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Chapter 1

BUSINESS PROFILE

This chapter discusses all about the Company Profile, Company

name and logo, Vision, Mission, Core Purpose, Core Values, Company

Tagline, Location, Floor Plan products and services, Competitive Edge and

Company Jingle.

Company Profile

Cake is a form of sweet dessert that is typically baked in their oldest

forms. Cakes were modifications of breads but now, cakes covered a wide

range of preparations that can be simple or elaborate and that sharing

features with other desserts such as pastries, meringues, custards, and

pies.

The business named Tin Cake was established last 2018 by the

following proponents: Gerry Mae A. Gardo, John Patrick M. Ibo, Maila G.

Balingbingan, Myko Joseph Bello and Nariel Vedad, a BSHRM Students of

Bestlink College of the Philippines. The business is located at # 31 P Obre

St. Barangay San Agustin, Novaliches Quezon City. The researchers

decided to innovate a new and exciting dessert product that has a

different concept. The proponents is hired a Manager, Supervisor,

Financial Statement, Cashier and Baker. The Company will have a 7

employees to operate this company. The proponents invested

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1,000.000.00 pesos each, with a total of 5,000.000.00 pesos. The company

named its product as Tin-Cake, because “Tin ” is a lidded air tight

container made of tin plate or aluminum while “CAKE” is a soft, sweet

food made from a mixture of flour, shortening, eggs, sugar, and other

ingredients, baked or fried.

To make it more attractive, the proponents decided to place it in a

can for a new and unique way for the customers to enjoy their when are

travelling.

The proponents decided to put up the business at #31 P.OBRE

Street Brgy. San Agustin Novaliches, Quezon City. The fund of the

business is funded not limited to from the proponents budget. The target

market includes but not limited residents of #31 P. Obre St. Students, Walk-

Ins/Commuters that passes along Susano Road. Those are the target

market of the business that will bring more profit for the Business to be able

to create new and exciting flavors that will suit the taste of the customers.

Business Name and Logo

The proponents chose the name “Tin-Cake” from the word “Tin”

which means the product itself is placed on a tin-can that gives a unique

and exciting twist for everyone. The proponents agreed to established the

business because they literally loved to eat cakes and became idealistic in
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making this kind of concept. Due to strong partnership and support among

the proponents, the business become easy to operate especially in times

of crisis. The proponents believe that stronger the organization, the faster

business to grow.

Tin-Cake is not only just a product itself, but it’s concept that makes

the product more unique and innovative compared with the other

competitors.

Figure 1.1 Business Name and Logo of TIN-CAKE

This figure shows the uniqueness and creativity of the business

logo, perfectly designed the Tin-Cake concept.

Tin-Cake has varied brown colored shades. The proponents

decided to choose brown color so that customers can easily identify the
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product as cake. The brown color represents wholesome, reliability,

elegance, stability and honesty. Brown color affects the mind and body as

it creating feelings of wholesomeness, maintenance and peace. It provides

relaxation and warmth. Brown also symbolizes dependability, growth,

fertility, and approachability.

Vision

To become prominent in cake industry that provides exceptional

quality product and services with consistent and unique concepts that the

customers will enjoy

Mission

To provide customers with a high standard of food service and

hygiene, shares the abilities to ensure great satisfaction guaranties to all

stakeholders.

Tagline

“Dessert on the Go”

The above is conceptualized as it is easy to be remembered.

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It collaborate with the customers who are busy and having no time

for Dine-in, hence they can just grab and run – easy to bite while

travelling.

Core Purpose

1. To create a new and unique quality product with different kinds of

flavors that will suit the taste of the customers.

2. To sustain the customers’ needs by providing quality and value for

money.

3. To provide them with 100% satisfaction in terms of the food, service

and cleanliness.

4. To provide consistent quality standards.

5. To deliver just and equal treatment to all stakeholders.

Core Values

1. Focus- The company has an eye for details towards the customer’s

needs.

