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STRATEGY PAPER -PETRON
STRATEGIC MANAGEMENT
Strategy Tool #1: Vision Statement

PETRON
Presented to Engr. Raniel B. Taripe, CIE

Quezon City University
College of Engineering - Industrial Engineering Department
In Partial Fulfillment of the Requirements for the Degree

Bachelor of Science in Industrial Engineering
By
Catiloc, Jenelyn M.
January 22, 2020
1
Vision
To be the leading provider of total customer solutions in the energy sector and its
derivative businesses.
Interpretation
The interpretation of the vision of the petron is to become one of the leading and
the only provider of the oil refining in industry. And become one of the customer’s solution
for their needs when it comes to fuel.
1
Strategy Tool #2: Mission Statement

PETRON


By
Catiloc, Jenelyn M.
January 22, 2020
1
Mission
We will achieve our vision by:

Being an integral part of our customers’ lives, delivering consistent customer
experience through innovative products and services;
Developing strategic partnerships in pursuit of growth and opportunity;
Leveraging on our refining assets to achieve competitive advantage;
Fostering an entrepreneurial culture that encourages teamwork, innovation, and
excellence;
Caring for community and the environment;
Conducting ourselves with professionalism, integrity, and fairness; and
Promoting the best interest of all our stakeholders.
Interpretation
The every mission has its own interpretation they will achieve their vision by the
means of giving a good customers relation and good interaction with high technology and
innovative products and services.
By the means of making a new process and strategy and giving a new and good
partnership in every shareholders for their growth and opportunity.
To balance the resources and to compete and be a number one gas company.
Adapting a something new to keep up from a good teamwork so that they can give
the innovated and the excellence the customer needed.
To give a good relation not just in the customers but also the land and organization
they with.
By the means of giving respect to each staff and workers outside the company and
also to encourage all the businessmen to franchise in them.
1
9 ESSENTIAL COMPONENTS OF GOOD MISSION & VISION STATEMENT

NO. ESSENTIAL RATING STATEMENT EVALUATION
COMPONENT MISSION &
VISION
1. PRODUCTS OR  Delivering They have this
SERVICES consistent essential
experience because their
through company have a
innovative good customer
products and relation
services.
2. PHILOSOPHY  To be the They aim to
leading provider become the
number one
leading provider
3. TECHNOLOGY  Innovation They innovate
technology to
give unique
capability for
their customers
4. CONCERN FOR  Conducting Not only their
EMPLOYEES ourselves with customers and
professionalism company but
integrity and they also have
fairness concern to their
employees as
well
5. CONCERN FOR  Leveraging on To make their
SURVIVAL our refining business to grow
GROWTH AND assets to achive and become big.
PROFITABLY competitive
advantage
6. CONCERN FOR  Caring for They have a
PUBLIG IMAGE community and good and
the environment approachable
staff and other
workers of the
company
7. MARKET  Pursuit of Making their
growth and company growth
opportunity and expand their
operation
1
8. CUSTOMER  Being an Giving a good

integral part of customer
our customer relationship
experience
through
innovative
products and
services
9. SELF-CONCEPT x n/a They don’t have
self-concept
essential
because the
company is a
partnership type
of business
Out of 9 essential component, 8 of these components are existing in the vision-mission

statement of Petron. They have this essential because their company have a good customer
relation. They aim to become the number one leading provider. So they innovate technology to
give unique capability for their customers Not only their customers and company but they also
have concern to their employees as well. To make their business to grow and become big. They
have a good and approachable staff and other workers of the company and making their
company growth and expand their operation to give a good customer relationship.
1
Strategy Tool #0: COMPANY LOGO

PETRON


By
1
Catiloc, Jenelyn M.
January 22, 2020
Interpretation
Petron Corporation is one of the largest oil refining and marketing company in the
Philippines. And is a leading player in the Malaysian market. The logo of the Petron Corporation
represents its own company. The logo of Petron Company have different interpretation from
the color to the stroke of lines and the lettering of the brand of their company. The red color is
represents the energy by the means of the fuel they serve. The curve of it represents the
petroleum in the Petron Corporation. The blue color represents the belief of their corporation,
they still rise and rebuild their industry. The blue part of the logo represent the petroleum where
ancient seas were located petroleum reservoirs can be found beneath land or the ocean floor.
The stroke of the Petron has no significant at all. It’s just represent their own company name to
advertise it not only for their company brand but also to their logo.
1
Strategy Tool #3: Step Analysis

PETRON


By
Catiloc, Jenelyn M.
January 29, 2020
1
Step Analysis
Petron Positive Negative

1.Socio-cultural Strategic location Expensive
Invest in social project
Fuel quality
2.technological Use of valuable card Wrong load of product
Unique promo add or
freebies
Year round accident
insurance
3. economic/environment More profit Inflation

Expansion of project
/employment rate
Economic security
4.political/legal Open trade/ free market Government hinder growth

Government regulation and earning profit
helps to gain more profit No cellular phone and
cigarette policy
Analysis/ interpretation:
We can see in this strategy tool by the use of STEP ANALYSIS that the Petron
Corporation has an 11 positive and 6 negative statement. When it comes to socio-cultural we
can see that they have a strategic location, where their customer can gas up easily, the also have
invest in social project, where they are giving scholarship to some students. Their fuel and
petroleum have a good quality but as the negative side it is expensive. They're giving some
technological promotion or freebies which benefits their customer. But sometimes there
services or employee give a miss load of a product. They can expand their business with good
security level and gain more profit by the means of their fuel. Petron is a free market and a
distributor to other countries like Malaysia. Government helps to gain more profit and gives
more order to oil industry in the country, but in the other hand government hinder growth and
earning profit to every company that they control.

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STRATEGY PAPER -PETRON

Strategy Tool #1: Vision Statement

Presented to Engr. Raniel B. Taripe, CIE

In Partial Fulfillment of the Requirements for the Degree

January 22, 2020

Strategy Tool #2: Mission Statement

Presented to Engr. Raniel B. Taripe, CIE

In Partial Fulfillment of the Requirements for the Degree

January 22, 2020

We will achieve our vision by:

9 ESSENTIAL COMPONENTS OF GOOD MISSION & VISION STATEMENT

8. CUSTOMER  Being an Giving a good

Out of 9 essential component, 8 of these components are existing in the vision-mission

Strategy Tool #0: COMPANY LOGO

Presented to Engr. Raniel B. Taripe, CIE

In Partial Fulfillment of the Requirements for the Degree

January 22, 2020

Strategy Tool #3: Step Analysis

Presented to Engr. Raniel B. Taripe, CIE

In Partial Fulfillment of the Requirements for the Degree

January 29, 2020

Petron Positive Negative

3. economic/environment More profit Inflation

4.political/legal Open trade/ free market Government hinder growth

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