A SUMMER TRAINING PROJECT

ON

“comparative analysis of sharekhan with icici direct and hdfc securities”

(Submitted in partial fulfillment of the requirement of the degree Master of Business

Administration (MBA) Kurukshetra University, Kurukshetra)
(Paper code – 303)

Session 2018-2020
Department of management

PROJECT SUPERVISOR SUBMITTED BY

MRS. MEENU VERMA HIMANSHU
(ASSISTANT PROFESSOR) MBA3rd SEM.
AIMT 2325

SHRI ATMANAND JAIN INSTITUTE OF MANAGEMENT AND TECHNOLOGY

(AMBALA CITY)
 PREFACE
MBA is stepping stone to management career. In order to achieve practical positive and
concrete results, the class room learning needs to be effectively needed to the realities of the
situation existing outside the classroom. This is particularly true management.
To develop healthy managerial and administrative skills in potential managers , it is necessary
that the theoretical knowledge must be supplemented with the exposure to real environment.
Actually it is a life for management. It is in the practical training that the measuring of
management itself realized .
I took summer training in a well-managed organization and was fortunate to get a proper
exposure . In the fourth coming pages an attempt has been made to present report covering
 ACKNOWLEDGEMENT
Preservation, inspirations and motivation have always played a key role in the success of any
venture. In the present world of cut throat competition project is likely a bridge practical
working, willing I have prepared this project .
Firstly, I would like to extend my sincere thank to DR. P.K MEHTA( Director),MRS.MEENU
VERMA( Assistance professor ) And or his able guidance, regular counseling, keen interest and
constant encouragement, without this support this project would not have a successful end. I
highly thankful to him for his helpful, attitude regular coaching and inspiration .
I sincerely thank to all faculty member and the staff associated for their support given to me time
to time. Also, I would like to thank to all my friends and my sister for supporting.

HIMANSHU
(STUDENT)
 DECLARATION
I HIMANSHU student of MBA final from SHRI ATMANAND JAIN INSTITUTE OF
MANAGEMENT AND TECHNOLOGY here by declare that, the project entitle
“COMPARATIVE ANALYSIS OF SHAREKHAN WITH ICICI DIRECT
AND HDFC SECURITIES” .the work is completed my me and the information provide
in the study provided in the study is authentic to the best of my knowledge.

HIMANSHU
2325
(STUDENT)
CERTIFICATE BY PROJECT SUPERVISOR

This is certified that the project on “Comparative analysis of sharekhan with icici

direct and hdfc securities” is a bonafide project work done by HIMANSHU, student
during session 2018 -2020 in the partial fulfillment of the degree MASTER OF BUSINESS
ADMINISTRATIONS (MBA).

PROJECT SUPERVISIOR
Mrs. Meenu verma
(asst. professor)
AIMT
 TABLE OF CONTENTS

PARTICULARS PAGE NO

CHAPTER – 1
 INTODUCTION OF INDUSTRIES
 COMPANY PROFILE
 INTRODUCTION OF TOPIC

CHAPTER – 2
 RESEARCH METHODOLOGY
 OBJECTVE OF STUDY
 RESEARCH DESIGH
 RESEARCH TOOL
 LIMITATION OF STUDY

CHAPTER – 3
 ANALYSIS & INTERPRETATION OF
DATA
CHAPTER – 4
 FINDINGS
 SUGGESTION
 CONCLUSION

BIBLOGRAPHY

APPENDIX
 Chapter-1
Introduction
 1.Introduction To the Industry
A Brief History of Stock Exchanges
Do you know that the world's foremost marketplace New York Stock Exchange (NYSE), started
its trading under a tree (now known as 68 Wall Street) over 200 years ago.Similarly, India's
years when it started as a voluntary non-profit making association.
You hear about it any time it reaches a new high or a new low, and you all hear about it daily in
statements like 'The BSE Sensitive Index rose 5% today'. Obviously, stocks and stock markets
are important. Stocks of public limited companies are bought and sold at a stock exchange. But
what really are stock exchanges? Known also as news appears in different media every day. he
stock market or bourse, a stock exchange is an organized marketplace for securities (like stocks,
bonds, options) featured by the centralization of supply and demand for the transaction of orders
by member brokers, for institutional and individual investors. The premier stock exchange
Bombay Stock Exchange (BSE) can also trace back its origin to as far as 125 exchange makes
buying and selling easy. For example, you don't have to actually go to a stock exchange, say,
BSE - you can contact a broker, who does business with the BSE, and he or she will buy or sell
your stock on your behalf.
All stock exchanges perform similar functions with respect to the listing, trading, and clearing of
securities, differing only in their administrative machinery for handling these functions. Most
stock exchanges are auction markets, in which prices are determined by competitive bidding.
Trading may occur on a continuous auction basis, may involve brokers buying from and selling
to dealers in certain types of stock, or it may be conducted through specialists dealing in a
particular stock.
But where did it all start? The need for stock exchanges developed out of early trading activities
in agricultural and other commodities. During the middle Ages, traders found it easier to use
credit that required supporting documentation of drafts, notes and bills of exchange. The history
of the earliest stock exchange, the French stock exchange, may be traced back to 12th century
when transactions occurred in commercial bills of exchange.