2. Integrity- The company upholds good morals, honestly and

uprightness.
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3. Teamwork- The Company works with team spirit and positive

attitude.

4. Commitment- The Company delivers it promises.

5. Passionate- The Company never stops learning, innovating and

exploring for the benefit of all stakeholders.

Company Location

The business is located at #31 P.OBRE Street Brgy. San Agustin

Novaliches, Quezon City. Which is in proximity to various schools and

establishment. TIN-CAKE is very visible along the highway. Its target

market are student and the people who are residing the area. The

proponents strongly believed that the location is visible due to its mixed-

population with busy streets and areas where the main target are apparent

and on the go.

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Figure 1.2 Location of TIN-CAKE

Accessibility and Visibility

The location of the store is in proximity to the schools, subdivisions

and all establishments that are located near the TIN-CAKE. The store is

accessible to all customers. Furthermore, the place is along the highway

and near the side walk area

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 From SM Fairview, ride a jeep at the terminal having a sign board

“Glori Bayan” A regular pay of 9.00 pesos while students, PWD ,

and senior citizens fare is only 8.00 pesos. The travel time takes

approximately 15 minutes without traffic. If traffic occurs it will take

20 to 25 minutes travel time going to Glory Bayan, then as you reach

the Glory Bayan get down and ride a jeep going to Kiko Camarin,

Zapote, or Bagong Silang just pay 9 Pesos as a regular fare and for

student’s /PWD/ Senior just pay 8 pesos as discount of 20%, it takes

5 to 10 minutes going to your destination.

 Another way to reach TIN-CAKE is by taking a tricycle at the terminal

25 pesos with a special fare of 25 pesos and 10 pesos for regular

fare.
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Actual Photo

The TIN-CAKE establishment size is 50.31 sqm. We

customized the door and the window to catch the customer’s eyes.

The logo of the TIN-CAKE is engraved at the window glass as a trade

mark of the business. The rental fee per month is 10,000.00 per

month. The property was for rent during that time.

Figure 1.3 Actual Front View of the TIN-CAKE

This figure 1.3 shows the actual front view of the TIN-CAKE

establishment. It has a window glass and a parking space for the

customers who want to dine-in at TIN-CAKE. The customers can

view the inside part of the establishment especially the dining area.
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Layout or Floor plan of the Store

The layout of the establishment gives a natural way how the

concept should be when planning to organize the layout of the

establishment. One of the big factors in offering and selling the

product is the good ambiance of the establishment where in it is not

just the product itself but also the cleanliness and hygiene of the

establishment.

Figure 1.4 3D Front View of the TIN-CAKE

The TIN-CAKE establishment has a total of 24.7845 sqm front

view. We customized the door and the window to catch the

customer’s eyes. We engraved the logo of the TIN-CAKE on the

window and at the door to symbolize the business establishment.

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Figure 1.5 3D Counter Area of TIN-CAKE

The counter area of the TIN-CAKE where the customers buy the

product and pay the amount they bought. It has a size of 9.61 squaremeter

and the logo of the TIN-CAKE is also shown in the figure.

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Figure 1.6 3D Dining Area of TIN-CAKE establishment

The figure 1.6 above shows the dining area of the TIN-CAKE

establishment where the customers dine-in and for a break. It has a size

of 22.35 sqm that can accommodate customers who want to Dine-in.

Figure 1.7 3D Production Area of TIN-CAKE establishment

This shows the production area of TIN-CAKE establishment

this is where the product is being made and served to the customers.

The size of the production area is 6.7159 sqm.

