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India's Leading Real Estate Developer

Unitech is a leading real estate developer in India established in 1972. It offers diversified products including residential, commercial, retail, hotels, amusement parks, and special economic zones. Unitech was conferred the title of "Superbrand" in 2009 and is one of India's Top Ten Builders. It partners with internationally acclaimed architects for its projects and has ventured into infrastructure with Unitech Infra, leveraging its decades of real estate experience and expertise.

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Ankith Nagori
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105 views3 pages

India's Leading Real Estate Developer

Unitech is a leading real estate developer in India established in 1972. It offers diversified products including residential, commercial, retail, hotels, amusement parks, and special economic zones. Unitech was conferred the title of "Superbrand" in 2009 and is one of India's Top Ten Builders. It partners with internationally acclaimed architects for its projects and has ventured into infrastructure with Unitech Infra, leveraging its decades of real estate experience and expertise.

Uploaded by

Ankith Nagori
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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India's leading Real Estate Developer

Established in 1972, Unitech is today a leading real estate developer in India. Known
for the quality of its products, it is the first developer to have been certified ISO
9001:2000 in North India and offers the most diversified product mix comprising
residential, commercial/IT parks, retail, hotels, amusement parks and SEZs.

The well-recognised brand was yet again conferred with the title of "Superbrand" by
Superbrands India in 2009. The Company is also the recipient of the CW Architect
and Builders Award, 2008 for being one of India's Top Ten Builders.

Unitech has long partnered with internationally acclaimed architects and design
consultants including SOM (USA), BDP (UK), Maunsell AECOM (HK), MEA Systra
(France), Callison Inc. (USA), FORREC (Canada), SWA and HOK (USA) for various
projects.

Recently the Company has ventured into the infrastructure business by launching
Unitech Infra, thus leveraging its decades of experience and expertise in real estate.

Vision
To be India’s leading Real Estate company with a Pan-India Footprint, and be the
company of first choice amongst our customers to address their needs across all
realty verticals.

Mission
To satisfy every customer’s need for a better experience through quality construction
and employee contentment. Unitech has a well-managed architectural and
engineering team that has closely partnered and worked with internationally
acclaimed architects and many others, to achieve both aesthetic and efficient
designs. We are a customer oriented company and we believe in putting in our best
foot forward in our journey to the pinnacle.
SWOT ANALYSIS
STRENGTH
 UCP plc has a very good market share of about 54%
Brand Value
 Huge supplier base ensures a fixed raw material cost
 A well established and firm base in north India
WEEKNESS
 Little or no projects in the other parts of India
No parallel products to support during times of bad economy
OPPORTUNITIES
Expansion of business in other parts of India
 It can invest morein Power generation projects like Hydroelectric or Wind power
 Investment in raw material ± Backward Vertical Integration
THREATS
A)THREATS OF NEW ENTRANTS
 Decrease in profitability due to increase in number of entrants.
 Real Estate Sector needs high working capital.
 This results in high entry barriers.
 Existing firm has an edge over the others due to more industrial experience.
B)THREATS OF ESTABLISHED RIVALS
High competition in the sector.
 Established rivals are a threat to upcoming players.
 DLF ,Unitech and Ansals are the major players in this sector.

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