The first stock exchange in India, Bombay Stock Exchange was established in 1875 as 'The
Native Share and Stockbrokers Association' and has evolved over the years into its present status
as the premier stock exchange in the country. It may be noted that BSE is the oldest stock
exchange in Asia, even older than the Tokyo Stock Exchange, which was founded in 1878. The
country's second stock exchange was established in Ahmedabad in 1894, followed by the
Calcutta Stock Exchange (CSE). CSE can also trace its origin back to 19th century. From a get
together under a 'Neem Tree' way back in the 1830s, the CSE was formally established in May
1908.

India's other major stock exchange National Stock Exchange (NSE), promoted by leading
financial institutions, was established in April 1993. Over the years, several stock exchanges
have been established in the major cities of India. There are now 23 recognized stock exchanges
— Mumbai (BSE, NSE and OTC), Calcutta, Delhi, Chennai, Ahmedabad, Bangalore,
Bhubaneswar, Coimbatore ,Guwahati, Hyderabad ,Jaipur, Kochi, Kanpur, Ludhiana, Mangalore,
Patna ,Pune, Rajkot, Vadodara, Indore and Meerut. Today, most of the global stock exchanges
have become highly efficient, computerized organizations. Computerized networks also made it
possible to connect to each other and have fostered the growth of an open, global securities
market.
Indian financial system
1.Financial market:

Financial markets are helpful to provide liquidity in the system and for smooth functioning of the
system. These markets are the centers that provide facilities for buying and selling of financial
claims and services. The financial markets match the demands of investment with the supply of
capital from various sources.

According to functional basis financial markets are classified into two types.
They are:
• Money markets (short-term)

• Capital markets (long-term)

According to institutional basis again classified in to two types.

• Organized financial market

• Non-organized financial market.

The organized market comprises of official market represented by recognized institutions, bank
and government (SEBI) registered/controlled activities and intermediaries. The unorganized
market is composed of indigenous bankers, moneylenders, individual professional and non-
professionals.
2.Money market:
Money market is a place where we can raise short-term capital. Again the money market is
classified in to
• Inter-bank call money market

• Bill market and

• Bank loan market Etc.

E.g.; treasury bills, commercial papers, CD's etc.

3.Capital market:
Capital market is a place where we can raise long-term capital.
Again the capital market is classified in to 2 types and they are
• Primary market and

• Secondary market

E.g.: Shares, Debentures, and Loans etc.

Major stock exchanges in India:
Ӏ NSE:
The National Stock Exchange of India Limited has genesis in the report of the High Powered
Study Group on Establishment of New Stock Exchanges, which recommended promotion of
a National Stock Exchange by financial institutions (FI’s) to provide access to investors from all
across the country on an equal footing. Based on the recommendations, NSE was promoted by
leading Financial Institutions at the behest of the Government of India and was incorporated in
November 1992 as a tax-paying company unlike other stock exchanges in the country. On its
recognition as a stock exchange under the Securities Contracts (Regulation) Act, 1956 in April
1993, NSE commenced operations in the Wholesale Debt Market (WDM) segment in June 1994.
The Capital Market (Equities) segment commenced operations in November 1994 and operations
in Derivatives segment commenced in June 2000
NSE's mission is setting the agenda for change in the securities markets in India. The NSE was
set-up with the main objectives of:
· Establishing a nation-wide trading facility for equities and debt instruments.
· Ensuring equal access to investors all over the country through an appropriate
communication network.
· Providing a fair, efficient and transparent securities market to investors using
electronic trading systems.
· Enabling shorter settlement cycles and book entry settlements systems, and
· Meeting the current international standards of securities markets.
The standards set by NSE in terms of market practices and technology, have become
industry benchmarks and are being emulated by other market participants. NSE is more than a
mere market facilitator. It's that force which is guiding the industry towards new horizons and
greater opportunities

2.BSE:
The Bombay stock exchange is the oldest stock exchange in Asia. It is located at Dalal Street,
Mumbai, India. The Bombay stock exchange was established in 1985. There are around 3500
Indian companies listed with stock exchange, and has the significant stock volume. As of 29 may
2007, the market capitalization of the BSE is about Rs. 40.5 trillion. The BSE SENSEX
(SENSitiveindEX), also called the “BSE 30”, is a widely used market index in India and Asia.
As of 2005, it is among the five biggest stock exchanges in the world in terms of transactions
volume.
3.Over The Counter Exchange of India (OTCEI)

Traditionally, trading in stock exchange in India followed a conventional style where people
used to gather at the exchange and bids and offers were made by open outcry.
This age-old trading mechanism in the Indian stock markets used to create much functional
inefficiency. Lack of liquidity and transparency, long settlement periods and became transactions
are a few example that adversely affected investors. In order to overcome these inefficiencies,
OTCEI was incorporated in 1990 under the companies Act1956. OTCEI is the first screen based
nationwide stock exchange in India created by unit trust of India, Industrial Credit and
Investment corporation of India, Industrial Development Bank of India, SBI Capital Markets,
Industrial Finance Corporation of India, General Insurance Corporation and its subsidiaries and
can Bank Financial Services

Who is a broker?

A stockbroker is person who is licensed to trade in share in shares. Broker also have direct
access to the share market and can act as your agent in share transactions. For this service they
charge a fee. They can also offer additional serves like advice on debentures, government
bonds and listed property trusts and non-listed investment options (cash management trusts,
property and equity trusts.