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Figure 1.8 3D Office of TIN-CAKE establishment

The office of TIN-CAKE is where the office administration and paper

works and other related and being conducted. The size of the office is 15.23

squaremeter.
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Figure 1.9 3D Exit plan of TIN-CAKE establishment

The TIN-CAKE establishment has a fire exit. This is one of the

requirements of the establishment for safety of the employees and the

customers. This is where the customers and employees use in case of fire.
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Figure 1.10 3D Master blueprint of TIN-CAKE establishment

The Master blueprint of TIN-CAKE establishment indicates the top

view of the establishment. It shows the area or size of TIN-CAKE as

indicated on the figure above. On the side left view it indicated or area of

the establishment which is 50.31sqm while at the right area is 56.2sqm.

The front view area is 24.7845sqm and the back view area of the

establishment is 33.2006sqm.
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Figure 1.11 Front View of the Expansion of TIN-CAKE Establishment

The figure 1.11 shows the front view of the expansion of the TIN-

CAKE Establishment where at the front view, customers can dine-out. It

can be accommodate 32 customers.

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Figure 1.12 Fire Exit Plan and Garbage Disposal of TIN-CAKE

Establishment

The figure shows the Fire exit plan of Tin-Cake Establishment

where in as stated in the Republic Act 9514 otherwise known as the

fire code of the Philippines of 2008 that every establishment should

provide fire exits. It also shows the Garbage Disposal of the

establishment under also the Republic Act 9003 that declares the

policy of proper solid waste management proper segregation and

disposal of solid waste.

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Figure 1.13 Stock Room Of TIN-CAKE Establishment

The figure shows the Stock Room of Tin-Cake establishment

where in the Size of the Stock Room is 5.61 Sqm where the stocks

and inventory materials is being placed for proper organize of all

products of the Tin-Cake.

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Figure 1.14 Counter Area of TIN-CAKE Establishment

The figure shows the Counter area of the establishment since

the business only expand and renovate as you can see the Logo also

of the Tin-Cake Change as part of the Renovation of the business.

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Figure 1.15 Dining area of the newly renovated TIN-CAKE

Establishment

Also part of the Renovation The TIN-CAKE establishment has

also expanded the dining area where in the second dining area can

occupy 26 Customers good for students from schools who wants to

refresh and dine in, in the 2nd dining area of the establishment.
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Figure 1.16 Second Floor of TIN-CAKE Establishment

The Tin-Cake also has a 2nd floor loaf type which makes the

establishment a 2 story type of business where in it can also occupy

36 Customers good for those College students that wants to drop by

and do some home works because Tin-Cake also offers many

reading materials and books that will surely help students in making

their home works.

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Figure 1.17 Dining Terrace of TIN-CAKE Establishment

The 4th dining area of the Tin-Cake establishment is located on

the 2nd floor Terrace or balcony area of the establishment this 4th

dining area is good for those customers who loves to eat and get

some air. This type of dining area will surely make the customer

amaze with its unique kind of concept that everybody will surely love.
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Figure 1.17 2nd Floor Comfort Room of TIN-CAKE Establishment

With its unique dining experience on the rooftop of Tin-Cake

Establishment the 4th dining area has also comfort room where you

don’t need to go down just to do your stuff. It is also equip with

washing area and also beside is the Fire exit of the 2nd floor of the

Tin-Cake Establishment.
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Figure 1.18 3D Master blueprint of the renovation and expansion of

TIN-CAKE establishment

The Master blueprint of the renovation and expansion of TIN-CAKE

establishment shows and indicates the top view of the establishment. It

shows the new area or size of TIN-CAKE establishment as indicated on

the figure. On the side left view it indicates the length area of the

establishment which is 60.sqm while the width area is 89.4 sqm. The

renovation added 50 sqm for the width area of the establishment and

additional 10 sqm for the length of the establishment. The total additional
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sqm for the renovation and expansion of the entire establishment was 60

sqm a total of 149.4 sqm all in all.

Business Structure

The researchers use general partnership where in. Where in two or

more individuals agree to share in all assets, profits and financial and legal

liabilities. The partnership invests of 1,000.000.00 pesos each. Hence an

annual report regarding the income, sales report, and the losses of sales

from the operations must be declared and filed. Each of the partner should

include his or her tax return.

