own barangay. The festival includes a lot of events such as a grand

Santacruzan, socio-civic awards, a cookfest of local cuisine, revival of

indigenous games, and a kite-flying exhibition, a traditional Spanish-era

recreation in Isabela. But the festival's locus is the Grand Character Parade that
consisted of the trademark “La Gran Batalla” dance based on a Moro-Moro

tradition depicting St. James’ conquest of the Moors.

The visiting streetdance of other towns' festivals also add color in the

parade, this includes the Bindayan fest, Ibon-ebun festival, Saguibo festival and

Gilon Gilon Bangus festival. But what's been really iconic is the parade of Giant

Papier Mache that signifies the character of Santiago City.

2.2 Importance of the festival

Q: Why is the said festival important to you as a people of barangay San

Andres?

The informants states that the festival is important for them because it

promotes their barangay which becomes more popular in the reason of being

the main setting of Santiago city's native festival that reigns for more than a

decade. Aside from that, the festival also helps to make their relationship

stronger with peoples of other barangays, it brings them unification and

solidarity.

2.3 Effects on socio-cultural relationship

Q: How does the festival affects your socio-cultural relationship?

The informants indicates that the festival seems like a reunion of the

residents not just by their barangay but the city as a whole. Giving them the

opportunity to collaborate with each other that strengthen their connections and

relationship while highlighting the cultures that are significant for each and

everyone.
 Just like what the former city mayor Amy Navarro who inaugurate the

festival way back on the year 2000 said, and I quote “Pattaradday represents the

peaceful coexistence and unity in diversity among the city’s inhabitants of

diverse backgrounds. It is also home to Muslim, Chinese and Indian minorities,

and a bustling art community making Santiago a cultural melting pot in northern

Luzon.”

2.4 Impacts and contribution of the festival

Q: How does the festival leaves impact and contribute in the betterment of the

city?

The informants assess that the major impact and contribution of the

festival is that it serves as a bridge that connects the diverse cultural differences

of the residents as it unifies the city’s 14 ethno-linguistic groups. The festival

also showcased the economic and politic strides Santiago has made since its

conversion into a city in1994. With the help of the events in a form of dance

and other performances, it helps in relieving the historical practices of the early

Santiagueños that keeps away the different culture from being forgotten.

2.5 Difference of the festival from the present festival

Q: What makes Pattaradday festival different/unique from the current and

present festival in the city?

The informants states that maybe the current festival, Balamban, is

somehow similar with the Pattaradday festival, there are still major differences.

Majority of the informants points out that Pattaraday festival’s presence is more

felt and its advocacy are more worthy of attention. In fact, because of its rich
historical heritage. The festival was named three-time Best Tourism Event from

2006 to 2008 Awardee by the Association of Tourism Officers of the

Philippines (ATOP) and was elevated to its Hall of Fame.

CHAPTER V
 SUMMARY, CONCLUSION AND RECOMMENDATIONS

This chapters explains the final outcome of this research study,

wherein the summary of the findings, conclusion, and recommendations are

given to be easily understand.

SUMMARY OF FINDINGS

1. Most of the informants are aged between 32-38.

2. Most of the informants are female.

3. Majority of the informants are Christians.

4. All of the informants are Ilocano.

5. Majority of the informants recalls the Pattaradday festival as the more

entertaining festival than the current one.

6. The festival is celebrated during summer of every year, around the month

of April to May.

7. The festival is loaded with events that highlights the different and diverse

ethno-liguistic cultures in the city.

8. The festival is important to the residents of the barangay because it gives

them the opportunity to be with and collaborate with other peoples.

9. The festival brings unity and propagates the improvisation of the

resident’s socio-cultural relationship.

10. The festivities and events of the festival has never failed to bring

amusement and entertainment.

11. The multi-awarded festival brings impacts on the city that will not easily

forgotten by its residents.

12. The festival is similar with the present one, but its advocacy are more

worthy of attention.

CONCLUSIONS

Based on the findings of the study and a systematic collection of data, the

researchers was able to arrive at the following conclusions:

The festival has been celebrated with a lot of events that are mainly

associated in developing the character of the city, showcasing the different

cultures through dance performances and most specially bridging the gap

between the residents diverse cultural differences. It becomes a vital part of the

city’s promotion to become recognized by peoples from other places. It’s been

a representation of the city’s identity which also shows and represent the way

of living of its residents.

Although it has been already replaced by Balamban festival, the impact

of Pattaradday still remains fresh in the mind of the people of barangay San

Andres. In 14 years of its reign as the city’s most popular native festival, it

significantly improves the peoples socio-cultural relationship, one of the main

reason why it is undoubtedly part of the history of Santiago city.

RECOMMENDATIONS

With the conclusions on hand, the following recommendations are

drawn:

To the Citizen of Barangay San Andres: Retain in mind the prior knowledge

about the Pattradday festival and share those on the younger generation in order

to commemorate and preserve the said festival that has been part of the city’s

history and culture of its residents.

To the community: The current festival should showcase more variety of

cultural-affiliated events that promotes unity despite of diversity. With that

being said it will help the community as a whole to develop solid connections

within its residents that will surely benefit each and everyone.

To the Future Researchers: Do this present study on a more diverse and larger

number of respondents. There should be informants from different barangay

that is enough to represent the city as a whole.

 BIBLIOGRAPHY

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