What is denat A/c?

Investor who wish to trade in the market need to have a dematerialized, or de-mat account. In
India, the government has mandated two entities
National Securities Depository, or NSDL and Central Depository Services (India), or
CDSL –to be the custodian of dematerialized securities.
 2.Introduction to Company

Introduction of sharekhan

Founded February 2000

Headquarters Mumbai, India

Country of origin India

CEO Kiran Kumar km

Industry Financial Services

Parent BNP Paribas

Website Sharekhan.com

Sharekhan was founded by Mumbai-based entrepreneur Shipal Morakhia in 2000. Sharekhan

pioneered the online retail broking industry and leveraged on the first wave of digitization when
dematerialization (demat ) of securities came into effect and electronic trading was introduced in
the stock exchanges.
In India, sharekhan has offer 4800+ employees and is present in over 575 cities through 153
branches, more than 2500 business partners. The company has 1.4 million customer base and on
average, executes more than 4 lack trades per day.

Acquisition of sharekhan by bpn paribas

BPN Paribas said it has completed the acquisition of retail broking firm sharekhan after
obtaining approvals from all relevant regulatory authorities.
The Foreign Investment Promotion Board, which had rejected BNP Paribas proposal to buy
sharekhan in June 2015, had approved later in October.
With this the Mumbai based brokerage sharekhan has became a subsidiary of BNP Paribas and
will join Personal Investors BNP Paribas business line dedicated to digital banking and
investment services that serve 29 lack individual customers across India , Germany, Austria, and
Spain, the company said in a release.
BPN Paribas also said that Sharekhan’s CEO Tarun shah has announced his retirement . Jaideep
Arora , who is a director at sharekhan and has been with brokerage since its founding in 2000,
will replace shah as CEO with immediate effect.
Sharekhan will serve as a platform for the Groups strategy in India to offer a wide range of
diversified products from pure brokerage to asset-based investment services including mutual
funds and saving products. The purchase of sharekhan is a unique opportunity for BPN to build
achievements in the Indian market and to further expand their business in India.
Reason to choose sharekhan

1. Experience
Sharekhan has more than eight decades of trust and creditability in the Indian Stock exchange
Market. Sharekhan won India’s best Broking House award in 2004. Sharekhan as its retail
broking division launched in February 2000. It has been providing institutional level research
financial advices and broking services to individual investors.
2. Knowledge
In a business where the right information, at the right time, and at the right place can lead
into direct profits, investors get access to a wide range of information on the content rich
portal, www.sharekhan.com. Investors will also get a useful set of knowledge based tools
that will empower them to make efficient decisions.
3. Investment advice
Sharekhan has dedicated research terms of more than 30 people for fundamental and
technological research. Their researchers constantly track the conditions of the market and
provide timely investment advice to customers in the form of daily research emails, online
chat, printed reports, etc.
4. Customer service
In customer term it assist their customers for any kind of help that they need relating to
transactions, billing, Demat and other queries. Their customer service can be conducted by
toll-free number, email or live chat on www.sharekhan.com.
5. Accessibility
Sharekhan provides Education, Advice, Tools and Execution services for investors. These
services are accessible through many centers across the country (over 650 locations in 150
cities), over the internet through website.
6. Technology
With their online trading account, one can buy and sell shares in an instant from any PC with
an internet connection. Customer get access to powerful online trading tools that will help
them to take complete control over their investment in shares.
 3.Introduction to Topic

Comparative study is used to determine and quantify relationships between two or more
variables by observing different groups that either by choice or circumstances is exposed to
different treatments.comparaive study looks at two or more similar groups,individuals or
conditions by comparing them.

Online share trading

With a Share khan online trading account, you can buy and sell shares in an instant Anytime you
like and from anywhere you like.You can choose the online trading account that suits your
trading habits and preferences classic account for most investors and trade tiger for active day
traders. Your Classic Account also comes with Dial-n-Trade completely free, which is an
exclusive service for trading shares by using your telephone.

Key features of online trading

1. Freedom from paperwork
2. Instant credit and money transfer
3. Trade from any net enabled PC
4. After hour orders
5. Online orders on the phone
6. Timely advice and research reports
7. Real-time Portfolio tracking
8. Information and Price alerts

When beginning your foray in investing in shares, we need a lot of things - from the right tools
and the right information at your disposal, to assistance when we need it and advice on investing.
SHAREKHAN has been in this business for over 80 years now, and we can get a host of services
and tools that are difficult to find in one place anywhere else. The Share khan First Step program,
built specifically for new investors is testament to their commitment to being our guide throughout
our investing lifecycle
Demat and Trading account
The term Demat, in India, refers to a dematerialized account. For individual Indian citizens to
trade in listed stocks or debentures the Securities Exchange Board of India (SEBI) requires the
investors to maintain a Demat account. In a Demat account shares and securities are help in
electronic from instead of talking actual possession of certificate. A demat Account is opened by
the investor while registering with an investment broker (or sub broker). The Demat account
number which is quoted for all transactions to enable electronic settlements of trades to place.
Access to the demat account requires an internet password and a transaction password as well as
initiating and confirming transfer or purchases of securities. Purchases and sales of securities on
the Demat account are automatically made once transactions are executed and completed.
Sharekhan is a depository participant. This means that we can keep the shares in dematerialized
from in Sharekhan. But for this one has to the demat account in Sharekhan. Dematerialization is
the process by which a client can get physical certificate converted into electronic balances
maintained in his account with the DP. Demat account allows you to buy, sell and transact shares
without the endless paperwork and delays. It is also safe, secure and convenient.
This account is popular in India. The securities and exchange board of India (SEBI) MANDATES
a DEMAT ACCOUNT FOR SHARE TRADING ABOVE 500 SHARES. As of April 2006, it
became mandatory that any person holding a demat account should possess a Permanent Account
Number (PAN) and the deadline for submission of PAN details to the depository lapsed on
January 2007