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Product Offers

Table1.1

Products of Tin-Cake

Name and Picture Description Ingredie Price

nts

made up of 1 cup

Butter Cake butter, sugar (1/2 lb.)

and eggs that butter,

Tin-Cake softened

offers the best 1 ½ cups P125.00

and quality sugar 3

Cakes in a large

Can eggs 3

large

egg

yolks 1

tablespo

on

vanilla 3
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¼ cups

cake

flour 2 ½

teaspoo

ns

baking

powder

teaspoo

n salt 1

¼ cups

milk

Quezo de Bola Cheese Cake Quezo De ¼ cup

TIN-CAKE Bola cheese butter,

cake with a melted ½

twist consist cup

with keso de cashews

bola with a , finely

crust and chopped

graham ¾ cup P145.00

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cracker plus 1

crumbs. tablespo

on

sugar,

divided

teaspoo

n salt 3

packs

(227gra

ms each)

cream

cheese,

softened

1 ½ cups

queso de

bola,

grated

finely 3
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large

eggs.

Consist of 200

Mango Oreo Graham TIN-CAKE Mango itself grams

Oreo and graham

Graham crackers P125.00

10 ½ oz

all-

purpose

cream 3

ripe

mangoe

s 1 can

of

condens

ed milk

10

pieces of

oreos
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Made with 1 cup

Bibingka Cheese TIN-CAKE ingredients cream

that you will cheese

surely love ½ cup

made of sugar 4

salted egg eggs, P125.00

toasted separate

desiccated white

coconut for from yolk

the toppings 1 ¼ cups

and cream of rice

cheese. flour 1 ¾

tablespo

on

baking

powder

¼ cup

coconut

milk 1

tablespo
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on all-

purpose

cream 4

tablespo

ons

butter,

melted 2

tablespo

ons

sugar 2

salted

egg

slices for

topping

toasted

desiccat

ed

coconut

for

topping
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melted

butter for

topping.
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Oreo Banana Graham Tin- Have you 1pkg.(3.

Cake
tried Oreo 9oz.)

Banana Chocolat

Graham Tin- e instant

Cake? If not pudding

yet, then mix

you’re missing 1 cup

something cold milk P125

delicious! 1 tub (8

Oreo Banana oz.) Cool

Graham Tin- whipped

Cake is a topping,

simple thawed,

Dessert that divided 1

you will surely banana,

love with its Choppe

combination d

of Oreo and 11

Graham it will Honey

surely give Maid

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you the taste Honey

that will surely Graham

melt your s,

appetite. With Broken

the banana in half

toppings that (22

will bring you squares

wanting for ), divided

more.
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Choco Coffee Tin- Cake This Choco 1 cup

Coffee Tin- sugar 1

Cake is moist cup

and, rich, and baking

Creamy. cocoa 1

Intense cup

Chocolate boiling

and Coffee water 1

taste. You teaspoo P120

love Coffee n vanilla

and Cake, extract

don’t you? ¼

Well this is Teaspoo

the perfect n salt 4

dessert for cups

you the Cake heavy

is also for whipping

non-frequent- cream,

coffee-drinker. whipped

This Choco 8 cups

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Coffee Tin- hot

Cake will strong

change the brewed

way it is. This coffee or

Choco Coffee whole

Tin-Cake is a milk.