Competitors of sharekhan

ICICI DIRECT
ICICI Securities Ltd is a technology-based firm offering a wide range of financial services
including investment banking, institutional broking, retail broking, private wealth management,
and financial product distribution. It is one of the pioneers in the e-brokerage business in India.
ICICIdirect is the company's award winning proprietary electronic brokerage platform. The
company has leadership position in the broking segment, with over 42 lac operational accounts as
on 30 September 2018.
ICICI Securities Limited (I-Sec) is a subsidiary of ICICI Bank Ltd.The Company has been the
largest equity broker in India since fiscal 2014 by brokerage revenue and active customers in
equities on the National Stock Exchange. The Company's retail brokerage and financial product
distribution businesses empower its customers to access the Indian financial capital markets
through their ICICI direct platform and provide them with a seamless settlement process through
a 3-in-1 account, which links its electronic brokerage platform with customers' savings bank and
dematerialised accounts held with ICICI Bank. In addition to allowing its retail customers to carry
out a variety of transactions, its electronic brokerage platform provides an integrated interface that
allows the customers to track various portfolio parameters, including the performance of their
investments. The company offers its retail customers a wide range of products and services in
equities, derivatives and research, and it also distributes various third-party products including
mutual funds, insurance products, fixed deposits, loans, tax services and pension products.

The Company's retail brokerage and distribution businesses are supported by its nationwide
network, consisting of over 200 of its own branches, over 2,600 branches of ICICI Bank through
which the electronic brokerage platform is marketed and over 5,400 sub-brokers, authorised
persons, independent financial associates and independent associates as on 31 March 2018. The
Company also offers its customers a wide variety of advisory services, including financial
planning, equity portfolio advisory, access to alternate investments, retirement planning and estate
planning.

The Company provides domestic and foreign institutional investors with brokerage services,
corporate access and equity research. It is empanelled with a large cross-section of institutional
clients, including foreign institutional investors, who it services through dedicated sales teams.

The Company's investment banking business offers equity capital markets services and other
financial advisory services to corporate clients, the government and financial sponsors. The Equity
capital markets services include management of public equity offerings, share buybacks, tender
offers and equity private placements. The Company also provides its clients with financial
advisory services in relation to domestic and cross-border mergers and acquisitions, private
placements, and restructuring.
ICICI Securities Limited was incorporated on March 9, 1995 as ICICI Brokerage Services
Limited, as a public limited company. The Company was granted a certificate for commencement
of business dated May 3, 1995. In 2000, the company launched its electronic brokerage platform
ICICIdirect. In 2001, the company launched online mutual funds platform.

In 2002, the company launched derivatives, Direct Link and Buy Today, Sell Tomorrow'. In 2003,
Government of India bonds were launched for trading on ICICIdirect platform. In 2005, the
company expanded through ICICIdirect branches. In 2006, the company started distribution of
health and life insurance products.

In 2007, the company launched overseas trading services. The name of the company was changed
to 'ICICI Securities Limited' on March 26, 2007. The name of the Company was changed due to
the restructuring of operations undertaken by the then holding company, ICICI Securities Primary
Dealership Limited pursuant to the RBI circular dated July 4, 2006.

In 2008, the company launched On-the-move', a website, Active Trader Services and distribution
of online insurance products. In 2009, the company launched online currency derivatives and
private wealth management services.

In 2010, the company launched online National Pension System facilities, SIP in equity and F&O
@ FingerTips' on ICICIdirect platform. During the year under review, ICICIdirect launched ICICI
Centre for Financial Learning.

In 2011, the company launched life time prepaid brokerage plans, facility for filing income tax
returns online, my GTC' (good till cancelled) under the equity cash product, Target Investment
Plans, online document storage services and Webetorial' online tutorial programs.

In 2012, the company launched SPAN based margining for futures and options in the derivatives
market, eLearn for stock market entrants, Shares as Margin in the equity segment and equity
relationship services on ICICIdirect platform. In 2013, the company launched inflation indexed
national savings securities - cumulative, e-voting facility, investment advisory services and Flexi
Cash facilities on ICICIdirect platform.
In 2014, the company launched equity-linked debentures (structured products), facilities for auto
renewal of SIPs, consolidated portfolio statement, and iGain Brokerage' on ICICIdirect platform.
During the year under review, the company announced the extension of its FuturePLUS products
with normal margin and stop loss margin for non-resident Indians in the derivatives segments on
NSE. During the year under review, the company launched CIBIL TransUnion Score and the
CIBIL report on ICICIdirect platform.