Chocolate

lovers dream,

a coffee

lovers dream,

super

delicious, very

beautiful, and

a Cake for

every

occasion and

season. Even

though the

Cake tastes

intense like
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coffee, it is

also perfect

with a latte

and a good

and sweet

conversation.
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Leche Flan Tin-Cake The world 2 ¼ cups

calls this sugar,

dessert divided 1

Spanish flat teaspoo

but, in the n

Philippines, it calaman

is leche flan. si juice

Leche egg

Spanish for yolks

Milk, is one of only 2

the dessert’s large P115

two main egg 1

ingredients. cup

Made with evaporat

egg yolks, ed milk 2

evaporated ½ cups

milk and cake

sweetened floor 1

condensed table

milk, the Tin- spoon

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Cake made a baking

unique kind of powder

blend where ¼

in the Leche teaspoo

flan that is n salt 6

usually being egg,

steamed the separate

Tin-Cake tried d ½ cup

to innovate corn oil 2

this kind of tablespo

dessert from ons ½

being cups

steamed to sugar,

Bake. This divided

kind of ½

innovation will teaspoo

surely give a n cream

unique kind of of tartar.

dessert.
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Cookies and Cream Tin-Cake Why Choose 1

between package

Cookies and white

Cake when cake mix

you can enjoy (regular

both size ) 1-

together?! 1/4 cups P140

This Cookies water 1/3

and Cream cup

Tin-Cake has canola

ultra-moist oil 3

layers of large

devil’s food egg

cake and with whites 1

lots of cup

Crushed coarsely

Cookies crushed

mixed right in. Oreo

It’s finished Cookies

with a drippy (about 8)

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chocolate Frosting

ganache and ½ cup

a sprinkle with shorteni

crushed tap ng 4 to 4-

Oreo Cookies 1/2 cups

that is perfect confectio

for all ners’

Chocolate sugar

Cake lovers! ¼ cup

milk 1

teaspoo

n vanilla

extract

whole

and

crushed

Oreo

cookies.
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Mini Oreo Banana Have you tried 1pkg.(3.9oz.)

Graham Tin- Cake
Mini Oreo Banana Chocolate

Graham Tin- instant

Cake? If not yet, pudding mix

then you’re 1/2 cup cold

missing milk 1 tub (8

something oz.) Cool

delicious! Oreo whipped

Banana Graham topping, P85

Tin-Cake is a thawed,

simple Dessert divided

that you will 1 banana,

surely love with Chopped

its combination of 6 Honey

Oreo and Graham Maid Honey

it will surely give Grahams,

you the taste that Broken in

will surely melt half (12

your appetite. squares ),

With the banana divided

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toppings that will

bring you wanting

for more. With its

3.5 by 1.5 inch

you can surely

afford it with your

budget good for

one

person/Serving

you can enjoy it

weather Dine or

Take out.
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Mini Choco Coffee Tin- This Choco 1 cup sugar

Cake
Coffee Tin-Cake 1 cup baking

is moist and, rich, cocoa 1 cup

and Creamy. boiling water

Intense Chocolate 1 teaspoon

and Coffee taste. vanilla

You love Coffee extract

and Cake, don’t ¼ P70

you? Well this is Teaspoon

the perfect salt 4 cups

dessert for you heavy

the Cake is also whipping

for non-frequent- cream,

coffee-drinker. whipped 8

This Choco cups hot

Coffee Tin-Cake strong

will change the brewed

way it is. This coffee or

Choco Coffee whole milk.

Tin-Cake is a
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Chocolate lovers

dream, a coffee

lovers dream,

super delicious,

very beautiful,

and a Cake for

every occasion

and season. Even

though the Cake

tastes intense like

coffee, it is also

perfect with a

latte and a good

and sweet

conversation. 3.5

by 1.5 inch you

can surely afford

it with your

budget good for

one
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person/Serving

you can enjoy it

weather Dine or

Take out.