In 2015, the company launched Insta accounts' facility, Track and Act' robo advisory platform and
bullet trade' facility on ICICIdirect platform. In 2016, the company launched equity advised
portfolio services, cloud orders for equity segments, price improvement orders, VTC (Valid Till
Cancel) Future Square off orders and portfolio X-ray reports.

In 2017, the company launched investment in AIFs on a private placement basis on ICICIdirect
platform, margin trading facility, funding of employee stock option schemes, factor based
portfolios (developed by MSCI), overseas trading facility (through a strategic partnership with an
online multi-asset trading and investment platform) and multi price order' in the equity segment.
During the year under review, live' notifications were launched on the ICICIdirect mobile
application. During the year under review, the company introduced One Click Investment' for
investment in mutual funds on ICICIdirect platform.

On 18/12/2017 the company filed Draft Red Herring Prospectus and on 19/03/2018 filed Red
Herring Prospectus with SEBI for raising Rs. 3514.85 cr. The Issue dates were from 22/03/2018 to
26/03/2018 with Price Band of Rs. 519 to Rs. 520. The Issue got subscribed 0.99 times leading to
its Issue Price being fixed at Rs. 520. The Shares got listed in BSE and NSE on 04/04/2018 at Rs.
431.10 which is 17.10% below Issue Price.

Products and services of ICICI DIRECT

1. Investing in mutual fund.
2. Margin trading
 3. Personal finance
4. IPO’s
5. Trading on NSE/BSE
6. Trade in derivatives

HDFC SECURITIES
HDFC Securities Limited is a financial services intermediary and a subsidiary of HDFC Bank, a
private sector bank in India. It is one of the leading stock broking companies in India and has
completed 15 years in operation. HDFC Securities were founded in the year 2000 and is
headquartered in Mumbai with branches across major cities and towns in India.
HDFC securities began operations in April 2000. In the beginning it was a joint venture between
HDFC Bank Limited, HDFC Limited and Indoceane Securities Holdings Limited.
Along with offering stock broking services, HDFC Securities is also a distributor of financial
products. In 2006, HDFC Bank bought HDFC Ltd.’s stake and in 2008 acquired another 4% from
Indoceane Securities. Currently HDFC Securities is a subsidiary of HDFC Bank.

We are one of the leading stock broking companies in India, and a subsidiary of HDFC Bank- a
renowned private sector bank.

As a stock broking company, we have been serving a diverse customer base of retail and
institutional investors, since 2000.

There are innumerable reasons why you should opt for our services, and here are a few of them:

Your interest is our priority:-

Your financial requirements and goals are our priority. We simplify investing for you, and provide
a 360-degree view of financial planning options that suit your future goals and needs.

One-stop shop for your investments:-

We offer a suite of products and services across various asset classes, such as equity, gold, debt
and real estate. Be it stocks, derivatives, mutual funds, fixed deposits, NCDs, insurance, bonds,
currency derivatives, we have a product that suits each of your investment needs.
Multiple platforms and seamless trading:-

You have the option to trade with us via multiple platforms, namely online, mobile, telephone or
through any of our branches. These platforms make your trading experience extremely convenient
and seamless

You can even place an order for an IPO / NCD online via your trading account, or with the help of
our Customer Care executives.

There is no need to issue cheques or delivery instructions. Our 4-in-1 Advantage account allows
you to seamlessly move funds and securities within savings, demat and trading accounts.

Our web portal is based on state-of-the art Web 2.0 technology, which enables a trouble-free
trading experience on both the exchanges - BSE and NSE.

Our mobile trading application is compatible with all smart phones, such as Android and
iPhone. Once you activate mobile trading on your smart phone, you can place orders in equities
and derivatives, and receive stock quotes on the move. You can even create a Multiple
Personalised Market watch and track stocks and other asset classes such as gold, bonds etc in the
manner in which you want.

Timely and relevant information:-

We offer accurate news and views that impact your investments. Our views are backed by
extensive research. We believe in empowering you with accurate and unbiased research, to help
you make informed investment decisions.

Tracking your portfolio:-

Investing money is not enough. You have to monitor your portfolio to ensure your investments
help you build a robust financial portfolio. You can use our portfolio tracker to monitor your
entire financial portfolio which encompasses various asset classes. You can also make a watchlist
of stocks, which will help you track the markets closely and make timely investment decisions.
Transparency:-
We empower you to make the right decisions and handle your own portfolio. Backed by our
trusted pedigree, it is our constant endeavour to provide services in a transparent manner. We
believe in offering high quality investment services in a cost-effective manner to help you reach
your financial goals.

Our background:-

We are a subsidiary of HDFC Bank – a prominent private sector bank in India. With a decade of
experience in trading and a rating of A1+1, we have a proven pedigree in the financial services
industry.

Our reach:-

We cater to your investment needs through our 250 plus branches. If you are pressed for time, you
can have your investment and service-related queries answered through our Customer Care
executives.

Product offered by HDFC SECURITIES

1. Cash-n-carry on both NSE and BSE.

2. Online IPO’s.
3. Online trading for residents & non residents Indians.
4. Day trading on both NSE and BSE

Broker name Account opening Account Brokerage

charges maintenance
charges
SHAREKHAN Rs.750 Rs.441 .5%
ICICI DIRECT Rs.975 Rs.450 .55%
HDFC Rs.999 Rs.550 .5%
SECURITIES
 Chapter-2

Research methodology
Research Methodology:
Research design is a basic frame work, which provides guidelines for the rest of research process.
It is a map or blue print according to which the research is to be conducted.