Mini Leche Flan Tin- The world calls 2 ¼ cups

Cake
this dessert sugar,

Spanish flat but, divided 1

in the Philippines, teaspoon

it is leche flan. calamansi P65

Leche Spanish for juice egg

Milk, is one of the yolks only 2

dessert’s two large egg 1

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main ingredients. cup

Made with egg evaporated

yolks, evaporated milk 2 ½

milk and cups cake

sweetened floor 1 table

condensed milk, spoon

the Tin-Cake baking

made a unique powder ¼

kind of blend teaspoon

where in the salt 6 egg,

Leche flan that is separated ½

usually being cup corn oil 2

steamed the Tin- tablespoons

Cake tried to ½ cups

innovate this kind sugar,

of dessert from divided ½

being steamed to teaspoon

Bake. This kind of cream of

innovation will tartar.

surely give a
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unique kind of

dessert. 3.5 by

1.5 inch you can

surely afford it

with your budget

good for one

person/Serving

you can enjoy it

weather Dine or

Take out.
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Mini Cookies and Why Choose 1 package

Cream Tin-Cake
between Cookies white cake

and Cake when mix (regular

you can enjoy size ) 1-1/4

both together?! cups water

This Cookies and 1/3 cup

Cream Tin-Cake canola oil 3

has ultra-moist large egg P95

layers of devil’s whites 1 cup

food cake and coarsely

with lots of crushed

Crushed Cookies Oreo

mixed right in. It’s Cookies

finished with a (about 8)

drippy chocolate Frosting ½

ganache and a cup

sprinkle with shortening 4

crushed tap Oreo to 4-1/2 cups

Cookies that is confectioner

perfect for all s’ sugar

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Chocolate Cake ¼ cup milk 1

lovers! 3.5 by 1.5 teaspoon

inch you can vanilla

surely afford it extract whole

with your budget and crushed

good for one Oreo

person/Serving cookies.

you can enjoy it

weather Dine or

Take out.
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Table 1.2

Drinks of TIN-CAKE

Name and Picture Description Ingredients Price

This coffee 1 scoop of vanilla

Coffee ‘N Cream ‘N Cream cream milk 1/3 P35.00

treat with a cup fresh brewed

shot of hot coffee

espresso chocolate syrup

and vanilla as a topping.

cream.
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Bottled water

Helps our There are no

body from added ingredients

dehydration besides what is

and keeps us considered usual

from loosing and safe for any P20.00

liquids in our distilled drinking

body. water as purified

water.

Competitive Edge

It is the best thing that it can offer to the customers, with its 8

delicious and unique flavors of TIN-CAKE that caters to the Filipino tastes.

It has Bibingka Cheese Cake, Mango Oreo Graham, Quezo De Bola

Cheese Cake, Butter Cheese Cake Banana Cheese Cake, Choco Coffee,

Leche Flan and Cookies and Cream Cake. The researchers boast that

these flavors are not offered by any other Cake Competitors. Further,

cakes are freshly baked and immediately sealed tight into the tin containers

so that the freshness is sealed inside the can and the customers can enjoy

a moist and mouthwatering delight that is perfect for any occasion. These
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cakes are offered at “TIN-CAKE STORE” which is situated in an accessible

place that is conveniently located near the main thoroughfare. The store

caters to people of all ages and all walks of life, for executives and laborers

alike who want to relax in a cozy atmosphere that has the right ambiance

for relaxation while they are eating the delicious cakes and enjoying coffee

‘N cream which is the perfect snack combination. The company must

always observe Competitive edge to attract more customers in the area.

The finance and marketing are for charge in maintaining an edge among

other Competitors in order to boost the company sales.

 Fresh and delicious dessert but yet with affordable price

 Uniqueness of the product that it serves especially those new in the

store.

 The only cake in the can that serves near the area.

 Competitive and up to date marketing strategies of the company that

will boost the business.

 Stress and worry free ambiance when it comes to customer service.

 All staff are well trained when it comes to customer service and

customer satisfaction.

 All products are serve in a Tin-Can that makes the business unique

when it comes to product uniqueness.

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Company Jingle

By the tune of “Pinoy Ako”

Tin-Cake ako , Tin-Cake tayo

Ipakita sa mundo

Kung ano ang mayroon ang Tin-Cake

Ibang-iba dito …

Wag kang matatakot

Kaya bumili na kayo

Tin-Cake ako , Tin-Cake tayo

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