Objective: -
1. To study about the competitive position of Share khan Ltd in Competitive Market
2. To know about the awareness towards stock brokers and share market.
3. To compare the service of sharekhan with icici direct and hdfc securities.
4. To study about whether people are satisfied with Share khan Services.
5. To study about the difficulties faced by persons while Trading in Share khan.
6. To know about the fee structure of which is suitable for the client.
7. Which company is having the more safe security with comparison to other company.
8. Which company giving the maximum return.
Research Design

Research design is the conceptual structure within which the research would take place. The
presentation of such a design facilitates research to be as efficient as possible yielding
maximum information.

1.deciding the objectives of study

2.questionnaire
3.sample selection
4.feedback collection
5.analysis

Types of research
I used a descriptive type of research. It is one which includes surveys and fact – finding,
Enquiries of different kinds. The major purpose of such research is description of the state
of affairs, as it exists at present.

Methods of data collection.

While deciding about the method of data collection to be used for the study the researcher
should keep to types of data.

1. Primary Data
2. Secondary Data.

1. Primary data collection

The data collected by the researcher from the field.

Primary data can be collected by
Experiment
Survey
Personal Interviews
Questionnaire
Tele-calling
2. Secondary sources of data
It is the data which has already been collected by some one or an organization for some other
purpose or research study. The data for my study has been collected from various sources.

Books
Journals
Internets
News papers
Pamphlets
Broacher
Magazines

We use in our research primary data, as well as secondary data. Primary means collected a fresh,
and the first time data and secondary means which are already available like annual report,
magazines etc.

Research methodology adopted

• Type of research: - Qualitative research

• Sampling Plan: Population

-Element- Consumers

-Sampling unit- Each element acts as an independent unit.

• Sampling Type: - Area sampling.

As research was limited on the basis of geographical location i.e... Ambala district

• Sample Size: - 350 Respondents

• Data Source: - Primary Data collected by questionnaire,Personal Interviews.

• • Research instruments: -

Questionnaire was used to extract the information from the Respondents.

Questions were

- Open-ended

- Close ended

• Method of Sampling: - Random

Limitation of study
1. As only Ambala District was surveyed so it does not represent the view of the total Indian
market.
2. most of the people give false information.
3. There may be biasness in the information provided by the maket participants .
4. There was lack of time on the part of respondents.
5. Size of the research may not be substantial.
 Chapter-3
Analysis and
interpretation of data
 1. Do you have a demat account.
Option Response
Yes 200
No 150
Total 350

250

200

150

100

50

0
Yes No

Interpretation
 In the above diagram 200 respondent have demat account while150 respondent
is not having demat account.
2.What proportion of income you have invested in your securities?
Option No. of respondents

10-20 % 105

20-30 % 55

30-40% 25

More than 40% 15

Total 200

No. of respondents
120

100

80

60

40

20

0
10-20 % 20-30 % 30-40% More than 40%

No of respondents

Interpretation
In the above diagram 105 respondents invested 10-20 % of their income in
securities
55 respondents invested 20-30 % of their income in securities
25 respondents invested 30-40% in securities
15 respondents invested more than 40% of their income in securities
 3.In which company’s Demat account you like to deal most.

Option Respondents
SHAREKHAN 80
ICICI DIRECT 70
HDFC SECURITIES 50
Total 200

Respondents
90

80

70

60

50

40 Respondents

30

20

10

0
Sharekhan ICICI Direct HDFC Securities

Interpretation:

Most of the respondents like to deal in Demat account with sharekhan rather
than ICICI
Direct and HDFC
4.How did you come to know about the broking firm.

Option SHAREKHAN ICICI DIRECT HDFC

SECURITIES

Newspaper 25 30 18

TV 15 10 10

Internet 5 10 12

Journal 5 5 5

Friends 30 15 5

Total 80 70 50

35

30

25

20

15

10

0
Newspaper TV Internet journal Friends
Interpretation:
 In this diagram 25 respondents know about Sharekhan from newspaper,15
respondents from tv,5 from internet,5 from journal and 30 from friends.
 In this diagram 30 respondents know about Icici direct from
newspaper,10respondents from tv,10from internet,5 from journal and 15
from friends.
 In this diagram 25 respondents know about sharekhan from newspaper,15
respondents from tv,5 from internet,5 from journal and 30 from friends.
5.Rate level of satisfaction for the Information.

Option SHAREKHAN ICICI DIRECT HDFC

SECURITIES

Highly satisfied 10 8 12

Satisfied 18 20 10

Neutral 22 25 18

Dissatisfied 8 12 5

Highly dissatisfied 12 5 5

Total 80 70 50

30

25

20

15 sharekhan
icici direct
10
hdfc securities

0
highly satisfied satisfied neutral highly dissatisfied
dissatisfied
Interpretation:
 In the above diagram, sharekhan 10 respondents are highly
satisfied,18 respondents are satisfied,22 respondents are neutral,8
respondents are dissatisfied and 12 respondents are highly dissatisfied
regarding information provided by sharekhan.
 In the above diagram, icici direct 8 respondents are highly
satisfied,20respondents are satisfied,25 respondents are neutral,12
respondents are dissatisfied and 5 respondents are highly dissatisfied
regarding information provided by icici direct.
 In the above diagram, Hdfc securities 12 respondents are highly
satisfied,10 respondents are satisfied,18 respondents are neutral,5
respondents are dissatisfied and 5 respondents are highly dissatisfied
regarding information provided by hdfc securities.
6.Rate level of satisfaction regarding Processing fees

Option SHAREKHAN ICICI DIRECT HDFC

SECURITIES

Highly satisfied 30 25 18

Satisfied 20 18 10

Neutral 15 12 12

Dissatisfied 10 10 5

Highly dissatisfied 5 5 5

Total 80 70 50

35

30

25

20
sharekhan
15
icici direct

10 hdfc securities

0
Highly satisfied Satisfied Neutral Dissatisfied Highly
dissatisfied
Interpretation
 In the above diagram,sharekhan 30 respondent are highly satisfied,20
respondents are satisfied,15 respondents are neutral regarding processing
fees charge by sharekhan.
 In the above diagram,icici direct 25 respondent are highly satisfied,18
respondents are satisfied,12 respondents are neutral regarding processing
fees charge by icici direct.
 In the above diagram,hdfc securities 30 respondent are highly satisfied,20
respondents are satisfied,15 respondents are neutral regarding processing
fees charge by hdfc securities.
7.Rate level of satisfaction regarding Brokerage.

Option SHAREKHAN ICICI DIRECT HDFC

SECURITIES

Highly satisfied 15 12 13

Satisfied 25 18 20

Neutral 27 30 12

Dissatisfied 8 5 3

Highly dissatisfied 5 5 2

Total 80 70 50

35

30

25

20

15

10

0
Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied
Interpretation

 In the above diagram,sharekhan 15 respondent are highly satisfied,25

respondents are satisfied,27 respondents are neutral regarding brokergage
charge by sharekhan.
 In the above diagram,icici direct 12 respondent are highly satisfied,18
respondents are satisfied,30 respondents are neutral regarding brokerage
charge by icici direct.
 In the above diagram,hdfc securities 13 respondent are highly satisfied,20
respondents are satisfied,12 respondents are neutral regarding brokerage
charge by hdfc securities.
8.Rate level of satisfaction regarding Overall service.

Option SHAREKHAN ICICI DIRECT HDFC

SECURITIES

Highly satisfied 12 14 7

Satisfied 18 20 15

Neutral 25 22 20

Dissatisfied 7 6 5

Highly dissatisfied 8 8 5

Total 80 70 50

30

25

20

15

10

0
Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied

Sharekhan Icici direct Hdfc securities

 Interpretation
 In the above diagram,sharekhan 12 respondent are highly satisfied,18
respondents are satisfied,25 respondents are neutral satisfied regarding
overall services.
 In the above diagram,icici direct 14 respondent are highly satisfied,20
respondents are satisfied,22 respondents are neutral satisfied regarding
overall services.
 In the above diagram,hdfc securities 7 respondent are highly satisfied,15
respondents are satisfied,20 respondents are neutral satisfied regarding
overall services
9.which type of return is offered by your preferred brokerage firm.
options SHAREKHAN ICICI HDFC
DIRECT SECURITIES
fixed 20 25 15
floating 25 20 30
NAV 35 25 5
TOTAL 80 70 50

Chart Title

40

35

30

25

20

15

10

0
fixed floating
sharekhan Icici direct Nav
Hdfc securities
 Interpretation
 This diagram depicts that icici direct offered higher fixed return rather than
sharekhan and hdfc securities.
 This diagram depicts that hdfc securities offered higher floating return rather
than sharekhan and icici direct.
 This diagram depicts that sharekhan offered higher Net asset value (NAV)
return rather than sharekhan and icici direct.
10.Do your company provide insurance cover.

Options SHAREKHAN ICICI DIRECT HDFC

SECURITIES

Yes 60 15 20

No 20 55 30

Total 80 70 50

70

60

50

40

30

20

10

0
Yes No

sharekhan Icici direct Hdfc securities

Interpretation

 Most of the respondents said sharekhan provide insurance cover greater than
hdfc securities and icici direct.
11.Does your brokerage firm provide you information time to time?

Option SHAREKHAN ICICI DIRECT HDFC

SECURITIES

Yes 50 48 40

No 30 22 10

Total 80 70 50

60

50

40

30

20

10

0
Yes No

sharekhan Icici direct Hdfc securities

Interpretation

 This diagram depicts that sharekhan provide information time to time.

12. if yes then rate the relevance of information.

options SHAREKHAN ICICI DIRECT HDFC

SECURITIES

Highly Relevant 16 17 10

Relevant 12 10 12

neutral 28 30 20

Irrelevant 13 7 3

Highly irrelevant 7 6 5

Total 80 70 50

35

30

25

20 SHAREKHAN

15 ICICI DIRECT
HDFC SECURITIES
10

0
Highly Relevant Relevant neutral Irrelevant Highly irrelevant

Interpretation

 Most of the respondents of all the three companies are neutral regarding
regarding relevance of information.
13.Are you satisfied with the risk coverage by your brokerage firm.

Options SHAREKHAN ICICI DIRECT HDFC

SECURITIES

Yes 50 55 30

No 30 15 20

Total 80 70 50

60

50

40

30

20

10

0
Yes No

sharekhan Icici direct Hdfc securities

Interpretation

 sharekhan 50 respondents are sastisfied with risk coverage.

 Icici direct 55 respondents are satisfied with risk coverage.
 Hdfc securities 30 respondents are satisfied with risk coverage.
14.Brokereage charges of your firm.

Broker SHAREKHAN ICICI DIRECT HDFC

SECURITIES

Brokerage .5% .5% .5%

0.60%

0.50%

0.40%

0.30%

0.20%

0.10%

0.00%
Sharekhan Brokerage
Icici direct Hdfc securities

Interpretation

Above diagram depicts that Sharekhan,icici direct and hdfc securities charge same
brokerage.
15.Does your company provide you tax benefit.

Options SHAREKHAN ICICI DIRECT HDFC

SECURITIES

Yes 70 65 40

No 10 5 10

Total 80 70 50

Chart Title
80

70

60

50

40

30

20

10

0
Yes No

sharekhan Icici direct Hdfc securities

Interpretation

 This diagram depicts that sharekhan,icici direct and hdfc provide tax benefit.
16.Rate overall satisfaction level of your preferred investment.

Options SHAREKHAN ICICI DIRECT HDFC

SECURITIES

Highly satisfied 18 12 15

Satisfied 25 28 20

Neutral 15 18 6

Highly dissatisfied 10 6 4

Dissatisfied 12 6 5

Total 80 70 50

Chart Title
30

25

20

15

10

0
Highly satisfied Satisfied neutral Highly dissatisfied dissatisfied

sharekhan Icici direct Hdfc securities

Interpretation

 In the above diagram,sharekhan 18 respondent are highly satisfied,25

respondents are satisfied,15 respondents are neutral regarding their
investment.
 In the above diagram,icici direct 12 respondent are highly satisfied,28
respondents are satisfied,18 respondents are neutral regarding their
investment.
 In the above diagram,hdfc securities 15 respondent are highly satisfied,20
respondents are satisfied,6 respondents are neutral regarding their
investment.
 Chapter-4
Findings
Suggestion and
conclusion
 Findings
 More than half of the people have Demat account.
 Most of the people invested 10-20% of their income in securities.
 Sharekhan is giving best services rather than icici direct and hdfc securities.
 The pricing fee structure of Sharekhan is better than icici direct and hdfc securities
 Sharekhan,icici direct and hdfc securities charge same brokerage charges.
 All three companies provide tax benefit to customer.
 Main purposes of investments are returns.
 Most of the customer of sharekhan,icici direct and hdfc securities are satisfied by the risk coverage of
these companies.
Suggestion

 Every person should practice regularly if they are having a demat account
 As they practice regularly they will come to know about share market and they will gain a
huge knowledge about share market.
 Some promotional activities are required for the awareness of the customer.
 Seminars should be held for providing information to prospective and present customers.
 Hdfc securities and icici direct should improve their service as compared to sharekhan.
 Brokers should tell all the terms and conditions.
 Hdfc securities and icici direct should reduce their account opening charges.
Conclusion
On the basis of the study it is found that share khan ltd is better services provider than the other
share brokers because of their study and research and personalized advice on what stocks to buy
and sell. Share khan ltd provides TRADE TIGER as well as relationship manager the facility for
encouragement and protect the interest of the investors. It also provides the information through
the mail and mobile alerts that what IPOs are coming in the market and it also provides its
research on the future prospect of the IPOs.
The company should also organize seminars and similar activities to enhance the knowledge of
prospective, and existing customers, so that the feel more comfortable while investing in the
stock market.
ANNEXURE
1. Do you have a demat account?
 Yes
 No
2. What proportion of income you have invested in your securities?
 10-20 %
 20-30 %
 30-40%
 More than 40%
3. In which company’s Demat account you like to deal most.
 Sharekhan
 ICICI Direct
 HDFC Securities
4. How did you come to know about the broking firm?
 Newspapers
 TV
 Hoardings
 seminars
 friends & family
5. Rate level of satisfaction for the Information.
 Highly satisfied
 Satisfied
 Neutral
 Dissatisfied
 Highly dissatisfied
6. Rate level of satisfaction regarding Processing fees
 Highly satisfied
 Satisfied
 Neutral
 Dissatisfied
 Highly dissatisfied
7. Rate level of satisfaction regarding Brokerage.
 Highly satisfied
 Satisfied
 Neutral
 Dissatisfied
 Highly dissatisfied
8. Rate level of satisfaction regarding Overall service.
 Highly satisfied
 Satisfied
 Neutral
 Dissatisfied
 Highly dissatisfied

9. which type of return is offered by your preferred brokerage firm.

 Fixed
 Floating
 NAV
10. Do your company provide insurance cover?
 Yes
 No
11. Does your brokerage firm provide you information time to time?
 Yes
 No
12. if yes then rate the relevance of information.
 Highly relevant
 Relevant
 Neutral
 Irrelevant
 Highly irrelevant
13. Are you satisfied with the risk coverage by your brokerage firm?
  Yes
 No
14. Brokerage charges of your firm.
15. Does your company provide you tax benefit?
 Yes
 No
16. Rate overall satisfaction level of your preferred investment.
 Highly satisfied
 Satisfied
 Neutral
 Dissatisfied
 Highly dissatisfied